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Sun Siyam Resorts launches new creative department; introduces key roles to elevate brand
Maldivian-owned Sun Siyam Resorts has introduced new key management roles as well as a recently developed Creative Department to its corporation with Sara Siyam as new Creative Director, Claudia Klingbeil as Director of PR & Communications, and Shammun Mohamed as Director of Digital Communications.
The new Creative Department will overlook the brand growth, all aspects of branding and visual content, implement new communications and PR initiatives, develop unique experiences as well as resort-based events.
The creators behind Sun Siyam Resorts strongly believe in local capabilities and have made it their mission to develop Maldivian talent in the hospitality industry, hence with Sara and Shammun joining the creative department, the company brings highly talented young and experienced locals to elevate the brand.
Sara has worked in Sun Siyam Resorts since 2017, starting her journey on a group-level PR Executive role and quickly developed into the Assistant Manager of PR and Marketing. In November 2020, she started her new role at Siyam World Maldives as the PR and Marketing Manager where she played an essential role in developing the branding, content, PR, and communications aspects of the resort. She worked with her team in launching the brand-new property on October 28th 2021.
In her new position as the Creative Director at Sun Siyam Resorts, she will determine the creative vision of the group and enhance brand awareness through public relations, advertising campaigns, brand stories as well as unique experiences and events for each of the Sun Siyam properties. Sara will lead the creative department in implementing new strategies and creative goals to boost the Sun Siyam brand globally. She will also be working closely with the Sun Siyam PR and Marketing teams to implement new strategies.
Sara has a Masters Degree in International Tourism and Hospitality, from James Cook University in Singapore and has a passion for creating new innovative ideas and events. Coming from a family with strong tourism and hospitality background and seeing and experiencing the company from within, Sara has an ambitious goal to make Sun Siyam a one-of-a-kind and unique local brand that emphasises on creating and delivering unique experiences.
Sara said: “Creating limitless and unique experiences has always been a passion of mine, with this dynamic age, there is constant need for innovation, in terms of branding, and experiences we offer, the messages that we convey through different digital platforms and what makes us unique or stand out from the rest. With five different properties in the Maldives, each unique with their offerings and experiences, Sun Siyam Resorts offers something for everyone and by enhancing our creative side and coming up with new ideas for guests’ experiences and events, we will surely be able to take this company to new heights!”
Originally from Germany, well-travelled, and having lived and worked in Australia, United Arab Emirates, the Maldives, and Europe, Claudia will serve Sun Siyam Resorts as a trusted brand and pr advisor in her new role as Director of PR & Communications and will do so from her base in Spain, Europe. She will develop and implement pr and communications strategies as well as spearhead all global Sun Siyam Resorts PR Agencies to boost brand awareness, cultivate relationships with media, press and journalists, as well as effectively drive global PR activities and editorial opportunities.
Being a versatile and accomplished public relations and communications specialist, Claudia comes with more than a decade of hands-on experience within the global tourism, travel, and luxury hospitality industries. She most recently served Sun Siyam Resorts as a Consulting Director of PR & Marketing during the opening of its newest game-changing Maldives island property Siyam World.
Claudia also played an integral part of the two luxury island openings of Amilla Fushi & Finolhu Maldives, as well as rebranding Huvafen Fushi Maldives while she held the Cluster Director of Communications role at The Small Maldives Island Co.
Having also worked and lived in the United Arab Emirates, with several PR & Marketing Manager roles at public, private, and corporate sector companies such Radisson Blu or The Abu Dhabi Country Club and Al Maya Resorts, Claudia also comes with film production project management know-how as an added value before she started working as a freelancer and consultant for several start-up and global travel, lifestyle, and hospitality brands to help them excel in their public relations, communications, and branding endeavours.
“Claudia’s expertise and in-depth knowledge of communications and PR will be a major asset in implementing our communications strategy, enhance brand exposure, and take the company to the next level. We are extremely excited to have Claudia on the team, leading our public relations and communications division,” said Deepak Booneady, VP of Commercial at Sun Siyam Group.
