Business
Maldives seeks more direct air links with China to boost tourist arrivals
Maldives aims to boost tourist arrivals from China by establishing direct air links between the two countries by year-end, tourism minister Moosa Zameer has said.
In an interview with China’s Xinhua news agency, minister Zameer said the Maldives is now carrying out mega marketing campaigns in many countries, including China, and is in talks with leading airlines to start direct flights between the two countries.
“Right now the European destinations are connected to the Maldives with the A380, which is the world’s largest commercial airbus. We’re in talks to link Chinese cities to the Maldives through the A380, so passengers can enjoy direct facilities,” he was quoted as saying.
“If there are no direct flights, it is not convenient for tourists. We have been trying hard to start operations with wide-body aircraft and we hope to start operations by the end of this year,” Zameer said.
Maldives flagship carrier Maldivian operates scheduled flights to several Chinese cities, including Hangzhou, Changsha, Chengdu, Chongqing, Nanjing, Wuhan and Xian, and is in the process of starting direct flights to Beijing. Privately-owned Mega Maldives previously served as the primary airline between the Maldives and several major cities in China, including Beijing, before suspending its operations in 2017.
Several Chinese airlines, including China Southern Airlines, China Eastern Airlines, Capital Airlines and Air China, also operate charter services to the Maldives.
The Maldives tourism minister stressed that the the ongoing expansion project of the main Velana International Airport will boost tourist arrivals. Part of the airport expansion will be completed by the end of this year, while the terminal expansion will be finished by the end of 2019, he added.
The government has launched a USD 800 million mega project to expand and upgrade the Maldives’ main gateway. The project involves building a brand new runway, an international passenger terminal and a seaplane terminal as well as other support facilities, including a fuel farm that can store 45 million litres and a 120,000 tonne cargo facility.
The airport is a key infrastructure that supports the Maldives multi-billion dollar tourism industry. Expansion of the airport is expected to boost tourist arrivals to the island nation as it aims to attract at least two million tourists by 2020.
Minister Zameer also told Xinhua that the China-Maldives Friendship Bridge would also spread awareness amongst Chinese travellers about Maldives, and would help attract more tourists.
“Like the friendship bridge project, there is always potential for more awareness. Some Chinese are also in partnership with the private sector on tourism projects. This will enhance our opportunities in expanding the tourism sector for the Chinese,” he said.
“Maldives as of now is still the most sought after destination for the Chinese traveler. We are building more facilities for the Chinese travellers.”
China still remains the single biggest source market for the Maldives tourism industry, but arrivals have decreased significantly over the past three years.
According to the latest figures released by the Maldives tourism ministry, arrivals from China declined by 27.1 percent to reach 16,927 compared to the 23,225 in May 2017. This decline, which came after declines of 27.5 percent and 28 percent in March and April respectively and another 15.8 percent in January, offset the rare gain in arrival numbers from China in February and led to a 10.9 percent decline in arrivals from the Maldives’ single biggest source market for the January-May period.
As arrivals from China drop steadily, the Maldives has announced plans to step up marketing in China in order to increase the number of Chinese tourists to one million per year.
Meanwhile, top officials from Maldives and China gathered last month to seek ways on expanding tourism ties between the two countries in a bit to attract more Chinese tourists to the holiday destination.
Maldives on Thursday welcomed the one millionth tourist to visit this year.
The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.
Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.
After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).
Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.
Maldives expects to reach 2 million tourists this year.
Chongqing Airlines on Monday began its inaugural flights to Maldives.
The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.
The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.
“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.
Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.
In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.
China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12.
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