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High-profile speakers from Maldives discourse with German, global media at exclusive Maldives Media Meet conference



Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has concluded the exclusive ‘Maldives Media Meet’ press conference held at the sidelines of ITB Berlin 2023 on 7th March 2023 at Hybrid Studio, Hall 5.3, Messe Berlin.

The Maldives Media Meet was led by the Chief Executive Officer and Managing Director (CEO & MD) of MMPRC, Mr Thoyyib Mohamed. He was joined by Maldives Tourism Industry Pioneer, Mr Hussain Afeef; and the Minister of Tourism of the Maldives, H.E Dr Abdulla Mausoom. Attendants at the event consisted of representatives from noteworthy travel trade companies, media, and tourism-related organisations, along with 45 people who watched the press conference live through ITB Explore.

The opening remarks at the conference were made by Tourism Industry pioneer, Mr Hussain Afeef. He spoke at length on the topic “From Coral Stone Huts To Underwater Villas – Evolution Of Maldives Tourism”. “Within just 50 years, we have completely transformed the Maldives from an obscure chain of islands scattered across the Indian Ocean into one of the most desired tourist destinations in the world. The evolution of the Maldives from coral stone huts to underwater villas is the journey of our people as much as it is the history of our tourism industry”.

The Minister of Tourism, H.E. Dr Abdulla Mausoom spoke next, addressing the way forward for the tourism industry, stating that he appreciates the contributions and engagement of travel and tourism stakeholders in making the Maldives an exemplary destination.

“We strive to maintain the popularity of Maldives through innovative, sustainable, accessible and inclusive tourism development and management approaches and models.” The Minister highlighted.

Last but not least, MMPRC’s CEO & MD, Mr Thoyyib, provided an overview of the blueprint behind the Maldives’ success as the World’s Leading Destination for the past three consecutive years. Mr Thoyyib also spoke in length regarding one of MMPRC’s most ambitious marketing activities – the Visit Maldives Storytellers’ Conference 2023.

“The Maldives has taken part in ITB Berlin continuously since 1984. However, this year is special. ITB Berlin this year has seen MMPRC’s largest delegation of Maldivian travel trade professionals, media, and high-level executives to any fair or exhibition. 233 representatives from 91 companies from the Maldives are currently at ITB Berlin with MMPRC.” Mr Thoyyib revealed during his speech. “It is a testament to how important we consider the German market and ITB Berlin that we have so much interest and enthusiasm from the Maldives’ travel and tourism trade for this event.”

Thoyyib also launched the ‘50 Ultimate Experiences’ Maldives guidebook curated by Visit Maldives in celebration of the 50-year milestone of the Maldives tourism industry.

The speakers took questions from the attendants following the press conference, answering their queries and holding discourse with the media and travel trade. The purpose of hosting this event was to connect with leading media representatives from Germany and other global markets. The event provided the opportunity to go beyond stats, numbers, and figures – and to present a cohesive story of how the Maldives tourism industry came to be. It highlighted the awards, achievements, and the future of the tourism industry and the relationship between Maldives and Germany. MMPRC also had the chance to further promote and create buzz around the ongoing large-scale event – Visit Maldives Storytellers’ Conference 2023.


Maldives celebrates arrival of 2024’s 1 millionth tourist



Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives



Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience



CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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