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Starwood Unites All Their Brands With New ‘GO-TO’ App

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Maldives Promotion House – Starwood Preferred Guest (SPG), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, today introduces its new application for iPhone and iPod Touch, which utilizes state-aware technology to create personalized guest experiences across Starwood’s nine distinct brands. The latest development is part of Starwood’s ongoing commitment to tech innovation to meet the needs of today’s connected global traveler—for example, Starwood was the first in the industry to offer FaceTime customer service, a feature that’s built into the new SPG app. The app also includes fully integrated booking, member information, comprehensive hotel searches and travel details, customer service and social media.

Meeting the Needs of Today’s Mobile Traveler

A still-growing trend in the hospitality industry, Starwood’s mobile revenue has increased by more than 300 percent year-over-year, and the company has found that the patterns of travelers using mobile devices to book rooms are markedly different from those of more traditional web bookers.  For instance, two-thirds of mobile bookings are within 24 hours of the stay, triple that of web bookings.

“Mobile is a vital part of our business’s future, and it’s fast becoming the preferred way to book travel in both established and emerging markets around the world, such as the United States and China,” said Chris Holdren, Senior Vice President of Starwood Preferred Guest and Digital. “We’ve built the new SPG app to be an all-in-one travel tool that connects our guests with all of the information they need to enhance their experience during their journey with us.”

Following guest feedback and member focus groups, SPG integrated key features into the app instead of directing to an outside mobile browser, creating a faster, more user-friendly experience. New options include the ability to find hotels by airport code or map and a streamlined home screen with “tiles” that are easily tapped or swiped to access frequent requests, such as account information, upcoming stays, customer support and special offers.

State-Aware Interface

The SPG app is the first in the travel industry—and one of the first apps ever—to utilize state-aware technology, creating an interface that unites all nine of Starwood’s distinct lifestyle brands and its nearly 1,100 hotels and resorts; and adjusts the app’s look, feel and content depending on whether the user is planning, en route or already checked in to a specific hotel. Starting 48-hours before a guest is scheduled to arrive at a Starwood hotel or resort, the app sends a push notification; and the “My Stay” interface becomes reflective of the specific brand and property, with home-screen access to key information such as hotel address in both English and the local language, weather, directions and hotel amenities. Once at the hotel, the guest’s stay is enhanced with integrated content such as their room number, on- and off-property dining and activity suggestions, and in-app access to social media channels such as FourSquare and Facebook.

The app also offers an “Explore” tab for discovery when users don’t have a specific destination in mind. Explore provides customized hotel recommendations based on individual preferences such as trip type (e.g., beach, city, wedding), brand, SPG category and interests.

Personalized, Guest-Centric Interface

As part of Starwood’s continued dedication to personalized guest service, the new app includes extensive content that’s easily filtered and customized. Members can use the app to store all relevant information about their SPG profile and upcoming and past stays, as well as send hotel confirmation or other details to anyone via text or email. And, it incorporates location-based services to connect users, as needed, to the closest customer care center, in addition to a live FaceTime support option.

“The new SPG app will help us build even deeper relationships with our loyal guests and provide them with relevant content not only while on-property but also before and after they stay with us,” said Mark Vondrasek, Senior Vice President, Starwood Distribution, Loyalty & Partnerships. “The app is carefully calibrated to reflect the SPG brand as well as the unique personality of each hotel but, more importantly, to reflect what’s most important to each guest. While some users will love tapping through the gorgeous hotel photos and reading the rich content, others will use the app strictly for practical purposes; and the app lets them customize their own experience.”

Starwood’s mobile team partnered with Bottle Rocket to design and develop the SPG app—resulting in smart, intuitive navigation that seamlessly integrates SPG and hotel-specific branding into the iPhone’s famously user-friendly interface. The app, currently available for free from the App Store on iPhone, iPod Touch and iPad or at www.spg.com/iphoneapp, is the latest development in SPG’s evolution into a hyper-personalized guest services platform (earlier this month, SPG unveiled a suite of elite member benefits, including 24-hour check-in, access to a Starwood ambassador, confirmable upgrades and free breakfast). Currently available in English worldwide, the SPG app will be updated throughout 2012 with additional versions in Mandarin Chinese, Japanese and the Romance languages; and new devices such as the iPad.

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Seaside Finolhu Baa Atoll Maldives appoints Warren Moore as Executive Chef

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Seaside Finolhu Baa Atoll Maldives has announced the appointment of Warren Moore as the resort’s new Executive Chef. 

Chef Warren Moore hailing from South Africa, brings with him a wealth of experience and expertise,  having earned his Culinary Degree at City and Guilds Culinary Institute. With over 25 years of  distinguished service in the Restaurant and Hospitality Industry, Chef Warren is poised to elevate the  culinary offerings at Seaside Finolhu to new heights. 

In his previous role, Chef Warren served as Executive Chef at Jawakara Maldives, where he showcased  his culinary prowess and leadership skills. Prior to that, he spent seven years honing his craft within  various properties of the esteemed Crown and Champa Resorts Group. His culinary journey has taken  him across continents, including stints in South Africa, Mozambique, London, and the United States. 

As the Executive Chef at Seaside Finolhu, Chef Warren will oversee all culinary operations, ensuring  the highest standards of hygiene and food quality are maintained. His responsibilities include  supervising daily kitchen operations, managing food production, and leading kitchen staff with a focus  on excellence and innovation.

