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‘Celebrate the Community’: Sheraton brings people together again with new brand campaign

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Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, today unveils its new brand campaign, “Celebrate the Community”. Sitting at the heart of communities for over 80 years, Sheraton continues to bring people together in destinations around the world. The campaign celebrates the communal spirit and invites guests to reconnect and share experiences, reinforcing the brand’s commitment to be “Where the World Comes Together”.

In the past 18 months, the pandemic has created the need for social distancing and people are disconnected more than ever. To lift the community spirit, Sheraton invites travelers and locals alike to celebrate the return of human interactions and create meaningful connections. To mark the launch of the campaign, Sheraton created a captivating video starring popular Chinese actress and singer Myolie Wu. Filmed at the newly opened Sheraton Mianyang in China, the video captures the moments of connection and shared experiences with like-minded travelers and guests.

“As the most global brand within the Marriott Bonvoy portfolio, Sheraton has always stood for community, and played a special role in serving and connecting people around the world,” said Jennie Toh, Vice President, Brand Marketing and Brand Management, Asia Pacific, Marriott International. “The pandemic lockdowns have created an increased awareness and appreciation of the importance of social interactions in people’s lives. With the ‘Celebrate the Community’ campaign, we hope to remind people of the power of collective and that we are better together.”

With 139 hotels and resorts in Asia Pacific, Sheraton invites guests to reconnect with their community or explore new ones in local destinations through a collection of meaningful experiences at participating Sheraton hotels across the region.

Connecting Community with new, transformed experiences

Sheraton recently unveiled its new global brand vision at the newly opened Sheraton Mianyang. The new design and brand programs are inspired to foster community. The hotel’s new elevated food & beverage offering creates a focal point in the lobby experience. Part bar, part coffee bar, part market, &More by Sheraton is a central pillar of the brand’s new vision, transitioning guests seamlessly from day to night with food & beverage options that are locally sourced, easy to consume while working, and customisable to accommodate all tastes and schedules.

In partnership with local artisan coffee roaster “Qian Xun”, the property brings the coffee-roasting experience to &More by Sheraton. Guests can create their own personal blends, while enjoying signature coffees such as Affogato and Espresso Martini.

Connecting to destination with local sustainable experiences

Sheraton has always stood for community and the brand has played a special role in beginning, integrating, serving and building communities around the world. Properties around the world offer programs that enable guests to forge connections with local communities for meaningful travel.

Sheraton Maldives Full Moon Resort & Spa invites guests to participate in the coral fragment-planting activity in an effort to promote reef habitats and generate new coral. The resort has teamed up with Reefscapers, a coral propagation organisation appointed by the Maldivian Government as custodians of the coral colonies in the Gulhi Falhu lagoon, which was slated to be destroyed as part of a reclamation project. The activity is led by experts and offers a hands-on experience to participants while also providing an alternative business to the 250 inhabitants whose sole previous source of income was fishing.

At Sheraton Hong Kong Tung Chung, the “Family Farmcation” package offers guests a unique opportunity to build connections with the local farming community. Guests can enjoy a hands-on experience in organic farming activities and interacting with local farmers to learn more about sustainable practices. The package includes a set dinner at YUE, the hotel’s signature Chinese restaurant, featuring the finest farm-to-table ingredients.

Celebrating local culture, experiences

Sheraton encourages travelers to see the world through the lens of community. Whether it is sharing a meal with the locals or getting up close to the natural habitat, guests have the opportunities to build deeper connections in the destinations.

Sheraton Grand Mirage Resort, Port Douglas offers one-of-a kind local explorations for guests to grab a map, a delicious refreshment, and gather as a family to discover the vibrant Port Douglas community. Port Douglas features pristine beaches for travelers and locals to swim and build sandcastles.The Main Street and Macrossan Street are the perfect spots for travellers to shop and dine local. The sunset view in the famous Rex Smeal Park is also a not-to-miss when visting Port Douglas.  

Guests staying at Sheraton Grand Mirage Resort, Gold Coast can experience exclusive behind the scenes access to Currumbin Wildlife Sanctuary. The wildlife sanctuary is home to a myriad of animals in open enclosures, an outdoor-themed playground, Wild Island. Experience the wild lorikeet feeding, free-flight bird shows and Aboriginal performances. Children will then be invited to create postcards out of the day’s activities and send to their family and friends to raise awareness for local conservation.

At Sheraton Senggigi Beach Resort, the property offers a Sunday brunch and a Sunday Market, where guests can share a scrumptious meal and socialize as they shop for local products. Many in the community lost their job during the pandemic, and the Sunday Market provides an opportunity for those who are impacted to showcase their products and earn a living to support their families.

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Four Seasons Resorts Maldives blend family travel with marine discovery

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As family travel patterns continue to evolve, with multigenerational holidays and “schoolcations” becoming a growing part of the market, Four Seasons is positioning its Maldives resorts as destinations where families can combine leisure with learning, exploration and shared experiences. Through programmes at Four Seasons Resort Maldives at Landaa Giraavaru and Four Seasons Resort Maldives at Kuda Huraa, the brand is offering a Maldives-based approach to family travel that extends beyond the traditional resort stay.

