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Visit Maldives ready to welcome millionth traveller

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The isles of Maldives are truly beyond compare. Scattered like pearls across the crystalline waters of the Indian oceans, travellers all across the world dream of Maldives.

Last year, Maldives was one of the first destinations to open borders for international travellers. We entered 2021 with hope and optimism, and in a few weeks, we will welcome the millionth traveler to visit the Maldives this year.

A reflection

The Maldives success and achievements is a reflection and testament to the perseverance, ingenuity, creativity, and passion of the tourism industry, the health sector, and beyond.

As we approach the milestone of welcoming the one millionth visitor for the year, we at Maldives Marketing Public Relations and Corporation (MMPRC) take a look back at the effort, dedication and the work we have done, with the sincere aim of making this a reality.

We entered 2021 with a difficult task at hand. At a time when people across the world showed increasing reluctance to travel, and with travel restrictions in place across the globe, it was our mission to promote the Maldives and show the world that we are a safe haven.

The blessings of our unique geography, with our scattered islands and our unique ‘one-island-one-resort’ concept makes us one of the safest destinations in the world.

And ultimately, we were responsible for regaining travellers’ trust and confidence by promoting the Maldives as a safe haven during those challenging times. Needless to say, it was not an easy feat.

Ever since the onset of the pandemic, our strategy was to maintain destination presence across the globe so that travellers will keep dreaming of the Maldives. We aimed to position Maldives as the top of the mind destination for travellers as soon as borders opened for leisure travel once again in these markets.

Work of MMPRC

So far in 2021, we have taken part in 25 leading fairs across the world and conducted five physical roadshows and one virtual roadshow.

At each of these events, we provided the opportunity for our industry partners to take part along withVisit Maldives to showcase their sought-after products and unique experiences.

The Maldives pavilions are always beautifully constructed – designed carefully to showcase the aesthetics that makes the Maldives so beautiful. It is not rare for us to hear that the Maldives stands out at fairs and events that we have been part of.

So far this year, we have conducted over 39 campaigns with various stakeholders on a variety of platforms. We have conducted campaigns with leading travel agencies across the globe, world-famous publications, major airlines such as Qatar Airways, and on TV channels such as CNN, among many others.

These are simply a few of the many countless stakeholders we have conducted campaigns with.

If you have seen pictures of the turquoise waters of Maldives flood social media, part of it is due to the many familiarisation trips we have conducted with leading media, celebrities, and so on. In fact, we have conducted 22 familiarisation trips so far this year.

We have also conducted six global campaigns this year. We are collaborating with Expedia, InsideFlyer, Skyscanner, Qatar Airways and CNN on these global campaigns. Through these campaigns, we have reached a staggering 59,738,116,794 potential travelers, with an estimated media value of $119,595,365.

Each marketing activity is possible due to the hard-working marketeers, industry partners, stakeholders and others. It is our mandate to provide equal and fair opportunities for all our industry stakeholders in all of the marketing campaigns we conduct. Whichever fair we take part in, we do so with our industry partners. Whichever roadshow we host, we provide the opportunity for our partners to showcase their products and connect with the global travel trade.

Millionth travellers

The success of the marketing activities are ultimately reflected through two elements; the positive image and adoration travellers have for the Maldives and quantitatively it is reflected in the arrival figures. As we are preparing to welcome the one millionth traveler to the

Maldives this year, we reflect upon the past months and are proud to say that the marketing activities conducted at MMPRC are showing positive results.

We at MMPRC hope for nothing but success in the future to come. We are also confident that whatever crisis comes our way, we are well-equipped and prepared to face the challenges head on and persevere.

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Patina Maldives hosts Chef Shannon Bennett for exclusive April residency

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From 1 to 5 April 2026, Patina Maldives, Fari Islands will host Shannon Bennett, one of Australia’s most recognised culinary figures and the creative force behind Belongil. The residency brings together a chef known for shaping dining as an emotional and reflective experience with a destination defined by perspective, creativity and purpose.

Bennett’s career extends beyond traditional notions of cooking. Through projects such as Vue de Monde and Belongil, he has explored dining as a medium for memory, connection and emotion, placing emphasis on experience rather than consumption. His approach centres on creating moments that remain with guests long after the meal has ended.

At Patina Maldives, the residency represents a convergence of shared values. Over five nights, guests are invited to take part in a limited series of dining experiences shaped by intention, curiosity and a sense of place. Rather than recreating Belongil in another setting, the programme evolves its philosophy, drawing inspiration from the natural rhythm and clarity of the Maldivian environment.

Commenting on the collaboration, Bennett said Belongil was conceived as more than a place to eat, but as a space for ideas, connection and lasting moments. He noted that Patina Maldives reflects a similar sense of purpose, adding that bringing his work into the island setting offered an opportunity to create experiences that feel grounded, honest and meaningful.

