Featured
Visit Maldives ready to welcome millionth traveller
The isles of Maldives are truly beyond compare. Scattered like pearls across the crystalline waters of the Indian oceans, travellers all across the world dream of Maldives.
Last year, Maldives was one of the first destinations to open borders for international travellers. We entered 2021 with hope and optimism, and in a few weeks, we will welcome the millionth traveler to visit the Maldives this year.
A reflection
The Maldives success and achievements is a reflection and testament to the perseverance, ingenuity, creativity, and passion of the tourism industry, the health sector, and beyond.
As we approach the milestone of welcoming the one millionth visitor for the year, we at Maldives Marketing Public Relations and Corporation (MMPRC) take a look back at the effort, dedication and the work we have done, with the sincere aim of making this a reality.
We entered 2021 with a difficult task at hand. At a time when people across the world showed increasing reluctance to travel, and with travel restrictions in place across the globe, it was our mission to promote the Maldives and show the world that we are a safe haven.
The blessings of our unique geography, with our scattered islands and our unique ‘one-island-one-resort’ concept makes us one of the safest destinations in the world.
And ultimately, we were responsible for regaining travellers’ trust and confidence by promoting the Maldives as a safe haven during those challenging times. Needless to say, it was not an easy feat.
Ever since the onset of the pandemic, our strategy was to maintain destination presence across the globe so that travellers will keep dreaming of the Maldives. We aimed to position Maldives as the top of the mind destination for travellers as soon as borders opened for leisure travel once again in these markets.
Work of MMPRC
So far in 2021, we have taken part in 25 leading fairs across the world and conducted five physical roadshows and one virtual roadshow.
At each of these events, we provided the opportunity for our industry partners to take part along withVisit Maldives to showcase their sought-after products and unique experiences.
The Maldives pavilions are always beautifully constructed – designed carefully to showcase the aesthetics that makes the Maldives so beautiful. It is not rare for us to hear that the Maldives stands out at fairs and events that we have been part of.
So far this year, we have conducted over 39 campaigns with various stakeholders on a variety of platforms. We have conducted campaigns with leading travel agencies across the globe, world-famous publications, major airlines such as Qatar Airways, and on TV channels such as CNN, among many others.
These are simply a few of the many countless stakeholders we have conducted campaigns with.
If you have seen pictures of the turquoise waters of Maldives flood social media, part of it is due to the many familiarisation trips we have conducted with leading media, celebrities, and so on. In fact, we have conducted 22 familiarisation trips so far this year.
We have also conducted six global campaigns this year. We are collaborating with Expedia, InsideFlyer, Skyscanner, Qatar Airways and CNN on these global campaigns. Through these campaigns, we have reached a staggering 59,738,116,794 potential travelers, with an estimated media value of $119,595,365.
Each marketing activity is possible due to the hard-working marketeers, industry partners, stakeholders and others. It is our mandate to provide equal and fair opportunities for all our industry stakeholders in all of the marketing campaigns we conduct. Whichever fair we take part in, we do so with our industry partners. Whichever roadshow we host, we provide the opportunity for our partners to showcase their products and connect with the global travel trade.
Millionth travellers
The success of the marketing activities are ultimately reflected through two elements; the positive image and adoration travellers have for the Maldives and quantitatively it is reflected in the arrival figures. As we are preparing to welcome the one millionth traveler to the
Maldives this year, we reflect upon the past months and are proud to say that the marketing activities conducted at MMPRC are showing positive results.
We at MMPRC hope for nothing but success in the future to come. We are also confident that whatever crisis comes our way, we are well-equipped and prepared to face the challenges head on and persevere.
Awards
Holiday Inn Resort Kandooma secures prestigious Green Globe Certification
Holiday Inn Resort Kandooma Maldives has announced that it has successfully achieved Green Globe Certification, following an independent audit conducted after a focused six-month programme. Officially awarded on 23 December 2025, the resort attained an 86 per cent compliance score, marking an important step in its ongoing sustainability efforts.
