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Visit Maldives takes digital campaigns to Southeast Asia

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Visit Maldives is conducting two visibility campaigns in Southeast Asia in order to boost tourist arrivals from the region.

The two digital media campaigns are carried out in partnership with FreakOut and Travel+Leisure Southeast Asia.

The campaign with FreakOut targeted the Malaysian market, focusing on mid-career professionals, young families, and Muslim travellers. The campaign included group-specific in-article video ads, native rich media and in-feed content on online portals to attract tourists. The cumulative reach covered a total 5,068,532 impressions.

With the conclusion of the one-month campaign with FreakOut, Visit Maldives has launched its second digital campaign focusing on the luxury and business travellers market.

The four-month campaign with Travel+Leisure Southeast Asia will focus on articles highlighting the current Covid-19 situation as well the unique experiences available in the Maldives.

Additionally, colourful images will be displayed on the main website’s leaderboard and parallax banner. Social media content will also be boosted accordingly throughout the campaign.

The Maldives has become the ideal destination for travellers, as it is geographically blessed by its isolated nature, making it one of the safest destinations to travel to right now.

Constant efforts taken by the travel and tourism industry of Maldives to provide tourists the assurance of safety, and the joint marketing efforts by Visit Maldives and other stakeholders, have also placed Maldives as the World’s Leading Destination at the World Travel Awards 2020.

“The achievement of this award at such a crucial time is a testament to the love for Maldives and will be an important enabling factor to capture the travel trends,” a statement issued by Visit Maldives read.

This effort will hopefully bring back the number of tourist arrivals from the Southeast Asian region to its earlier statistics. Prior to the border closure in March, tourist arrivals from the Southeast Asian region were recorded as 11,581.”

Visit Maldives is carrying out several activities in key markets to market and promote the Maldives.

All in all, over 412 different types of marketing activities have been carried out in 22 global markets. Out of those, 314 activities were carried out during the lockdown as part of the crisis recovery plan.

Some of the activities include Instagram live conference with Indian celebrities, major media campaigns in key markets, an online roadshow in China, and participation in ITB Asia Virtual.

Introduction of the Maldives Border Miles and Allied Inbound Travel Insurance programme has also become an added advantage.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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