Connect with us

Business

Maldives participates in prominent travel trade exhibition TTF Kolkata, prepares for roadshow in India

Published

on

Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has taken part in the TTF Travel & Tourism Fair and is gearing up to conduct a Maldives Roadshow in India.

TTF is held from 1st-3rd July 2022 in Kolkata with 13 industry partners, and the Maldives Roadshow will take place  in Bangalore, Chennai, and Trivandrum on the 5th, 7th, and 8th of July respectively. 

Visit Maldives, along with Riu Maldives and Sun Siyam Iruveli will be giving a special destination presentation to the visitor audience during this event, detailing the incredible holiday experiences available to visitors from the World’s Leading Destination. 

TTF Travel & Tourism Fair in Kolkata is India’s leading exhibition for the travel and tourism industry. It provides an annual opportunity for organisations from India and abroad to showcase their products and services. Visitors can gather information and make national and international travel plans. TTF presents an unparalleled marketing opportunity for exhibitors to connect directly with the largest gathering of prospective travellers and members of the travel industry. The visitor profile for TTF includes tour operators, travel agents, airlines, hoteliers and other travel and trade professionals and stakeholders. 

After concluding TTF Kolkata, Visit Maldives will hold a roadshow in three cities of India under the theme ‘Connect with Maldives, Your Ultimate Destination Maldives Roadshow in India’ together with potential operators and agents from India. The roadshow will be held on 5th July in Bangalore, 7th July in Chennai and 8th July in Trivandrum, alongside 16 industry partners.

During the roadshow, Visit Maldives and industry partners will showcase a destination presentation highlighting the products, experiences, and latest travel guidelines on the Maldives. The presentation will be followed by a productive night of networking and building new business relations, and a special raffle will be conducted awarding a free holiday in the Maldives.

During these events, Visit Maldives aims to maintain destination presence and promote the Maldives as the world’s leading destination in the Indian market alongside industry partners.

Participation in this event also comes as part of MMPRC’s marketing strategy for the Indian market, which is based on conducting ambient campaigns to strengthen Maldives’ brand in all major cities, identify channels to access the luxury market segment, promote affordable holiday options and focus on specific advertising for honeymooners and family holidays, combined with guest house stays. 

India was the largest market in 2021 with over 278,740 travellers and a market share of 22.6%, and is the largest source market for the Maldives this year as well, thus far. As of 8th June 2022, the Maldives has welcomed 104,800 tourists to the country from India, ranking as the top source market to the country and contributing 14.3% of the total market share for this period.

MMPRC has planned several activities targeting the Indian market in the effort to maintain destination visibility. This includes ongoing joint-marketing campaigns with prominent partners such as Thomas Cook, Pickyourtrail, and Vistara Inflight Magazine, participation in major fairs such SATTE and OTM, and hosting familiarisation trips. 

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.  

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. 

Business

Maldives celebrates arrival of 2024’s 1 millionth tourist

Published

on

Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

Continue Reading

Business

New air route connects Chongqing to Maldives

Published

on

Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

Continue Reading

Business

CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

Published

on

CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.