Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has concluded the exclusive ‘Maldives Media Meet’ press conference held at the sidelines of ITB Berlin 2023 on 7th March 2023 at Hybrid Studio, Hall 5.3, Messe Berlin.
The Maldives Media Meet was led by the Chief Executive Officer and Managing Director (CEO & MD) of MMPRC, Mr Thoyyib Mohamed. He was joined by Maldives Tourism Industry Pioneer, Mr Hussain Afeef; and the Minister of Tourism of the Maldives, H.E Dr Abdulla Mausoom. Attendants at the event consisted of representatives from noteworthy travel trade companies, media, and tourism-related organisations, along with 45 people who watched the press conference live through ITB Explore.
The opening remarks at the conference were made by Tourism Industry pioneer, Mr Hussain Afeef. He spoke at length on the topic “From Coral Stone Huts To Underwater Villas – Evolution Of Maldives Tourism”. “Within just 50 years, we have completely transformed the Maldives from an obscure chain of islands scattered across the Indian Ocean into one of the most desired tourist destinations in the world. The evolution of the Maldives from coral stone huts to underwater villas is the journey of our people as much as it is the history of our tourism industry”.
The Minister of Tourism, H.E. Dr Abdulla Mausoom spoke next, addressing the way forward for the tourism industry, stating that he appreciates the contributions and engagement of travel and tourism stakeholders in making the Maldives an exemplary destination.
“We strive to maintain the popularity of Maldives through innovative, sustainable, accessible and inclusive tourism development and management approaches and models.” The Minister highlighted.
Last but not least, MMPRC’s CEO & MD, Mr Thoyyib, provided an overview of the blueprint behind the Maldives’ success as the World’s Leading Destination for the past three consecutive years. Mr Thoyyib also spoke in length regarding one of MMPRC’s most ambitious marketing activities – the Visit Maldives Storytellers’ Conference 2023.
“The Maldives has taken part in ITB Berlin continuously since 1984. However, this year is special. ITB Berlin this year has seen MMPRC’s largest delegation of Maldivian travel trade professionals, media, and high-level executives to any fair or exhibition. 233 representatives from 91 companies from the Maldives are currently at ITB Berlin with MMPRC.” Mr Thoyyib revealed during his speech. “It is a testament to how important we consider the German market and ITB Berlin that we have so much interest and enthusiasm from the Maldives’ travel and tourism trade for this event.”
Thoyyib also launched the ‘50 Ultimate Experiences’ Maldives guidebook curated by Visit Maldives in celebration of the 50-year milestone of the Maldives tourism industry.
The speakers took questions from the attendants following the press conference, answering their queries and holding discourse with the media and travel trade. The purpose of hosting this event was to connect with leading media representatives from Germany and other global markets. The event provided the opportunity to go beyond stats, numbers, and figures – and to present a cohesive story of how the Maldives tourism industry came to be. It highlighted the awards, achievements, and the future of the tourism industry and the relationship between Maldives and Germany. MMPRC also had the chance to further promote and create buzz around the ongoing large-scale event – Visit Maldives Storytellers’ Conference 2023.
Atmosphere Core expands in South Asia with Atmosphere Living ultra-luxury residences
Atmosphere Core, a globally renowned name in hospitality, has announced the launch of Atmosphere Living as part of its continued expansion in South Asia. Headquartered in India, this new company will offer branded ultra-luxury residences with customised end-to-end amenities and indulgences, including coffee lounges, wine cellars, private transport, and bespoke concierge services.
The global branded residences market has experienced a remarkable 150 percent growth over the past decade, and projections indicate a surge in demand. With the real estate veteran Sandeep Ahuja at the helm as Managing Director, Atmosphere Living is strategically positioned to capitaliSe on this demand.
Atmosphere Living will focus on a conscious design philosophy. All properties will be built in harmony with the environment and will incorporate features such as smart recycling, efficient waste and water management, and green energy solutions.
Sharing his insights on the launch, Salil Panigrahi, Managing Director, Atmosphere Core, said, “Atmosphere Living will bring a distinctive offering to India, and is a brand to watch out for. It will combine Ahuja’s decades of experience, knowledge, and industry network in real estate with Atmosphere’s hospitality expertise, introducing unparalleled serviced residences in India.”
Positioned in major metropolitan areas, established second-home destinations, and undiscovered scenic locales nationwide, these projects will also present lucrative investment opportunities. Elite homeowners will have the option to lease their residences back to Atmosphere Living, allowing them to be rented out for income generation.
