News
Small Luxury Hotels of the World reveals mobile browsing/booking trends
Maldives Promotion House – Small Luxury Hotels of the World has revealed how significant the mobile economy is to the luxury travel industry with its latest data on global browsing and booking trends.
Tech gurus hyped 2012 as the year of the mobile boom and the latest figures from the luxury hotel brand really highlight the growing ubiquity of handheld devices over twelve months by comparing visits and bookings on slh.com by iPad, iPhone and Android handsets.
The year on year analysis for SLH’s online activity for January, traditionally one of the most popular booking months, not only reinforces the growing trend for mobile browsing and booking, but also underpins the growing demand for luxury travel in the emerging markets, which saw the greatest percentage increase of traffic to slh.com.
In January 2013, SLH’s website hits in China were up by 406% year-on-year; Brazil saw an increase of 104%, followed by Russia with a more moderate 22% increase. The UK saw a very positive increase, up 15%, whilst in line with expectations other more developed travel markets such as the USA and Germany saw slight increases of 1% and 4% respectively, compared to the same month the previous year.
In terms of website visits by mobile devices, the developed economies saw the most significant growth. The iPad continues to be the most popular handset for searching hotels on slh.com, with iPad visits from the UK recording the largest share of total website visits at 22% in January 2013, up 108% year on year, followed by Canada (19%), France (17%) and Germany (16%).
Website visits by iPhone were also marginally up year-on-year with the Canadian and Chinese markets both seeing the most significant jump, recording a 193% and 105% increase in iPhone traffic.
Android visits were also up in most markets, although it still represents a very small proportion of the total volume of website visits, suggesting there is untapped potential for more mobile-friendly content.
The mobile technology market in the UK continues to surge and accounts for an increasing amount of the total online search volume for accommodation. In January 2013, 30% of visits to slh.com from the UK were from a mobile device, compared to 18% in 2012, representing a 50% increase year on year. This data mirrors a nationwide technology trend for the travel industry according to the results of a Google UK survey revealing that during the third quarter of 2012, 33% of all online searches for accommodation were from a mobile device, a sharp increase from the same quarter in 2011 when mobile accounted for just 5% of searches.
These results do not come as much surprise considering that the UK has one of the highest penetrations of smartphones in the world according to Ofcom. As of December 2012, 58% of the population has a smartphone and almost a fifth (19%) owns a tablet. The iPhone is the most popular device capturing 29% of the UK smartphone market.
Meanwhile, the percentage of website visitors making bookings on slh.com across all mobile platforms remains fairly low worldwide, although the conversion rate is growing. Over 14% of all bookings in the last two quarters of 2012 were made by iPad, iPhone and Android, up from 7% across the same period in 2011.
China and Russia saw a particularly large increase in year on year bookings by iPad, with the iPad accounting for 24% (compared to 0% in 2012) and 15% (up 700%) of total bookings respectively. The steady rise of the iPad fan club in the UK continues with 18% of SLH hotel stays booked via iPad in January 2013, up from 7% in January 2012.
The number of bookings made by iPhone and Android remains very small, with the exception of the world’s leader in technology, Japan, where 7% of all bookings via slh.com were made by iPhone.
Small Luxury Hotels of the World currently has a portfolio of 8 hotels in Maldives and over 520 hotels in more than 70 countries.
Featured
Baros Maldives sets festive calendar of dining, culture and marine experiences
Baros Maldives will welcome guests for its festive season from 22 December 2026 to 7 January 2027, with a programme centred on the island’s natural surroundings, Maldivian heritage and a series of culinary, marine and cultural experiences.
The programme will combine Christmas and New Year traditions with activities inspired by island life, including ocean excursions, local cultural experiences, festive dining and wellbeing sessions.
The season will begin with a Christmas Tree Lighting ceremony, followed by a series of activities introducing guests to festive traditions and Maldivian culture. These will include a Christmas cookie workshop, an Ocean, Coconut & Spice cooking class, a Maldivian Heritage Evening and an Island Christmas Market.
Marine experiences will remain a central part of the festive programme. Guests will be able to join a Sunrise Nooma sailing experience, take part in fishing trips at sunrise or twilight, explore the house reef with the resort’s marine team or join a dolphin-watching cruise.
Private yacht excursions, visits to local islands and trips to Malé will also be available for guests wishing to explore beyond the resort.
Baros Maldives will also offer a series of culinary experiences throughout the festive period. These will include a Sake Pairing Dinner, a Great Gatsby-themed five-course dinner and a Champagne Dinner inspired by the Seven Seas.
Other dining experiences will include a Butcher’s Block buffet, an Omakase tasting lunch and a Master Chef Tuna Carving Show & Tasting. Guests will also be able to take part in wine discovery experiences, cocktail-making sessions and an Island Crafted Cocktails programme.
On Christmas Eve, guests will gather at The Lighthouse for a cocktail reception before continuing to Lime for the Christmas Eve Gala Dinner.
Christmas Day will feature breakfast, festive activities and time for guests to enjoy the beach, lagoon and other island experiences with family and friends.
New Year’s Eve celebrations will begin with a cocktail reception, followed by a Gala Dinner, live entertainment and the countdown to 2027.
New Year’s Day will start with a celebratory brunch, followed by a selection of wellbeing and dining experiences. These will include a beachfront degustation dinner accompanied by live violin and saxophone performances.
Younger guests will also have a dedicated programme of festive activities, including mocktail-making, Christmas cookie workshops and island-based activities designed for families and children.
Throughout the season, Baros Maldives will host live music, marine presentations, yoga and meditation sessions alongside its wider programme of dining, recreation and ocean experiences.
The festive programme is intended to reflect the character of Baros Maldives by combining Christmas and New Year celebrations with the island’s marine environment, culinary offering and Maldivian culture.
Featured
Niva Kuramathi announces ‘A Tropical Festive Season’ for year-end celebrations
From 21 December 2026 to 1 January 2027, Niva Kuramathi will mark the festive season with “A Tropical Festive Season”, a programme of dining, entertainment, outdoor activities and family experiences shaped around the island setting.
The programme will make use of Kuramathi’s natural surroundings, including its house reef and sandbank, alongside its 12 restaurants and seven bars.
The festivities will begin on the evening of 21 December with a Christmas Tree Lighting ceremony on the sandbank. Guests will be welcomed with drinks and live music at sunset, followed later in the evening by a traditional Bodu Beru performance.
On 28 and 29 December, the resort will host a traditional Maldivian Market, featuring Bodu Beru drumming, a folklore parade and locally made artisanal crafts.
Christmas Eve festivities
Christmas Eve celebrations will begin on the sandbank at sunset, with welcome drinks and Christmas carols. Santa Claus and his elves will also make an appearance before guests gather for a gala buffet dinner.
The evening will conclude with an outdoor screening of a classic Christmas film under the stars.