“We are thrilled to welcome Chef Warren Moore to our team at Seaside Finolhu,” said Steven Phillips  General Manager of Seaside Finolhu Baa Atoll Maldives. “His extensive experience and passion for  culinary excellence will undoubtedly enhance the dining experience for our guests and further solidify  our reputation as a gastronomic heaven in the Maldives.” 

With Chef Warren Moore at the helm, Seaside Finolhu looks forward to delivering unforgettable  culinary experiences that celebrate the rich flavours of the Maldives and beyond. 

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W Maldives promotes Ahmed Zahir and Ismail Saeed to key management positions

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W Maldives has announced the well-deserved promotions of two of its dedicated team members, Ahmed Zahir and Ismail Saeed, effective April 15th, 2024.

Ahmed Zahir, known as Coacha, has been promoted from Welcome Manager to Rooms Division Manager. Coacha’s journey at W Maldives began in December 2010 as a Welcome Agent. Over the past 13 years, he has consistently demonstrated a commitment to excellence, holding various roles within the Welcome department.

Known for his dedication to providing exceptional guest experiences and his outstanding interpersonal skills, Coacha is a true asset to the W Maldives team. His experience extends beyond the resort, having served as a task force member at the St. Regis Red Sea and as a pre-opening trainer. He is also actively participating in the Marriott Kurimagu Program, a program designed to cultivate Maldivian leadership in the hospitality industry. With his extensive knowledge of Welcome operations, Coacha is perfectly suited for his new role as Rooms Division Manager.

Ismail Saeed, also known as Saito, has been promoted from Lounge Manager to Welcome Manager. Saito’s W Maldives story began in March 2010 as a Welcome Agent. He then transitioned to airport operations as a Lounge Ambassador in 2013. Throughout his tenure, Saito has displayed a strong commitment to personal growth, consistently developing his skillset. He has participated in a cross-exposure program at The Ritz-Carlton Maldives, Fari Islands, working in Housekeeping, and has also supported the resort’s Style operations in the past three months. This diverse experience across multiple departments makes Saito a perfect fit for his new role as Welcome Manager.

The appointments of Ahmed Zahir and Ismail Saeed underscore W Maldives’ commitment to nurturing talent and promoting from within. Both individuals bring a wealth of experience, dedication, and innovation to their respective roles, promising to further enhance the guest experience and uphold the resort’s reputation for excellence.

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Marriott International doubles down on luxury in the Maldives with focus on sustainability and local talent

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Marriott International is solidifying its position as a leader in Maldivian luxury hospitality, boasting seven resorts across the archipelago’s stunning atolls. In an interview with Hotelier Maldives, Oriol Montal, Managing Director, Luxury, Asia Pacific (excluding China) at Marriott International, shed light on the company’s strategy for the region.

“In Marriott International’s luxury segment, we proudly feature seven classic and distinctive luxury brand,” said Montal. “Currently, in the Maldives, we have four luxury brands present: The Ritz-Carlton, The St. Regis, JW Marriott, and W Hotels. Each brand possesses its own unique identity.”

The St. Regis Maldives Vommuli Resort

Marriott International’s Maldivian portfolio leans towards high-end experiences, with distinct identities for each brand. From the heritage-rich St. Regis to the trendy W Maldives, meticulous staff selection ensures each guest encounters the brand’s unique ethos, as Montal explains: “Maintaining each brand’s identity begins with our recruitment process, where we carefully select team members who fit the brand’s culture. W Hotels favours a casual approach, while classic luxury brands demands a more formal demeanour to deliver an exceptional experience.”

Beyond luxury, Marriott International prioritizes giving back. The Marriott International Maldives Apprenticeship Program (MIMAP) recently graduated over 40 students, highlighting the company’s dedication to cultivating local talent. This initiative, a collaboration with the Maldivian government, equips apprentices with both theoretical knowledge and practical experience.

“For Marriott International, community impact is paramount,” said Montal. “Our comprehensive programme aims to benefit the communities where we operate. Take, for instance, the Marriott International Maldives Apprenticeship Program (MIMAP), which recently saw over 40 students graduate. This historic partnership with the Maldivian government showcases our dedication to fostering local talent.”

The first graduating class of the Marriott International Maldives Apprenticeship Program (MIMAP)

The Maldives’ tourism industry has seen a swift recovery due to its natural social distancing advantage – one island, one resort. This aligns perfectly with current luxury travel trends, where privacy and pristine environments are paramount. Moreover, the country’s longstanding commitment to sustainability, including the elimination of single-use plastics, resonates with today’s eco-conscious travelers.

Marriott International echoes this focus on environmental responsibility. With a dedicated Director of Sustainability and property-level champions, the company has set ambitious goals for water and food waste reduction in its Maldivian resorts. Additionally, guest programs like “Good Travel with Marriott Bonvoy” connect travelers with local communities and conservation efforts.

Coral restoration at Sheraton Maldives Full Moon Resort & Spa

“The Maldives led the way in post-pandemic tourism reopening, setting standards adopted by many countries, which facilitated its rapid recovery,” observed Montal. “Luxury travellers now seek privacy, space, and nature, preferences that align with the Maldives’ one-island-one-resort policy. The country’s longstanding commitment to sustainability, including eliminating single-use plastics, resonates more than ever.”

Looking ahead, Marriott International’s Asia Pacific strategy prioritizes retaining its luxury leadership position. Talent acquisition and development are a cornerstone of this plan, especially in the Maldives with its upcoming resort expansions. MIMAP’s second iteration, launched in partnership with local institutions, further strengthens this commitment.

By fostering a skilled local workforce, Marriott International can ensure its continued success in the Maldives while contributing to the nation’s sustainable growth and community well-being.

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