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‘Celebrate the Community’: Sheraton brings people together again with new brand campaign

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Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, today unveils its new brand campaign, “Celebrate the Community”. Sitting at the heart of communities for over 80 years, Sheraton continues to bring people together in destinations around the world. The campaign celebrates the communal spirit and invites guests to reconnect and share experiences, reinforcing the brand’s commitment to be “Where the World Comes Together”.

In the past 18 months, the pandemic has created the need for social distancing and people are disconnected more than ever. To lift the community spirit, Sheraton invites travelers and locals alike to celebrate the return of human interactions and create meaningful connections. To mark the launch of the campaign, Sheraton created a captivating video starring popular Chinese actress and singer Myolie Wu. Filmed at the newly opened Sheraton Mianyang in China, the video captures the moments of connection and shared experiences with like-minded travelers and guests.

“As the most global brand within the Marriott Bonvoy portfolio, Sheraton has always stood for community, and played a special role in serving and connecting people around the world,” said Jennie Toh, Vice President, Brand Marketing and Brand Management, Asia Pacific, Marriott International. “The pandemic lockdowns have created an increased awareness and appreciation of the importance of social interactions in people’s lives. With the ‘Celebrate the Community’ campaign, we hope to remind people of the power of collective and that we are better together.”

With 139 hotels and resorts in Asia Pacific, Sheraton invites guests to reconnect with their community or explore new ones in local destinations through a collection of meaningful experiences at participating Sheraton hotels across the region.

Connecting Community with new, transformed experiences

Sheraton recently unveiled its new global brand vision at the newly opened Sheraton Mianyang. The new design and brand programs are inspired to foster community. The hotel’s new elevated food & beverage offering creates a focal point in the lobby experience. Part bar, part coffee bar, part market, &More by Sheraton is a central pillar of the brand’s new vision, transitioning guests seamlessly from day to night with food & beverage options that are locally sourced, easy to consume while working, and customisable to accommodate all tastes and schedules.

In partnership with local artisan coffee roaster “Qian Xun”, the property brings the coffee-roasting experience to &More by Sheraton. Guests can create their own personal blends, while enjoying signature coffees such as Affogato and Espresso Martini.

Connecting to destination with local sustainable experiences

Sheraton has always stood for community and the brand has played a special role in beginning, integrating, serving and building communities around the world. Properties around the world offer programs that enable guests to forge connections with local communities for meaningful travel.

Sheraton Maldives Full Moon Resort & Spa invites guests to participate in the coral fragment-planting activity in an effort to promote reef habitats and generate new coral. The resort has teamed up with Reefscapers, a coral propagation organisation appointed by the Maldivian Government as custodians of the coral colonies in the Gulhi Falhu lagoon, which was slated to be destroyed as part of a reclamation project. The activity is led by experts and offers a hands-on experience to participants while also providing an alternative business to the 250 inhabitants whose sole previous source of income was fishing.

At Sheraton Hong Kong Tung Chung, the “Family Farmcation” package offers guests a unique opportunity to build connections with the local farming community. Guests can enjoy a hands-on experience in organic farming activities and interacting with local farmers to learn more about sustainable practices. The package includes a set dinner at YUE, the hotel’s signature Chinese restaurant, featuring the finest farm-to-table ingredients.

Celebrating local culture, experiences

Sheraton encourages travelers to see the world through the lens of community. Whether it is sharing a meal with the locals or getting up close to the natural habitat, guests have the opportunities to build deeper connections in the destinations.

Sheraton Grand Mirage Resort, Port Douglas offers one-of-a kind local explorations for guests to grab a map, a delicious refreshment, and gather as a family to discover the vibrant Port Douglas community. Port Douglas features pristine beaches for travelers and locals to swim and build sandcastles.The Main Street and Macrossan Street are the perfect spots for travellers to shop and dine local. The sunset view in the famous Rex Smeal Park is also a not-to-miss when visting Port Douglas.  

Guests staying at Sheraton Grand Mirage Resort, Gold Coast can experience exclusive behind the scenes access to Currumbin Wildlife Sanctuary. The wildlife sanctuary is home to a myriad of animals in open enclosures, an outdoor-themed playground, Wild Island. Experience the wild lorikeet feeding, free-flight bird shows and Aboriginal performances. Children will then be invited to create postcards out of the day’s activities and send to their family and friends to raise awareness for local conservation.

At Sheraton Senggigi Beach Resort, the property offers a Sunday brunch and a Sunday Market, where guests can share a scrumptious meal and socialize as they shop for local products. Many in the community lost their job during the pandemic, and the Sunday Market provides an opportunity for those who are impacted to showcase their products and earn a living to support their families.

