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MAHRP: Challenging age-old mindsets, championing humane workplaces

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When Hussain Afeef, Ali Adam and Ahmed Ibrahim met about three years ago, they knew they had to do something at a grand scale to pass on their knowledge and experience to budding HR professionals in the country. These three passionate heavyweights in the local HR scene then set out to resurrect an old idea; to found a platform to nurture the talents and skills of their peers.

Six months to their initial chat, the Maldives Association of HR Professionals (MAHRP) was born, with Afeef as its president and Ibrahim as one of two vice presidents. And in doing so, Afeef, Adam and Ibrahim achieved what many others before them had attempted but failed; to establish the first ever professional association in Maldives, dedicated to HR and people development.

“As many developing nations, we have a tendency to focus heavily on infrastructure development. In the process, we often forget about human capital development,” Afeef, who serves as the Regional Director of Training, Development and Quality Assurance at LUX* Resorts, said.

“Although it’s a sad reality, that was our biggest motivation. We wanted to develop human capital to cater to the increasing demand created by the rapid expansion of our infrastructure. Almost every sector in Maldives is slowly becoming more and more service-oriented.”

Consistency is key

MAHRP’s mission is to serve the needs of HR professionals by providing the most current and comprehensive resources, and to advance the profession by promoting HR’s essential values, setting professional standards and providing the know-how. It is committed to linking and connecting HR professionals and practitioners locally and oversees through signature events and membership activities.

Since its inaugural meeting on February 24, 2018, MAHRP has organised exclusive training events in Maldives with world’s leading customer experience consultant Ron Kaufman and world-renowned motivational speaker Robin Banks, enabling organisations to have access to world-class trainings at discounted rates. The first National HR Convention and Expo and the first learning and development conference in Maldives were also held in 2019. Regular knowledge share events complement these activities.

“Most NGOs in Maldives that are focused on professional development are not active. MAHRP’s difference is consistency. We organise at least one event per month. All of our exco members are employed full-time at some of the biggest companies in the Maldives, but we have been able to give time and drive the association forward,” Afeef said.

Over the past two years, MAHRP has consistently been in the news. Despite initial reluctance by some organisations to participate in the association’s activities, MAHRP’s events have now captured the attention of almost every private and public enterprise in the country. Its myriad of activities are closely followed by all HR professionals throughout the archipelago.

“As the current president, I thank MAHRP exco and advisory team for their relentless support, as well as our sponsors and partners for their contributions. Without their guidance and collaboration, we won’t be where we’re today,” Afeef said.

Taking on existing mindsets

For most newly-formed organisation, the biggest challenge will perhaps be raising funds for its activities. It was a challenge for MAHRP as well. But the biggest and most important challenge the association faced was the existing mindset of some organisations.

“We had to hold several meetings with [some organisations] to make people understand the importance of capacity building and human capital development,” Afeef explained.

“At the beginning, some organisations were a bit reluctant to send their employees to our forums and events. But once these employees went back and gave their feedback, those organisations also started realising how important it was.”

Many organisations treat HR as the management of the day-to-day affairs of their workforce. They usually host a training session at the beginning and at the end of the year. That means is no organisation-wide learning taking place during 10 out of 12 months of the year!

Human capital development goes beyond the basics of managing the day-to-day affairs of the workforce. It’s about keeping each and every employee’s performance and progress consistently in check. It’s about implementing written policies, and making sure the organisation’s training department, if there is one, focuses on identifying and focusing on the skills and areas needed by the employees.

“Some development initiatives require funds. Any organisation would need a return on the money they spend on training. In each and every event we conduct, we make sure that the participating organisations get double the value of what they had paid for. That’s why we host regular follow-up sessions after each major training. For instance, our monthly ‘Great HR Share Sessions’ are follow-up sessions,” Afeef said.

“Even in an organisation, the key to a successful HR regime is to have regular follow-ups. Doing the performance appraisal of employees isn’t enough; it should be followed up appropriate steps and actions.”

Grand plans

MAHRP’s line-up of events for 2020 include the second National HR Convention and EXPO, second Learning and Development Conference, as well as trainings with world-renowned thought leaders like Marshall Goldsmith, Robin Banks and Ron Kaufman. The first speakers convention in Maldives, aimed at developing great public speakers, will also take place this year. As always, regular HR best practice share sessions will complement those events.

