Maldives remains favourite amongst Chinese travellers, new survey finds
Maldives ranks amongst the most favoured holiday destinations for Chinese travellers over the next year, a new survey by Hotels.com has revealed.
According to Hotels.com’s Chinese International Travel Monitor (CITM) survey, the key factors for Chinese travellers to choose their next holiday destination has safety on top of the list, with historical or heritage reasons and bucket lists being the next two important factors. Taking those factors into account, Singapore is the most favoured destination for Chinese travellers in the next 12 months.
The other nine cities are the Maldives, Sydney, Tokyo, Hong Kong, Bangkok, Australia’s Gold Coast, Hokkaido, Kuala Lumpur and Seoul.
More spending power, longer stays
The survey noted that Chinese tourists, in general, are expected to spend a daily average of USD 446, with average stay of seven days per visit when they travel. Overall, they are spending more than a quarter (28 percent) of their income on international travel, with millennials being the biggest spenders, allocating 35 percent of their income to travel, it said.
According to the survey, the average amount spent per day, inclusive of accommodation, also increased by eight percent to USD 446 from USD 414 in 2016. For the first time in the survey’s history, shopping is no longer the prime reason for international travel, as leisure, culture and eco tourism are the new flavours.
Looking ahead, Chinese travellers said they intend to spend an average of 10 percent more on travel over the next 12 months.
The new generation
The survey, which was carried out amongst Chinese travellers aged 18 to 57 who have travelled overseas in the past 12 months, said there is a new generation of travellers rising in China – the ‘more generation’. Comprising Chinese travellers of all age groups, they are more educated and increasingly sophisticated in their tastes and expectations. They want more of everything; more time travelling, more locations, more exotic experiences, and they are spending more.
This generation is also providing huge economic benefits to global economies as they are traveling internationally more often and for longer than ever before. In the past year, the number of trips they took worldwide increased from three to four, and the length of stay from five to seven days. They are also visiting multiple cities per trip, with over 80 percent saying they would not just stay in a single city.
Jessica Chuang, Hotels.com’s Regional Marketing Director for Greater China, SEA and India, believes that with the rising Chinese middle-class with vast disposable income, countries cannot ignore the impact that the Chinese tourist can have on a country’s economy.
“Southeast Asia has been identified as a key market to have significant increased outbound travel of Chinese tourists,” she was quoted as saying.
“Cities and hotels across the region must look at how to best develop solutions that tap into their enormous spending power.”
According to Hotels.com, hotels across Asia Pacific have started to recognise what is needed and have turned to social media and marketing programmes to attract the Chinese traveller, while increasing the number of Mandarin speaking staff, and offering Chinese payment facilities.
China has maintained its position as the single biggest source market despite falling numbers over the past year. In 2016, the Maldives welcomed 324,326 visitors from China, which was a 9.8 percent drop compared to the previous year. China has continued its downward spiral this year as well with a 9.1 percent drop in Chinese arrivals during the first five months of the year.
As arrivals from China drop steadily, the Maldives has recently announced plans to step up marketing in China in order to increase the number of Chinese tourists to one million per year.
Bollywood actress Sunny Leone enjoys holiday in Maldives at Brennia Kottefaru
Bollywood sensation Sunny Leone has been making the most of her well-deserved break by soaking up the sun and enjoying the pristine beaches of the Maldives. The actress, known for her love of travel and self-care, recently shared a montage video on her Instagram from her vacation in the island country.
In the video, Sunny Leone can be seen donning a stylish black and white swimsuit, complemented by a beautiful flower crown. The scenic backdrop of the Maldives serves as the perfect setting for the actress to unwind and bask in the natural beauty surrounding her. Captioning the video, she expressed her delight, saying, “It’s SOOO good,” and tagged her team members.
Sunny Leone’s trip to the Maldives comes as a well-deserved respite after her appearance at the prestigious Cannes Film Festival. The talented actress attended the festival alongside the cast and crew of her film “Kennedy,” directed by renowned filmmaker Anurag Kashyap. The movie, which features Rahul Bhat alongside Sunny Leone, was selected to be screened at the Midnight Screening Section of the 76th edition of the Cannes Film Festival, gaining recognition for its unique storytelling and captivating performances.
Known for her glamorous and versatile roles in Bollywood, Sunny Leone has been a prominent figure in the Indian film industry for years. Her journey from being a former adult film star to a successful actress has inspired many, and her talent and dedication have garnered her a loyal fan base.
Sunny Leone’s choice to spend her vacation in the Maldives is no surprise, as the tropical paradise has become a favored destination among celebrities and travel enthusiasts alike. With its crystal-clear waters, white sandy beaches, and luxurious resorts, the Maldives offers the perfect backdrop for relaxation and rejuvenation.