Countdown to 2027
New Year’s Eve celebrations will begin at sunset with cocktails on the sandbank.
A gala dinner will then be served across Farivalhu, Malaafaiy and Haruge restaurants before the countdown to 2027. Fireworks will mark the arrival of the New Year, while live music and DJ performances will continue at Fung Bar and Sand Bar.
Festive activities
Throughout the festive period, Niva Kuramathi will offer a programme of recreational, culinary and entertainment activities.
Guests will be able to take part in moonlit yoga sessions on the sandbank, sand sculpting, Sip & Paint evenings for couples and fire dance performances.
Sporting activities will include beach volleyball, a football match between the Niva Kuramathi team and guests, as well as kayak, pedal boat and stand-up paddleboard races.
The entertainment programme will also include wine tastings, karaoke, music trivia, live music and DJ evenings.
Cooking classes will be held at Kobe, where guests will be able to take part in sessions centred around the restaurant’s open kitchen experience.
The festive programme is designed to allow guests to participate in scheduled activities while also having the option to spend time at leisure.
The season will conclude on 1 January 2027 with a late-morning brunch and the first house reef dive of the year.
Festive programme for children
Bageecha Kids Club will host a separate festive programme for younger guests, combining recreation, creative activities and environmental learning.
Activities will include treasure hunts, splash pad games, cookie-making, arts and crafts, eco workshops, nature exploration, holiday films, karaoke, bracelet-making and gardening in the resort’s hydroponic garden.
Children will also be able to take part in scavenger hunts, mini-Olympic games, yoga and disco dancing, as well as shared lunches and dinners with other young guests.
On Christmas Eve, the programme will begin with a family photograph session, followed by gingerbread house decorating, writing letters to Santa, a palm-leaf handicraft workshop and outdoor games.
Christmas morning will feature a pyjama party with musical games and pool activities. Later in the day, families will gather at Athiri Deck to welcome Santa Claus, who will distribute gifts to children.
New Year’s Eve activities for younger guests will take place during the afternoon, with music and games around the pool followed by a children’s disco as part of the resort’s final celebrations of 2026.
News
Atmosphere Core unveils ONE BANYAN Amaraa Faru as 10th Maldives resort
Atmosphere Core, a leading hospitality company with roots in the Maldives, announces the signing of its 10th resort in the archipelago nation, ONE BANYAN Amaraa Faru An Atmosphere Hotel, Maldives, set to open in March 2027. Housed within the Atmosphere Hotels & Resorts brand, the property will be positioned under the ‘An Atmosphere Hotel’ sub-brand and will be the first resort in the ONE BANYAN series of co-branded island resorts in the Maldives bringing a distinctive and independent character to the portfolio.
Commenting on the announcement, Salil Panigrahi, Co-Founder and Managing Director of Atmosphere Core, said, “As demand for the Maldives continues to grow and diversify, we are seeing travellers seek stays that are luxurious yet tailored to their individual needs, and purchasing decisions increasingly shaped by the quality of experiences rather than amenities and services alone. With Amaraa Faru, we bring our brand ethos of ‘A New Experience Awaits’ to life, while also responding to this evolving demand. At this resort, guests can look forward to a lavish yet grounded sophistication inspired by the natural rhythm, culture and people of the islands.”
ONE BANYAN is conceived as a unique co-branded concept within Atmosphere Hotels & Resorts, designed to bring together individual resort identities while allowing each property to retain its own character. The name Amaraa Faru brings together two cultural references with ‘amaraa’ inspired by the Sanskrit word associated with eternity or immortality, while ‘faru’ means reef in Dhivehi, evoking a connection with marine life and the ocean.
The first of the series, ONE BANYAN Amaraa Faru, will offer freedom and flexibility rather than overly formal luxury. As ‘An Atmosphere Hotel’ sub brand, it is shaped by the spirit of its place, with a distinctive story, rhythm and sense of belonging. The concept is designed for today’s free-spirited explorer, responding to a growing desire for experiences that feel inspiring and have a lasting impact.