Patina Maldives continues to develop its identity by providing a platform for global creative voices to shape new conversations and perspectives. The residency with Bennett aligns with this approach, positioning cuisine as one element within a broader cultural and experiential narrative.

Tom Bray, Director of Lifestyle at Patina Maldives, said the resort exists to bring people closer to ideas, creativity and self-discovery. He added that welcoming Bennett reflects this philosophy, describing the residency as an experience designed to shift perspective rather than focus solely on gastronomy.

The residency is presented as an experience defined by intention rather than spectacle. Taking place over five nights on a single island, it brings together Patina Maldives and one of the culinary world’s most reflective minds for a programme shaped by presence, purpose and a sense of moment that cannot be replicated in the same way again.

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You & Me Maldives unveils curated Premium All Inclusive programme

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You & Me Maldives, the adults-only luxury retreat under The Cocoon Collection, has announced the launch of its new Premium All Inclusive experience, aimed at enhancing island stays through a more seamless and comprehensive offering in the Indian Ocean.

The Premium All Inclusive experience is designed to begin from the point of arrival. Guests receive complimentary access to The Cocoon Collection Lounge at the seaplane terminal at Velana International Airport, where services are provided to ensure a smooth transition before the journey to the resort.

On arrival at the island, guests are welcomed in their villas with a chilled bottle of sparkling wine and a selection of canapés. The Premium All Inclusive plan includes unlimited premium beverages by the glass, featuring a curated range of wines, signature cocktails, top-shelf spirits, international beers and non-alcoholic options. The in-villa minibar is replenished daily with soft drinks, international beers, red and white wines, as well as assorted snacks. For stays of five nights or more, guests also receive two bottles of premium liquor from a selected list, provided once during the stay.

The experience further includes a range of activities. Guests staying a minimum of three nights are offered one sunset cruise and one snorkelling excursion per stay, while those staying seven nights or more are entitled to a catamaran cruise. Unlimited use of snorkelling equipment and non-motorised water sports, including canoeing, kayaking and paddle boarding, is also included, subject to weather conditions.

Dining forms a central part of the Premium All Inclusive concept. Guests can enjoy three themed dining evenings, including a seafood barbecue under the stars featuring prawns, lobster and oysters. For stays of five nights or more, guests may also take part in a complimentary group cooking class, with a choice between ethnic or Italian cuisine, led by the resort’s culinary team.

Wellness offerings are also incorporated into the programme, with guests able to participate in up to three complimentary sunrise yoga sessions per stay, subject to availability.

The introduction of the Premium All Inclusive experience reflects the resort’s focus on personalised service and carefully curated stays. The offering is positioned to appeal to couples seeking relaxation, romance or activity-led experiences within an adults-only island setting.

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Eid celebrations at SO/ Maldives blend Arabic tradition and Maldivian culture

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SO/ Maldives is inviting global travellers this season to reimagine Eid not merely as a holiday, but as an immersive island escape. Located just 15 minutes by speedboat from Malé, the fashion-forward private island retreat sets the stage for a celebration where cultural heritage, contemporary luxury and tropical glamour come together.

At the centre of the festivities is an authentic culinary experience at Hadaba, the resort’s award-winning Arabic restaurant. Guests are offered Levantine flavours, artisanal mezze and traditional recipes presented with a modern approach, creating a setting for shared dining and celebration. As part of the resort’s dine-around concept, Hadaba can be included in a wider culinary journey across the island, allowing guests to experience Arabic cuisine alongside the resort’s other dining venues.

As evening falls, celebrations move to Lazuli Beach Club, where shisha rituals and Arabic-inspired refreshments are served in a beachfront setting. Traditional performances are complemented by Maldivian Boduberu drumming and fire dance displays, creating a cultural programme designed to appeal to international travellers seeking meaningful experiences.

Across the island, Eid is marked through a series of curated activities aimed at encouraging connection and creativity. Cultural workshops, including palm-leaf artistry and henna sessions, offer opportunities to explore heritage, while younger guests are engaged through themed crafts, interactive games and sweet treat decorating. The overall atmosphere remains celebratory while maintaining a relaxed pace that reflects the resort’s character.

Beyond the festive programme, the resort positions the long weekend as a fully immersive island retreat. Guests stay in beach and overwater villas featuring private pools and ocean views, with interiors inspired by high fashion. Time is spent between spa treatments, lagoon activities, beach club experiences and sunset dining, balancing celebration with seclusion.

To mark the season, the resort has introduced two limited-time stay offers. The One Night on Us offer provides savings of 33 per cent on stays of three nights or more, along with daily breakfast, complimentary transfers and spa privileges. The Soo Summer package offers preferential rates combined with spa experiences, curated dining inclusions and additional benefits for water villa stays.

Welcoming travellers from Europe, Asia, the Middle East and beyond, the resort presents Eid as a global celebration where Arabic traditions, Maldivian culture and contemporary design are brought together. This season, guests are invited to exchange routine for island surroundings and experience Eid through a redefined island perspective.

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