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Visit Maldives hosts joint webinar with Expedia for US market

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Visit Maldives has hosted a joint webinar with Expedia for the Travel Agent Affiliate Programme (TAAP) targeting the United States market.

The B2B (business-to-business) webinar provided the latest destination updates, information on products and experiences, and promoted the Maldives as a ‘safe haven’ for the travellers.

The objective was to deliver the latest destination information to the travel trade and to maintain the momentum of arrivals from the US market and achieve pre-pandemic arrival figures.

TAAP is a programme launched by Expedia through which agents in the US can access Expedia’s global inventory and earn commissions on hotels, dynamic packages and activities.

The 45-minute webinar session educated the agents on Maldives as a popular and safe tourist destination to ensure that the agents can promote the correct strategy and messaging for their clients. Over 390 agents registered for this event.

The presentation focused on individual products and experiences of Maldives with a focus on the unique geography of the destination and the safety provided by the natural socially-distanced scattered islands and the one-island-one-resort concept.

The presentation also showcased experiences unique to the destination such as underwater spas and restaurants.

In addition, information regarding the Covid-19 situation in Maldives, entry requirements as well as the latest travel guidelines will be presented during the webinar.

It was highlighted that the Maldives achieved ‘Safe Travel Stamp’ in 2020 from the World Travel and Tourism Council (WTTC) and Velana International Airport health accreditation as a recognition of the stringent measures in place.

Details on local initiatives such as the Maldives Border Miles programme was briefly discussed in the webinar as well as the latest ‘I’m Vaccinated’ campaign initiated by the tourism ministry and Visit Maldives.

Further details were shared on the vaccination drive in Maldives such as the objective to make Maldives the destination with the first fully vaccinated tourism industry, vaccinated figures, and future plans.

The webinar concluded with a Q&A session where participants voiced various queries. These included questions regarding the ‘I’m Vaccinated’ campaign, PCR testing, entry requirements for vaccinated tourists, and vaccination status of resort staff.

This initiative served to increase the destination knowledge of attendees which, along with the increased connectivity, would drive more tourists from the market to Maldives.

As of May 12, the US is ranked as the sixth top source market to the Maldives with an arrival figure of 13,446 and a market share of 3.6 per cent.

While there is a decrease due to the Covid-19 pandemic and travel restrictions, the market holds great potential for the Maldives and plays an instrumental role in achieving pre-pandemic arrival figures.

As the US is one of the target markets for Maldives, Visit Maldives is constantly conducting marketing activities for this market.

Activities planned for the US market include destination training and webinars, group media familiarisation trips, roadshows, media events, visibility campaigns and joint campaigns with stakeholders.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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