Awards

Milaidhoo Maldives recognised by guests in Tripadvisor Best of the Best 2026

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Milaidhoo Maldives has announced that it has been recognised in Tripadvisor’s Travellers’ Choice Awards Best of the Best 2026, placing the island among the top 1% of hotels worldwide based on traveller reviews and ratings.

For Milaidhoo, the recognition is especially meaningful as it comes directly from its guests. Their stories, shared experiences, and reviews have earned the island a place among travellers’ favourite destinations around the world.

Located within the UNESCO Biosphere Reserve of Baa Atoll, Milaidhoo was created for guests seeking a more personal and authentic Maldivian experience. With just 50 villas surrounded by turquoise waters and flourishing coral reefs, the island offers a sense of intimacy and freedom, encouraging guests to reconnect with nature, with each other, and with themselves.

“We are deeply grateful to every guest who has chosen Milaidhoo and taken the time to share their experience,” said Paul van Frank. “To be recognised among Tripadvisor’s Best of the Best is an honour, but what means the most to us are the memories behind each review, the anniversaries celebrated, the friendships formed, the marine encounters discovered and the moments of joy shared on our island. This recognition also belongs to our Milaidhoo Family, whose warmth, care and genuine passion create the heartfelt experiences our guests remember long after they leave. We are proud to share this achievement with every member of our team and every guest who has become part of the Milaidhoo story.”

The Tripadvisor Travellers’ Choice Best of the Best Awards recognise the highest-rated hotels around the world, based on authentic reviews collected over a 12-month period. As one of the world’s most trusted travel guidance platforms, Tripadvisor’s recognition reflects the voices of travellers and the experiences that resonate most strongly with them.

As Milaidhoo continues to welcome guests from around the world, the recognition serves as a reminder of what has always mattered most to the island: creating meaningful experiences, sharing the beauty of the Maldives, and making every guest feel at home.

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Alila Kothaifaru Maldives marks June with sustainability and marine conservation initiatives

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Alila Kothaifaru Maldives is reinforcing its commitment to environmental stewardship this June through a series of sustainability-focused initiatives and conservation experiences.

In celebration of World Environment Day on 5 June and World Ocean Day on 8 June, the management and team at Alila Kothaifaru Maldives took part in activities designed to promote awareness, education, and action in support of protecting the natural world, both above and below the waterline.

The programme began on World Environment Day, when team members came together for a tree planting activity on the island. Inspired by this year’s global theme, “Our Land, Our Future”, the initiative highlighted the vital connection between healthy ecosystems, biodiversity, and human wellbeing, while contributing to the resort’s ongoing efforts to preserve and enhance its natural environment.

Building on this momentum, the resort is continuing its sustainability journey throughout June with a series of marine conservation activities developed in collaboration with Euro-Divers Maldives. The programme began with Reef Awareness Day on 1 June, featuring a coral planting programme with the marine biologist. Participants contributed directly to reef restoration efforts while learning about the importance of coral ecosystems in maintaining ocean health.

On 8 June, guests and colleagues came together to mark World Ocean Day through a house reef clean-up dive and beach clean-up, helping to remove marine debris and protect the delicate reef ecosystem surrounding the island. The day concluded with Ocean Discovery Night – All About Sea Turtles, an educational session designed to deepen understanding of one of the Maldives’ most iconic marine species.

The sustainability programme continues with June Sea Turtle Week, held from 8 to 16 June, featuring immersive experiences that connect guests with marine conservation efforts. Highlights include a Turtle Reef Snorkelling Excursion with the marine biologist on 10 June, offering participants the opportunity to observe sea turtles in their natural habitat while learning about ongoing research and protection initiatives.

The programme will culminate on 16 June, coinciding with World Sea Turtle Day, with an interactive presentation dedicated to sea turtle conservation and the challenges these marine species face in today’s oceans.

“Education and engagement are powerful tools for conservation. Through our partnership with Alila Kothaifaru Maldives, we aim to inspire greater appreciation for the underwater world while encouraging responsible interactions with marine life. Whether planting corals, participating in reef clean-ups, or learning about sea turtles, guests have the opportunity to make a positive impact while experiencing the extraordinary biodiversity of the Maldives,” said Igor Semenov, Dive Centre and Watersports Manager of Euro-Divers at Alila Kothaifaru Maldives.