The challenge of the country’s geography leads to a dispersed population across many small islands, which makes service delivery difficult and can limit opportunities for job creation and economic diversification. But MAHRP is determined to take its events to all major populations centres in the country. In fact, reaching all corners of the nation is one of the priorities of the association for 2020.

This year, MAHRP also seeks to establish greater links with organisations to identify the underlying issues in their HR policies and propose solutions.

Rewarding organisations that showcase exceptional performance taking care of their employees features high on MAHRP’s agenda. The association is in the process of introducing a National People Excellence Award, which covers different aspects of HR policies and practices. Modelled after the now-defunct Presidents of Maldives Award for Human Resource Development in the Tourism Industry, MAHRP’s awards will serve as a national-level recognition for excellence in human resource development not just in the tourism industry but across a broad range of service sectors.

MAHRP has an ongoing research partnership with Villa College and collaborates with the Maldives Association of Tourism Industry (MATI) on raising public awareness about tourism sector jobs and opportunities. But MAHRP is determined to take its training initiatives to the next level; the association will establish its own training institute and position it as a certifying body for globally-recognised courses offered by Chartered Institute of Personnel and Development (CIPD) and Society for Human Resource Management (SHRM).

“Our vision is to be the leading authority in Maldives in human capital development. What that means is that in five years there will be HR professionals certified by MAHRP and organisations endorsed by MAHRP for excellence in HR practices,” Afeef said.

MAHRP sees itself as a value addition to the society.

“It’s important to know the big picture and incorporate your vision into the big picture. In our case, it’s all about aligning human capital development initiatives with the government’s plans. MAHRP’s events for the coming three years will serve as value additions to the human capital development initiatives outlined in the government’s Strategic Action Plan,” Afeef explained.

“Everything — private training institutes, public institutes and organisations like MAHRP — needs to link up with the big picture. The lack of connection is a major issue. Connecting the dots — this needs to happen.”

MAHRP’s vision and mission revolves around creating a more humane workplace. Deeply enshrined in the association’s philosophy is the belief of its founders that people are the most important part of any organisation, public or private. In everything MAHRP does, the universal quality of empathy stands out. In a workplace championed by MAHRP, paying employees for their work isn’t enough or sending them to training sessions isn’t enough; there has to be a mindset change for the better, in how the organisation sees its employees.

Awards

.Here Baa Atoll secures triple win at World Luxury Hotel Awards 2026

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.Here Baa Atoll has received three awards at the World Luxury Hotel Awards 2026, including the title of World’s Best Luxury New Resort.

The private island retreat was also recognised as Best Luxury Private Island Resort in the Indian Ocean and Best Luxury Boutique Resort in the Maldives.

Located within the UNESCO Biosphere Reserve of Baa Atoll, .Here Baa Atoll comprises nine residences across two secluded islands, Somewhere and Nowhere. The resort focuses on providing private accommodation, personalised services and experiences tailored to individual guest preferences.

The recognition as World’s Best Luxury New Resort marks a significant achievement for the property, which has positioned itself within the ultra-luxury hospitality segment since its opening.

At Somewhere, the resort offers three- and four-bedroom residences combining beachfront accommodation with overwater architecture. The residences feature indoor and outdoor living spaces, private infinity pools and views of the Indian Ocean.

Guests are supported by dedicated Roohu hosts, who coordinate services and experiences according to individual requirements throughout their stay.

Nowhere Private Island offers an eight-bedroom private island accommodation option designed for families and groups seeking exclusive use of the facilities.

The island features a private cinema, spa, gym, swimming pool and dedicated dining and entertainment spaces. Guests can also arrange personalised culinary experiences and other activities during their stay.

The resort’s dining offerings include SAFAR Restaurant and private dining experiences tailored to guest preferences.

Marine excursions are also available aboard the resort’s private yacht, ASMAS, allowing guests to explore the surrounding waters and marine environment of Baa Atoll.

The resort operates under its Embrace the Now philosophy, which focuses on personalised experiences and allowing guests flexibility in how they spend their time on the islands.

