Business
Visit Maldives takes digital campaigns to Southeast Asia
Visit Maldives is conducting two visibility campaigns in Southeast Asia in order to boost tourist arrivals from the region.
The two digital media campaigns are carried out in partnership with FreakOut and Travel+Leisure Southeast Asia.
The campaign with FreakOut targeted the Malaysian market, focusing on mid-career professionals, young families, and Muslim travellers. The campaign included group-specific in-article video ads, native rich media and in-feed content on online portals to attract tourists. The cumulative reach covered a total 5,068,532 impressions.
With the conclusion of the one-month campaign with FreakOut, Visit Maldives has launched its second digital campaign focusing on the luxury and business travellers market.
The four-month campaign with Travel+Leisure Southeast Asia will focus on articles highlighting the current Covid-19 situation as well the unique experiences available in the Maldives.
Additionally, colourful images will be displayed on the main website’s leaderboard and parallax banner. Social media content will also be boosted accordingly throughout the campaign.
The Maldives has become the ideal destination for travellers, as it is geographically blessed by its isolated nature, making it one of the safest destinations to travel to right now.
Constant efforts taken by the travel and tourism industry of Maldives to provide tourists the assurance of safety, and the joint marketing efforts by Visit Maldives and other stakeholders, have also placed Maldives as the World’s Leading Destination at the World Travel Awards 2020.
“The achievement of this award at such a crucial time is a testament to the love for Maldives and will be an important enabling factor to capture the travel trends,” a statement issued by Visit Maldives read.
This effort will hopefully bring back the number of tourist arrivals from the Southeast Asian region to its earlier statistics. Prior to the border closure in March, tourist arrivals from the Southeast Asian region were recorded as 11,581.”
Visit Maldives is carrying out several activities in key markets to market and promote the Maldives.
All in all, over 412 different types of marketing activities have been carried out in 22 global markets. Out of those, 314 activities were carried out during the lockdown as part of the crisis recovery plan.
Some of the activities include Instagram live conference with Indian celebrities, major media campaigns in key markets, an online roadshow in China, and participation in ITB Asia Virtual.
Introduction of the Maldives Border Miles and Allied Inbound Travel Insurance programme has also become an added advantage.
Business
Pulse Hotels’ Malik Mohamed to deliver presentation at Hotelier Maldives GM Forum 2024
Malik Mohamed, Director of Business Intelligence at Pulse Hotels & Resorts, is set to deliver a presentation at the upcoming Hotelier Maldives GM Forum 2024. The GM Forum, the largest gathering of hospitality professionals in Maldives, will take place on September 19 at CROSSROADS Maldives.
Malik’s presentation, titled “Business Intelligence and Revenue Optimisation,” will address key strategies and insights related to maximising revenue through effective business intelligence practices. His session is expected to provide valuable information for hotel managers and industry professionals attending the forum.
Ali Naafiz, Editor of Hotelier Maldives, commented on the inclusion of Mohamed’s presentation in the forum, stating, “The GM Forum continues to bring together experts who can share practical and relevant knowledge. Malik Mohamed’s presentation will offer attendees a chance to gain a deeper understanding of how business intelligence can drive revenue growth.”
This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.
Sponsors and partners of GM Forum 2024 include:
- Ooredoo Maldives: Digital Partner (Title Sponsor)
- Bestbuy Maldives (BBM): Silver Sponsor
- Dhivehi Insurance: Silver Sponsor
- Fuel Supplies Maldives: Silver Sponsor
- Manta Air: Aviation Partner
- Male’ Aerated Water Company: Beverage Partner
- Atmosphere Wellness: Wellness Partner
- Souvenir Marine: Transport Partner
- Printlab: Printing Partner
- CROSSROADS Maldives: Venue Partner
- Lights Out: Coverage Partner
- Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives
With Mailk Mohamed joining the lineup of speakers and presenters, the Hotelier Maldives GM Forum 2024 will offer attendees insights into the latest developments in digital payment technologies and their applications in the Maldivian hospitality sector.
John Bevan, CEO of dnata Travel Group, will serve as the keynote speaker at the Hotelier Maldives GM Forum 2024. The event will also feature Etienne Ng, Regional Director for Southeast Asia at Weixin Pay (WeChat Pay), as a featured speaker. Both leaders are expected to share valuable insights relevant to the Maldivian hospitality industry during the forum.
