Business
Maldives concludes China-focused webinar series
Maldives Marketing and Public Relations Corporation (MMPRC) has successfully concluded a series of webinar sessions targeting the travel trade in China.
The webinar series was conducted through 10 sessions held from May 20 and October 16, for the purpose of educating the Chinese travel trade partners and positioning the Maldives as the most preferred tourist destination among Chinese travelers.
Over 2,370 travel agents from across China participated in the webinar series.
In the first five sessions, an in-depth presentation of Maldives tourism with information about the country’s tourism products and airlines operating to the destination was given to the participants in Chinese language. These sessions also focused on sharing information about travelling to the Maldives during the pandemic.
The remaining sessions were for partners from the Maldives tourism industry to share information about their respective properties and products with the travel agents.
Each session was conducted with specific discussion topics, based on Chinese tourists’ interests. At the end of each session, an interactive Q&A session was conducted to answer any queries the travel agents had about the destination.
“The feedback received by the participants was positive, with many Chinese tourists looking forward to travelling to Maldives,” MMPRC said, in a statement.
“These webinar sessions were an integral part of the marketing strategy by MMPRC to train travel trade in key tourist markets across the globe. It is important to continue to promote Maldives as a safe destination in the Chinese Market.”
MMPRC has conducted several marketing activities for the Chinese market, including digital campaigns on Weibo and WeChat, and outdoor campaigns in Beijing, Shanghai, Guangzhou and Beijing, as well as participation in Luxury Resort 2020 roadshow by Runtour and several media interviews.
MMPRC is planning to conduct online roadshows in China and to launch a China travel trade portal on WeChat, as well as to conduct more social media promotions and joint campaigns with the travel trade.
China remains the biggest source market for the Maldives. It is projected that arrivals from China will increase exponentially once China reopens its borders for international outbound travel.
Last year, 284,372 tourists arrived in the Maldives from China, making it the number one source market. In January alone, arrivals from China grew at an year-over-year rate of 23 per cent to reach 31,744.
Meanwhile, Visit Maldives is also carrying out several marketing activities worldwide to ensure that Maldives remains one of the most preferred and safest tourist destinations.
Global campaigns have been lauched with SkyScanner and CNN, while market specific campaigns are being carried out with DNATA in Middle East, Travel Weekly in UK, FVW in Germany, OTA in France, WeddingSutra in India, and Travelata, sletat and Squiz in Russia.
Outdoor advertising campaigns are also underway in UK and South Korea.
Maldives has also launched a global campaign titled, “Rediscover Maldives… The Sunny Side of Life”, which aims to create awareness among travellers about the pandemic travel situation in the country and the measures taken under the “new normal” guidelines, to ensure the health and safety of both tourists and staff.
Malik Mohamed, Director of Business Intelligence at Pulse Hotels & Resorts, is set to deliver a presentation at the upcoming Hotelier Maldives GM Forum 2024. The GM Forum, the largest gathering of hospitality professionals in Maldives, will take place on September 19 at CROSSROADS Maldives.
Malik’s presentation, titled “Business Intelligence and Revenue Optimisation,” will address key strategies and insights related to maximising revenue through effective business intelligence practices. His session is expected to provide valuable information for hotel managers and industry professionals attending the forum.
Ali Naafiz, Editor of Hotelier Maldives, commented on the inclusion of Mohamed’s presentation in the forum, stating, “The GM Forum continues to bring together experts who can share practical and relevant knowledge. Malik Mohamed’s presentation will offer attendees a chance to gain a deeper understanding of how business intelligence can drive revenue growth.”
This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.
Sponsors and partners of GM Forum 2024 include:
- Ooredoo Maldives: Digital Partner (Title Sponsor)
- Bestbuy Maldives (BBM): Silver Sponsor
- Dhivehi Insurance: Silver Sponsor
- Fuel Supplies Maldives: Silver Sponsor
- Manta Air: Aviation Partner
- Male’ Aerated Water Company: Beverage Partner
- Atmosphere Wellness: Wellness Partner
- Souvenir Marine: Transport Partner
- Printlab: Printing Partner
- CROSSROADS Maldives: Venue Partner
- Lights Out: Coverage Partner
- Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives
With Mailk Mohamed joining the lineup of speakers and presenters, the Hotelier Maldives GM Forum 2024 will offer attendees insights into the latest developments in digital payment technologies and their applications in the Maldivian hospitality sector.