Shammun Mohamed brings with him a new level of innovation and creativity. Shammun has a Degree in Mass Communication from NICC in Bangalore, started his creative journey at Ahmed Fahud Studio, a local advertising firm, and has worked at Sun Siyam Resorts as a PR Executive and as the Cluster PR Manager for Sun Siyam Vilu Reef and Sun Siyam Iru Veli, His true calling and passion lies in the creation of content and storytelling. As the Director of Digital Communications, Shammun will be responsible for developing, managing, and executing communications strategies through all digital platforms and ensure that Sun Siyam digital experiences align with and support its mission, vision, values, brand, reputation, and strategic goals.
Shammun said: “I am really excited to take on this new challenge, with an amazing team and bright and new ideas we will really be able to create something unique and beautiful here at Sun Siyam Resorts and we want to make sure the World knows it! Working at the cutting edge of technology and innovation across multiple platforms by connecting creative approach to the business strategy has always been my calling.”
Featured
Maldives Madridistas: Patina Maldives, Fari Islands Nets Exclusive Football Camp Partnership with the Real Madrid Foundation
Younger guests at Patina Maldives, Fari Islands can embrace new patterns of play this summer at an exclusive, Maldives-first Real Madrid Foundation football camp. From 4 July – 12 August, a youth coach will lead a comprehensive Real Madrid Foundation programme of daily soccer sessions for ages 5-9yrs, 10-14yrs, and 15-17yrs. The coach will be joined by an elite player ambassador from UEFA’s all-time no. 1 ranked football club toward the end of the programme.
This summer’s inaugural Patina Maldives x Real Madrid CF Foundation football camp is the first edition in an ongoing partnership, with additional future football camp dates to be confirmed. Led by a licensed Real Madrid Foundation coach, sessions will focus on developing each participant both individually and as part of the group, in order to ‘Play The Real Way’ – the training methodology that combines play, as well as sports values.
Sessions will take place on a new, purpose-built 6 a side astroturf pitch located near the Fari Marina Village at Patina Maldives.
All participants will receive an official camp football camp shirt, shorts, socks, drawstring bag, sweatbands, and cap; while those completing a minimum of four days’ coaching will also be presented with a Real Madrid Foundation participation certificate.
Real Madrid Foundation football clinics at Patina Maldives, Fari Islands are priced at USD195++ per child per session for guests of the resort. Bookings are also open to guests from neighbouring resorts, from USD250++ per child per session.
Rates at Patina Maldives, Fari Islands start from USD2,054 (approx. GBP1,620) per night based on two adults sharing a One Bedroom Pool Villa including daily breakfast, complimentary Guest Benefits, tax, and service. Terms and conditions apply.
For more information and reservations, please visit https://patinahotels.com/maldives or contact reservations.maldives@patinahotels.com. For more information on Pathways, please see here.
Experience unique and enriching getaways at Alila Kothaifaru Maldives, as the luxury resort unveils exciting benefits for family getaway packages launching this season. Guests are invited to immerse themselves in the ethereal charm of the Maldives.
Nestled in the pristine Raa Atoll, Alila Kothaifaru Maldives seamlessly blends eco-friendly architecture with contemporary sophistication, complemented by the untouched, rugged beauty of the Raa Atoll. Situated amidst miles of untouched marine life, Alila Kothaifaru invites guests to reconnect with nature in the most extraordinary ways. With spacious villas and private pools, guests can truly experience the essence of a getaway where luxury and adventure harmoniously coexist.
Surrounded by azure skies and the turquoise waters of the Raa Atoll, Alila Kothaifaru Maldives offers an idyllic setting for a family escape during the Easter break. Here, guests can unwind in luxurious, nature-immersed surroundings, embark on exciting adventures together, and indulge in unforgettable wellness and culinary experiences.
