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Visit Maldives ready to welcome millionth traveller

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The isles of Maldives are truly beyond compare. Scattered like pearls across the crystalline waters of the Indian oceans, travellers all across the world dream of Maldives.

Last year, Maldives was one of the first destinations to open borders for international travellers. We entered 2021 with hope and optimism, and in a few weeks, we will welcome the millionth traveler to visit the Maldives this year.

A reflection

The Maldives success and achievements is a reflection and testament to the perseverance, ingenuity, creativity, and passion of the tourism industry, the health sector, and beyond.

As we approach the milestone of welcoming the one millionth visitor for the year, we at Maldives Marketing Public Relations and Corporation (MMPRC) take a look back at the effort, dedication and the work we have done, with the sincere aim of making this a reality.

We entered 2021 with a difficult task at hand. At a time when people across the world showed increasing reluctance to travel, and with travel restrictions in place across the globe, it was our mission to promote the Maldives and show the world that we are a safe haven.

The blessings of our unique geography, with our scattered islands and our unique ‘one-island-one-resort’ concept makes us one of the safest destinations in the world.

And ultimately, we were responsible for regaining travellers’ trust and confidence by promoting the Maldives as a safe haven during those challenging times. Needless to say, it was not an easy feat.

Ever since the onset of the pandemic, our strategy was to maintain destination presence across the globe so that travellers will keep dreaming of the Maldives. We aimed to position Maldives as the top of the mind destination for travellers as soon as borders opened for leisure travel once again in these markets.

Work of MMPRC

So far in 2021, we have taken part in 25 leading fairs across the world and conducted five physical roadshows and one virtual roadshow.

At each of these events, we provided the opportunity for our industry partners to take part along withVisit Maldives to showcase their sought-after products and unique experiences.

The Maldives pavilions are always beautifully constructed – designed carefully to showcase the aesthetics that makes the Maldives so beautiful. It is not rare for us to hear that the Maldives stands out at fairs and events that we have been part of.

So far this year, we have conducted over 39 campaigns with various stakeholders on a variety of platforms. We have conducted campaigns with leading travel agencies across the globe, world-famous publications, major airlines such as Qatar Airways, and on TV channels such as CNN, among many others.

These are simply a few of the many countless stakeholders we have conducted campaigns with.

If you have seen pictures of the turquoise waters of Maldives flood social media, part of it is due to the many familiarisation trips we have conducted with leading media, celebrities, and so on. In fact, we have conducted 22 familiarisation trips so far this year.

We have also conducted six global campaigns this year. We are collaborating with Expedia, InsideFlyer, Skyscanner, Qatar Airways and CNN on these global campaigns. Through these campaigns, we have reached a staggering 59,738,116,794 potential travelers, with an estimated media value of $119,595,365.

Each marketing activity is possible due to the hard-working marketeers, industry partners, stakeholders and others. It is our mandate to provide equal and fair opportunities for all our industry stakeholders in all of the marketing campaigns we conduct. Whichever fair we take part in, we do so with our industry partners. Whichever roadshow we host, we provide the opportunity for our partners to showcase their products and connect with the global travel trade.

Millionth travellers

The success of the marketing activities are ultimately reflected through two elements; the positive image and adoration travellers have for the Maldives and quantitatively it is reflected in the arrival figures. As we are preparing to welcome the one millionth traveler to the

Maldives this year, we reflect upon the past months and are proud to say that the marketing activities conducted at MMPRC are showing positive results.

We at MMPRC hope for nothing but success in the future to come. We are also confident that whatever crisis comes our way, we are well-equipped and prepared to face the challenges head on and persevere.

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The Nautilus Maldives hosts Gregor Zimmermann for three-day Easter gastronomic programme

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At The Nautilus Maldives, time is guided by personal rhythm and creativity is free from constraint. From 3 to 5 April 2026, the ultra-luxury private island resort will welcome Gregor Zimmermann, Switzerland’s State Chef and Executive Chef of the Bellevue Palace in Bern, for an intimate Easter culinary residency that brings Alpine heritage to the shores of the Indian Ocean.

During the three-day residency, guests will be invited to take part in a series of unhurried and immersive dining experiences. Two exclusive gourmet evenings at Zeytoun will feature tasting menus that create a refined dialogue between the flavours of the Swiss Alps and Maldivian produce. The programme also includes a Chocolate Masterclass, offering an interactive introduction to Switzerland’s celebrated chocolate-making traditions, where Zimmermann will share techniques, cultural heritage and the artistry behind the craft, allowing guests to create and enjoy their own confections.

The residency will extend into the island’s Easter celebrations, with Zimmermann’s creations appearing as special canapés during Nautilus Rising at the Naiboli Beach pop-up. These moments will serve as a prelude to the festive programme, blending culinary artistry with the relaxed rhythm of island life.

A member of the prestigious Le Club des Chefs des Chefs, the international association of chefs serving heads of state, Zimmermann is the trusted culinary custodian for visiting presidents, royalty and official delegations in Switzerland. His career includes cooking for figures such as President Emmanuel Macron and members of European royal families. In recognition of his contribution to gastronomy and his commitment to excellence, he was awarded the Officier du Mérite Agricole by the French President.

Zimmermann’s cuisine is defined by clarity, restraint and emotion. Rather than adhering to a fixed signature style, his cooking reflects stories of origin, landscape and memory, weaving Swiss Alpine traditions with global influences in a technically precise yet expressive approach. He has described his work as a continuous reinterpretation of rustic Swiss recipes, while remaining faithful to their roots.