In the Maldives, the focus is placed on experiences that allow families to spend time together while engaging with the natural environment in direct and practical ways. At Four Seasons Resort Maldives at Landaa Giraavaru, marine education forms a central part of the family offering. Children and teenagers can take part in hands-on initiatives alongside experts from The Manta Trust, learning about coral restoration, manta ray research and ocean conservation. The programme gives younger guests an opportunity to understand the marine ecosystems that define the Maldives while participating in activities linked to ongoing conservation work.

At Four Seasons Resort Maldives at Kuda Huraa, the family experience is also shaped by the surrounding lagoon and reef environment. Younger guests can take part in introductory diving, surfing and marine conservation activities designed to build early awareness of the ocean and its ecosystems. These experiences place the Maldives’ natural setting at the centre of the stay, allowing families to engage with the destination through activity as well as observation.

This emphasis on learning through travel reflects wider changes in family tourism, where parents are increasingly looking for holidays that combine recreation with educational value. In the Maldives, that approach has particular relevance, given the country’s dependence on marine ecosystems and its reputation as one of the world’s leading island destinations. By integrating conservation-focused experiences into resort programming, Four Seasons is presenting family travel not only as a period of rest, but also as an opportunity for younger travellers to develop a closer understanding of the environment around them.

The Maldives setting also supports multigenerational travel in practical terms. Resorts such as Landaa Giraavaru and Kuda Huraa are well suited to families travelling across age groups, where grandparents, parents and children may all be sharing the same holiday but looking for different forms of engagement. Accommodation, marine activities and wellness offerings can be structured in ways that allow families to spend time together while also catering to different interests and energy levels.

The family proposition is strengthened by the Maldives’ ability to combine relaxation with activities that are tied closely to place. Lagoon-based discovery, reef experiences and conservation work provide a clear alternative to more conventional beach holiday programming. Rather than limiting the stay to accommodation and dining, these activities allow the destination itself to shape the guest experience.

In this context, Four Seasons’ Maldives resorts reflect a broader shift in how luxury family travel is being positioned. The emphasis is no longer only on privacy and comfort, but also on engagement, shared discovery and experiences that carry value beyond the holiday itself. In the Maldives, where marine life and island environments remain central to the visitor experience, that model gives families a way to connect both with each other and with the destination.

Through Landaa Giraavaru and Kuda Huraa, Four Seasons is therefore presenting a Maldives offering that responds to changing family travel expectations. By combining marine education, outdoor activity and resort-based comfort, the brand is aligning its family travel strategy with the qualities that continue to set the Maldives apart. The result is a version of family travel that is shaped not only by where guests stay, but by what they are able to learn and experience together while they are there.

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Sirru Fen Fushi hosts Flor de Caña mixology event with Dinesh Mondkar

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The Behind The Bar Sirru Icon series recently hosted a mixology event at Sirru Fen Fushi Private Lagoon Resort, featuring Dinesh Mondkar, Flor de Caña’s brand ambassador for India.

The event gave guests an opportunity to explore a selection of rum cocktails while learning more about the craftsmanship and heritage behind the Flor de Caña brand. Set against a sunset backdrop over the ocean, the session combined cocktail-making techniques, brand storytelling and a relaxed island setting.

Guests were introduced to a range of cocktails that highlighted bold flavours and the versatility of rum in contemporary mixology. The evening also offered insight into the methods and presentation behind premium cocktail service, adding an interactive element to the experience.

The event formed part of the resort’s ongoing Behind The Bar Sirru Icon series, which continues to bring recognised figures from the international spirits industry to the Maldives. Through the series, the resort aims to expand its food and beverage offering with curated events that connect guests with global brands and industry expertise.

Such experiences are designed to complement the wider guest programme by combining destination dining and beverage concepts with the setting of the Maldives, while offering visitors a more immersive way to engage with the resort’s hospitality offerings.

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Angsana Velavaru marks reopening of upgraded futsal ground

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Angsana Velavaru has reopened its futsal facility as part of efforts to enhance guest experiences and staff engagement through sport and community activities.

The reopening ceremony was officiated by Dhaalu Atoll Council president Ahmed Shafiu and the resort’s general manager, Ahmed Zahir, who jointly cut the ribbon to mark the occasion.

Located within the island grounds, the futsal court measures 57 metres by 38 metres and is intended to serve as a space for both recreational use and organised activities for guests and resort associates.

The resort said the facility would form part of its wider recreational offering and would host workshops and expert-led collaborations aimed at providing guests with sports-based experiences while also supporting skill development and interaction. It added that the initiative also reflects its focus on staff wellbeing, teamwork and active living.

The opening event included friendly matches between the Angsana Velavaru men’s and women’s teams, as well as an inter-resort match between the Angsana Velavaru Orange Army and Banyan Tree Vabbinfaru.

Adjacent to the futsal court is the resort’s upgraded watersports centre, which now includes updated guest facilities such as shower and changing areas.

Ahmed Zahir said the reopening of the futsal ground represented more than a recreational upgrade and reflected the resort’s commitment to creating meaningful experiences for both guests and associates. He said the facility would support active living, connection and wellbeing, while also serving as a space for learning and collaboration.

Angsana Velavaru, located in South Nilandhe Atoll, said the reopening of the futsal facility forms part of its wider efforts to expand its lifestyle and community-focused offerings.

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