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Maldives remains favourite amongst Chinese travellers, new survey finds

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Maldives ranks amongst the most favoured holiday destinations for Chinese travellers over the next year, a new survey by Hotels.com has revealed.

According to Hotels.com’s Chinese International Travel Monitor (CITM) survey, the key factors for Chinese travellers to choose their next holiday destination has safety on top of the list, with historical or heritage reasons and bucket lists being the next two important factors. Taking those factors into account, Singapore is the most favoured destination for Chinese travellers in the next 12 months.

The other nine cities are the Maldives, Sydney, Tokyo, Hong Kong, Bangkok, Australia’s Gold Coast, Hokkaido, Kuala Lumpur and Seoul.

More spending power, longer stays

The survey noted that Chinese tourists, in general, are expected to spend a daily average of USD 446, with average stay of  seven days per visit when they travel. Overall, they are spending more than a quarter (28 percent) of their income on international travel, with millennials being the biggest spenders, allocating 35 percent of their income to travel, it said.

According to the survey, the average amount spent per day, inclusive of accommodation, also increased by eight percent to USD 446 from USD 414 in 2016. For the first time in the survey’s history, shopping is no longer the prime reason for international travel, as leisure, culture and eco tourism are the new flavours.

Looking ahead, Chinese travellers said they intend to spend an average of 10 percent more on travel over the next 12 months.

The new generation

The survey, which was carried out amongst Chinese travellers aged 18 to 57 who have travelled overseas in the past 12 months, said there is a new generation of travellers rising in China – the ‘more generation’. Comprising Chinese travellers of all age groups, they are more educated and increasingly sophisticated in their tastes and expectations. They want more of everything; more time travelling, more locations, more exotic experiences, and they are spending more.

This generation is also providing huge economic benefits to global economies as they are traveling internationally more often and for longer than ever before. In the past year, the number of trips they took worldwide  increased from three to four, and the length of stay from five to seven days. They are also visiting multiple cities per trip, with over 80 percent saying they would not just stay in a single city.

Jessica Chuang, Hotels.com’s Regional Marketing Director for Greater China, SEA and India, believes that with the rising Chinese middle-class with vast disposable income, countries cannot ignore the impact that the Chinese tourist can have on a country’s economy.

“Southeast Asia has been identified as a key market to have significant increased outbound travel of Chinese tourists,” she was quoted as saying.

“Cities and hotels across the region must look at how to best develop solutions that tap into their enormous spending power.”

According to Hotels.com, hotels across Asia Pacific have started to recognise what is needed and have turned to social media and marketing programmes to attract the Chinese traveller, while increasing the number of Mandarin speaking staff, and offering Chinese payment facilities.

China has maintained its position as the single biggest source market despite falling numbers over the past year. In 2016, the Maldives welcomed 324,326 visitors from China, which was a 9.8 percent drop compared to the previous year. China has continued its downward spiral this year as well with a 9.1 percent drop in Chinese arrivals during the first five months of the year.

As arrivals from China drop steadily, the Maldives has recently announced plans to step up marketing in China in order to increase the number of Chinese tourists to one million per year.

Photo: CNN

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Experience All the Magic of Easter Candyland at Fairmont Maldives, Sirru Fen Fushi

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As the spring sunshine sparkles on the gentle waves of the Indian Ocean, Fairmont Maldives, Sirru Fen Fushi invites couples seeking the ultimate escapism and families looking to spend moments of togetherness this Easter break. Nestled in the picturesque Shaviyani Atoll, the private island retreat will transform into an Easter Candyland filled with sweet delights and confectionary creations. Whimsical and full of vibrancy, the extraordinary lineup of experiences promises guests of every generation an unforgettable escape, from indulgent feasts under the stars and colorful egg hunts to chocolate-infused treatments at Fairmont Spa. 

From 24 March to 12 April, the resort presents an immersive calendar of events and activities where guests can celebrate special moments in elevated luxury, savor exquisite culinary journeys, embark on new adventures, and make memories that will last for a lifetime. 

