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Visit Maldives ready to welcome millionth traveller

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The isles of Maldives are truly beyond compare. Scattered like pearls across the crystalline waters of the Indian oceans, travellers all across the world dream of Maldives.

Last year, Maldives was one of the first destinations to open borders for international travellers. We entered 2021 with hope and optimism, and in a few weeks, we will welcome the millionth traveler to visit the Maldives this year.

A reflection

The Maldives success and achievements is a reflection and testament to the perseverance, ingenuity, creativity, and passion of the tourism industry, the health sector, and beyond.

As we approach the milestone of welcoming the one millionth visitor for the year, we at Maldives Marketing Public Relations and Corporation (MMPRC) take a look back at the effort, dedication and the work we have done, with the sincere aim of making this a reality.

We entered 2021 with a difficult task at hand. At a time when people across the world showed increasing reluctance to travel, and with travel restrictions in place across the globe, it was our mission to promote the Maldives and show the world that we are a safe haven.

The blessings of our unique geography, with our scattered islands and our unique ‘one-island-one-resort’ concept makes us one of the safest destinations in the world.

And ultimately, we were responsible for regaining travellers’ trust and confidence by promoting the Maldives as a safe haven during those challenging times. Needless to say, it was not an easy feat.

Ever since the onset of the pandemic, our strategy was to maintain destination presence across the globe so that travellers will keep dreaming of the Maldives. We aimed to position Maldives as the top of the mind destination for travellers as soon as borders opened for leisure travel once again in these markets.

Work of MMPRC

So far in 2021, we have taken part in 25 leading fairs across the world and conducted five physical roadshows and one virtual roadshow.

At each of these events, we provided the opportunity for our industry partners to take part along withVisit Maldives to showcase their sought-after products and unique experiences.

The Maldives pavilions are always beautifully constructed – designed carefully to showcase the aesthetics that makes the Maldives so beautiful. It is not rare for us to hear that the Maldives stands out at fairs and events that we have been part of.

So far this year, we have conducted over 39 campaigns with various stakeholders on a variety of platforms. We have conducted campaigns with leading travel agencies across the globe, world-famous publications, major airlines such as Qatar Airways, and on TV channels such as CNN, among many others.

These are simply a few of the many countless stakeholders we have conducted campaigns with.

If you have seen pictures of the turquoise waters of Maldives flood social media, part of it is due to the many familiarisation trips we have conducted with leading media, celebrities, and so on. In fact, we have conducted 22 familiarisation trips so far this year.

We have also conducted six global campaigns this year. We are collaborating with Expedia, InsideFlyer, Skyscanner, Qatar Airways and CNN on these global campaigns. Through these campaigns, we have reached a staggering 59,738,116,794 potential travelers, with an estimated media value of $119,595,365.

Each marketing activity is possible due to the hard-working marketeers, industry partners, stakeholders and others. It is our mandate to provide equal and fair opportunities for all our industry stakeholders in all of the marketing campaigns we conduct. Whichever fair we take part in, we do so with our industry partners. Whichever roadshow we host, we provide the opportunity for our partners to showcase their products and connect with the global travel trade.

Millionth travellers

The success of the marketing activities are ultimately reflected through two elements; the positive image and adoration travellers have for the Maldives and quantitatively it is reflected in the arrival figures. As we are preparing to welcome the one millionth traveler to the

Maldives this year, we reflect upon the past months and are proud to say that the marketing activities conducted at MMPRC are showing positive results.

We at MMPRC hope for nothing but success in the future to come. We are also confident that whatever crisis comes our way, we are well-equipped and prepared to face the challenges head on and persevere.

Action

Kandooma Maldives adds pickleball to recreational offerings

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Kandooma Maldives has introduced a new pickleball court, expanding its recreational facilities as the paddle sport continues to gain popularity worldwide.

Combining elements of tennis, badminton and table tennis, pickleball is a sport that is relatively easy to learn and suitable for players of different ages and abilities. The new facility allows guests to participate in singles or doubles matches, offering an additional recreational activity for families, couples and groups staying at the resort.

The pickleball court is open daily from 6am to 6pm, with paddles and balls available for guests to borrow from Reception.

Court reservations can be made through the resort’s Recreation or Front Office team. Each villa is entitled to one complimentary hour of court use per day.

The introduction of pickleball forms part of Kandooma Maldives’ efforts to expand its recreational offerings and provide guests with more opportunities to participate in sports and group activities during their stay.

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Awards

Heritance Aarah wins Gold in Leading All-Inclusive Resort category at SATA 2026

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Heritance Aarah has won Gold in the Leading All-Inclusive Hotel/Resort category at the South Asian Travel Awards (SATA) 2026, recognising its Premium All-Inclusive offering in the Maldives.

Located in Raa Atoll, Heritance Aarah offers beach and overwater accommodation alongside dining, wellness, marine activities and cultural experiences. The resort’s Premium All-Inclusive concept focuses on providing guests with a range of experiences and personalised services throughout their stay.

Stasshani Jayawardena, Chairperson of Aitken Spence Hotel Holdings PLC, attributed the achievement to the resort’s team.