Sandeep Ahuja, Managing Director, Atmosphere Living, said, “There is currently a gap in the Indian realty landscape for ultra-indulgent serviced homes catering to affluent consumers. We aim to bridge this gap by curating serviced homes that offer indulgences such as entering homes using smart key cards, 24/7 butler services, fine dining, and co-working spaces, among others. Our ultimate desire is to enable our customers to experience a life of true luxury and exclusivity.”
A night of celestial wonders, luxury, and cosmic inspiration at Anantara Kihavah SKY Observatory by British astronaut Tim Peake
Anantara Kihavah Maldives Villas celebrated a historic milestone with the exclusive visit of the renowned British astronaut, Tim Peake. On the evening of November 2, Astronaut Peake hosted an exclusive space talk at SKY Observatory, the finest overwater observatory in the Indian Ocean, housing the most powerful telescope in the Maldives.
Perched gracefully over the pristine Maldivian waters, SKY Observatory provided an idyllic setting for this extraordinary event, complemented by a stunning sunset. The exclusive gathering attracted a full house of eager guests to a delightful evening that seamlessly blended science, luxury, and natural beauty.
The evening commenced with a lovely cocktail reception, where guests were serenaded by the soulful tunes of a live saxophone band. Attendees savoured exquisite cocktails and canapés as they eagerly awaited Tim Peake’s presentation.
Tim Peake’s talk unveiled his personal journey, where he shared his path to becoming an astronaut and narrated the rigorous training that astronauts undergo. He provided insights into life in space, the daily challenges faced by astronauts, and the awe-inspiring experiences he encountered during his
historic mission. He also offered a glimpse into his exciting future projects, leaving the audience both inspired and spellbound.
Following Tim’s presentation, an interactive Q&A session allowed guests to engage directly with the British astronaut. The audience posed thoughtful questions, deepening their understanding of astronauts’ unique experiences and the intricacies of space exploration.
The event was further enriched by the presence of the resort’s three SKY gurus, Hammadh Rasheed, Zunnoon Ahmed, and Ali Arushal, who conducted a stargazing session for the guests afterward.
The success of the event was evident in the overwhelmingly positive feedback from attendees, who left with a deeper appreciation for space exploration and a memorable evening to cherish.
The evening marked a significant moment in Anantara Kihavah’s history, showcasing the resort’s commitment to offering unique and memorable experiences for its guests. The presence of Tim Peake, a celebrated astronaut and highly accomplished author, added an extraordinary dimension to the resort’s already spectacular offerings.
Tim Peake is a renowned British astronaut who made history as the first official British astronaut to visit the International Space Station (ISS) and conduct a spacewalk during his six-month mission. He also achieved the remarkable feat of running the London Marathon from space. Beyond his extraordinary space endeavours, Tim is also a bestselling author with his most recent book Space: A thrilling human history published earlier this month.
An astronomer’s paradise, Baa Atoll in the Maldives, is one of the best places on earth to enjoy stargazing due to its proximity to the equator. Anantara Kihavah Maldives Villas promises a voyage of discovery on a private Indian Ocean Island, with Sky—an overwater observatory and luxury cocktail bar—providing guests a chance to sip champagne under the stars and explore the Universe.
Visit Maldives website adds atolls segment to showcase diverse regions
Maldives Marketing and Public Relations Corporation’s (MMPRC/ Visit Maldives) has added a new segment to the official Visit Maldives Website specified for atolls showcasing the diversity of the Maldives.
The segment, now live at atolls.visitmaldives.com provides in depth information regarding the different regions of the Maldives, divided by atolls, to refine the traveller’s experience, commencing with an in-depth exploration of Addu Atoll and Fuvahmulah Atoll.
With 26 atolls, the Maldives offers a wide array of unique accommodations and awe-inspiring travel experiences, and this informative section of our website will serve as a gateway to discover the hidden treasures unique to each area. This falls under MMPRC’s initiatives to encourage tourism growth in all regions of the Maldives, broadening exposure to the diverse tourism products available in the Maldives.
The goal is to elevate Visit Maldives’ digital marketing landscape by showcasing the Maldives as more than just a honeymoon destination with various accommodation options. This initiative is driven by a desire to increase awareness about the distinctive offerings within each of the Maldives’ atolls. It aims to positively shape their perception of the Sunny Side of Life brand by curating engaging content that highlights the unique features of the atolls and diverse experiences available in the islands.
Additionally, the initiative will target the affordable luxury market to promote the Maldives as the most appealing option for short holidays and weekend getaways under a unified Maldives brand umbrella.
MMPRC aims to continue exploring other atolls in the Maldives as well, encouraging growth and tourism development in all regions of the Maldives, building on the foundation we have created to promote the destination beyond the traditional paradigms of sun, sand, and sea.
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