Green Globe Certification is recognised as one of the world’s leading sustainability standards for the tourism sector. To be certified, organisations must demonstrate verified compliance with more than 40 criteria covering environmental stewardship, social responsibility, cultural heritage and sustainable management. The process prioritises transparency, measurable progress and continuous improvement, making the certification a notable accomplishment within the global hospitality industry.
General Manager Mark Eletr noted that the result reflects both strategic intent and collective commitment across the resort.
He stated: “We are very pleased with this achievement and with the steps taken to prioritise sustainability at Kandooma. That focus was evident from the outset through the expansion of two key roles within the team, ensuring sustainability leadership and accountability were firmly in place.”
As part of this approach, the resort introduced a combined Sustainability Officer and General Manager’s Executive Assistant role to lead operational implementation, supported by enhanced strategic guidance from the Director of Marketing, who recently completed tertiary studies with a strong sustainability focus.
Mark Eletr added: “An Executive Assistant role is traditionally heavily administrative. By streamlining my own processes and integrating AI tools to improve efficiency, we were able to redesign the role to place sustainability at its centre. Broadening our Director of Marketing’s remit has further strengthened strategic direction by adding genuine expertise and commitment. With both positions reporting directly to me, sustainability is clearly elevated across the resort, and the structure has proven highly effective.”
He also highlighted that the certification journey itself has been one of the most valuable outcomes.
“This was a whole-resort effort. It required commitment, collaboration and a shared vision for Kandooma’s long-term direction. We have now established strong policies, processes and measurement frameworks that will endure beyond the current leadership team, forming a key part of our annual planning cycle.”
The certification aligns closely with IHG Hotels & Resorts’ Journey to Tomorrow framework, the group’s global sustainability strategy centred on people, communities and the planet. It sets targets related to carbon reduction, water stewardship, waste management, responsible sourcing and community impact across IHG’s worldwide portfolio.
With an 86 per cent score against Green Globe’s criteria, Holiday Inn Resort Kandooma Maldives demonstrated strong performance in areas such as energy and water efficiency, waste reduction and recycling, marine ecosystem protection, responsible procurement, colleague wellbeing and community engagement. Initiatives including coral conservation, marine education, colleague sustainability training and newly introduced guest sustainability pledges highlight the resort’s integrated approach to responsible tourism.
Reflecting on the process, Mark Eletr said: “The past few months have been challenging, but the outcome has been worthwhile. This certification gives us a clear improvement plan and a roadmap for the future. We did not want a symbolic certification—we chose Green Globe because it is rigorous and evidence-based. Some said it would be too difficult, which is exactly why we pursued it. We wanted a standard that pushes us to improve, now and in the years ahead.”
Green Globe Certification provides an ongoing framework to support continuous improvement, ensuring the resort evolves its sustainability practices year after year. Holiday Inn Resort Kandooma Maldives remains committed to advancing responsible tourism, encouraging guests to make sustainable choices, and contributing positively to the protection of the Maldives’ natural and cultural heritage.
Featured
Reflect, renew, explore: Angsana Velavaru unveils its 2026 offerings
The beginning of a new year offers a natural pause for reflection and intention. At Angsana Velavaru, this transition is marked not by haste, but by experiences that honour time, place, and the quiet beauty of island life.
Situated within a wide private lagoon in the South Nilandhe Atoll, Angsana Velavaru is known for its sense of space, calm, and considered hospitality. As 2026 begins, the resort invites guests to welcome the year through its 101 Things to Do, a curated collection of experiences that emphasise exploration, connection, and balance.
Each activity is created to mirror the rhythm of the island. Mornings may open with gentle movement beside the sea or peaceful moments as the horizon brightens. The lagoon presents opportunities for discovery, from snorkelling and diving among coral reefs to leisurely cruises that reveal the Maldives in its most elemental form. Evenings unfold at a slower pace, shaped by unhurried conversations and lingering sunsets.
Wellbeing remains central to the Angsana Velavaru offering. At Angsana Spa, restorative treatments draw upon long-standing Asian traditions, delivering an approach to renewal that extends beyond the spa experience. Elsewhere, wellness is expressed through mindful movement, expansive open-air spaces, and the freedom to slow down, enabling guests to reconnect with themselves and the natural surroundings.
