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Visit Maldives ready to welcome millionth traveller

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The isles of Maldives are truly beyond compare. Scattered like pearls across the crystalline waters of the Indian oceans, travellers all across the world dream of Maldives.

Last year, Maldives was one of the first destinations to open borders for international travellers. We entered 2021 with hope and optimism, and in a few weeks, we will welcome the millionth traveler to visit the Maldives this year.

A reflection

The Maldives success and achievements is a reflection and testament to the perseverance, ingenuity, creativity, and passion of the tourism industry, the health sector, and beyond.

As we approach the milestone of welcoming the one millionth visitor for the year, we at Maldives Marketing Public Relations and Corporation (MMPRC) take a look back at the effort, dedication and the work we have done, with the sincere aim of making this a reality.

We entered 2021 with a difficult task at hand. At a time when people across the world showed increasing reluctance to travel, and with travel restrictions in place across the globe, it was our mission to promote the Maldives and show the world that we are a safe haven.

The blessings of our unique geography, with our scattered islands and our unique ‘one-island-one-resort’ concept makes us one of the safest destinations in the world.

And ultimately, we were responsible for regaining travellers’ trust and confidence by promoting the Maldives as a safe haven during those challenging times. Needless to say, it was not an easy feat.

Ever since the onset of the pandemic, our strategy was to maintain destination presence across the globe so that travellers will keep dreaming of the Maldives. We aimed to position Maldives as the top of the mind destination for travellers as soon as borders opened for leisure travel once again in these markets.

Work of MMPRC

So far in 2021, we have taken part in 25 leading fairs across the world and conducted five physical roadshows and one virtual roadshow.

At each of these events, we provided the opportunity for our industry partners to take part along withVisit Maldives to showcase their sought-after products and unique experiences.

The Maldives pavilions are always beautifully constructed – designed carefully to showcase the aesthetics that makes the Maldives so beautiful. It is not rare for us to hear that the Maldives stands out at fairs and events that we have been part of.

So far this year, we have conducted over 39 campaigns with various stakeholders on a variety of platforms. We have conducted campaigns with leading travel agencies across the globe, world-famous publications, major airlines such as Qatar Airways, and on TV channels such as CNN, among many others.

These are simply a few of the many countless stakeholders we have conducted campaigns with.

If you have seen pictures of the turquoise waters of Maldives flood social media, part of it is due to the many familiarisation trips we have conducted with leading media, celebrities, and so on. In fact, we have conducted 22 familiarisation trips so far this year.

We have also conducted six global campaigns this year. We are collaborating with Expedia, InsideFlyer, Skyscanner, Qatar Airways and CNN on these global campaigns. Through these campaigns, we have reached a staggering 59,738,116,794 potential travelers, with an estimated media value of $119,595,365.

Each marketing activity is possible due to the hard-working marketeers, industry partners, stakeholders and others. It is our mandate to provide equal and fair opportunities for all our industry stakeholders in all of the marketing campaigns we conduct. Whichever fair we take part in, we do so with our industry partners. Whichever roadshow we host, we provide the opportunity for our partners to showcase their products and connect with the global travel trade.

Millionth travellers

The success of the marketing activities are ultimately reflected through two elements; the positive image and adoration travellers have for the Maldives and quantitatively it is reflected in the arrival figures. As we are preparing to welcome the one millionth traveler to the

Maldives this year, we reflect upon the past months and are proud to say that the marketing activities conducted at MMPRC are showing positive results.

We at MMPRC hope for nothing but success in the future to come. We are also confident that whatever crisis comes our way, we are well-equipped and prepared to face the challenges head on and persevere.

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Angsana Velavaru weaves wellbeing into World Wellness Weekend celebrations

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Angsana Velavaru is marking World Wellness Weekend with a series of holistic activities designed to support physical and mental wellbeing. From 19 to 21 September, the resort is hosting three days of complimentary sessions led by its in-house yoga instructor.

Each morning begins with aqua aerobics at the Kuredhi Pool, combining gentle resistance and the movement of water to awaken the body. On 20 September, attention shifts to an evening sunset yoga session, guiding participants through a flow of movement and breath as the sun sets over the island. The programme concludes on 21 September with sunrise yoga on the beach, a practice blending pranayama and ashtanga elements in the calm of dawn.

The resort’s wellness approach extends beyond the weekend, with a range of treatments available at the award-winning Angsana Spa. Therapists draw upon traditional Asian techniques to restore balance and energy, offering treatments such as body polishes, facials, and holistic massages with natural ingredients. Guests may also take part in personalised wellness rituals designed to nurture both body and mind.

