Alitalia begins scheduled direct flights to Maldives
Italy’s flagship carrier Alitalia on Wednesday began its first ever scheduled direct operations to the Maldives.
A special ceremony was held at the Maldives main Velana International Airport Wednesday afternoon to inaugurate the scheduled service. Officials from state-owned airport operator Maldives Airports Company Limited (MACL) and Alitalia’s local agent Voyages Maldives attended the ceremony.
Voyages Maldives Managing Director Solah Shihab told the attendees that the scheduled service by Alitalia would give a much needed boost to tourist arrivals from Europe.
“Italian market is recovering well. Alitalia’s operations will help increase arrivals from Italy as well as from the whole of Europe,” he said.
Italy ranks fourth amongst the source markets for Maldives tourism, after China, Germany and the UK, and ahead of much more populated countries such as India, Russia and the US. The average stay for Italians, who were the first to spot the potential of tourism in the pristine atolls over four decades ago, in the Maldives is between four and 11 nights.
Since 1985, Alitalia has operated chartered flights to the Maldives. However, the latest flight was in 2014.
The new three weekly Rome-Male service will operate for the whole winter season until March 24, 2018.
The Rome-Male flight will depart from Rome every Tuesday, Friday and Saturday at 9.45pm (local time) and will land in Male at 11.05am (local time) on the following day. The return flight from the Maldives will depart every Wednesday, Saturday and Sunday at 1.10pm (local time) and will land in Rome at 7.30pm (local time).
The route will be served using a 250-seater Airbus A330 jet, configured in three classes of service: business, premium economy and economy.
Alitalia is the latest European airline to begin direct flight operations to the Maldives.
Air France is set to begin operating direct flights to the Maldives on Thursday, with two weekly flights to the Velana International Airport on departure from Paris-Charles de Gaulle.
Alitalia and Air France are amongst the few airlines operating direct flights between Europe and the Maldives. Majority of travellers from Europe are now required to take transit routes on airlines such as Emirates and SriLankan Airlines.
Scheduled operations by Italy’s flagship airline come amidst announcements by several international airlines to increase flight frequency to the island nation ahead of the upcoming peak tourist season.
Qatar Airways has become the first airline to deploy an A350 jet to a South Asian country, as the advanced jetliner’s maiden flight to the Maldives, piloted by a veteran Maldivian captain, landed in the island nation’s main airport on Tuesday.
Hainan Airlines, which flies to the Maldives from the Chinese Shenzhen city, will from December 27 begin operating two flights a week, while Beijing Capital Airlines will from October 29 shift to a daily service from four times a week service.
From October 29, Emirates has also increased its fight frequency from four to five a day.
Dubai-based Emirates began its service to the Maldives in May 1987 using a single Boeing 727 aircraft. It now operates four times daily service to the Maldives from Dubai, with transit routes, including neighbouring Sri Lanka, and uses Boeing 777-300s for its Male operations.
Emirates has become a major airline operating to the Maldives and has been serving for years as a preferred airline of tourists visiting the island nation from far corners of the world, especially Europe.
From October 30, Malaysia-based low-cost airline AirAsia has also added four flights per week to its existing daily service. It will be followed by an increase in January 2018 to nine flights per week from a four times weekly service by SilkAir, the regional wing of Singapore Airlines.
Meanwhile, Chinese low-cost carrier Lucky Air is set to begin flight operations to the Maldives in January 2018.
December to April is considered the peak tourist season, as these months constitute summers in Maldives. Between December and April, the islands boast of dry weather, making it ideal for tourists to travel and enjoy the tropical environment.
Resorts across the archipelago organise special activities for the festive season, which falls during the peak tourist season. Popular resorts such as Baros Maldives, Amilla Fushi and Finolhu Maldives, Soneva Fushi, The St. Regis Maldives Vommuli Resort and Mirihi Island Resort have already announced their festive programmes for this year.
After years of double-digit growth in tourism, the Maldives has over the recent years observed a slowdown in growth. Tourist arrivals have crossed the one million milestone and is on course to reach 1.5 million by the end of this year, but the country has been struggling to create demand amidst a significant increase in bed capacity.
Photo: Ahmed Shurau/Avas Online
TTM Travel Summit 2023 unveils exciting new concept with interactive, engaging workshops
Travel Trade Maldives (TTM) has introduce an elevated concept for the highly anticipated TTM Travel Summit 2023. Building upon 6 years of success, this year’s summit promises an immersive and engaging experience, focusing on interactive brainstorming sessions and workshops that will shape the industry’s future.
TTM Travel Summit 2023 boasts a dynamic lineup of sessions and workshops designed to encourage active participation from industry stakeholders. With keynote presentations by industry experts and collaborative brainstorming sessions, the summit will explore crucial topics essential for advancing the tourism sector in the Maldives.
Attendees can anticipate thought-provoking discussions on the future of aviation in the Maldives, exploring emerging trends and challenges that will significantly impact the travel industry. The evolving role of travel agents in the digital era will also take centre stage, emphasising the importance of adapting to changing landscapes and embracing new strategies.
Another significant focus of the summit will be marketing the Maldives to new markets, with experts sharing insights on diversifying tourism products. Furthermore, participants will gain valuable knowledge on media and content strategies for effective tourism promotion, unravelling the secrets behind captivating travel stories and engaging content.
TTM Travel Summit is an exclusive invitation-only event that brings together thought leaders, industry shapers, and senior decision-makers professionally engaged with Maldives tourism. By fostering collaboration and knowledge exchange, the summit aims to propel the industry forward and pave the way for a thriving future in travel.
