Connect with us

Insiders

Roaring success of the newly rebranded, OBLU by Atmosphere at Helengeli

Published

on

Rein van Zandvoort

Maldives.net.mv – OBLU by Atmosphere at Helengeli, Maldives opened its doors on November 2015 as the second resort by Atmosphere Hotels & Resorts. OBLU showcases contemporary Maldivian architectural design with a trendy, fresh & vibrant color palette. It is Rein W.M van Zandvoort who is at the helm of the resort as the general manager.

With his instrumental success in the launch the group’s first resort, at Atmosphere Kanifushi, it’s no surprise that the company tasked the experienced and talented, van Zandvoort as the general manager (GM) for the launch of the newly rebranded, OBLU by Atmosphere at Helengeli. Helengeli resort flaunts genuine value as the key essence by delivering top class service, cuisine and an overall unique but quality product.

van Zandvoort has worked for nine years in the Maldives with immense experience in pre-openings and management of successful resorts. There is no room for doubt about his ability and wealth of experience and capacity to deliver with the OBLU by Atmosphere at Helengeli island resort.

We were honored to interview, pick his brain and grasp a more than few pointers from the experienced and talented GM, on his unique set of management skills and style and his morals and ethics in a professional perspective.

Company Policy

One of the first things that Zandvoort is quick to point out is that, the management merely upholds and follows the philosophy and policy, of the parent company. Hence, whatever he is able to do is almost always is, because the company policy, allows for it. He believes that company’s joy of giving is what makes the difference to the guests.

Relationship with Staff

Zandvoort is definitely not your average general manager of a resort. His ability to relate and connect with the staff, allows for unique family like relationship between his colleagues, that in turn, enables them to work with him from their hearts rather than merely as a job. One such example of his care and concern for the staff, is shown, when he decided that third party contractors such as boat crew (not direct staff of the resort) who were not entitled to the Ramadan bonus, deserved it equally and held a dinner night and handed out Eid cards and gifts to all of them.

The Town Hall meetings that he holds with the staff are not held in a private area but somewhere that even guests can enter into and experience firsthand how the staff lives on the resorts are treated by the management. These meetings are so important to the GM, that he decided even though peak season is in November, they would still hold the meetings. It was at one of these meetings that he rolled out his new idea of a special award for persons with creative and passionate minds who strive for a difference. The award was named after the first Maldivian to sail around Maldives solo and aptly called, Gabbe Award.

It would also be impossible for guests to not notice how differently the staff of OBLU dress as well; with their unique identity and now trademark sun glasses and comfortable uniforms (and as the GM pointed out, competitors already are copying the sunglasses look). These are some reasons why the resort has an extremely low staff turnover, according to the GM.

Dealing with Guests

Guests arrive at the INIA airport and more often have to wait copious amounts of time until their boat transfer to the resort is ready. Once more moving away from the common standard, the GM decided to present food vouchers to the guests. Then, once they step on the boat, they are given cool towels and there is relaxing music playing onboard. The crew of the boat are the most significant facet of the whole experience. They are friendly and introduce themselves and explain the safety features before hand out water bottles and snacks.  The crew continue to interact with the guests throughout the 50-minute ride across the ocean, to the resort. One small mark of the success of the model being utilized by the GM for the past 8 months, is that, there already is one family who will return for the 4th time in December 2016, simply because they loved the complete experience at OBLU by Atmosphere at Helengeli.

The experienced GM sees guests as individuals who had to be catered according to their individual needs. Though Helengeli offers an all-inclusive package, the package products, are ever evolving and adapting and meeting the needs of the guests. As pointed out by the GM, they offer far more individual products within the package than other resorts and the package is very transparent with no hidden markers or chargers as surprises for the guests when they check out. This is unlike the traditional model of all-inclusive that most resorts practice.

OBLU at Helengeli

Traditions, Environment and Community

GM Zandvoort, has his own moral beliefs in protecting and preserving culture, traditions and the fragile environment of Maldives. In this light, he works with local communities to create traditional events such as Bodumas and music, for occasions such as Eid, that guests get to experience. This allows local communities to express their talents and skills as well as revive their culture. The GM believes that a lot of modern day resorts have very little Maldivian culture or tradition to show.  He is also on the verge of establishing a charity program with the local communities in the very near future.

