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Coca-Cola rewards Maldivians ahead of FIFA World Cup Qatar 2022 Season

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Coca-Cola has wrapped up an exciting consumer promotion celebrating Maldivians’ love of football, rewarding its fans in the archipelago for choosing The Coca-Cola Company’s refreshing beverages while getting ready for the FIFA World Cup Qatar 2022.

From September 1, 2022 to October 31, 2022, the Uncap. Believe. Fly. Promotion gave the opportunity for consumers in Maldives to believe that their team will win and a chance to go watch a FIFA World Cup Qatar 2022 match live. Daily and weekly winners were announced live on Television Maldives (TVM) every Saturday during the promotion period.

Eight fans received an all-expenses paid couples trip to watch a FIFA World Cup game live in Qatar for themselves and a plus one, while eight winners won Al-Rihla FIFA Official Match Balls. Gaming consoles together with FIFA ’22 game bundles were also given to eight winners. Daily winners received Coca-Cola cases for their ‘At Home Stadiums’.

As the tournament kicks off in Qatar on November 20, 2022, Coca-Cola will continue to give Maldivian football fans the experience of the FIFA World Cup through match screenings, exciting consumer activations, and much more! An exclusive Coca-Cola Fan Zone website is now live, enabling fans in the Maldives and around the world to show their love for their favourite team through score predictions and exciting promises to keep. Maldives is known for its passion for football, and at each step of the FIFA World Cup Qatar 2022™ season, Coca-Cola will offer football enthusiasts in Maldives the chance to win amazing gifts. Follow the @cocacolamaldives and @spritemaldives Facebook and Instagram pages for more information.

The Coca-Cola Company is one of the longest-standing corporate partners of FIFA, with a formal association beginning in 1974 and an official sponsorship of FIFA World Cup since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950.

Since 2006, Coca-Cola has exclusively activated the FIFA World Cup Trophy Tour by Coca-Cola – offering millions of people the opportunity to experience the exquisite Trophy and help ramp up anticipation ahead of the tournament. In 2018, the FIFA World Cup Trophy Tour had visited Maldives, giving Maldivians the privilege to get this unique experience to get up and close with the FIFA trophy. For this season, FIFA World Cup winners Iker Casillas and Kaká sent the original FIFA World Cup Trophy on a global journey that includes all 32 qualifying countries for the first time. Original FIFA World Cup Trophy was unveiled at Dubai’s Coca-Cola Arena before it embarks on its fifth journey, travelling to 51 countries and territories.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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