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‘Celebrate the Community’: Sheraton brings people together again with new brand campaign

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Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, today unveils its new brand campaign, “Celebrate the Community”. Sitting at the heart of communities for over 80 years, Sheraton continues to bring people together in destinations around the world. The campaign celebrates the communal spirit and invites guests to reconnect and share experiences, reinforcing the brand’s commitment to be “Where the World Comes Together”.

In the past 18 months, the pandemic has created the need for social distancing and people are disconnected more than ever. To lift the community spirit, Sheraton invites travelers and locals alike to celebrate the return of human interactions and create meaningful connections. To mark the launch of the campaign, Sheraton created a captivating video starring popular Chinese actress and singer Myolie Wu. Filmed at the newly opened Sheraton Mianyang in China, the video captures the moments of connection and shared experiences with like-minded travelers and guests.

“As the most global brand within the Marriott Bonvoy portfolio, Sheraton has always stood for community, and played a special role in serving and connecting people around the world,” said Jennie Toh, Vice President, Brand Marketing and Brand Management, Asia Pacific, Marriott International. “The pandemic lockdowns have created an increased awareness and appreciation of the importance of social interactions in people’s lives. With the ‘Celebrate the Community’ campaign, we hope to remind people of the power of collective and that we are better together.”

With 139 hotels and resorts in Asia Pacific, Sheraton invites guests to reconnect with their community or explore new ones in local destinations through a collection of meaningful experiences at participating Sheraton hotels across the region.

Connecting Community with new, transformed experiences

Sheraton recently unveiled its new global brand vision at the newly opened Sheraton Mianyang. The new design and brand programs are inspired to foster community. The hotel’s new elevated food & beverage offering creates a focal point in the lobby experience. Part bar, part coffee bar, part market, &More by Sheraton is a central pillar of the brand’s new vision, transitioning guests seamlessly from day to night with food & beverage options that are locally sourced, easy to consume while working, and customisable to accommodate all tastes and schedules.

In partnership with local artisan coffee roaster “Qian Xun”, the property brings the coffee-roasting experience to &More by Sheraton. Guests can create their own personal blends, while enjoying signature coffees such as Affogato and Espresso Martini.

Connecting to destination with local sustainable experiences

Sheraton has always stood for community and the brand has played a special role in beginning, integrating, serving and building communities around the world. Properties around the world offer programs that enable guests to forge connections with local communities for meaningful travel.

Sheraton Maldives Full Moon Resort & Spa invites guests to participate in the coral fragment-planting activity in an effort to promote reef habitats and generate new coral. The resort has teamed up with Reefscapers, a coral propagation organisation appointed by the Maldivian Government as custodians of the coral colonies in the Gulhi Falhu lagoon, which was slated to be destroyed as part of a reclamation project. The activity is led by experts and offers a hands-on experience to participants while also providing an alternative business to the 250 inhabitants whose sole previous source of income was fishing.

At Sheraton Hong Kong Tung Chung, the “Family Farmcation” package offers guests a unique opportunity to build connections with the local farming community. Guests can enjoy a hands-on experience in organic farming activities and interacting with local farmers to learn more about sustainable practices. The package includes a set dinner at YUE, the hotel’s signature Chinese restaurant, featuring the finest farm-to-table ingredients.

Celebrating local culture, experiences

Sheraton encourages travelers to see the world through the lens of community. Whether it is sharing a meal with the locals or getting up close to the natural habitat, guests have the opportunities to build deeper connections in the destinations.

Sheraton Grand Mirage Resort, Port Douglas offers one-of-a kind local explorations for guests to grab a map, a delicious refreshment, and gather as a family to discover the vibrant Port Douglas community. Port Douglas features pristine beaches for travelers and locals to swim and build sandcastles.The Main Street and Macrossan Street are the perfect spots for travellers to shop and dine local. The sunset view in the famous Rex Smeal Park is also a not-to-miss when visting Port Douglas.  

Guests staying at Sheraton Grand Mirage Resort, Gold Coast can experience exclusive behind the scenes access to Currumbin Wildlife Sanctuary. The wildlife sanctuary is home to a myriad of animals in open enclosures, an outdoor-themed playground, Wild Island. Experience the wild lorikeet feeding, free-flight bird shows and Aboriginal performances. Children will then be invited to create postcards out of the day’s activities and send to their family and friends to raise awareness for local conservation.

At Sheraton Senggigi Beach Resort, the property offers a Sunday brunch and a Sunday Market, where guests can share a scrumptious meal and socialize as they shop for local products. Many in the community lost their job during the pandemic, and the Sunday Market provides an opportunity for those who are impacted to showcase their products and earn a living to support their families.

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Luxurious Valentine’s getaways at Kuredhivaru Resort and Spa

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This Valentine’s Day, love takes centre stage at Kuredhivaru Resort and Spa as the island transforms into a haven of romance with its enchanting Tropical Love celebration. Nestled in the pristine beauty of the Maldives, the resort invites couples to indulge in an unforgettable escape, curated with passion, luxury, and intimacy in mind. From private island getaways to candlelit beach dinners, every experience is designed to celebrate love in its most magical form.

Throughout the celebration, guests can enjoy a variety of romantic experiences designed to create lasting memories. Exclusive dining options range from elegant wine dinners to intimate beachside feasts under the stars, each featuring expertly crafted menus paired with premium champagnes.