An Authentically Maldivian Setting
Promising enriching, immersive and authentic moments, ONE BANYAN Amaraa Faru will become the 9th resort worldwide within the Atmosphere Hotels & Resorts brand. It is in Kaafu Atoll, accessible via a 45-minute speedboat transfer from Velana International Airport. Framed by wide, luminous lagoons in layered shades of blue and green, the island lends itself to unhurried days by the water. Guests will have the privilege of an indulgent Holiday Plan, a signature of the Atmosphere Hotels & Resorts brand, encompassing dining, wellness, snorkelling and other tropical activities, all tailored to meet the most discerning expectations.

A Distinctive, Contemporary & Nature-Inspired Aesthetic
Aesthetics at Amaraa Faru will offer a fresh, contemporary design expression, introducing a new design language within the Atmosphere Hotels & Resorts portfolio. Rooted in the island’s surrounding marine world, the design will draw inspiration from traditional palm-leaf craftsmanship, where coconut and palm fibres are woven into functional art. This traditional craft will be reinterpreted through couture elegance, with natural materials, locally influenced textures, Art Deco touches and eco-conscious finishes layered into a soothing palette of crème and soft greens.
Guests will choose from 118 beach and overwater villas, ranging from 100 m² standard beach villas to 164 m² family beach villas and 117 m² overwater villas, each with a private pool. Fluid indoor and outdoor spaces will create effortlessly stylish retreats, inviting guests to immerse themselves in the island’s natural rhythm.
An all-day dining restaurant will anchor the culinary offering, complemented by a relaxed main pool bar and three speciality restaurants offering diverse culinary experiences, ranging from vibrant Argentinian cuisine to a charming overwater Japanese dining experience.
Additional facilities will include a sprawling kids’ club, an ocean-view gym and fitness centre, a dive and water sports centre, and a promenade-style retail space. A spa and wellness centre by the company’s award-winning brand, ELE|NA Ayur, with overwater treatment rooms, a 40 m² saltwater pool, and sauna and steam facilities will round out the resort’s facilities.

Contemporary & Intuitively Innovative Experience
Technology will be seamlessly integrated throughout the guest journey. At its heart, the resort will foster a service culture that is smart, original and elevated. Resulting in a relaxed and elegant environment — modern in spirit yet grounded in the warmth and hospitality for which the brand is known.
Amaraa Faru will also incorporate solar energy solutions, water conservation systems, and a no-plastics approach, including in-house glass water bottling, aligning with Atmosphere Core’s broader commitment to sustainability.

A New Chapter for Atmosphere Core
Founded in 2013, Atmosphere Core has built a strong presence in the Maldives with nine operational resorts across three brands and two developments in the pipeline, including ONE BANYAN Amaraa Faru An Atmosphere Hotel. The company’s international journey continues with a heritage hotel now open in India and Italy, along with plans for over 20 upcoming properties across Europe and South Asia.
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