The veteran GM explained that preserving the environment was key to the Maldives and hence for the first time in a Maldivian resort, he created Reef Guards along with Life Guards. The Reef Guard uses a jet ski to keep a watchful eye on the status of the house reef of the island and ensure that guests are not endangering themselves or the reef. These guards educate and promote safe measures when exploring the beautiful pristine waters and house reef of the island. This creates awareness and allows guests to relate far more closely with the fragility of the island nation of Maldives.

The unorthodox GM had once suggested the Ministry of Tourism if they could consider implementing a regulation that pushes all resorts to have a water bottling facility on their island. He said that in a year approximately 400,000 bottles of water are created on his resort and if 120 resorts of Maldives decided to keep a plant to utilize glass bottle water and reusable bottles rather than plastic disposable ones, it would have a huge impact on the environment and waste management of the nation. He sees every human being as a caretaker of the environment with an obligation to preserve it for future generations by doing as much as they could.

He also believes that natural island habitation and trees should be left as natural as possible. He is weary of how some resorts introduce alien species of birds and plants onto to their islands; this he says is not Maldivian.

Zandvoort the Person

Rein W.M van Zandvoort stands out, in his ability to communicate and relate to almost anyone. Within the ten years he has spent in Maldives, he adamantly reads the news and updates himself on current affairs simply so that he could engage in conversation with his colleagues, even more. This allows him to understand the staff and keep an open door policy to his office for staff to interact in a far more family like relationship than the norm. As he frequently says, the happier the staff the better service they provide the guests.

With countless new ideas to change the status quo of how resorts are run in the Maldives, he is currently working with local artist to create tradition infused sculptures to be kept on the island. This creates a new platform for Maldivian artists other than musicians and painters. He is also working on a small coffee table book on fashion and hair style and Buruga (head covering of Muslim women) styles of Maldivians.

Zandvoort sees himself as an equal to all his colleagues with the only difference being the different jobs each person does, rather than a GM that manages from an office room. It is a great pleasure to see a Maldivian resort with a leader that has visions that will advertently help preserve and protect the Maldivian tradition and culture and environment. A manager that has shown his colleagues that they each are an individual person who have the opportunity to display their individual unique talents and ideas. It is of no surprise, that the past 8 months have already been massively successful for OBLU by Atmosphere at Helengeli; the future looks very bright and exciting with the vastly talented and creative, Rein W.M van Zandvoort, at the wheel.

Cooking

Inside Pâtissier Karim Bourgi’s Eid pastry residency at JOALI Maldives

Published

on

At JOALI Maldives, creativity is not confined to galleries, dining rooms or the architecture of its villas. It appears across the island in different forms: in art installations placed among palms, in design-led spaces that frame the lagoon, in culinary experiences that treat food as a medium of expression, and, during the Eid al-Adha break, in the controlled movement of a piping bag as Pâtissier Karim Bourgi demonstrated how to fill an éclair.

Maldives Insider visited JOALI Maldives during the Eid break, at a time when the resort was hosting Bourgi for an exclusive pastry residency. The programme brought one of the region’s recognised pastry talents to Muravandhoo Island in Raa Atoll, offering guests a closer look at the work behind modern French pastry. Bourgi is the founder of KAYU Bakehouse and recipient of the MENA’s 50 Best Pastry Chef Award 2023, and his residency at JOALI Maldives was designed as more than a guest-chef appearance. It was an invitation into technique, memory, discipline and flavour.

The centrepiece was the Pastry Atelier on 29 May at Vandhoo. Held from 12pm to 1pm, the session was intimate in format and technical in focus. Bourgi guided guests through the artistry of creating a modern French pastry, using the éclair as the point of entry into a wider conversation about structure, texture and control.

