Featured
Visit Maldives ready to welcome millionth traveller

The isles of Maldives are truly beyond compare. Scattered like pearls across the crystalline waters of the Indian oceans, travellers all across the world dream of Maldives.
Last year, Maldives was one of the first destinations to open borders for international travellers. We entered 2021 with hope and optimism, and in a few weeks, we will welcome the millionth traveler to visit the Maldives this year.
A reflection
The Maldives success and achievements is a reflection and testament to the perseverance, ingenuity, creativity, and passion of the tourism industry, the health sector, and beyond.
As we approach the milestone of welcoming the one millionth visitor for the year, we at Maldives Marketing Public Relations and Corporation (MMPRC) take a look back at the effort, dedication and the work we have done, with the sincere aim of making this a reality.
We entered 2021 with a difficult task at hand. At a time when people across the world showed increasing reluctance to travel, and with travel restrictions in place across the globe, it was our mission to promote the Maldives and show the world that we are a safe haven.
The blessings of our unique geography, with our scattered islands and our unique ‘one-island-one-resort’ concept makes us one of the safest destinations in the world.
And ultimately, we were responsible for regaining travellers’ trust and confidence by promoting the Maldives as a safe haven during those challenging times. Needless to say, it was not an easy feat.
Ever since the onset of the pandemic, our strategy was to maintain destination presence across the globe so that travellers will keep dreaming of the Maldives. We aimed to position Maldives as the top of the mind destination for travellers as soon as borders opened for leisure travel once again in these markets.
Work of MMPRC
So far in 2021, we have taken part in 25 leading fairs across the world and conducted five physical roadshows and one virtual roadshow.
At each of these events, we provided the opportunity for our industry partners to take part along withVisit Maldives to showcase their sought-after products and unique experiences.
The Maldives pavilions are always beautifully constructed – designed carefully to showcase the aesthetics that makes the Maldives so beautiful. It is not rare for us to hear that the Maldives stands out at fairs and events that we have been part of.
So far this year, we have conducted over 39 campaigns with various stakeholders on a variety of platforms. We have conducted campaigns with leading travel agencies across the globe, world-famous publications, major airlines such as Qatar Airways, and on TV channels such as CNN, among many others.
These are simply a few of the many countless stakeholders we have conducted campaigns with.
If you have seen pictures of the turquoise waters of Maldives flood social media, part of it is due to the many familiarisation trips we have conducted with leading media, celebrities, and so on. In fact, we have conducted 22 familiarisation trips so far this year.
We have also conducted six global campaigns this year. We are collaborating with Expedia, InsideFlyer, Skyscanner, Qatar Airways and CNN on these global campaigns. Through these campaigns, we have reached a staggering 59,738,116,794 potential travelers, with an estimated media value of $119,595,365.
Each marketing activity is possible due to the hard-working marketeers, industry partners, stakeholders and others. It is our mandate to provide equal and fair opportunities for all our industry stakeholders in all of the marketing campaigns we conduct. Whichever fair we take part in, we do so with our industry partners. Whichever roadshow we host, we provide the opportunity for our partners to showcase their products and connect with the global travel trade.
Millionth travellers
The success of the marketing activities are ultimately reflected through two elements; the positive image and adoration travellers have for the Maldives and quantitatively it is reflected in the arrival figures. As we are preparing to welcome the one millionth traveler to the
Maldives this year, we reflect upon the past months and are proud to say that the marketing activities conducted at MMPRC are showing positive results.
We at MMPRC hope for nothing but success in the future to come. We are also confident that whatever crisis comes our way, we are well-equipped and prepared to face the challenges head on and persevere.
Drink
Golden encounter: Atmosphere Kanifushi and Bottega unite Maldivian soul with Italian craftsmanship

Atmosphere Kanifushi is set to host a golden fusion of Maldivian spirit and Italian craftsmanship from 4 to 6 December, as Atmosphere Core presents a three-day celebration in collaboration with Bottega SpA, one of Italy’s most renowned lifestyle wineries.