Accommodation at the resort reflects thoughtful design and a deep connection with nature. Beachfront villas provide immediate access to white sands and sheltered garden spaces, while the distinctive InOcean Pool Villas offer an elevated sense of privacy and perspective. These overwater residences feature infinity pools that blend seamlessly with the horizon and double-storey layouts crowned with rooftop terraces, providing uninterrupted views of the ocean, sky, and shifting light.
Culinary experiences form an integral part of the stay. With offerings ranging from Maldivian cuisine to Indian, Pan-Asian, and international dishes, dining at Angsana Velavaru highlights both variety and careful preparation. Flexible all-inclusive options and curated leisure programmes allow guests to shape their experience according to their personal pace.
At its core, the 101 Things to Do serve as a celebration of meaningful travel. They encourage guests to engage deeply, appreciate moments both modest and significant, and begin the year with a sense of clarity and renewed purpose.
Featured
Music and mindful movement anchor new season at The Ritz-Carlton Maldives, Fari Islands
The Ritz-Carlton Maldives, Fari Islands has launched its 2026 Masters of Crafts season with a sound-and-motion duo featuring singer-songwriter Madison McFerrin and movement therapist Jacy Cunningham, Founder of the Jacy Method. Their joint residency will take place from 19 to 26 January, opening the resort’s annual programme that highlights distinguished talent across diverse creative and wellness disciplines. This edition is set to offer guests a blend of transformative fitness experiences and intimate musical performances.
Los Angeles-based singer-songwriter Madison McFerrin brings her genre-blending sound to the Maldives, weaving neo-soul, R&B, and jazz-inspired harmonies into a personal and expressive musical journey. She will perform at a sunset concert at the Beach Shack on 22 January, followed by a candlelit performance under the stars at Mystique Garden on 23 January. Her residency will conclude with a Morning Coffee Session at The Ritz-Carlton Estate on 25 January, where the poolside deck of the four-bedroom beach residence will provide an elegant setting for a calm and uplifting start to the day.
Movement therapist Jacy Cunningham returns to the resort for his second Masters of Crafts appearance. He will lead four HIIT classes inspired by athletic conditioning, functional movement, and mindful breathwork. Designed to suit all fitness levels, the sessions aim to energise the body, restore balance, and strengthen the connection between mind and movement. The programme begins on 22 January with Resilience and Flow, a sunrise HIIT session on Recreation Beach. On 23 January, guests can join Igniting Inner Strength at Mystique Garden, followed by Lightness and Freedom on 24 January in the natural surroundings of Uthuru Garden. The series concludes on 25 January with Stability and Strength, a HIIT fusion class held within The Ritz-Carlton Spa.
Oscar Postma, General Manager of The Ritz-Carlton Maldives, Fari Islands, stated: “We are delighted to welcome Madison McFerrin and to welcome back Jacy Cunningham to our Masters of Crafts programme. Their commitment to artistic expression, movement, and wellbeing provides guests with a rare chance to connect meaningfully with both craft and nature.”
Set against the tranquil landscape of the North Malé Atoll, the residency invites guests on a sensory journey shaped by music, movement, and the surrounding natural environment. It offers an opportunity to depart feeling both renewed and inspired, with lasting impressions of experiences rooted in harmony with the Maldives.
-
News1 week agoFour Centara resorts in Maldives target school-holiday travellers with extended-stay offers
-
News1 week agoCinnamon Hotels & Resorts Maldives wraps Christmas celebrations, prepares NY 2026 line-up
-
News1 week agoKuda Villingili Resort Maldives marks Year of the Horse with four-day Lunar New Year programme
-
News1 week agoHoliday Inn Resort Kandooma Maldives unveils week-long Orthodox Christmas celebrations
-
News5 days agoInterContinental Maldives Maamunagau rings in 2026 with ocean-inspired festive programme
-
Drink5 days agoHuvafen Maldives hosts exclusive Riedel Wine experience led by Maximilian J. Riedel
-
News6 days agoFinolhu unveils ‘A Year in Colour’ with global artist residencies in 2026
-
News6 days agoSun Siyam Olhuveli marks end of 2025 with sustainability-led programmes