“This award is a tribute to our team, whose commitment to creating exceptional guest experiences brings together the very best of Heritance Aarah while celebrating the beauty and character of the Maldives,” Jayawardena said.

Susith Jayawickrama, Managing Director of Aitken Spence Hotel Holdings PLC, said the award recognised the resort’s approach to hospitality and the efforts of its employees.

“This recognition is a proud moment for everyone at Heritance Aarah. Our Premium All-Inclusive experience has always been about going beyond the expected, delivering thoughtful service, exceptional dining, and moments that profoundly connect our guests with the Maldives. This award is a reflection of the passion, commitment and consistency of our team, who continue to raise the bar every day,” Jayawickrama said.

Dining forms a central part of the resort’s offering, with seven restaurants and five bars serving international and Mediterranean cuisine, seafood and overwater dining experiences.

Among its dining venues is Ambula, which combines Sri Lankan and Maldivian culinary traditions through a specially developed menu. Ralu Lounge features one of the largest rum collections in the Maldives.

The resort has also introduced new dining concepts, including Fehi Raha, a garden-to-table experience set within its organic garden. The concept incorporates seasonal produce grown on the island into its menus.

For families, the Ufa Ghadhiya ice cream truck offers ice cream, sundaes and tropical popsicles.

Beyond dining, Heritance Aarah provides a range of recreational and wellness activities, including snorkelling, diving and ocean excursions in Raa Atoll. Guests can also access treatments at IASO Medi Spa and explore Maldivian traditions, craftsmanship and cultural heritage through the resort’s Maldivian Village.

The resort’s adults-only Ocean Suite Wing caters to couples seeking greater privacy, offering overwater accommodation, butler service, private leisure spaces and exclusive dining options. The main island accommodates couples, families and multigenerational travellers.

According to the resort, the SATA 2026 recognition reflects the contribution of its employees across culinary operations, wellness, guest services and recreational activities, as well as its continued focus on developing its Premium All-Inclusive offering.

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Awards

Alila Kothaifaru Maldives secures Best Resort of the Year title at AHA Asia Hotel Awards

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Alila Kothaifaru Maldives has been named Best Resort of the Year at the 2026 AHA Asia Hotel Awards, held at Capella Bangkok in Thailand. The recognition places the resort among leading hospitality properties across Asia, acknowledging its approach to luxury hospitality, guest experiences, design and service.

The award was presented during the 15th edition of the ceremony, which marked a milestone in the programme’s history. Established in 2010 by LIFESTYLE Magazine as the CHA China Hotel Awards, the programme expanded in 2026 to become the AHA Asia Hotel Awards, bringing together hotels and resorts from across the region.

The decision to host the gala in Bangkok for the first time reflected the programme’s broader ambition to recognise achievements in hospitality beyond China. The ceremony brought together hospitality leaders and industry representatives to celebrate achievements in luxury accommodation, resort experiences, design, wellness and service.

Alila Kothaifaru Maldives received the Best Resort of the Year award in recognition of its approach to providing guest experiences that combine contemporary design, personalised service and a connection to the island’s natural surroundings.

“To receive this recognition alongside some of Asia’s most respected hospitality names is a proud moment for all of us at Alila Kothaifaru Maldives,” said Thomas Weber, General Manager.

“Our island has its own character, and we have always believed that the most meaningful experiences come from allowing guests to discover it at their own pace. This award belongs to our team, whose care, dedication and genuine warmth bring that philosophy to life every day. We are equally grateful to our guests for choosing to share their time and special moments with us.”

Located in Raa Atoll, Alila Kothaifaru Maldives features 41 beachfront villas, 36 overwater villas, three two-bedroom beach villas and the Boduge Residence. Each accommodation category includes a private pool, with designs intended to offer privacy while maintaining a connection to the island’s landscape and surrounding Indian Ocean.

The resort offers a range of experiences centred on its location, including guided house reef exploration with marine experts, underwater activities and opportunities to learn about Maldivian traditions through cultural programmes.

Its dining experiences include seafood and international cuisine, as well as private dining arrangements on The Shack, a secluded sand cay. Spa Alila offers treatments and wellness programmes designed around relaxation and wellbeing.

“An award such as this reflects the dedication of many people working together, often through the smallest details that guests may never see,” said Jamal Ahmed, Resort Manager.

“We take great pride in creating an atmosphere where service feels personal and unforced, and where every guest feels genuinely welcomed. It is especially rewarding to see the efforts of our colleagues recognised on a regional stage.”

The latest recognition follows another achievement for Alila Kothaifaru Maldives in 2026, when the resort received the Tripadvisor Travellers’ Choice Award. The accolade places the property among the top 10 per cent of hotels worldwide based on traveller reviews and ratings.

The two awards recognise the resort’s performance from both industry and guest perspectives, reflecting its focus on service standards, guest satisfaction and experiences connected to the Maldivian environment.

Alila Kothaifaru Maldives continues to focus on delivering personalised hospitality, maintaining service standards and developing experiences that allow guests to explore the natural and cultural attractions of the Maldives.

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