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Smiles will return to all Maldivians, pioneer Afeef says in solidarity call for tourism recovery

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Global and local tourism will come out of the slump caused by the coronavirus pandemic but only if all stakeholders pulled together as an industry, a pioneer of tourism in Maldives said Monday.

Hussain ‘Champa’ Afeef, who was involved in building the Maldives first resort 47 years ago and whose companies own several resorts in the archipelago, said the Maldives had gone through many crises in the past but had always come out stronger.

“We are dependant on tourism. Construction, transportation, communication — everything is linked to tourism,” he said, during a Facebook live event hosted by the country’s official tourism promotion body.

Despite the coronavirus pandemic being “nothing like what we have seen before”, the Maldives will pull through it too, Afeef said. He stressed that it could only be achieved by working together as a destination.

“Covid-19 will shape and write the untold story of the world,” he said.

“I have no doubt the sun will shine again soon and smiles will return to all Maldivians.”

The Maldives is preparing to reopen its borders to visitors in July.

The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.

All international airlines have suspended scheduled operations to the Maldives, as the island nation enforced a blanket suspension of on-arrival visa in late March in a bid to combat the spread of the novel coronavirus.

Cruise ships and foreign yachts were also banned from docking at any of the country’s ports.

Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.

However, tourist arrivals saw a year-over-year decline of 22.8 per cent in the first 10 days of March. Officials say the number of tourist arrivals to the Maldives could drop by half in 2020.

With arrival numbers falling and the visa suspension in effect, several resorts across the Maldives had been closed.

Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.

However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.

On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.

Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.

A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 1,916

Eight deaths have been reported and 925 have made full recoveries.

The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.

The public health emergency declaration has allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.

Non-essential services and public places in the capital such as gyms, cinemas and parks have also been shut.

Restaurants and cafes in the capital have been asked to stop dine-in service and switch to takeaway and delivery.

A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands is also in effect.

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Malaa – The Maldivian Café: NH Kuda Rah’s new culinary jewel

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NH Maldives Kuda Rah has announced the launch of its newest food and beverage outlet, Malaa – The Maldivian Café. Now open to guests, the café offers a taste of authentic Maldivian cuisine alongside interactive Maldivian cooking classes.

Guests staying at NH Maldives Kuda Rah can delve into the country’s rich culinary traditions with guidance from award-winning Executive Chef Farish Mukhthar. With over 22 years of experience in the hospitality and culinary industries across five-star and ultra-luxury resorts in the Maldives, Chef Farish brings a deep-rooted passion and refined expertise to the resort. Trained under renowned European celebrity chefs, he has earned a strong reputation for his culinary artistry.

The café focuses exclusively on authentic Maldivian dishes, using locally sourced ingredients from nearby islands as well as the chef’s own garden within the resort. Cooking classes offer guests the opportunity to prepare classic Maldivian dishes, such as curry and local salads, under the guidance of Chef Farish—culminating in a delicious homemade lunch.

As fish (both fresh and smoked) is the staple of the Maldivian diet, it is often prepared with coconut and rice or roshi (Maldivian flatbread). Other traditional ingredients include breadfruit and sweet potato—versatile and starchy staples that feature in a wide range of local dishes. The cuisine is often boldly spiced, with the fiery Scotch bonnet chilli, locally known as githeyo mirus, playing a central role. This essential chilli, along with herbs grown organically in the resort’s garden, imparts a distinctive heat and fruity flavour to many Maldivian dishes.

While many resorts in the Maldives offer a wide array of international cuisine—ranging from Italian and Japanese to French and Indian—the opportunity to savour authentic local flavours can be one of the most memorable aspects of travel. Malaa – The Maldivian Café provides a unique and immersive dining experience for those curious about Maldivian culinary heritage and the fascinating stories behind its traditional ingredients.

This initiative is part of NH Hotels & Resorts’ broader effort to connect guests with meaningful local experiences through its Live Local programme, under the Minor DISCOVERY loyalty scheme. The programme is designed to offer curated, immersive activities and authentic cultural encounters, allowing guests to engage more deeply with their destination.

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Madifushi Private Island makes impact at ILTM Asia Pacific 2025

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Madifushi Private Island has announced its successful participation in the International Luxury Travel Market (ILTM) Asia Pacific 2025, which took place from 30 June to 3 July at the Sands Expo & Convention Centre in Singapore.

ILTM Asia Pacific is an exclusive, invitation-only luxury travel event, recognised for bringing together the world’s foremost luxury travel advisors, high-end hospitality brands, and experience curators. The event serves as a key platform for forging meaningful connections and crafting bespoke itineraries for high-net-worth individuals across the Asia Pacific region.