As Sunny Leone continues to explore the stunning landscapes of the Maldives, her fans eagerly await her next venture on the big screen. With her impeccable style, charisma, and acting prowess, the actress has undoubtedly left an indelible mark on the world of Bollywood and continues to captivate audiences with her talent and beauty.
Whether it’s gracing the red carpet at Cannes or enjoying a blissful holiday in the Maldives, Sunny Leone proves time and again that she knows how to live life to the fullest. Her dedication to her craft and her ability to find balance between work and leisure serve as an inspiration to many aspiring artists and fans around the world.
Sunny Leone’s love affair with the Maldives is no secret. The actress has been drawn to the idyllic archipelago time and again, finding solace in its turquoise waters and serene atmosphere. With each visit, Sunny Leone discovers new corners of this paradise, indulging in the luxurious resorts, engaging in thrilling water sports, and immersing herself in the rich marine life through scuba diving and snorkeling. Her admiration for the Maldives is evident in the way she captures its beauty in her photographs and videos, sharing glimpses of her unforgettable experiences with her fans. It’s clear that the Maldives holds a special place in Sunny Leone’s heart, and she continues to be captivated by its unparalleled charm, making it her go-to destination for moments of tranquility and sheer bliss.
ELE | NA launches OceanFlow Therapy to honour World Ocean Day
ELE | NA has unveiled OceanFlow therapy, a remarkable and awe-inspiring inward expedition that submerges individuals in the comforting embrace of ocean water. On the occasion of World Ocean Day, an invitation was extended to guests, urging them to embark on a life-altering encounter designed to nurture their mind, body, and soul. Exclusively available at OZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO, this pioneering therapy presents a captivating and unmatched chance to rediscover oneself, all the while enveloped in the serene cadence of the ocean’s gentle waves.
OceanFlow therapy is a captivating fusion of various therapeutic modalities, including Watsu, Water Dance, Ayurveda, Shiatsu, Craniosacral, Manual Therapy, Osteopathy, Physiotherapy, and Trigger Point Therapy. These carefully curated elements enhance the holistic Aquatic Bodywork, bringing forth refined techniques and unlocking its full therapeutic potential.
One of the remarkable benefits of OceanFlow therapy is the high magnesium content found in saltwater. As our guests immerse themselves in the ocean or simply bask in its proximity, their muscles and nerves are regulated, blood sugar levels are moderated, and sleep quality is improved. The result is a profound sense of rejuvenation, complemented by the soothing rhythm of the waves, which harmonize their circadian rhythm.
“Vitamin Sea” is not just a playful ocean pun; it highlights the essential role of saltwater as a nutrient for our body’s largest organ – our skin! Abundant in minerals such as magnesium, zinc, iron, and potassium, saltwater boasts remarkable healing properties. It aids in reducing inflammation, safeguarding the skin, and promoting the healing of scrapes, cuts, and sores. Furthermore, saltwater enhances the flow of lymph fluid, potentially reducing the appearance of cellulite.
OceanFlow therapy is particularly effective in addressing a wide range of conditions, including stress symptoms, limited mobility, arthritis, rheumatism, back pain, chronic ailments, headaches, migraines, insomnia, post-operative rehabilitation, accidents, trauma, fear of water, and even during pregnancy. Each session, lasting for one hour, provides a dedicated space for healing and rejuvenation, followed by a further 45 minutes for quiet integration.
The therapeutic benefits of OceanFlow extend to pain management, sleep management, and stress management. By immersing themselves in this holistic approach, our guests can alleviate physical discomfort, improve their sleep patterns, and effectively manage stress levels. OceanFlow therapy facilitates a profound connection with our guests’ inner self while harnessing the therapeutic potential of saltwater and gentle manipulation.
ELE | NA is an acronym for Elements of Nature, which refers to the five elemental forces of nature – Wood, Fire, Earth, Metal, and Water, helps in healing as these energies flow all around and within every individual.
Offering bespoke wellness journeys under the “Wellness Your Way” program, itineraries are designed specifically for the guests’ individual needs, highlighting holistic treatments, alternative health therapies, and gourmet plant-based cuisine throughout the all-inclusive
At ELE | NA, guests embark on a holistic journey of wellness, healing, and relaxation,
feeling rejuvenated and refreshed as a result of life-changing experiences, where local
healing traditions are combined with international beauty and spa treatments to provide a
Kandooma’s sustainability efforts recognised at annual ‘Journey to Tomorrow’ Impact Awards
Mark Eletr, General Manager of Holiday Inn Resort Kandooma Maldives, has been recognised for efforts in sustainability at the annual InterContinental Hotels Group (IHG) Impact Awards, Southeast Asia & Korea.
