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Visit Maldives hosts high tea for Indian media, influencers



Visit Maldives hosts high tea for media and influencers from the Indian market, following the conclusion of the MILT Congress, held in Grand Hyatt Mumbai Hotel and Residences.

The high tea was held on 6th October as part of the effort to strengthen the relationship between Visit Maldives and the Indian media and influencers.

Speaking during the event, Managing Director of Visit Maldives, Thoyyib Mohamed acknowledged the support received from Indian media/influencers for promoting Maldives and marketing the destination as a safe haven for Indian travellers.

He spoke on the growing segments of tourism available in the Maldives, especially the opportunities available in the MICE segment for corporate and business clients.

He added that Maldives is expanding to cater to different segments of tourists from India, including those traveling during festive seasons, long weekends and families traveling for small intimate celebrations.

Over 15 journalists, bloggers and influencers attended this high tea and held discussion with Visit Maldives regarding ways to boost collaborations to increase Maldives’ brand presence in India. This was a great opportunity for Visit Maldives to meet the Indian media and influencers in a casual setting, to thank them for their continued support in promoting Maldives, while discussing future partnerships.

During this meeting Visit Maldives provided the latest information on our newly launched Redefining MICE campaign, which aims to promote Maldives as an upcoming MICE destination. During the high tea we also held small target groups which facilitated one to one discussion and information sessions.

The purpose of the event was to promote the Maldives as an emerging top destination to conduct meetings, incentives, conferences, and exhibitions. Furthermore, it aimed to provide the latest destination information, travel guidelines and promote the Maldives as a safe haven.

So far this year, Visit Maldives has conducted a group media, celebrity and travel agents familiarisation trip targeting the Indian market. Considering the success of these activities, Visit Maldives has plans to hold other similar trips in the coming days.

Other activities held to further promote the destination in the Indian market include roadshow, webinars, joint social and digital media campaigns with Indian stakeholders, and participation in fairs and exhibitions. Many such activities are planned ahead for this market for the remainder of the year as well.

Currently India is the top source market to the Maldives, with arrival figures growing exponentially throughout 2021. By 23rd September Maldives had welcomed a total of 843,552 tourists out of which 191,824 or 22.7% were from India.

The growing number of arrivals from India to Maldives has enabled them to lead in the top 10 source market list for several years.


Villa Resorts hosts over 200 travel agents from India to showcase its transformation



Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.

The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.

Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.

The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.

Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.

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‘Get Charged and Win’ promotion: Four draws, countless winners, more to go



The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!

The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.

So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.

But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.

As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.

Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.

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JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee



JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.

The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.

The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.

Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.

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