Sandro Bottega, President and CEO of Bottega SpA, remarked, “The Maldives is an iconic destination, a paradise for leisure and diving. We are proud to showcase our selected wines at Atmosphere Kanifushi, in an expression of refined hospitality that blends seamlessly with the Italian lifestyle. I am certain that this three-day experience, dedicated to Prosecco, will beautifully unite the Bottega philosophy with the island’s soul.”
The celebration begins at Just Veg, the Maldives’ first vegetarian restaurant, where acclaimed Italian Chef Fabrizio Marino will curate exclusive lunch and dinner menus paired with signature Bottega vintages. On the second day, the festivities move to Pier Six, featuring elegant seafood pairings, followed by an evening of golden cocktails, sizzling teppanyaki, and Venetian carnival-inspired delights, set against panoramic lagoon views.
The event culminates in the Bottega Gala Gold Dinner on the beach, where all in-house guests will be invited to raise golden flutes of GOLD Prosecco DOC under the starlit sky. The evening will unfold to the sounds of live bands and DJ performances, with the ocean’s rhythm creating the perfect atmosphere for a night of elegance, indulgence, and unforgettable moments. Every element—from the cuisine and wine to the music and cinematic storytelling—will harmoniously come together to craft a truly immersive experience.
Bottega’s Head Sommelier, Elena Schipani, will personally host the pairings, guiding guests through the stories and characteristics of each vintage. All events will be complimentary under the Kanifushi Plan™, subject to pre-booking and availability. “Atmosphere Kanifushi has long been celebrated for its culinary creativity and heartfelt service,” said Raman Gomathi, Director of Food and Beverage. “This Golden Wine Encounter embodies our commitment to experiences that combine artistry with authenticity. The team has poured its heart into creating this first-of-its-kind celebration, a true reflection of our Joy of Giving philosophy.”
This golden celebration also symbolises Atmosphere Core’s growing relationship with Italy. In 2026, the group will debut its first European property, BORGO MONCHIERO Heritage by Atmosphere, in Piedmont—a region known for its rolling vineyards and exceptional gastronomy. The collaboration with Bottega SpA, alongside culinary artistry from Chef Fabrizio Marino, offers a glimpse into this exciting journey, uniting Maldivian warmth with Italian elegance.
A fourth-generation family estate, Bottega SpA epitomises quality, authenticity, and timeless design—values shared by Atmosphere Core. Together, they invite guests to a radiant celebration where fine wine meets the joy of island living.
Awards
Kudadoo Maldives crowned Best All-Inclusive Hotel by Condé Nast Traveler

Kudadoo Maldives Private Island, the ultra-luxury retreat renowned for redefining indulgence and privacy, has been named Best All-Inclusive Hotel by Condé Nast Traveler, one of the world’s most esteemed travel publications.
This prestigious recognition celebrates Kudadoo’s signature “Anything, Anywhere, Anytime” concept — a philosophy that allows guests to design entirely bespoke experiences tailored to their desires.
Part of the esteemed Crown & Champa Resorts (CCR) portfolio, Kudadoo combines cutting-edge architectural design, pristine natural beauty, and an unwavering guest-first approach to create stays that are both intimate and extraordinary. Guests can savour private sandbank dinners under starlit skies, bespoke underwater dining, serene sunset cruises, and curated wellness journeys, all orchestrated to perfection.
The resort’s all-inclusive model transcends conventional definitions, removing boundaries for those seeking freedom, privacy, and absolute indulgence. Every detail — from world-class gastronomy and curated excursions to on-demand personal experiences — reflects Kudadoo’s commitment to limitless luxury. Whether it is a spontaneous snorkelling trip, a private cinema night on the deck, or a cultural discovery across the atoll, every moment is crafted with precision and heartfelt care.
