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Visit Maldives kicks off training webinar series for French travel trade

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A training webinar series for the French travel trade kicked off on Friday on the My Virtual Maldives platform.

Conducted in French language, the aim of the webinar series is to educate the French travel trade about the Maldives with the latest information. This would help agents acquire all the updates to sell the Maldives in time when leisure travel resumes from France.

The webinar series which is scheduled for every quarter of the year, will each focus on a different theme of interest.

Apart from the destination presentation, industry partners will be invited to talk about their product on offer respective to the theme.

The theme for Friday’s session was, “Water Activities in the Maldives”.

Subsequent sessions will cover Honeymoon in Maldives, Sustainable tourism in Maldives, and Local culture and Guesthouses.

The first session focused on the variety of watersports and water activities visitors can experience in Maldives. The latest guidelines and rules regarding Covid-19 pandemic were also provided along with the destination information.

In addition, the natural distanced geography of Maldives and the stringent safety measures were also discussed.

Pullman Maldives Resort and Paradise Island Resort participated in the session. In order to make the session more interactive, a raffle was held after the online quiz where Pullman Maldives sponsored a holiday for two people in the Maldives.

With over a 150 French agents in attendance, the session ended with a Q&A where agents cleared specific information about the destination.

The latest updates, guidelines, health and safety measures regarding the pandemic will be highlighted during the sessions.

To promote Maldives as one of the safest destinations to travel to right now, an emphasis will be placed on the naturally isolated geography of Maldives and the stringent safety measures in place.

By the end of the sessions, the participants will be well informed regarding the Maldives, individual products, experiences, and the latest guidelines.

As France is currently under a semi-lockdown and strict travel restrictions are imposed, the campaign provides an opportunity in training the French travel trade so they are updated on the latest news and guidelines once France lifts travel restrictions for French travellers.

Visit Maldives has recently concluded a campaign in France with the French tour operator Very Chic.

Other major activities planned for the year targeting the French market include partnership with tour operator amplitudes, social and digital media campaign with Odigeo, media familiarisation trips and participation at the International French Travel Market (IFTM Top Resa) and International Luxury Travel Mart (ILTM).

Several of these activities will commence once France lifts travel restrictions for French travellers.

As of March 24, France is ranked at the eighth position among the highest performing markets to Maldives with a 2.6 per cent market share. So far in 2021, Maldives has welcomed a total of 6,883 arrivals from France.

France remains a key focus market in the recovery of tourism in Maldives and the target is to achieve pre-pandemic growth levels.

Maldives reopened its borders for tourists of all nationalities on July 15, 2020, with rigorous procedures in place to ensure the safety of tourists and tourism workers. Tourists are required to fill an online health declaration form within 24 hours prior to their departure, as well as have a negative PCR test result, conducted 96 hours prior to their departure.

On February 1, Maldives initiated the administration of the Covid-19 vaccine, and the government aims to provide free Covid-19 vaccine to all citizens and residents of Maldives in the upcoming months.

The tourism ministry has also launched an initiative to vaccinate people in the tourism sector to develop an even safer scenario for the industry. As of March 25, 224,979 people have received the vaccine including 14,898 frontline workers in the tourism industry.

The initiation of the vaccination drive is bound to offer hope to the local population, as well as ensure the safety of tourists. This conveys the message that Maldives is a low-risk destination for travellers and will hopefully generate a surge in tourist arrivals.

Events

Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting

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The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
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Business

Unlocking power of travel storytelling at Travel Creators Exchange 2024

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Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

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Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives

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Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact
reservations.maldives@patinahotels.com

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