“Sustainability lies at the heart of the Alila experience. From preserving our island’s natural landscape to protecting the vibrant marine ecosystems that surround us, we are committed to creating meaningful opportunities for our guests to connect with nature and become active participants in conservation. Our World Environment Day and World Ocean Day initiatives reflect our belief that every small action can contribute to a healthier planet for future generations,” said Thomas Weber, General Manager of Alila Kothaifaru Maldives.

Through these initiatives, Alila Kothaifaru Maldives continues to champion responsible tourism and environmental conservation. The resort’s sustainability programme fosters meaningful connections between guests and the natural environment while supporting the protection of the Maldives’ unique ecosystems for generations to come.

The resort continues to share updates on its sustainability initiatives, marine conservation programmes, and immersive guest experiences through its Instagram account as part of its ongoing journey to protect the natural beauty of the Maldives.

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Excursions

Anantara Maldives celebrates 10,000 coral milestone with Dr Oriana Migliaccio

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The coral-ringed islands of the Maldives have long been associated with celebration. As Anantara Hotels & Resorts marks 25 years of locally rooted experiences, Dr Oriana Migliaccio, Resident Marine Biologist at Anantara Dhigu Maldives Resort, Anantara Veli Maldives Resort and Naladhu Private Island Maldives, is also marking a milestone of her own by overseeing the planting of the 10,000th baby coral.

With a PhD in Life and Biomolecular Sciences and a lifelong dedication to the sea, Oriana has found herself in the setting she had long hoped her studies would lead to: immersed in nature from sunrise to sunset, and often long after, when she guides guests through the otherworldly beauty of night-time dives. For travellers who arrive in the Maldives seeking luxury, time with Oriana often shifts the focus. Her enthusiasm and sense of purpose draw in guests of all ages, from families to spa devotees, inviting them to discover the living soul of the reef.

Oriana’s journey began in Naples, where beachcombing with her mother and grandmother first sparked her fascination with the ocean. As she listened to stories of a Mediterranean once rich with seahorses and sponges, she became determined to understand the reasons behind their disappearance. Years later, during her Open Water certification in the Red Sea, that early curiosity developed into a clear sense of purpose. Taking her first breath underwater, she descended into a world of coral polyps, weightless among creatures she had previously only read about. When a Napoleon wrasse drifted past, calmly observing her, she knew she had found her calling.

“Pursuing a PhD was never just about academia. It was about gaining the tools to become a voice for the ocean and dedicating my life to protecting what first inspired me as a child.”

For Oriana, becoming a voice for a force as powerful, little understood, and vulnerable to human impact as the ocean begins with education. One of her proudest achievements is the creation of the ‘Reef Hero’ PADI speciality, a course that teaches divers the fundamentals of coral conservation. Under her mentorship, guests often experience a change in perspective, moving from passive observers to active protectors.

“You can literally see the moment when curiosity turns into care. When a guest realises that their actions — how they dive, what they touch — can protect an ecosystem, they stop being just visitors and become guardians.”

Life on pristine islands can shield travellers from the realities of pollution, a contrast that is not always shared by local communities. In her workshops, Oriana helps bridge that gap by showing guests how abandoned ghost nets, among the most recognisable symbols of environmental harm, can be transformed into bracelets. By turning these marine threats into keepsakes, she creates opportunities for conversations about responsibility, renewal, and the impact of individual choices.

Her work is part of a wider network of Anantara sustainability champions whose efforts span the globe. Together, they contribute to Anantara’s HARP initiative, or Holistic Approach to Reef Protection. Since 2017, Oriana has personally overseen the growth of more than 10,000 corals. Guests often check in on their adopted corals through underwater camera streams, but it is the return visits years later that resonate most, when they see their once-small coral saplings transformed into thriving clusters.

Children find this work especially meaningful, as they begin to see themselves as future custodians of the sea. Through Oriana’s ‘Marine Biology for Kids’ sessions, young guests learn to view the water as mother ocean, a living presence that shapes their world and deserves their care. Their questions often stay with her. One child once asked, “If the ocean is alive, can it feel when we hurt it?” For Oriana, such questions show how naturally children combine science with empathy, offering a perspective from which adults can also learn.

“Their curiosity gives me hope, because they see the ocean not as a resource, but as a living entity worth protecting simply because it exists and is alive. That mindset is exactly what the future needs.”

In a nation where rising seas and warming waters remain constant concerns, preserving biodiversity offers a sense of agency. For visitors and local communities alike, taking part in restoration work becomes a way to respond to environmental changes that can otherwise feel overwhelming in scale and speed, grounding their efforts in something hopeful and tangible.

“In the Maldives, sustainability is not optional; it is survival. My vision is to leave behind a lagoon that is healthier, more resilient, and more alive than the one we found.”

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