“Easter is a time of renewal and joyful reconnection, and our team has curated a program of experiences that celebrates the joy of Easter and the spirit of togetherness,” says Steven Stefaniuk, General Manager at Fairmont Maldives, Sirru Fen Fushi.

Dining is a sensational experience in this idyllic island paradise. Guests can savor local and global flavors at the beachfront Raha Market, indulge in Asian favorites at Kata, enjoy a spectacular by-the-sea dining experience at Azure, and taste a range of creative cocktails at Onu Onu. On 31 March, the island will host an extravagant Easter-themed lunch and pool party featuring a range of global Easter favorites and mouth-watering desserts, complete with fun activities, live music, and entertainment.

2 Fairmont Maldives Kids Club


Parents can watch in delight as their little ones spark their curiosity and imagination at the Kids’ Club and discover various Candyland-themed activities, such as arts and crafts, cupcake and cookie decorating, and egg and face painting. Furthermore, budding eco-warriors can participate in repurposing plastic waste into bespoke souvenirs at the Sustainability Lab and join ocean life conservation activities with the Marine Biology team. 

Guests can restore their inner balance and achieve renewed energy with the offerings of award-winning Fairmont Spa, including nature-inspired wellbeing sessions and the ‘Chocolate Indulgence’ treatment that soothes the body in smooth and revitalizing sensations. Moreover, active travelers can participate in sunrise yoga, beach game challenges, water sports, and interactive coaching with LUX Tennis. 

In the mood for adventure? Dive into one of the flourishing dive sites in Shaviyani Atoll with the resort’s dive partner, Sub Oceanic, snorkel the 9-km-long house reef to discover over 250 species of marine life, or join a sunset cruise in search of dozens of playful dolphins that love to leap out from the sea.

Timeless Family Fun Package – Children Under 12 Stay and Dine for Free 

The resort presents the ‘Timeless Family Fun’ package with a complimentary meal plan upgrade, Easter treats and amenities, and delightful dining experiences for the whole family. Book a 4-night stay or more in one of the resort’s spacious pool villas, offering the perfect blend of privacy and togetherness, and enjoy:

  • Complimentary upgrade from Bed & Breakfast to Half-Board package
  • Children below 12 years of age stay and dine for free    
  • Easter Sunday Lunch and Egg Hunt activity
  • Floating breakfast once during the stay  
  • Family-style beach dinner once during the stay
  • Guided tour of the Sustainability Lab and underwater Coralarium
  • 25% discount on spa treatments 

To renew and reconnect this Easter, please visit their website or email reservations.maldives@fairmont.com

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Celebrate Earth Week with Nature’s Embrace at Oaga Art Resort

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Join Oaga Art Resort from March 21st to 27th, 2024, for a week dedicated to connecting with the beauty and wonder of our planet. Immerse yourself in a program filled with creative activities, meaningful experiences, and a deep appreciation for Earth’s magic.

Unwind with Earth-inspired creativity:

March 21st, as the world celebrates Poetry Day, start your day with a poetic breakfast, followed by a lunchtime fusion of traditional Maldivian Boduberu beats and poetry called ‘Farihi’. In the evening, enjoy some poetry reading and a captivating performance by local duo “Something Lovely”.

On March 22nd, tap your feet to the lively rhythms of a Boduberu jam session at lunch. As the stars emerge, witness the artistry of a sand artist create their magic on the Raa Baa deck.

Connect with nature in a mindful way:

March 23rd, as part of Earth Hour, join a peaceful candlelit Earth Meditation and sound healing session. Later, light your own candle and take part in an art installation under the moonlight. Savour a delicious Earth-conscious buffet and enjoy unplugged music around a bonfire.

On the same day, a special coral planting cocktail is to take place during sunset at the beach. Witness firsthand the wonders of coral restoration as you help plant 60+ coral frames in Oaga’s reef nursery. This project, in partnership with Coralive, aims to completely restore the house reef by 2028. Savour refreshing cocktails and learn about the crucial role coral reefs play in our ecosystem while contributing to a sustainable future.