“This recognition from Condé Nast Traveler is a proud moment for the entire Kudadoo team,” said Akira Shiota, General Manager of Kudadoo Maldives. “Our ‘Anything, Anywhere, Anytime’ philosophy enables us to deliver a level of personalisation rarely found in the world of luxury travel. Each guest enjoys a truly unique experience, and this award is a tribute to the dedication, creativity, and passion of our team in bringing these experiences to life.”
Ahmed Shaheen, Chief Commercial Leader of CCR, added, “Kudadoo continues to set new benchmarks for luxury hospitality in the Maldives. Being named the world’s best all-inclusive hotel by Condé Nast Traveler underscores not only the excellence of our service but also the success of our pioneering concept. We are immensely proud to provide experiences that guests will treasure for a lifetime.”
By earning this accolade, Kudadoo Maldives reinforces its status as a world-class resort and demonstrates how the notion of all-inclusive luxury can evolve to meet the expectations of today’s experience-driven traveller. The recognition stands as a testament to Kudadoo’s pursuit of perfection and its dedication to delivering the highest standard of personalised service in one of the world’s most breathtaking destinations.
Earlier this year, Kudadoo Maldives Private Island was also featured among Condé Nast Traveler’s “16 Best Private Island Resorts in the World” for 2025 — further cementing its reputation as one of the planet’s most exceptional and exclusive escapes.
Awards
Condé Nast Traveler honours Kuramathi Maldives among region’s best resorts

Kuramathi Maldives has been recognised among the Top 20 Indian Ocean Resorts, securing the 18th position with a score of 93.54 in the Condé Nast Traveler 2025 Readers’ Choice Awards, as voted by travellers from around the world.
Renowned as one of the Maldives’ most cherished island escapes for both couples and families, Kuramathi offers a wealth of experiences across its expansive setting. The island features a diverse collection of villas, restaurants, bars, and leisure facilities that blend luxury with natural beauty. From infinity pools overlooking the Indian Ocean to its famed mile-long sandbank, lush tropical gardens, vibrant house reef, and world-class diving, the resort provides countless opportunities for exploration and relaxation.
Guests can spend their days paddleboarding across the crystal lagoon, snorkelling among marine life, or enjoying restorative treatments at the Kuramathi Spa. The resort’s accommodation options include beach villas seamlessly integrated into the landscape and over-water villas suspended above turquoise waters. For families or groups, the spacious Two Bedroom Beach Houses offer generous living spaces close to the reef or lagoon, while Bageecha Kids Club provides complimentary activities such as outdoor playgrounds, splash pads, football pitches, indoor play areas, and special excursions, including a hermit crab trail through the island’s jungle.
Kuramathi is also a destination for culinary exploration, with 12 restaurants serving an impressive range of cuisines—from continental buffets to Indian, Thai, French, barbecue, and seafood specialities. The signature restaurant, The Reef, presents freshly caught fish and premium cuts of meat, while the Laguna Bar and Champagne Loft offer panoramic sunset views paired with handcrafted cocktails. Flexible All-Inclusive packages allow guests to tailor their stay to their preferences.
Whether guests choose to unwind in the spa, explore the marine world, enjoy fine dining, or simply bask in the Maldivian sun, each stay at Kuramathi promises moments that endure long after departure.
This latest recognition from Condé Nast Traveler underscores the enduring appeal of Kuramathi Maldives—a place where guests can relax, reconnect, and rediscover the beauty of island living.
Commenting on the award, Bertrand Margerie, General Manager of Kuramathi Maldives, stated: “Kuramathi Maldives – where real nature meets true quality and genuine service. We are incredibly honoured to be recognised by the readers of Condé Nast Traveler. This award is a testament to the hard work of our dedicated team and the unforgettable experiences we strive to create for every guest.”
The 2025 Condé Nast Traveler Readers’ Choice Awards received over 750,000 votes. The Maldives as a destination also achieved the top position in the Top Islands: Readers’ Choice Awards 2025 – Africa & The Indian Ocean category, securing 92.31 per cent of the votes, reaffirming its status as one of the world’s leading island destinations.
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