The three awards add to several international recognitions received by .Here Baa Atoll in 2026.

These include its inclusion in the Condé Nast Traveller Hot List, two awards at the AHEAD Asia Awards, recognition in DestinAsian’s Luxe List and a place among the top resorts in the Indian Ocean in the Condé Nast Traveller Readers’ Choice Awards.

The World Luxury Hotel Awards recognise hotels and resorts across various categories based on their luxury hospitality offerings, service standards, design and guest experiences.

The latest awards recognise .Here Baa Atoll’s accommodation, facilities and personalised hospitality services within the luxury tourism sector in the Maldives and the wider Indian Ocean region.

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Awards

Milaidhoo Maldives’ Serenity Spa wins Best Hotel Spa at Condé Nast Johansens Awards 2027

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Milaidhoo Maldives’ overwater Serenity Spa has received the Best Hotel Spa award at the 2027 Condé Nast Johansens Awards for Excellence, recognising the resort’s personalised wellness services and spa experiences.

The awards ceremony was held at The Montcalm Mayfair in London on Monday, 2 November 2026. Milaidhoo Maldives was represented by Georgie Westley, Corporate Director of Marketing and Communications at Versa Hospitality, alongside representatives from ROVE PR UK.

Located in Baa Atoll, a UNESCO Biosphere Reserve, Serenity Spa offers a range of wellness treatments and services in an overwater setting.

The spa provides personalised wellness programmes supported by an on-island wellbeing consultant, daily yoga classes and an extensive selection of treatments designed to meet individual guest requirements.

Guests can receive treatments at the overwater spa or in the privacy of their villas. The treatment menu includes massages, beauty therapies and specialised wellness treatments incorporating advanced technologies.

Among the technologies available at Serenity Spa are the LYMA Laser, Archedaway Cupping Therapy and M2T Blade. The spa also uses products from wellness and beauty brands including Natura Bissé, Aromatherapy Associates, Obsidian for Men and Margaret Dabbs.

Milaidhoo Maldives incorporates wellness into other aspects of its guest experience, including its culinary offerings. The resort’s approach includes meals prepared using fresh ingredients from its Chef’s Garden, alongside daily yoga sessions and activities centred on relaxation and wellbeing.

Paul van Frank, General Manager of Milaidhoo Maldives, said the award recognised the spa team’s commitment to delivering personalised services.

“We are incredibly proud of this recognition. Our Serenity Spa is a special part of the Milaidhoo experience and our team, the Milaidhoo Family, takes great care to ensure every guest receives the attention and personalisation they deserve. From expert treatments to the simple pleasure of taking time for yourself, we want guests to leave feeling refreshed and reconnected,” he said.

The recognition highlights Milaidhoo Maldives’ wellness offerings, which combine spa treatments, specialist therapies, personalised services and wellness-focused dining experiences.

The resort continues to incorporate wellness into its hospitality offering through its Serenity Spa, culinary programmes and recreational activities.

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JOALI rewards returning guests with exclusive digital art collectibles

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JOALI has introduced a personalised festive gifting initiative for selected returning VIP guests, featuring original non-fungible token (NFT) digital artworks inspired by the resort’s geographical location and surrounding marine environment.

The initiative is designed to recognise returning guests and strengthen relationships with those who have visited the resort on multiple occasions.

The centrepiece of the gifting programme is an original digital artwork developed using JOALI’s geographical coordinates as its creative inspiration. The coordinates have been incorporated into a three-dimensional underwater artwork representing the marine environment and biodiversity surrounding the island.

Each selected guest will receive an individual version of the artwork, creating a unique digital collectible associated with their experiences at JOALI.

The NFT format also allows recipients to trade or sell their digital artworks through compatible NFT marketplaces, should they choose to do so.

The initiative forms part of JOALI’s approach to personalised hospitality, extending guest engagement beyond their stays through digital art and creative experiences.

By incorporating geographical data, underwater imagery and blockchain-based digital collectibles, the resort aims to provide returning guests with a personalised connection to the destination.

The festive gifting programme also reflects JOALI’s continued focus on integrating art, creativity and the natural environment into its guest experiences, while recognising the relationships established with its returning visitors.

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