During Easter weekend, Play Alila will delight young guests with a diverse range of festive island-inspired activities, including Easter egg decorating, arts and crafts, face painting, and more. For those seeking relaxation, Spa Alila offers enticing packages for parents and children to enjoy quality bonding time.
For the adventurous souls, do not miss the chance to join our Sparkling Underwater Egg Hunt. Hidden throughout one of our nearby dive sites, these eggs hold a special surprise. The lucky diver who discovers the egg with a unique mark will win an exclusive clutch made of Swarovski crystal valued at EUR 1,800!
Embark on an Easter journey to remember at Alila Kothaifaru Maldives. Explore all of the Easter events and activities at Alila Kothaifaru Maldives here
Family Getaway Package
- Booking Period: Until 30 October 2024
- Stay Period: Until 25 December 2024
Experience a family holiday rich with memorable moments. From nature walks to energetic beach activities, Alila Kothaifaru Maldives’ offerings extend to the whole family. Indulge in a host of fun adventures together, or relax while your children participate in creative indoor and outdoor activities. Enjoy special family welcome amenities upon arrival, return seaplane transfers, daily full-board meals, and a special offer on wellness treatments. Experience the beauty of our island while creating lasting memories to be treasured!
Stay with us during the Easter period from 25-31 March 2024 and be treated to a wide range of festive island inspired activities such as Easter egg decorating, arts and crafts, egg hunting around the island and underwater, wellness offering, and many more!
For more information and reservations, please contact kothaifaru@alilahotels.com or visit alilahotels.com
Featured
Love’s Oasis: Siyam World Invites Couples To Celebrate And Embrace Romance On White Valentines’ Day
Romance never ends, get ready to swoon, Siyam World is pulling out all the stops to make this White Valentine’s Day one for the books. Nestled in the heart of the Maldives, Siyam World invites couples to indulge in a whirlwind of romance and adventure on March 14th, 2024.
Internationally acclaimed DJ Youna will headline the evening’s entertainment, enchanting guests with her signature blend of melodic techno and progressive house music. Against the backdrop of the Maldivian night sky, guests can dance under the stars and create cherished memories with their loved ones. DJ Youna, the rising star of melodic techno and progressive house, is set to serenade you and your beloved under the starlit skies of Siyam World.
YOUNA, an emerging DJ/Producer specializing in melodic techno and progressive house, hails originally from South Korea. Her musical trajectory took an unforeseen turn upon her relocation to Dubai, where she developed a profound affinity for house music—a genre less prevalent in the Asian music landscape. Dedication to refining her craft led YOUNA to cultivate a distinctive sound, skilfully merging emotive melodies with the infectious energy of her compositions.
Despite embarking on her production and DJing journey in 2022, YOUNA has swiftly ascended to prominence on the global music scene. Her debut single, ‘Self-Doubt,’ ascended to the top 14 in progressive house and secured the 4th position on Beatport’s hype chart. YOUNA’s music, characterized by potent beats and evocative soundscapes, transcends cultural boundaries, dismantling barriers and creating a harmonious fusion on the international stage. Get ready to dance the night away and create memories that will last a lifetime with DJ YOUNA
Siyam World has also curated a line-up of experiences that will make your heart skip a beat. Dive into the culinary wonders of the Maldives with our Maldivian Culinary Workshop at Kaage, where you will learn the secrets of local cuisine from our talented chefs.
Treat your special someone to a Destination Dinner or a Special Romantic Dinner, complete with a romantic movie screening to set the mood. And for the ultimate indulgence, why not enjoy a Wine Cellar Dinner? Gift your loved one with chocolates and flowers made available for this special day. Sip on mimosas and savor delicious bites while soaking in the breath-taking views of Siyam World.
Mark your calendars, lovebirds, because White Valentine’s Day at Siyam World is going to be one for the books! Book your romantic getaway now and get ready to fall in love all over again.
For more information, visit Siyam World or follow on Instagram, Facebook, Twitter, TikTok or YouTube. For booking enquiries email: stay@siyamworld.com.
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