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Visit Maldives ready to welcome millionth traveller

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The isles of Maldives are truly beyond compare. Scattered like pearls across the crystalline waters of the Indian oceans, travellers all across the world dream of Maldives.

Last year, Maldives was one of the first destinations to open borders for international travellers. We entered 2021 with hope and optimism, and in a few weeks, we will welcome the millionth traveler to visit the Maldives this year.

A reflection

The Maldives success and achievements is a reflection and testament to the perseverance, ingenuity, creativity, and passion of the tourism industry, the health sector, and beyond.

As we approach the milestone of welcoming the one millionth visitor for the year, we at Maldives Marketing Public Relations and Corporation (MMPRC) take a look back at the effort, dedication and the work we have done, with the sincere aim of making this a reality.

We entered 2021 with a difficult task at hand. At a time when people across the world showed increasing reluctance to travel, and with travel restrictions in place across the globe, it was our mission to promote the Maldives and show the world that we are a safe haven.

The blessings of our unique geography, with our scattered islands and our unique ‘one-island-one-resort’ concept makes us one of the safest destinations in the world.

And ultimately, we were responsible for regaining travellers’ trust and confidence by promoting the Maldives as a safe haven during those challenging times. Needless to say, it was not an easy feat.

Ever since the onset of the pandemic, our strategy was to maintain destination presence across the globe so that travellers will keep dreaming of the Maldives. We aimed to position Maldives as the top of the mind destination for travellers as soon as borders opened for leisure travel once again in these markets.

Work of MMPRC

So far in 2021, we have taken part in 25 leading fairs across the world and conducted five physical roadshows and one virtual roadshow.

At each of these events, we provided the opportunity for our industry partners to take part along withVisit Maldives to showcase their sought-after products and unique experiences.

The Maldives pavilions are always beautifully constructed – designed carefully to showcase the aesthetics that makes the Maldives so beautiful. It is not rare for us to hear that the Maldives stands out at fairs and events that we have been part of.

So far this year, we have conducted over 39 campaigns with various stakeholders on a variety of platforms. We have conducted campaigns with leading travel agencies across the globe, world-famous publications, major airlines such as Qatar Airways, and on TV channels such as CNN, among many others.

These are simply a few of the many countless stakeholders we have conducted campaigns with.

If you have seen pictures of the turquoise waters of Maldives flood social media, part of it is due to the many familiarisation trips we have conducted with leading media, celebrities, and so on. In fact, we have conducted 22 familiarisation trips so far this year.

We have also conducted six global campaigns this year. We are collaborating with Expedia, InsideFlyer, Skyscanner, Qatar Airways and CNN on these global campaigns. Through these campaigns, we have reached a staggering 59,738,116,794 potential travelers, with an estimated media value of $119,595,365.

Each marketing activity is possible due to the hard-working marketeers, industry partners, stakeholders and others. It is our mandate to provide equal and fair opportunities for all our industry stakeholders in all of the marketing campaigns we conduct. Whichever fair we take part in, we do so with our industry partners. Whichever roadshow we host, we provide the opportunity for our partners to showcase their products and connect with the global travel trade.

Millionth travellers

The success of the marketing activities are ultimately reflected through two elements; the positive image and adoration travellers have for the Maldives and quantitatively it is reflected in the arrival figures. As we are preparing to welcome the one millionth traveler to the

Maldives this year, we reflect upon the past months and are proud to say that the marketing activities conducted at MMPRC are showing positive results.

We at MMPRC hope for nothing but success in the future to come. We are also confident that whatever crisis comes our way, we are well-equipped and prepared to face the challenges head on and persevere.

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Dive into Baa Atoll’s manta ray season with The Westin Maldives

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Nature takes centre stage in the Maldives as manta ray season graces the protected waters of the Baa Atoll UNESCO Biosphere Reserve, continuing until November this year. At the heart of this celebrated atoll, The Westin Maldives Miriandhoo Resort — a five-star holistic wellness sanctuary poised on the edge of Hanifaru Bay — invites guests to witness the mesmerising cyclone feeding phenomenon, where hundreds of manta rays glide and spiral in an extraordinary underwater ballet.

Just 40 minutes by speedboat from the resort lies Hanifaru Bay, one of the world’s most renowned manta aggregation sites. Guided snorkelling excursions, led by The Westin Maldives’ resident marine experts, allow visitors to encounter this rare natural spectacle first-hand. With over 1,800 manta rays recorded in the bay, the chance to swim alongside these graceful creatures offers a once-in-a-lifetime adventure for marine life enthusiasts from around the globe.

Beyond Hanifaru Bay, the resort provides access to more than 20 exceptional dive sites across the Baa Atoll, famed for its thriving reefs and diverse marine life. Among the highlights is Dhigali Haa, a protected submerged reef, or thila, distinguished by coral-draped overhangs, narrow canyons, and abundant sea life. Divers may encounter schooling snapper, fusilier, giant trevallies, eagle rays, and even inquisitive dolphins. Nearby, Nelivaru Thila reveals a labyrinth of coral pinnacles and ledges, home to moray eels, turtles, and reef sharks weaving through vibrant soft coral gardens. With over 250 recorded species, Baa Atoll offers endless diving rewards for enthusiasts of all skill levels.