As Madifushi Private Island continues to position itself at the pinnacle of luxury, its presence at this esteemed event offered a strategic opportunity to present the resort’s distinctive offerings to a targeted audience of industry professionals and media. Delegates at ILTM engaged in pre-scheduled one-to-one appointments, networking sessions, and educational forums with some of the most influential figures in the luxury travel sector.

Ali Shakir, Group General Manager of MIC Group, commented, “Our participation in ILTM Asia Pacific reflects our commitment to sustained growth and excellence within the luxury travel sphere. This platform enables us to connect with the right partners to attract discerning travellers to Madifushi, ensuring that our brand repositioning truly reflects our luxury potential.”

Ibrahim Inad, Commercial Director of MIC Group, added, “It was an honour to represent Madifushi Private Island at ILTM Asia Pacific this year. Being among prestigious luxury brands and esteemed advisors reaffirmed our dedication to redefining the Maldivian luxury experience, while upholding authentic hospitality and personalised service.”

Throughout the event, Madifushi Private Island showcased its tailored experiences, bespoke services, refined culinary offerings, and unspoilt natural surroundings — all of which resonate with the evolving preferences of the luxury traveller in the Asia Pacific region.

Participation in ILTM Asia Pacific 2025 represents a key milestone in Madifushi Private Island’s journey to broaden its presence within the global luxury travel arena. The resort aims to foster strong partnerships with leading travel advisors and agencies, welcoming a new wave of discerning visitors to the Maldives.

Located in the tranquil Meemu Atoll, Madifushi Private Island is an elegant retreat offering carefully curated luxury experiences rooted in authentic Maldivian hospitality. Set amidst the turquoise waters of the Indian Ocean, the island is a sanctuary for those in search of serenity, bespoke services, and transformative moments.

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Jesse Mendes to ride at 2025 Four Seasons Maldives Surfing showdown

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Brazilian surf icon Jesse Mendes has been confirmed as one of the competitors for the 2025 Four Seasons Maldives Surfing Champions Trophy. A former contender on the Championship Tour and winner of the 2018 Triple Crown of Surfing, Mendes is set to bring his trademark power, fluid style, and love of alternative boards to the prestigious event held at Four Seasons Resort Maldives at Kuda Huraa.

Mendes expressed his excitement at the invitation, recalling a moment with fellow Brazilian surfer Adriano de Souza, who had previously received his own call-up to the event. Mendes recounted how de Souza had eagerly accepted the invitation on the spot, not wanting to give Four Seasons a chance to reconsider—a testament to the event’s reputation among professional surfers. Now, Mendes is preparing for his own turn in the lineup and is eager for what lies ahead.

The Surfing Champions Trophy is renowned for its distinctive format, inviting six elite surfers to compete on single fin, twin fin, and thruster (tri-fin) boards across three rounds, before a grand final in which they choose their preferred board to battle for the title. With heats staggered by age and a handpicked field of legends, the event offers a blend of competitive intensity and playful camaraderie, set against the backdrop of some of the world’s most perfect waves.

At 31, Mendes built his competitive career on his dynamic rail work and comfort in heavy barrels. Since stepping back from the professional circuit, he has turned his attention to the more expressive side of surfing, favouring twin fins and riding boards shaped by Album Surfboards. He shared his enthusiasm for the upcoming twin fin division and revealed that he has been collaborating with shaper Matt Parker—who has crafted boards for past Surfing Champions Trophy competitors Josh Kerr and Coco Ho—to prepare for the contest. Confident in Parker’s expertise, Mendes joked that his only job now is to surf.

Beyond the waves, Mendes is also looking forward to the full experience at Kuda Huraa. Having visited the Maldives before, he is relishing the opportunity to return and surf pristine waves in an intimate and relaxed competition format. He spoke warmly of the luxury offered by Four Seasons, especially the prospect of long surf sessions followed by world-class dining with his wife on a secluded island paradise.

The Surfing Champions Trophy is as celebrated for its setting as for its surfing. From the flawless right-handers of nearby Sultans to the lush tropical charm of Kuda Huraa, the event offers an unforgettable experience for both participants and guests. Those staying at the resort during the tournament can watch the action up close from luxury surf vessels anchored at the lineup.

With Jesse Mendes and Craig Anderson now confirmed, anticipation is mounting for this year’s showdown. Three additional international invitees and one Maldivian wildcard are set to be announced soon.

Four Seasons Resort Maldives at Kuda Huraa is also inviting guests to embrace the spirit of surfing with the Surf’s Up package. Combining expert coaching from Tropicsurf professionals with guided surf excursions to iconic local breaks, the package offers a complete surf lifestyle experience. Guests can enjoy daily yoga sessions, a soothing massage at The Island Spa, breakfast each morning, round-trip speedboat transfers, and premium surf equipment—all from the comfort of the resort’s idyllic island setting.

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