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Maldives represented at the world’s largest fair, Expo 2020 Dubai

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Maldives pavilion is now open for visitors at Expo 2020 Dubai. Maldives is represented at the pavilion by the Ministry of Economic Development, Ministry of Tourism and Visit Maldives.

Expo 2020, dubbed as World Expo, is held in Dubai, United Arab Emirates for a duration of six month from 1st October 2021 till 31st March 2022. This year’s Expo theme is “Connecting Minds, Creating the Future”.

It provides a great platform to showcase destinations, latest innovations, and investment opportunities from around the world under three major themes; Sustainability, Mobility and Opportunity. The event will see exhibitors from over 192 countries. An estimated 25 million visitors are expected to visit the Expo during its duration.

The Maldives’ pavilion is promoting the country under the Sustainability theme at the Expo 2020. The country’s pavilion will showcase the unique beauty of the destination, enhance brand visibility, and share investment opportunities available in the Maldives.

Throughout the duration of the six months of the expo, Visit Maldives will also give away exciting raffes to lucky winners every week. These raffes are conducted under the title “Win 100 days of Free Holidays in the Maldives”. The raffes provide 100 lucky winners free holidays in the Maldives.

Coinciding with the Expo 2020, Visit Maldives, is also carrying out a visibility campaign at Dubai Mall. This month-long campaign, launched on 1st October, will showcase the destination on 384 screens in the mall. The video aims to attract visitors to the Maldives pavilion at the Expo, advertise the “Win 100 days of Free Holidays in the Maldives” raffle to be taken during each week of the event for six months, and promote the destination.

Through the participation in Expo 2020, affluent residents from the Middle East and delegates visiting the Expo from other countries are targeted, to promote the destination.

During the six month, we aim to promote different aspects of the destination, conduct trade and business which can result in increased foreign direct investment.

Through our pavilion at Expo 2020 we aim to showcase our unique natural environment and our country’s unmatched natural beauty that is enjoyed by both locals and visitors. This activity is conducted as part of Visit Maldives’ strategies for the Middle Eastern market.

By 15th September 2021, Maldives welcomed a total of 843,552 visitors to the Maldives out of which 11,192 arrivals were from the UAE, which is a growth of 47.8% compared to 2019. Meanwhile, during this period, we received 27,380 arrivals from Saudi Arabia, which is a growth of 37.7% when compared to 2019.

Visit Maldives has been holding and participating in several events to promote the destination in top source, emerging and new markets. This includes webinars, fam trips, roadshows, fairs, and exhibitions.

Activities planned for the Middle East for the year include joint marketing campaigns with Qatar Airways, Qatar Travel Mart 2021, Maldives Roadshow in Doha, a media influencer FAM trip and GCC region/ KSA (Kingdom of Saudi Arabia) focused digital campaigns.

Events

Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting

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The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
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Unlocking power of travel storytelling at Travel Creators Exchange 2024

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Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

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Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives

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Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact
reservations.maldives@patinahotels.com

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