Business
Etienne Ng, Regional Director for Southeast Asia at Weixin Pay (WeChat Pay), to speak at Hotelier Maldives GM Forum 2024
Hotelier Maldives has announced that Etienne Ng, Regional Director for Southeast Asia at Weixin Pay (WeChat Pay), will be a featured speaker at the Hotelier Maldives GM Forum 2024. The GM Forum, the largest gathering of hospitality professionals in Maldives, will take place on September 19 at CROSSROADS Maldives.
Etienne Ng leads Weixin Pay’s operations across Southeast Asia, where the platform has seen substantial growth. His session at the forum will primarily focus on Chinese travel trends and their spending behaviour. He will also highlight the role of digital payments in enhancing guest experiences and operational efficiency within the hospitality industry.
Ali Naafiz, Editor of Hotelier Maldives, commented on the announcement: “Etienne Ng’s participation at the Hotelier Maldives GM Forum 2024 will offer attendees valuable insights into the growing impact of digital payments in the tourism and hospitality sectors. His experience in managing Weixin Pay’s expansion in Southeast Asia makes him a key voice in discussions about the future of payment solutions in the industry.”
This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.
Sponsors and partners of GM Forum 2024 include:
- Ooredoo Maldives: Digital Partner (Title Sponsor)
- Bestbuy Maldives (BBM): Silver Sponsor
- Dhivehi Insurance: Silver Sponsor
- Fuel Supplies Maldives: Silver Sponsor
- Manta Air: Aviation Partner
- Male’ Aerated Water Company: Beverage Partner
- Atmosphere Wellness: Wellness Partner
- Souvenir Marine: Transport Partner
- Printlab: Printing Partner
- CROSSROADS Maldives: Venue Partner
- Lights Out: Coverage Partner
- Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives
With Etienne Ng joining the lineup of speakers, the Hotelier Maldives GM Forum 2024 will offer attendees insights into the latest developments in digital payment technologies and their applications in the Maldivian hospitality sector.
John Bevan, CEO of dnata Travel Group, will be the keynote speaker at the event. Hotelier Maldives will soon announce additional speakers, presenters, and panel discussions, further shaping the forum’s agenda.
Business
John Bevan, CEO of dnata Travel Group, announced as Keynote Speaker for Hotelier Maldives GM Forum 2024
The Hotelier Maldives GM Forum 2024 is set to welcome John Bevan, CEO of dnata Travel Group, as the keynote speaker. The GM Forum, the largest gathering of hospitality professionals in Maldives, will take place on September 19 at CROSSROADS Maldives.
John oversees 30 travel brands in various sectors across 20+ countries. He joined dnata in November 2017 as CEO B2B Europe after serving as COO of Spafinder Wellness in Miami. In May 2018, his role at dnata expanded to include all B2B and B2C trading brands within the UK.
John, who has held several non-executive director posts in travel, as well as served on the board of both the UK’s Institute of Travel & Tourism and Association of British Travel Agents, will share his insights on the evolving landscape of global travel and its implications for the Maldives’ hospitality sector. His keynote address is highly anticipated, given his leadership role at dnata Travel Group, a global powerhouse in travel services.
“We are thrilled to have John Bevan as our keynote speaker this year. His vast experience and forward-thinking approach will provide invaluable perspectives to our attendees. The GM Forum is a platform for knowledge exchange and innovation, and having a leader of John’s caliber underscores our commitment to excellence,” Ali Naafiz, Editor of Hotelier Maldives, said.
This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.
Sponsors and partners of GM Forum 2024 include:
- Ooredoo Maldives: Digital Partner (Title Sponsor)
- Bestbuy Maldives (BBM): Silver Sponsor
- Dhivehi Insurance: Silver Sponsor
- Fuel Supplies Maldives: Silver Sponsor
- Manta Air: Aviation Partner
- Male’ Aerated Water Company: Beverage Partner
- Atmosphere Wellness: Wellness Partner
- Souvenir Marine: Transport Partner
- Printlab: Printing Partner
- CROSSROADS Maldives: Venue Partner
- Lights Out: Coverage Partner
- Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives
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