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Coca-Cola launches Charged caffeinated beverage in Maldives

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Coca-Cola has announced the launch of Charged, a revitalising addition to its beverage line-up in the Maldives.

Charged, a ground-breaking caffeinated beverage, features a one-of-a-kind berry flavour, carefully crafted to invigorate Maldivians and visitors alike. This exhilarating formula combines the delicious taste you expect from The Coca-Cola Company’s beverage portfolio with the boost you need to stay active and enjoy the beautiful Maldivian islands to the fullest.

Pankaj Sinha, Managing Director for Coca-Cola in Maldives, commented, “We are incredibly excited to introduce Charged to the Maldives. This launch signifies our commitment to innovation, offering consumers a unique caffeinated beverage that not only tastes amazing but also fuels their active lifestyles. We can’t wait for everyone to experience the refreshing taste of Charged.”

In keeping with the Maldives’ commitment to environmental sustainability and conservation, Charged will be available in eco-friendly, 100% recyclable aluminium cans. By opting for sustainable packaging, Coca-Cola once again demonstrates its dedication to minimising waste, reducing its carbon footprint, and creating a circular economy around its packaging.

Coca-Cola is collaborating with renowned Maldivian influencers, celebrities, and content creators to amplify the Charged launch, creating buzz and excitement across social media platforms. To sustain interest and maintain momentum, a series of marketing campaigns will be launched, featuring special promotions, contests, and giveaways aimed at captivating the Maldivian consumers.

Milind Derasari, Chief Operating Officer at Male’ Aerated Water Company (MAWC), adds: “We are continuously exploring unique ways to enhance our offerings. With the launch of Charged caffeinated beverage, we are taking our dedication to quality, taste, and vitality to an entirely new level with innovative products that not only quench thirst, but also fuel their day with positivity. We look forward to seeing this dynamic addition to the Coca-Cola beverage line-up revitalise, refresh and inspire our customers in Maldives.”

Charged is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives for an attractive and affordable price of just MVR 18 per can. Get Charged and Recharged, and elevate your daily lifestyle with this new caffeinated beverage.

For more information on Charged, follow @ChargedMaldives on Facebook, Instagram and TikTok for the latest updates and promotions.

Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 137 years. The Coca-Cola Company, through its bottling partner, Male’ Aerated Water Company Pvt. Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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