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Visit Maldives ready to welcome millionth traveller

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The isles of Maldives are truly beyond compare. Scattered like pearls across the crystalline waters of the Indian oceans, travellers all across the world dream of Maldives.

Last year, Maldives was one of the first destinations to open borders for international travellers. We entered 2021 with hope and optimism, and in a few weeks, we will welcome the millionth traveler to visit the Maldives this year.

A reflection

The Maldives success and achievements is a reflection and testament to the perseverance, ingenuity, creativity, and passion of the tourism industry, the health sector, and beyond.

As we approach the milestone of welcoming the one millionth visitor for the year, we at Maldives Marketing Public Relations and Corporation (MMPRC) take a look back at the effort, dedication and the work we have done, with the sincere aim of making this a reality.

We entered 2021 with a difficult task at hand. At a time when people across the world showed increasing reluctance to travel, and with travel restrictions in place across the globe, it was our mission to promote the Maldives and show the world that we are a safe haven.

The blessings of our unique geography, with our scattered islands and our unique ‘one-island-one-resort’ concept makes us one of the safest destinations in the world.

And ultimately, we were responsible for regaining travellers’ trust and confidence by promoting the Maldives as a safe haven during those challenging times. Needless to say, it was not an easy feat.

Ever since the onset of the pandemic, our strategy was to maintain destination presence across the globe so that travellers will keep dreaming of the Maldives. We aimed to position Maldives as the top of the mind destination for travellers as soon as borders opened for leisure travel once again in these markets.

Work of MMPRC

So far in 2021, we have taken part in 25 leading fairs across the world and conducted five physical roadshows and one virtual roadshow.

At each of these events, we provided the opportunity for our industry partners to take part along withVisit Maldives to showcase their sought-after products and unique experiences.

The Maldives pavilions are always beautifully constructed – designed carefully to showcase the aesthetics that makes the Maldives so beautiful. It is not rare for us to hear that the Maldives stands out at fairs and events that we have been part of.

So far this year, we have conducted over 39 campaigns with various stakeholders on a variety of platforms. We have conducted campaigns with leading travel agencies across the globe, world-famous publications, major airlines such as Qatar Airways, and on TV channels such as CNN, among many others.

These are simply a few of the many countless stakeholders we have conducted campaigns with.

If you have seen pictures of the turquoise waters of Maldives flood social media, part of it is due to the many familiarisation trips we have conducted with leading media, celebrities, and so on. In fact, we have conducted 22 familiarisation trips so far this year.

We have also conducted six global campaigns this year. We are collaborating with Expedia, InsideFlyer, Skyscanner, Qatar Airways and CNN on these global campaigns. Through these campaigns, we have reached a staggering 59,738,116,794 potential travelers, with an estimated media value of $119,595,365.

Each marketing activity is possible due to the hard-working marketeers, industry partners, stakeholders and others. It is our mandate to provide equal and fair opportunities for all our industry stakeholders in all of the marketing campaigns we conduct. Whichever fair we take part in, we do so with our industry partners. Whichever roadshow we host, we provide the opportunity for our partners to showcase their products and connect with the global travel trade.

Millionth travellers

The success of the marketing activities are ultimately reflected through two elements; the positive image and adoration travellers have for the Maldives and quantitatively it is reflected in the arrival figures. As we are preparing to welcome the one millionth traveler to the

Maldives this year, we reflect upon the past months and are proud to say that the marketing activities conducted at MMPRC are showing positive results.

We at MMPRC hope for nothing but success in the future to come. We are also confident that whatever crisis comes our way, we are well-equipped and prepared to face the challenges head on and persevere.

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Fine dining meets island serenity: Chef Pascal Oudotte at Kandolhu Maldives

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Kandolhu Maldives has announced the next chapter in its chef collaboration series, welcoming acclaimed Chef Pascal Oudotte from the Michelin Guide–rated restaurant Stilbruch in Karlsruhe, Germany. Taking place in March next year, the residency will feature a collection of curated culinary events designed to offer guests an exceptional gastronomic experience.

Chef Oudotte’s culinary philosophy combines classical French techniques with contemporary artistry. He is known for championing seasonal produce, pure flavours, and refined textures, allowing high-quality regional ingredients to take centre stage. His approach emphasises sustainability and respect for origin, while precise techniques and subtle flavour composition result in dishes of remarkable depth and memorable taste.

The residency will include three signature events:

  • 11 March 2026: Olive restaurant will host an intimate five-course surprise menu crafted by Chef Pascal Oudotte. With only 12 seats available, the evening will offer a personalised and immersive dining journey.
  • 13 March 2026: The Sea Grill will be transformed into an elegant venue for a four-course surprise menu, accommodating 22 guests. This experience will blend island charm with fine dining sophistication.
  • 15 March 2026: The collaboration will conclude with a relaxed evening of cocktails and canapés, giving guests the opportunity to meet Chef Oudotte and enjoy his culinary artistry in a tropical, informal setting.