Registration for the TTM Travel Summit will be open from 1st July onwards, and industry professionals are encouraged to secure their spot early to be part of this groundbreaking experience.
Taking place from August 22nd to 24th, 2023, TTM Maldives 2023 will feature TTM Connect Meetings during the first two days at Meeruma Conference Facility, followed by the TTM Travel Summit and the prestigious TTM Awards & Gala Night on the final day at CROSSROADS Maldives.
Visit Maldives collaborates with SQ to showcase Maldives with familiarisation trip for Chinese market
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) concludes a familiarisation trip in collaboration with Singapore Airlines (SQ). The trip was held from 29th May to 4th June 2023. This familiarisation trip provided participants from the Chinese market with an immersive experience of the world-class Maldivian hospitality, focusing on affordable luxury and sustainability in the Sunny Side of Life.
The familiarisation trip commenced 31st May 2023, following the Visit Maldives Storytellers’ Conference 2023. It featured representatives from various publications and social media platforms, with a specific focus on the mass market. This trip generated extensive coverage that highlighted the unique geographical features of the Maldives and its one-island-one-resort concept, along with the exceptional experiences that have made the Maldives one of the world’s most sought-after holiday destinations.
With a estimated combined reach of 1,270,000, leading publications and platforms such as Travel+Leisure, City Traveller, Conde Nast Traveller 悦游, Voyage 新旅行, and 公众号:飞客 Flyer Tea provided coverage that reached a wide audience. During the trip, participants had the opportunity to engage with consumers on social media, share first-hand experiences of Maldivian hospitality through local life experiences, and promote the destination’s sustainability efforts. The trip showcased the range of unique experiences available in the Maldives, highlighting its position as a top destination and environmentally-friendly getaway. Through this trip, MMPRC aimed to not only reach a vast audience but also create a strong presence on various platforms and entice travellers to experience the unparalleled beauty and hospitality of the Maldives.
MMPRC aims to promote the Maldives as a safe and attractive destination for Chinese travellers through this activity. China has consistently been in the top 10 source markets for the Maldives in terms of arrivals pre-pandemic, and despite the challenges posed by the pandemic, the market is showing promising signs of recovery. In the first quarter of 2023, 17,691 Chinese tourists visited the Maldives, and the Maldives aims to leverage its presence on various platforms to gain a competitive advantage over other destinations.
This familiarisation trip with Singapore Airlines is part of a broader marketing strategy that includes ongoing PR activities, social media promotions, joint campaigns with leading travel agencies, and more. MMPRC is dedicated to enhancing destination presence in the Chinese market and capitalising on the growing interest in travel opportunities post-pandemic.
Perspective and Maldives Promotion House announce strategic partnership and appointment of Ali Naafiz as editor of Hotelier Maldives
Perspective Pvt Ltd is pleased to announce the appointment of Ali Naafiz as the Editor of Hotelier Maldives, following the strategic partnership with Maldives Promotion House Pvt Ltd, publisher of Maldives Insider. This collaboration marks an important milestone in the travel media landscape of the Maldives, as it brings together two prominent entities with a shared vision for excellence and growth.
The partnership between Perspective Pvt Ltd and Maldives Promotion House Pvt Ltd will facilitate a seamless integration of resources and expertise, leveraging their collective experience in publishing, media, and management, amounting to almost three decades. This union sets the stage for innovative growth and synergy, enabling the companies to deliver even greater value to their readership and partners.
Ali Naafiz brings a wealth of knowledge and expertise to his new role as the Editor of Hotelier Maldives. With his extensive experience in the media industry, he is poised to lead the publication towards new horizons of success and recognition. Ali Naafiz’s deep understanding of the Maldives’ hospitality sector will be instrumental in providing insightful and impactful content, further solidifying Hotelier Maldives’ position as the premier source of information for the industry. Ali Naafiz will also retain his roles at Maldives Insider and Next Media Group.
In addition to this exciting appointment, Perspective Pvt Ltd is thrilled to announce that the annual GM Forum hosted by Hotelier Maldives will undergo a significant revamp. This strategic decision reflects Perspective Pvt Ltd’s commitment to continuously evolve and innovate its product portfolio to cater to the evolving needs and demands of the industry. The revamped GM Forum will provide a platform for industry leaders, professionals, and stakeholders to engage in meaningful discussions and collaborate on shaping the future of the Maldives’ hospitality landscape.
Perspective Pvt Ltd and Maldives Promotion House Pvt Ltd, are excited about the possibilities that lie ahead. We remain steadfast in our dedication to delivering exceptional value to our esteemed readership and partners, while striving for continuous improvement and innovation.
For media inquiries or more information, please contact:
About Perspective Pvt. Ltd.
Perspective Pvt. Ltd. is the publisher of Hotelier Maldives, the premier hospitality magazine in the Maldives. Dedicated to providing an exceptional platform for industry professionals to connect, share insights, and discover new opportunities, Hotelier Maldives is a trusted source of information and inspiration for the vibrant hospitality community.
About Maldives Promotion House Pvt. Ltd.
Maldives Promotion House Pvt. Ltd. is the publisher of Maldives Insider, a leading travel platform exclusively dedicated to showcasing the beauty and wonders of the Maldives. With a passion for excellence and an unwavering commitment to promoting the Maldivian tourism industry, Maldives Promotion House provides insightful information and engaging content to its global audience.
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