Located in South Nilandhe Atoll, Angsana Velavaru integrates wellbeing into the island experience. From yoga and spa therapies to the tranquil pace of island life, the resort provides an environment where health and renewal are at the centre of the guest experience.

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JW Marriott Maldives Kaafu Atoll marks Golden Week with special activities for all ages

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JW Marriott Maldives Kaafu Atoll Island Resort, located in the largest lagoon of Kaafu Atoll, is set to celebrate Chinese Golden Week with a curated programme designed for multi-generational families. Taking place from 1 to 8 October 2025, the week will feature a range of culinary experiences, family activities, ocean adventures, and wellness rituals.

Dining will take centre stage with Veyo presenting a series of experiences that pay tribute to both Asian and Maldivian traditions. Highlights include an Imperial Flavours buffet dinner and the restaurant’s signature Indian Ocean Night, inspired by the coastal culture of the region. Interactive sessions such as Mini Spring Roll Making and a Dim Sum Dumpling Class for children add a participatory element. At sunset, Wahoo Beach will host a cocktail event featuring Cantonese-inspired canapés, crafted cocktails, and celebratory toasts against the backdrop of the Indian Ocean.

Golden Week activities will extend beyond dining with a variety of family-oriented experiences. At the Family by JW™ Kids Club, children will take part in Golden Coin Treasure Hunts, chopstick-inspired crafts, mask and fan decoration, and panda sand art on the beach. The Teens Club will organise a table tennis tournament, while families will gather on the shoreline for beach games. The Watersports and Dive Centre will arrange kayak races, guided snorkelling excursions to Emboodhoo Island, and half-day tours of Malé City. Winners of the kayak races will be awarded a complimentary Sea Bob experience.

Wellness will also form a significant part of the programme. Spa by JW will introduce seasonal treatments, including the Golden Citrus Renewal, which combines a 60-minute massage with a mandarin-infused scrub, and the Golden Couple Escape, which features a massage, jade stone facial, and bath ritual paired with tea or sparkling wine. A Seven Days of Well-Being programme will complement the spa offerings, with activities such as sunrise Golden Flow Yoga, Moonlit Meditation, Mat Pilates, and High-Intensity Interval Training (HIIT) Burner sessions. Guests will also be invited to sample a seasonal herbal tea selection as part of the holistic experience.

“Our Associates are deeply passionate about creating meaningful experiences that resonate across generations,” said Srikanth Devarapalli, General Manager of JW Marriott Maldives Kaafu Atoll Island Resort. “Golden Week is a time of reunion and shared moments, and we look forward to welcoming families and travellers from around the world.”

The resort comprises 80 villas, each featuring a private pool and direct access to the Indian Ocean. Guests can choose between overwater villas with lagoon access or beach pool villas surrounded by tropical greenery. Designed to accommodate couples, families, and larger gatherings, the villas provide both space and privacy.

A Full Board Package is available, inclusive of complimentary speedboat transfers. Guests may book until 10 December 2025 for stays up to 15 December 2025.

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The Westin Maldives Miriandhoo marks global wellness initiative with three-day celebration

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The Westin Maldives Miriandhoo Resort has announced a series of complimentary and signature wellness experiences to mark World Wellness Weekend, scheduled for the third week of September 2025. The programme is designed around Westin’s five Pillars of Well-Being — Feel Well, Eat Well, Sleep Well, Move Well, and Play Well — encouraging guests to restore, move, and connect in the natural surroundings of the Maldives.

The activities commence on Friday, 19 September, with a game of water volleyball, combining light-hearted competition with physical activity under the Maldivian sun. As evening falls, the practice of Yoga Nidra will be held, guiding participants into a state of conscious rest and restoration.

On Saturday, 20 September, the agenda features Craft Your Glow, a workshop where guests create body scrubs using natural ingredients and tropical botanicals. The day continues with runWestin, an invigorating sunset beach run that highlights the benefits of movement and outdoor exercise.

The programme concludes on Sunday, 21 September, with Sunrise Yoga at the resort’s Yoga Pavilion. This gentle morning practice harmonises breath and movement, offering a balanced start to the day. Later, a Massage Workshop will provide guided techniques for easing tension in the head, neck, and shoulders, offering couples and individuals alike skills they can apply beyond their stay.

Situated in Baa Atoll, the Maldives’ first UNESCO Biosphere Reserve, The Westin Maldives Miriandhoo Resort integrates its well-being philosophy across the guest experience. The resort positions World Wellness Weekend as more than a schedule of events, presenting it instead as an opportunity to embrace mindful living, movement, and rest.

Guests considering a stay may also opt for the ‘Earn, Eat, Enjoy; package, which includes breakfast for two adults and two children, a resort credit of USD 70, and a range of complimentary wellness activities to enhance their island experience.

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