Business
Visit Maldives returns to ITB Berlin after three-year hiatus with delegation of 233 representatives from 91 companies

Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) returns to ITB Berlin 2023 after a three-year hiatus following the pandemic. The fair is held from 7-9 March 2023. The Maldives’ ITB delegation this year is the largest one so far in MMPRC’s history, with 233 representatives from 91 companies taking part in the fair. On the sidelines of ITB Berlin, MMPRC hosted a dedicated ‘Maldives Media Meet’ press conference on 7th March and an exclusive ‘Maldives Evening’ networking event for trade professionals on 8th March at Grand Hyatt Berlin.
ITB Berlin is the largest travel trade exhibition in the world showcasing over 10,000 exhibitors and visited by over 160,000 visitors including the travel trade and public. ITB Berlin covers all aspects of the travel and tourism sector including destinations, tour operators, airlines, hotels, bloggers and several other stakeholders from the industry.


Destination Maldives is proudly showcased with a double-decker stand in a space spanning over 504 sqm at the Berlin fair, providing visitors with a glimpse into the breathtaking Sunny Side of Life. Every aspect of the stand is thoughtfully curated to showcase the diverse segments of the Maldives’ tourism industry, including romance, seascapes, and cultural experiences, among others.
The stand boasts 91 counters and 73 dedicated tables that offer industry partners the opportunity to engage in productive meetings and network with the global travel trade. The vibrant and colourful stand features a range of unique experiences, including cultural performances such as traditional Maldivian dance, and gastronomy experiences that offer visitors a chance to sample Maldivian delicacies such as kulhi roshi and foni roshi.

“As soon as you step into the hall, the Maldives’ stand calls you through its sheer magnificence and beauty. The stand alone makes you want to visit Maldives! It is as if you have carried the vibrance and world-famous hospitality right into Berlin. I had a wonderful time networking with the Maldivian travel and tourism trade. I also tried a kashikeyo drink for the first time, and I can say for sure that I’m flying to the Maldives for more this year”, says a visitor to the Maldives’ stand.
“ITB Berlin is all about networking. Not only do we get to network with the global travel trade community, we also get to network with one another in the industry. The islands of the Maldives may be dispersed, but when we are all under the same roof at the Maldives stand, I can feel the strength and vibrancy of the Maldives travel trade community.” stated an industry partner.




MMPRC will host the “Maldivian Evening” on the 08th of March, an annual networking event held during ITB Berlin that brings together German and international travel trade partners, media representatives, dignitaries, and other stakeholders to for a night of networking, celebration, and expression of gratitude from the Maldives’ for the support provided to our tourism industry. With 600 attendees expected, the event will showcase traditional Maldivian dance and music performances, and offers the chance to win exciting prizes such as all-inclusive free trips to the Maldives, all while providing a glimpse into the Maldives’ rich culture, heritage, and history.

The German market is one of the most lucrative markets for the Maldives tourism industry. Germany was the 4th highest source market in 2022 with an arrival figure of 133,424 tourists comprising a market share of 8%. As of 28th February 2023, Germany is the 5th top source market to Maldives with an arrival figure of 22,995 with a market share of 6.6%. 2023 is shaping up to become a significantly successful year for the Maldives tourism industry with record-breaking daily arrival figures. As of 28th February 2023, Maldives has welcomed a total of 350,413 tourists, a remarkable 24.8% increase compared to the same period in the previous year.
This year marks the first year that the Maldives is taking part in ITB Berlin after winning the title of the ‘World’s Leading Destination’ at the World Travel Awards for 3 consecutive years. Consequently, we have garnered a lot of interest, attention, and curiosity from the international travel trade community. ITB Berlin provides the perfect opportunity for us to demonstrate why the Maldives is the world’s hottest destination. Along with our industry partners, we will network with the German and international travel trade, share the latest updates on our tourism products and experiences, conduct one-on-one meetings in-person and virtually, and strengthen the Maldives’ brand in the German and global market.
Business
Villa Resorts hosts over 200 travel agents from India to showcase its transformation

Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.
The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.
Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.
The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.
Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.
Business
‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!
The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.
So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.
But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.
As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.
Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.
Business
JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.
The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.
The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.
Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.
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