Adan Gomez, General Manager of The Nautilus Maldives, said that Zimmermann’s residency reflects the resort’s commitment to artistic freedom and authenticity. He noted that the Masters for Masters series invites respected global talents to create without boundaries in an environment shaped by individuality and unhurried living.

Set within the Baa Atoll UNESCO Biosphere Reserve, the Easter residency at The Nautilus will bring together Swiss craftsmanship and Maldivian serenity in a celebration of purity, artistry and cultural exchange. The programme is designed to offer guests moments shaped by mastery, experienced entirely on their own terms.

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St. Regis Maldives Vommuli Resort curates timeless Valentine’s experiences with IVAR Jewellery

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The St. Regis Maldives Vommuli Resort has unveiled an intimate celebration of love through an exclusive collaboration with IVAR Jewellery, bringing together craftsmanship, emotion, and timeless romance in a refined island setting. Rooted in shared values of artistry and enduring beauty, the partnership invites guests to experience love as something continuous, evolving, and deeply personal.

Central to the collaboration is IVAR’s Infinity Collection, inspired by the circle as a symbol with no beginning and no end. Each piece reflects a quiet and enduring expression of love, designed to preserve fleeting moments in lasting form. The collection speaks to intimacy, connection, and the promise of forever, offering jewellery that is both meaningful and timeless.

IVAR’s creations draw on the rich traditions of Indian craftsmanship, reinterpreted through a contemporary design approach. Crafted by skilled artisans using time-honoured techniques, each piece balances heritage with modern elegance. Designed for daily wear and long-term appreciation, the jewellery is intended to accompany life’s most significant milestones and be treasured across generations.

Inspired by this philosophy, The St. Regis Maldives Vommuli Resort has curated a series of romantic experiences that reflect the elegance and symbolism of the Infinity Collection. At Iridium Spa, couples are invited to enjoy a Romantic Spa Escape, an immersive sensory journey infused with rose geranium and rose quartz. Each treatment is designed to restore balance, deepen connection, and create moments of calm intimacy that extend beyond the spa.

As evening approaches, romance continues with Valentine’s dining experiences set beneath open skies and framed by the island’s natural beauty. Soft lighting, refined menus, and an unhurried atmosphere encourage couples to linger, connect, and celebrate togetherness. Every detail is composed to honour shared moments and the quiet luxury of presence.

For couples preparing to begin their next chapter, IVAR’s Solitaire Collection offers a classic expression of commitment. Defined by diamonds of exceptional brilliance and clarity, each piece reflects the purity of the promise it represents. Set within the surroundings of The St. Regis Maldives, weddings become personal celebrations where elegance, emotion, and artistry come together.

Through this collaboration, The St. Regis Maldives Vommuli Resort and IVAR Jewellery invite guests to experience a love that is both effortless and profound, fleeting yet enduring, creating memories inspired by the infinite symbol that lies at the heart of the partnership.

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Cinnamon Hotels & Resorts Maldives launches March flash offer with savings of up to 80%

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Cinnamon Hotels & Resorts Maldives has announced a limited-time flash offer inviting travellers to experience the Maldives in March, one of the destination’s most favourable months, with savings of up to 80 per cent when booking direct. The promotion is available across all four Cinnamon resorts in the Maldives and combines discounted rates with added island experiences, allowing guests to enjoy the destination during a period of ideal weather conditions.

The offer is open for bookings from 23 January to 2 February 2026, for stays between 1 March and 31 March 2026, using the promotional code MARCH26.

Guests booking under the offer can look forward to a range of experiences, including diving and snorkelling excursions with opportunities to encounter manta rays, reef sharks and sea turtles. On land, activities include island hopping, sunset fishing trips, Balinese spa treatments and four-course beachfront dinners. Guests staying a minimum of three nights are also eligible to receive resort credits of up to USD 150, providing additional value during their stay.

At Cinnamon Dhonveli Maldives, guests booking direct may select any two island experiences, or enjoy up to all available benefits once per stay depending on their GHA DISCOVERY membership tier, along with USD 100 in resort credits for stays of three nights or more. Available experiences include a beach dinner, a Balinese massage, a swim and snorkel excursion, and a local island visit.

At Cinnamon Velifushi Maldives, guests may select any two island experiences, or enjoy up to all benefits once per stay depending on their GHA DISCOVERY membership tier, together with USD 150 in resort credits for qualifying stays. Available options include a beach dinner, a spa treatment, island hopping and dolphin watching.

At Cinnamon Hakuraa Huraa Maldives, guests may select any two island experiences, or enjoy up to all benefits once per stay depending on their GHA DISCOVERY membership tier, along with USD 100 in resort credits for stays of three nights or more. Experiences include sunset fishing, island hopping, a bottle of sparkling wine and a kayaking experience.

At Ellaidhoo Maldives by Cinnamon, guests booking direct may select any two island experiences, or enjoy up to all benefits once per stay depending on their GHA DISCOVERY membership tier, together with USD 100 in resort credits for qualifying stays. Available experiences include a beach dinner, a Balinese massage, sunset fishing and a dolphin safari.

Under the GHA DISCOVERY membership programme, Silver tier members may select two benefits, Gold tier members may select three benefits, and Platinum tier members are entitled to all listed benefits once per stay.

In addition, GHA DISCOVERY members who book direct are eligible for further privileges, including the ability to earn and redeem DISCOVERY Dollars, potential room upgrades up to suite category, and early check-in and late check-out, subject to availability and membership tier.

Available for a limited time, the flash offer is designed to encourage travellers to visit the Maldives in March, when weather conditions are favourable and island experiences are at their most appealing.

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