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Maldives concludes China-focused webinar series

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Maldives Marketing and Public Relations Corporation (MMPRC) has successfully concluded a series of webinar sessions targeting the travel trade in China.

The webinar series was conducted through 10 sessions held from May 20 and October 16, for the purpose of educating the Chinese travel trade partners and positioning the Maldives as the most preferred tourist destination among Chinese travelers.

Over 2,370 travel agents from across China participated in the webinar series.

In the first five sessions, an in-depth presentation of Maldives tourism with information about the country’s tourism products and airlines operating to the destination was given to the participants in Chinese language. These sessions also focused on sharing information about travelling to the Maldives during the pandemic.

The remaining sessions were for partners from the Maldives tourism industry to share information about their respective properties and products with the travel agents.

Each session was conducted with specific discussion topics, based on Chinese tourists’ interests. At the end of each session, an interactive Q&A session was conducted to answer any queries the travel agents had about the destination.

“The feedback received by the participants was positive, with many Chinese tourists looking forward to travelling to Maldives,” MMPRC said, in a statement.

“These webinar sessions were an integral part of the marketing strategy by MMPRC to train travel trade in key tourist markets across the globe. It is important to continue to promote Maldives as a safe destination in the Chinese Market.”

MMPRC has conducted several marketing activities for the Chinese market, including digital campaigns on Weibo and WeChat, and outdoor campaigns in Beijing, Shanghai, Guangzhou and Beijing, as well as participation in Luxury Resort 2020 roadshow by Runtour and several media interviews.

MMPRC is planning to conduct online roadshows in China and to launch a China travel trade portal on WeChat, as well as to conduct more social media promotions and joint campaigns with the travel trade.

China remains the biggest source market for the Maldives. It is projected that arrivals from China will increase exponentially once China reopens its borders for international outbound travel.

Last year, 284,372 tourists arrived in the Maldives from China, making it the number one source market. In January alone, arrivals from China grew at an year-over-year rate of 23 per cent to reach 31,744.

Meanwhile, Visit Maldives is also carrying out several marketing activities worldwide to ensure that Maldives remains one of the most preferred and safest tourist destinations.

Global campaigns have been lauched with SkyScanner and CNN, while market specific campaigns are being carried out with DNATA in Middle East, Travel Weekly in UK, FVW in Germany, OTA in France, WeddingSutra in India, and Travelata, sletat and Squiz in Russia.

Outdoor advertising campaigns are also underway in UK and South Korea.

Maldives has also launched a global campaign titled, “Rediscover Maldives… The Sunny Side of Life”, which aims to create awareness among travellers about the pandemic travel situation in the country and the measures taken under the “new normal” guidelines, to ensure the health and safety of both tourists and staff.

Events

Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting

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The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
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Business

Unlocking power of travel storytelling at Travel Creators Exchange 2024

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Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

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Events

Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives

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Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact
reservations.maldives@patinahotels.com

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