One of just 14 accolades presented on the night, Mark and his team were recognised in front of their colleagues and peers at a glittering awards ceremony held at the InterContinental Landmark, Hanoi, in Vietnam.
On collecting the award on stage, a thrilled Mark Eletr said,
“To receive an award amongst all of you in this forum, with talented people doing great things it’s an honour. It’s a reward for the whole team, for their creativity and all these great ideas they come up with. And also for our owners who support what we want to do in this very important regard. We operate, particularly in the Maldives, in a very unique and fragile environment, and I’d like to say that as a nation, we are getting it right, but there is a long road ahead, and with what we are doing, hopefully, that sets the standard and encourages others to follow.”
Holiday Inn Resort Kandooma Maldives works across many different areas in the sustainability space, from providing filtered water in reusable glass bottles to the sandbar and island clean-ups and investing in solar energy. The resort is also an eager participant in studies to measure the effectiveness of alternative renewable energy sources such as waves. Reef regeneration projects, creating an island farm and working with the natural island environment to create regenerative spaces all contribute positively to the resort’s overall goals.
“Coinciding with World Environment Day, this accolade encourages us to continue to grow in this space and to search out collaborations with organisations such as our recently announced and formalised partnership with Parley Maldives.”
“We measure most of our activities; I think this act helps drive us harder towards our goals. We share the information in an easy-to-understand format with our guests to amplify the message wider, touching and shaping opinions of guests experiencing the Maldives,” says Mark.
Two years ago (February 2021), IHG Hotels & Resorts launched ‘Journey to Tomorrow’, a series of ambitious new commitments to make a positive difference for people, communities and the planet over the next decade. Guided by IHG’s purpose to provide True Hospitality for Good, hotels and resorts work with those who stay, work and partner with them to help shape the future of responsible travel.
Journey to Tomorrow sets out five clear ambitions, building on the progress and achievements made against IHG’s 2018-2020 targets:
- Champion a diverse culture where everyone can thrive – with 400,000 colleagues worldwide, we can create a future where all experience equality, inclusion and fairness.
- Improve the lives of 30 million people in our communities around the planet – with hotels spanning 100 countries; we’re proud to be at the heart of our communities and recognise how our global reach presents opportunities to shape a positive future.
- Reduce our energy use and carbon emissions in line with climate science – we know the hotel sector accounts for 1% of global carbon emissions, and we’ve set science-based targets to maximise the use of renewable energy, reduce emissions of existing hotels and to target new builds to operate at very low or zero emissions by 2030.
- Pioneer, the transformation to a minimal waste hospitality industry – with only 9% of plastic currently being recycled and around one-third of food produced being wasted across the globe, we’re passionate about providing our guests with a more sustainable stay. We’ll also form partnerships to create circular solutions for major hotel items that work for the greater good.
- Conserve water and help secure water access in those areas at greatest risk – demand for water often exceeds supply in many parts of the world, with the UN predicting an increase of 20-30% by 2050. So, it’s never been more critical for us to find ways to reduce our usage and work with others towards sustainable solutions that create water access for all.
Each of the ambitions and commitments in IHG’s Journey to Tomorrow plan is rooted in understanding what is most important to colleagues, guests, hotel owners and investors when it comes to operating thoughtfully and growing sustainably. Our plan also contributes to the universal framework of the UN Sustainable Development Goals, which aims to provide a blueprint for a better, more sustainable future for us all by 2030.
Located in the South Male atoll just 40 mins from the airport by boat, Holiday Inn Resort Kandooma Maldives is a beautiful island paradise. White sandy beaches, swaying coconut palms and turquoise waters form the backdrop for various leisure pursuits and some of the best diving in the Maldives. Guests can choose from Garden and Beach Villas, two-storey Beach Houses and the popular Overwater Villas for their stay. Families are well catered for with a choice of 2- and 3-bed villas and the Kandoo Kids’ Club and its full activities programme. Six food and beverage outlets ensure healthy appetites are satisfied and the flavours of the Maldives are explored. For guests who desire the ultimate in relaxation, sun loungers and hammocks are located around the island. The Kandooma Spa by COMO Shambhala offers the ultimate tranquillity and escape for body and mind. Visit www.maldives.holidayinnresorts.com
“Each and every one of us has a part to play. Working collaboratively to find new sustainable solutions, sharing ideas with colleagues, friends and guests, and supporting our local communities, I believe together we can shape the future of responsible travel.” said Mark Eletr, General Manager, Holiday Inn Resort Kandooma Maldives.
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