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Visit Maldives hosts joint webinar with Expedia for US market

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Visit Maldives has hosted a joint webinar with Expedia for the Travel Agent Affiliate Programme (TAAP) targeting the United States market.

The B2B (business-to-business) webinar provided the latest destination updates, information on products and experiences, and promoted the Maldives as a ‘safe haven’ for the travellers.

The objective was to deliver the latest destination information to the travel trade and to maintain the momentum of arrivals from the US market and achieve pre-pandemic arrival figures.

TAAP is a programme launched by Expedia through which agents in the US can access Expedia’s global inventory and earn commissions on hotels, dynamic packages and activities.

The 45-minute webinar session educated the agents on Maldives as a popular and safe tourist destination to ensure that the agents can promote the correct strategy and messaging for their clients. Over 390 agents registered for this event.

The presentation focused on individual products and experiences of Maldives with a focus on the unique geography of the destination and the safety provided by the natural socially-distanced scattered islands and the one-island-one-resort concept.

The presentation also showcased experiences unique to the destination such as underwater spas and restaurants.

In addition, information regarding the Covid-19 situation in Maldives, entry requirements as well as the latest travel guidelines will be presented during the webinar.

It was highlighted that the Maldives achieved ‘Safe Travel Stamp’ in 2020 from the World Travel and Tourism Council (WTTC) and Velana International Airport health accreditation as a recognition of the stringent measures in place.

Details on local initiatives such as the Maldives Border Miles programme was briefly discussed in the webinar as well as the latest ‘I’m Vaccinated’ campaign initiated by the tourism ministry and Visit Maldives.

Further details were shared on the vaccination drive in Maldives such as the objective to make Maldives the destination with the first fully vaccinated tourism industry, vaccinated figures, and future plans.

The webinar concluded with a Q&A session where participants voiced various queries. These included questions regarding the ‘I’m Vaccinated’ campaign, PCR testing, entry requirements for vaccinated tourists, and vaccination status of resort staff.

This initiative served to increase the destination knowledge of attendees which, along with the increased connectivity, would drive more tourists from the market to Maldives.

As of May 12, the US is ranked as the sixth top source market to the Maldives with an arrival figure of 13,446 and a market share of 3.6 per cent.

While there is a decrease due to the Covid-19 pandemic and travel restrictions, the market holds great potential for the Maldives and plays an instrumental role in achieving pre-pandemic arrival figures.

As the US is one of the target markets for Maldives, Visit Maldives is constantly conducting marketing activities for this market.

Activities planned for the US market include destination training and webinars, group media familiarisation trips, roadshows, media events, visibility campaigns and joint campaigns with stakeholders.

Events

Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting

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The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
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Business

Unlocking power of travel storytelling at Travel Creators Exchange 2024

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Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

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Events

Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives

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Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact
reservations.maldives@patinahotels.com

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