Celebrate Holi traditions with an eco-twist:

March 25th, witness the creation of a stunning sand mandala and participate in the traditional Full Moon ritual. Dance the night away at a vibrant Holi Full moon party with minimal lighting and glow-in-the-dark paint.

Reflect and reminisce under the stars:

March 26th, cuddle up for a captivating movie night featuring nature documentaries under the starlit sky.

A grand finale on World Theatre Day:

On March 27th, engage your children in a fun puppet show and enjoy a live performance by the energetic band Sky Rock. The week culminates with a special Earth-themed solo performance at the Kaa Kada dinner in celebration of World Theatre Day.

Beyond these highlights, Earth Week weaves its theme throughout Oaga’s daily activities. Whether it is to explore nature-inspired percussion in Take Notes sessions or to let your kids unleash their creativity with eco-friendly crafts in the Fiyoh Kid’s Club, there is something engaging for everyone.

Join Oaga and embark on a journey that reconnects you with nature, celebrates our planet, and leaves you feeling empowered to make a positive difference.

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Hurawalhi Island Resort’s Exemplary Commitment to Marine Conservation Shines in the Maldives

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Hurawalhi Island Resort, nestled amidst the stunning landscapes of the Maldives, proudly reaffirms  its steadfast dedication to marine conservation through pioneering initiatives aimed at  safeguarding the region’s diverse marine ecosystems. 

Saoirse Macklin, the esteemed Resident Marine Biologist at Hurawalhi Island Resort, emphasizes  the Maldives’ distinguished status as one of the world’s most biodiverse marine environments. “At  Hurawalhi, we prioritize the dissemination of knowledge and wonder about our marine world,”  states Macklin. “As a Marine Biologist, it’s been a privilege to inspire and educate guests about the  remarkable marine life surrounding our island.” 

Hurawalhi’s commitment to marine conservation materializes through a range of educational  experiences offered to guests. From immersive Turtle Tours, shedding light on the pivotal role of  seagrass in sustaining turtle populations, to awe-inspiring Manta Search excursions, each journey  represents an enlightening voyage of discovery. 

During these excursions, science and education take precedence, ensuring guests acquire profound  insights into the intricate ecosystems enveloping the island. As the resident Marine Biologist,  Macklin spearheads efforts to monitor and safeguard turtle and manta populations, employing  cutting-edge photo identification techniques to meticulously track and document individual  specimens during every expedition. 

Hurawalhi extends a warm invitation to guests to partake in Marine Biologist-guided reef  snorkeling experiences, providing an unparalleled opportunity to explore coral reef and seagrass  ecosystems while championing their preservation. Participants not only revel in the splendor of the  house reef but also actively engage in efforts to protect these delicate habitats. 

Furthermore, Hurawalhi’s commitment to marine conservation is evident in its ongoing projects.  The resort’s diligent monitoring and maintenance of its artificial reef program adjacent to the  iconic 5.8 Underwater Restaurant aim to rejuvenate and revitalize reef systems. In 2021, a total of  114 artificial reef frames were transplanted, laying the groundwork for reef regeneration. 

Recent initiatives include the creation of “festive frames,” crafted by guests during the holiday  season, with regular updates fostering continued guest involvement in conservation endeavors.  Annual monitoring of benthic habitats and species abundance by the Marine Biologist team is  pivotal, collecting data to track changes in habitats and biodiversity over time. This scientific  endeavor provides valuable insights into the health of Hurawalhi’s marine life and serves as a  cornerstone for future conservation efforts. 

The data collected holds immense potential, serving as a catalyst for initiatives aimed at securing  protected status for Hurawalhi and its surrounding waters. Through collaboration with  government-led conservation programs and local stakeholders, the resort aspires to designate  Hurawalhi as a protected area, ensuring its continued vitality and resilience.

In the face of unprecedented challenges to ocean conservation, Hurawalhi remains resolute in its  mission to preserve and protect the marine marvels of the Maldives. Through collective  understanding and concerted action, the resort endeavors to safeguard these invaluable ecosystems  for generations to come. 

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