Couples can embark on a breathtaking sunset cruise leading to a secluded island retreat, where an intimate dining experience awaits amidst the serene sounds of the waves. For those seeking relaxation and pampering, indulgent spa treatments and floating breakfasts offer moments of tranquility and connection. Guests can unwind with a luxurious couple’s massage, followed by a serene breakfast served in the comfort of their private pool, where the scent of fresh tropical blooms and the gentle sea breeze enhance the experience.

The Tropical Love affair experiences include:

  • Love & Escape – A sunset cruise to a private island, followed by an intimate five-course dinner with Bruno Paillard Rosé and luxury indulgences.
  • Celebrate Love in Style – A refined five-course dining experience at Oak Wine Lounge, paired with Taittinger Rosé and exclusive romantic touches.
  • A Night of Love – Dining under the stars with a five-course menu, Bottega Rose Gold Spumante, and handcrafted island chocolates.
  • A Night of Romance Under the Stars – A candlelit beach dinner featuring a gourmet five-course menu, B&G Sparkling Rosé, and sweet island treats.
  • Floating Valentine – A luxurious floating breakfast in a private pool, paired with Taittinger Rosé for a perfect start to the day.
  • Floating Champagne with Canapés – A celebration of love with Taittinger Rosé and canapés, served in the tranquility of a villa pool.
  • Ruinart Romance Surprise – A timeless romantic gesture with Ruinart Blanc de Blancs Champagne, chocolate-dipped strawberries, and a delicate rose.

Kuredhivaru Resort and Spa’s Tropical Love experience serves as a tribute to romance in its most exquisite form. Whether indulging in fine dining, toasting to love under the stars, or escaping to a private island retreat, each experience is designed to create timeless memories in the heart of the Maldives.

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Chocolate, spirits, and gourmet pairings with Patrick Gelencser at Niyama Private Islands Maldives

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Renowned master chocolatier Patrick Gelencser will bring a touch of indulgence to Niyama Private Islands Maldives, hosting exclusive tasting sessions from February 21-25, 2025.

Born into a legacy of chocolate craftsmanship, Gelencser represents the third generation of the esteemed House of Gelencser. As one of only 15 chocolatiers in France specialising in bean-to-bar production, he has received numerous international accolades. His meticulously crafted creations are so exceptional that they are showcased in a chocolate museum in the Loire Valley, as well as in nearly half a dozen boutiques.

Guests at Niyama will have the rare opportunity to witness Gelencser’s artistry firsthand as he curates a series of tasting experiences set against the resort’s breathtaking backdrops.

  • Single-Origin Chocolate & Rum: The terroir of the cocoa bean influences its flavour, resulting in creamy, fruity, citrusy, or nutty notes. Guests will explore the origins of Gelencser’s single-origin chocolates, expertly paired with the finest Caribbean and South American rums, in a setting like no other—perched half a kilometre out to sea amidst the sunset.
  • Ganache, Praline & Whiskey: A masterful contrast of textures awaits with smooth, creamy ganache and nutty, complex pralines, complemented by a premium selection of whiskeys. This refined post-dinner experience will be hosted at the heart of the island of Chill.
  • Tapas, Chocolate, Wine & Port: For the grand finale, guests will embark on a full gastronomic journey, surrounded by lush tropical beauty. The experience begins with tapas and wine, followed by a curated selection of chocolates and port, personally presented by Gelencser to an intimate gathering of 12 guests.

“We are thrilled to host rarefied events such as these, led by masters of their craft like Patrick Gelencser,” says Thierry Vergnault, Executive Chef of Niyama. “We take great pride in our culinary offerings, creating spectacular experiences found nowhere else, and look forward to hosting many more.”

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Oaga Art Resort’s unique Valentine’s Day celebration

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This Valentine’s Day, Oaga Art Resort is redefining traditional romance, inviting guests to embrace a broader celebration of love—one that honours self-love, friendship, and meaningful connections in all their forms. ‘A Different Kind of Love Story’ at Oaga is more than just an event; it is a movement.

Oaga Art Resort envisions Valentine’s Day as an inclusive celebration, welcoming singles, best friends, and those seeking to deepen their relationship with themselves. By shifting the focus beyond conventional narratives, the resort creates an atmosphere where guests can explore self-worth and celebrate the many dimensions of love.

The resort’s Valentine’s Day program offers curated experiences designed to inspire self-love and joyful connections:

  • Self-Love Hours: Rejuvenating sessions at Hoba Spa, promoting self-acceptance and wellness. Guests can participate in a Face Massage Workshop, Harmony and Kindness Meditation, and Hydrotherapy & Skincare Rituals. Pre-booking is required.
  • Live Music by Soul Salad: The soothing jazz melodies of Soul Salad set the perfect mood for relaxation and connection.
  • Self-Love Celebration: A lively beach party under the stars featuring Digital.flock (Mirah Allly) encourages guests to dance and embrace the joy of self-expression.
  • Self-Love Garden: Guests can plant a seedling along with a personal self-affirmation note, contributing to a growing sanctuary dedicated to self-love.
  • Dinner for Two: A premium dining experience featuring a curated five- or six-course menu, complemented by wine, live music, and a romantic beachfront setting. Pre-booking is required.
  • Colour Splatter Canvas: A large collective art installation invites guests to freely express themselves through painting.

Oaga Art Resort is inviting guests to break free from traditional Valentine’s Day expectations and embrace an unforgettable celebration of self-love, friendship, and joy. By redefining love beyond February 14th, the resort encourages individuals to nurture the most important relationship of all—the one with themselves.

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