The éclair is familiar enough to appear simple. It is also unforgiving. The shell must be light but stable. The filling must have the right consistency. The pastry must be filled evenly without being overworked. In Bourgi’s hands, the process became a study in precision. He showed that filling an éclair is not a final mechanical step, but part of the architecture of the pastry itself.

The demonstration centred on how to fill the éclair properly. Bourgi explained through practice how the angle of the piping bag, the pressure applied, and the timing of each movement determine the result. Too little pressure leaves gaps. Too much can distort the shell. The goal is even distribution, balance and restraint.

For guests, it was a rare opportunity to observe a pastry technique broken down into its essential parts. In a resort environment, dining is often experienced as a finished moment: a plated dessert, a table by the water, a flavour remembered after the meal ends. The atelier reversed that sequence. It brought guests into the making, allowing them to see how a polished dessert depends on repetition, judgment and touch.

This is where the session became especially interesting. It was not theatrical in the obvious sense. There was no need for excess. The theatre came from concentration: the movement of Bourgi’s hands, the pause before applying pressure, the awareness of when the pastry had been filled correctly. The lesson was clear. In pastry, creativity is inseparable from control.

The residency opened on 27 May with the debut of an exclusive dessert at a sundowner reception at Mura Beach. Created for JOALI Maldives, the dessert was inspired by the Maldives and reimagined in the form of an iconic location at the resort. It drew on local ingredients including coconut and mango, layered with citrus notes and hints of vanilla. The programme concluded on 30 May with a High Tea and Dessert Tasting at Mura Bar, pairing a curated tea selection with Bourgi’s signature KAYU pastries and the dessert created for the resort.

Together, the three experiences formed a compact but complete residency: a debut, a masterclass and a tasting. Each offered a different way to encounter Bourgi’s work. The sundowner introduced the creative concept. The atelier revealed the technique. The high tea placed his pastries within a slower tasting format, giving guests time to engage with flavour and form.

The residency also fitted naturally into JOALI Maldives’ wider identity. The resort, located on Muravandhoo Island in Raa Atoll, has built its positioning around the “Joy of Creative Living”. Since opening, JOALI Maldives has stood apart in the Maldivian luxury segment through its art-immersive approach, integrating art, design, gastronomy and island life into the guest journey. Its villas and residences are part of a design narrative, while the island itself functions as a space where guests encounter creative works in open-air settings.

This is not incidental to the guest experience. JOALI Maldives has consistently treated creativity as a pillar of hospitality. The resort has hosted and developed collaborations with artists, designers, culinary figures and creative practitioners, allowing guests to experience the island through different disciplines. Its previous initiatives include the Imagi-Nature Art Festival, held in collaboration with art consultant Tatiana Gecmen-Waldek, as well as a creative collaboration with Studio Pen, the South African design studio known for its playful visual language. The resort has also welcomed culinary artist Marie Yuki Méon for an art-immersive dining experience, extending the idea of creativity into gastronomy.

Seen in that context, Bourgi’s residency was not an isolated Eid activity. It was part of a broader JOALI pattern: bringing creative individuals into the resort environment and allowing their craft to interact with the island. In this case, the medium was pastry.

For the Maldives’ resort industry, such programming reflects a wider shift in luxury hospitality. High-end guests are no longer only seeking accommodation, privacy and dining. They are seeking access — to people, processes, ideas and stories. A visiting chef residency, when executed well, becomes a form of cultural and technical exchange. It gives the guest something to participate in and something to take away beyond the plate.

At the Pastry Atelier, that takeaway was tangible. Guests did not merely taste an éclair; they understood it differently. The session showed why pastry kitchens rely on accuracy, but also why accuracy alone is not enough. The pastry chef must understand the behaviour of each component. The shell, filling and finish must work together. A small change in handling can affect the final texture and presentation.

For hospitality professionals observing the session, it also offered a reminder of the value of culinary storytelling. A dessert can be served beautifully and still remain distant from the guest. But when the guest sees how it is made — when the technique is explained, demonstrated and shared — the dessert gains context. It becomes connected to the person who made it, the place in which it was served and the memory of the experience.