John Bevan, CEO of dnata Travel Group, will serve as the keynote speaker at the Hotelier Maldives GM Forum 2024. The event will also feature Etienne Ng, Regional Director for Southeast Asia at Weixin Pay (WeChat Pay), as a featured speaker. Both leaders are expected to share valuable insights relevant to the Maldivian hospitality industry during the forum.
Business
Etienne Ng, Regional Director for Southeast Asia at Weixin Pay (WeChat Pay), to speak at Hotelier Maldives GM Forum 2024
Hotelier Maldives has announced that Etienne Ng, Regional Director for Southeast Asia at Weixin Pay (WeChat Pay), will be a featured speaker at the Hotelier Maldives GM Forum 2024. The GM Forum, the largest gathering of hospitality professionals in Maldives, will take place on September 19 at CROSSROADS Maldives.
Etienne Ng leads Weixin Pay’s operations across Southeast Asia, where the platform has seen substantial growth. His session at the forum will primarily focus on Chinese travel trends and their spending behaviour. He will also highlight the role of digital payments in enhancing guest experiences and operational efficiency within the hospitality industry.
Ali Naafiz, Editor of Hotelier Maldives, commented on the announcement: “Etienne Ng’s participation at the Hotelier Maldives GM Forum 2024 will offer attendees valuable insights into the growing impact of digital payments in the tourism and hospitality sectors. His experience in managing Weixin Pay’s expansion in Southeast Asia makes him a key voice in discussions about the future of payment solutions in the industry.”
This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.
Sponsors and partners of GM Forum 2024 include:
- Ooredoo Maldives: Digital Partner (Title Sponsor)
- Bestbuy Maldives (BBM): Silver Sponsor
- Dhivehi Insurance: Silver Sponsor
- Fuel Supplies Maldives: Silver Sponsor
- Manta Air: Aviation Partner
- Male’ Aerated Water Company: Beverage Partner
- Atmosphere Wellness: Wellness Partner
- Souvenir Marine: Transport Partner
- Printlab: Printing Partner
- CROSSROADS Maldives: Venue Partner
- Lights Out: Coverage Partner
- Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives
With Etienne Ng joining the lineup of speakers, the Hotelier Maldives GM Forum 2024 will offer attendees insights into the latest developments in digital payment technologies and their applications in the Maldivian hospitality sector.
John Bevan, CEO of dnata Travel Group, will be the keynote speaker at the event. Hotelier Maldives will soon announce additional speakers, presenters, and panel discussions, further shaping the forum’s agenda.
Business
John Bevan, CEO of dnata Travel Group, announced as Keynote Speaker for Hotelier Maldives GM Forum 2024
The Hotelier Maldives GM Forum 2024 is set to welcome John Bevan, CEO of dnata Travel Group, as the keynote speaker. The GM Forum, the largest gathering of hospitality professionals in Maldives, will take place on September 19 at CROSSROADS Maldives.
John oversees 30 travel brands in various sectors across 20+ countries. He joined dnata in November 2017 as CEO B2B Europe after serving as COO of Spafinder Wellness in Miami. In May 2018, his role at dnata expanded to include all B2B and B2C trading brands within the UK.
John, who has held several non-executive director posts in travel, as well as served on the board of both the UK’s Institute of Travel & Tourism and Association of British Travel Agents, will share his insights on the evolving landscape of global travel and its implications for the Maldives’ hospitality sector. His keynote address is highly anticipated, given his leadership role at dnata Travel Group, a global powerhouse in travel services.
“We are thrilled to have John Bevan as our keynote speaker this year. His vast experience and forward-thinking approach will provide invaluable perspectives to our attendees. The GM Forum is a platform for knowledge exchange and innovation, and having a leader of John’s caliber underscores our commitment to excellence,” Ali Naafiz, Editor of Hotelier Maldives, said.
This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.
Sponsors and partners of GM Forum 2024 include:
- Ooredoo Maldives: Digital Partner (Title Sponsor)
- Bestbuy Maldives (BBM): Silver Sponsor
- Dhivehi Insurance: Silver Sponsor
- Fuel Supplies Maldives: Silver Sponsor
- Manta Air: Aviation Partner
- Male’ Aerated Water Company: Beverage Partner
- Atmosphere Wellness: Wellness Partner
- Souvenir Marine: Transport Partner
- Printlab: Printing Partner
- CROSSROADS Maldives: Venue Partner
- Lights Out: Coverage Partner
- Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives
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