Stilbruch, located in Karlsruhe’s Weststadt district, is known for its surprise menus shaped entirely by seasonal ingredients, ensuring that no two evenings are the same. Guests may experience the Menu Inspiration or the plant-based Menu Recreation, both of which follow a minimal-waste philosophy that brings new life to every component of a dish.

Chef Pascal Oudotte is widely recognised for creating cuisine that evokes emotion while upholding sustainability. His vision emphasises dishes that appeal to all the senses, resulting in dining experiences that are both thoughtful and memorable.

This special chef collaboration underscores Kandolhu Maldives’ commitment to offering world-class dining. With its pristine beaches, peaceful villas, attentive service, and sweeping views of the Indian Ocean, the resort provides an idyllic setting for such exclusive gastronomic events. Shaped by the sea and rich in tranquillity, Kandolhu continues to offer guests an intimate and refined Maldivian escape.

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Lily Beach Maldives unveils ‘Black & White Vintage’ festive season

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Lily Beach Resort & Spa Maldives is preparing to illuminate the festive season with an elegant programme themed “Black & White Vintage”, celebrating timeless sophistication and joyful island living. From 20 December 2025 to 7 January 2026, the award-winning all-inclusive resort will invite guests to experience the holidays in a setting of pristine beaches, turquoise waters, and unforgettable moments.

During this festive period, the island transforms into a vibrant seasonal haven. Sparkling azure waters meet star-filled night skies, while décor blends tropical charm with classic festive elegance. Guests can look forward to haute cuisine, family-friendly activities, signature wellness experiences, and themed events unfolding on the sands, beneath the waves, and across the horizon.

A key highlight of this year’s celebrations is the presence of renowned marine scientist and storyteller Bill François and astronomer-explorer Bob François, who will lead two captivating programme tracks—marine exploration and cosmic discovery. From dolphin cruises themed “The Truth Behind the Smile” to creative workshops for children and stargazing sessions using high-end telescopes, their participation brings an added layer of wonder to the festive season.

Christmas Eve will begin with a tree-lighting ceremony followed by an elegant gala dinner on the beach. The celebration continues with Santa’s arrival at the Watersports Beach, accompanied by live music and DJ performances.

Families will find engaging activities throughout the holiday period, including sandcastle competitions, beach games, henna art at the kids’ club, coral-garden snorkelling, turtle snorkel tours, and sunset cruises. Wellness enthusiasts can participate in sunrise yoga and meditation at Tamara Spa, while adventure seekers can join the Ocean Adventure programme or the WOW at Vaavu experience.

The grand New Year’s Eve celebration reflects Lily Beach’s flair for immersive storytelling. Guests will enjoy “The Great Menu of Wonders”, a stand-up gastronomic experience by Bill François, followed by a black-and-white-themed gala dinner at Lily Maa, and a DJ-led beach party beneath the stars. The night will conclude with fireworks shimmering over the lagoon.

Lily Beach’s festive programme blends luxury, nature, and culture, with a strong emphasis on sustainable celebration. Décor incorporates locally sourced materials, events highlight marine conservation, and each activity embodies the island’s signature spirit of barefoot elegance. Guests will leave with not only photographs, but meaningful memories that capture the essence of the Maldives.

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Festive spirit arrives early at Ayada Maldives with cake mixing tradition

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Ayada Maldives marked the early arrival of the festive season with its traditional Cake Mixing Ceremony, bringing guests and resort chefs together for a cherished celebration rooted in warmth, community, and good fortune.

Held on the island’s tranquil shores, this year’s ceremony invited guests to join Ayada’s culinary team in mixing a vibrant selection of fruits, nuts, and aromatic spices—an age-old ritual believed to symbolise prosperity and sweet new beginnings. With each stir of the mixture, participants embraced the spirit of the season, contributing to a tradition that continues to hold special meaning for travellers and locals alike.

The atmosphere was filled with laughter and lively music, accompanied by the gentle ocean breeze that provided a distinctly Maldivian charm to the gathering. Guests from around the world came together to share in the experience, transforming the long-standing ceremony into a joyful moment of connection on the island.

Ayada Maldives’ annual Cake Mixing Ceremony remains an integral part of its festive calendar, celebrating unity, culture, and the anticipation of the holiday season. As the resort looks ahead to the weeks of celebration to follow, this year’s event stands out as a memorable start to a season filled with warmth and shared traditions.

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