Adaaran Resorts Maldives has won three prestigious titles at the South Asian Travel Awards (SATA) 2017.

At the SATA Gala and Awards ceremony held at the Equator Village in the southernmost Maldives atoll of Addu Saturday evening, Adaaran was named Leading Marketed Hotel/Resort Brand in South Asia.

Additionally, Adaaran Select Meedhuparu won two awards: Leading Dive Hotel/Resort in South Asia and Leading CSR Programme in Maldives.

Adaaran, a subsidiary of Sri Lankan blue chip conglomerate Aitken Spence, runs four resorts in the Maldives, including Adaaran Club Rannalhi, Adaaran Select Meedhupparu, Adaaran Select Hudhuranfushi and Adaaran Prestige Vadoo.

Adaaran Select Meedhupparu is a fabulous four-star property located in the northern Raa atoll. Surrounded by powder soft beaches and sublime turquoise lagoons, the award-winning resort invites guests to surrender to their senses and bask in the majesty of the tropical island surroundings. Guests can relax in the sumptuous Mandara Spa and try their hand at a number of exciting water sport activities, including scuba diving, windsurfing and water-skiing.

The island of Meedhupparu is also home to Adaaran Prestige Water Villas, a five-star resort with 20 luxury water villas.

Adaaran Select Meedhupparu. PHOTO/ ADAARAN

Set in the South Male Atoll, Adaaran Club Rannalhi includes 100 standard bungalows , which are tastefully adorned with tropically themed furnishings and bedding, and 30 water bungalows that offer a luxurious experience comprising of a private sun deck overlooking the stunning aquamarine ocean. The resort features three spectacular dining venues and a host of recreational activities, including diving, snorkelling and water-skiing.

Located in North Male Atoll, Adaaran Select Hudhuranfushi is blessed with thriving vegetation and pristine waters, and offers 165 land villas and 37 ocean villas. Set in 83 acres of lush tropical beach on Lhohifushi island, the resort’s design enables it to blend into its surroundings.

Accessible by a short 15-minute speedboat ride from the main Velana International Airport, Adaaran Prestige Vadoo offers 50 water villas with private spas, plunge pools and a glass-bottomed bathroom lounge with a view of marine life. Guests can take a dip in the outdoor pool or spa pool or go for an in-room spa treatment.

The SATA 2017 Gala Retreat was held at Equator Village in Addu. The retreat was stretched to three days starting Friday, with SATA Opportunity networking event, SATA Gala and Awards ceremony, and a tour of Addu for the participants.

More than 414 nominations from the Maldives, India, Sri Lanka, Bhutan and Nepal were received for the 39 categories included in this year’s edition of SATA. Online voting and judging by a panel of experts concluded in September.

Top hospitality brands operating in all the participating countries competed for the awards, with India represented by The Leela, Thaj Whitefield, Forest Canopy, Intersight, Mulberry Holidays, Holiday Kerala, Courtyard Marriot, Fragrant Nature, Sheraton Grande and Spice Jet.

Sri Lankan brands that vied to be recognised at a regional level include Cinnamon Hotels, Movenpick and SriLankan Airlines.

Shangri-La, Barahi, Mulberry, Himalaya Airline, Annafurna and Tashi Namgay Resort competed from Bhutan and Nepal.

Brands that were nominated from the host Maldives include Soneva, Amilla Fushi, Jumeira, Villa Hotels, LUX*, Adaaran Resorts, Voyages Maldives, Inner Maldives Maldives, Cocoon Maldives, John Keells Maldives Resorts, Summer Island Maldives, Embudu Village and Maldivian Airlines.

Launched last year by Maldives-based event management company Highrise, SATA has been endorsed by regional tourism authorities and organisations, including the Federation of Chambers of Commerce and Industry in Sri Lanka (FCCISL), Colombo Chamber of Commerce (CCC), Maldives Marketing and Public Relations Corporation (MMPRC), Maldives Association of Travel Agents and Tour Operators (MATATO), Confederation of Associated Tour Operators (India), Association of Travel Agents (ATA) Maldives, Association of Travel and Tour Operators India (ATTOI), Association of Professionals in Tourism (APT, India), Kerala Hotel General Managers Club (KHGMC), Nepal Tourism Board (NTB) and Liveaboard Association of Maldives (LAM).

SATA is the first ever regional travel awards endorsed by multi national associations, providing the tourism sector of the South Asian region with recognition towards their facilities and service excellence. It aims to encourage and raise service standards in the region’s tourism industry.

The awards’ first edition, which wrapped up with a gala ceremony at the iconic Mount Lavinia Hotel in Sri Lanka, saw an overwhelming support with more than 260 nominations. Major travel media organisations, including Maldives Insider, Asian Traveller, Asian Geographic, Asian Diver and Floating Asia were appointed as media partners of SATA 2016.