Guests can also enjoy a variety of unforgettable ocean experiences without leaving the resort, from spotting playful spinner dolphins directly from their villa to using complimentary snorkelling gear and canoes. Those seeking more adventure can opt for jet ski rides, private snorkelling with turtles, sunset dolphin cruises, or traditional Maldivian line fishing. As part of the #PlayWell programme, the resort’s Marine Biologist offers insights into marine ecosystems, conservation, and responsible tourism.

After a day of discovery, guests can enhance recovery through the WestinWORKOUT® Gear Lending Programme, which includes the Hyperice Recharge and Recovery Kit, designed to soothe muscles and restore energy. For a deeper sense of calm, the Heavenly Spa by Westin™ offers rejuvenating treatments accompanied by sweeping ocean vistas.

As night falls, tranquillity awaits in one of the resort’s 69 spacious villas. Each promises a restorative night’s sleep with the award-winning Heavenly® Bed, featuring a plush pillow-top mattress, the soothing Sleep Well Lavender Balm, and a specially curated Westin Sleep Well Menu.

With wellness at its heart and adventure woven into every experience, The Westin Maldives Miriandhoo Resort provides a front-row seat to some of the ocean’s most magical moments.

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Golden hour bliss with Zoe London and Giorgio Chiarello at Dhigali Maldives

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This November, Dhigali Maldives will transform its iconic Haali Bar into a lively stage for music and mixology, as British DJ Zoe London and Italian Flair Bartending Champion Giorgio Chiarello join forces for an unforgettable sunset residency from 11 to 15 November 2025.

Each evening, Zoe London will take to the decks, delivering her distinctive mix of house, classic remixes, and uplifting energy to the shores of the Raa Atoll. With more than 15 years’ experience performing at venues such as Soho House and The Ned, as well as at prestigious events including the Formula 1 Paddock Club and festivals like Glastonbury, Reading & Leeds, and Latitude, Zoe’s sets promise the perfect soundtrack to golden hour in paradise.

As the sun slips beneath the horizon, guests will be treated to masterfully crafted cocktails from Giorgio Chiarello, Italy’s most decorated Flair Bartender. Renowned for his captivating performances and expertise in American-style mixology, Giorgio will present a bespoke menu featuring three classic cocktails alongside three of his own original creations, each prepared with precision and flair at Haali Bar.

Nestled in the heart of the remote Raa Atoll, Dhigali Maldives is an exclusive Premium All-Inclusive resort that seamlessly blends contemporary minimalist design with the island’s natural beauty. From overwater villas and beachfront suites to snorkelling adventures, fine dining, and rejuvenating spa rituals, the resort offers an immersive and refined escape. With its vibrant house reef just steps away, every element is designed for effortless relaxation and indulgence.

Together, Zoe London and Giorgio Chiarello will infuse the island’s evenings with rhythm, flavour, and artistry, creating an immersive fusion of music and mixology framed by the serene backdrop of the Indian Ocean.

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Huvafen Fushi introduces soulful stays for rest, reconnection and renewal

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Huvafen Fushi has unveiled a soul-stirring escape created for women who appreciate the power of pause. Whether bringing together a close circle of friends or seeking cherished solitude, this retreat has been designed to smooth the edges and awaken the spirit. Behind closed doors lies the quiet seclusion of Huvafen’s renowned two- and three-bedroom Pavilions, where privacy is paramount, barefoot elegance is assured, and time moves to a rhythm entirely one’s own.

There is little need to leave – unless by choice. Mornings may begin with floating breakfasts on the deck, sunrise yoga by the sea, or tranquil hours drifting in a private pool. With personal butlers, customised mini bars, private coral garden snorkelling, and candlelit feasts, every detail encourages guests to soften, settle, and reconnect with themselves.

Accommodation options include:

  • Two Bedroom Ocean Pavilion with Pool – Overwater and sunset-facing, this private retreat sleeps up to six and features a unique indoor–outdoor pool that opens directly into the sea, ideal for dusk dips and long, starlit evenings.
  • Two Bedroom Lagoon Pavilion with Pool – Bathed in morning light, this sunrise-facing pavilion offers an uninterrupted view of the lagoon. With space for six, a vast sundeck, and serene water vistas, it invites both connection and clarity.
  • Three Bedroom Beach Pavilion with Pool – Positioned directly on the beach and facing the sunset, this expansive hideaway sleeps up to nine. Ocean views, a private pool, and generous indoor and outdoor living areas make it ideal for multigenerational escapes or milestone celebrations.
  • Two Bedroom Beach House with Pool – A private sanctuary on the sand, this beach house accommodates up to six. Guests can unwind in their own pool, take in panoramic views of the Indian Ocean, and embrace a slower pace of life.

This is a stay for long conversations and easy silences, for secrets shared over cocktails, for saltwater swims that soothe, for laughter, solo sunrises, and the rare luxury of simply being oneself. Whether with friends, family, or alone, it is not merely a getaway – it is a return to one’s own tide. 

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