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MMPRC networks with global travel trade professionals at ITB Berlin Digital Business Day 2022



Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has participated in the digital business event held this year in place of ITB Berlin, titled ITB Berlin Digital Business Day 2022.

The event was held on the 17th of March, and proved to be a fruitful day of lucrative interactions between professionals and partners in the global travel and tourism trade through ITB’s digital platform consisting of a user-friendly portal.

ITB Berlin is one of the world’s leading travel trade shows bringing together the global travel, tourism and hospitality industries. The event presented the opportunity to network with stakeholders from all over the world and manage appointments on a user-friendly personaliwed platform with participants and establish new business connections through B2B meetings.

This year’s virtual event offered tourism professionals and buyers worldwide with the opportunity to network and do business from around the globe through user-friendly networking tools and scheduled audio-video meetings. Participants were also allowed to take part in two one-hour Speed Networking sessions, during which they were automatically assigned meeting partners based on the provided profile and business interests.

MMPRC participated in this global trade event to market unique experiences offered to tourists at the Maldives, under MMPRC’s marketing strategy which focuses on maintaining destination momentum and increasing arrival numbers from Germany, and around the globe. Through this event, we were able to provide the latest travel guidelines, information about the unique geographical formation of the Maldives’ scattered islands, and the stringent safety measures in place in our resorts, guesthouses, liveaboards and hotels.

Germany is one of the traditional top markets for the Maldives. The Germany market has consistently performed well, accounting for 7.2% of arrivals in 2021 with 94,784 visitors. The market is performing well this year as well, as the German borders remain open, and we have already seen 28,796 arrivals from Germany to the Maldives as of 16th March – 8.0% of total arrivals and holding onto the rank of the fourth top market this year.

MMPRC has conducted several important events for the German Market, such as joint-marketing campaigns with Let’s Go Tours, Travel Impressions (American Express), Condor, and TUI Germany & Austria. Other campaigns included the FVW e-learning program to educate travel trade professionals in the latest updates on the Maldives, as well as a campaign with Bentley Club Magazine, Imagine Magazine, Manta Reisen, and more.

There are several activities ongoing for this market even now, such as the campaigns with FTI, TUI Germany, and Connoisseur Circle. We also have several other activities in the pipeline for this year to maximise the arrivals from the German Market, including media familiarisation trips, social media and digital advertising campaigns, and participation in important events such as IMEX Frankfurt.

The world is currently on the trajectory to adapt to a broader new normal and ease covid measures across all sectors to recover from negative impact caused to economies due to covid restrictions. We are witnessing more countries easing travel measures and opening with a new normal. With regards to the recent development across the world, Maldives has also eased travel restrictions imposed on tourists which enforced presenting of negative PCR tests by all travellers.

In this regard, from 4th March 2022, tourists visiting Maldives are no longer required to present a Covid-19 PCR negative result upon arrival if the prescribed doses of vaccine are completed 14 days prior to date of arrival. As of 13th March 2022, the Maldives has also lifted the State of National Public Health Emergency imposed in response to the emergence of the Covid-19 pandemic. The ease of travel restrictions and measures would make it easier for tourists to visit the Maldives.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.


Villa Resorts hosts over 200 travel agents from India to showcase its transformation



Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.

The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.

Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.

The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.

Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.

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‘Get Charged and Win’ promotion: Four draws, countless winners, more to go



The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!

The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.

So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.

But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.

As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.

Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.

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JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee



JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.

The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.

The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.

Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.

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