This is particularly relevant in the Maldives, where resorts compete not only through their physical assets, but through the depth of their programming. Culinary residencies, art events, wellness retreats and design-led collaborations are now part of how properties define themselves. The strongest examples are those that feel aligned with the resort’s identity rather than added for effect.

Bourgi’s residency at JOALI Maldives achieved that alignment. The pastry atelier was refined but approachable, technical but engaging. It respected the craft while making it visible to guests. It also reflected JOALI Maldives’ broader commitment to experiences shaped by creativity, whether through art, design or cuisine.

As the session ended, the éclair remained the central lesson. It was a simple form through which Bourgi demonstrated a complex discipline. Filling it properly required care, timing and restraint. In that moment, pastry became a language of precision.

The experience stood out not because it was elaborate, but because it revealed what is often hidden. Behind a polished dessert is a sequence of decisions. Behind a guest experience is planning, craft and collaboration. At JOALI Maldives during Eid, Karim Bourgi brought those elements together, turning a pastry demonstration into a study of hospitality through technique.

Continue Reading

Action

Freediving with tiger sharks: Shark Expedition Fuvahmulah collaborates with marine biologist Andriana Fragola

Published

on

Shark Expedition Fuvahmulah, renowned for its world-class scuba diving encounters, has announced an exciting expansion: the chance to freedive with tiger sharks in the Maldives’ southernmost atoll.

Fuvahmulah, often hailed as the “Tiger Shark Capital of the World,” is the only place on the planet where year-round encounters with tiger sharks are virtually guaranteed. With more than 280 identified resident tiger sharks, the island has become a bucket-list destination for divers and marine enthusiasts alike.

The newly introduced freediving experience offers a unique way to interact with these apex predators. Unlike scuba diving, freediving takes place without bubbles or heavy gear, allowing participants to connect with tiger sharks in a quieter, more natural way. This approach often makes the encounter more comfortable for the sharks and more intimate for the diver.

Guiding these expeditions is Andriana “Andy” Fragola, a marine biologist, shark diver, and conservationist currently based in Hawaii. Andy holds a Master’s Degree in Marine Conservation Biology with a focus on shark microbiology and has dedicated her career to shark research, conservation, and public education. Through her work in media and content creation, she strives to raise awareness about the importance of shark conservation and inspire people to take action to protect marine ecosystems.

“Freediving with tiger sharks is a raw and transformative experience,” says Andy. “Being eye-to-eye with these incredible animals without the barrier of scuba gear allows you to see them for what they truly are—powerful, intelligent, and essential to the health of our oceans.”

Shark Expedition Fuvahmulah ensures that all freediving activities are conducted under strict safety protocols. With experienced professionals like Andy leading the dives, participants can expect both an exhilarating and responsible adventure.

Why this experience stands out:

  • Eye-to-eye encounters with tiger sharks in their natural habitat.
  • A deeper, more personal connection with marine life.
  • Expert-led guidance ensuring safety and conservation awareness.

In addition to freediving, Shark Expedition Fuvahmulah offers a range of packages, including accommodation options, making it easier for adventurers to fully immerse themselves in the island’s extraordinary marine environment.

For bookings and more information:
📧 Email: sales@scuba-expeditions.com
📱 WhatsApp: +960 9894653
🌐 www.scuba-expeditions.com

Continue Reading

News

MIC appoints Ali Shakir as Group General Manager

Published

on

Maldives Inflight Catering Pvt Ltd (MIC) has announced the appointment of Ali Shakir as the Group General Manager. With over 27 years of experience in the hospitality industry, Ali Shakir will now oversee operations for the Maldives Inflight Kitchen, Hulhule Island Hotel, and Madifushi Private Island Maldives.

Ali Shakir, who most recently served as General Manager at OBLU NATURE Helengeli by SENTIDO, played a pivotal role in the resort’s redevelopment and reopening. Prior to that, he joined Atmosphere Core in 2019 as Resort Manager at VARU By Atmosphere, where he was instrumental in the pre-opening of several properties, including OBLU XPERIENCE Ailafushi, OBLU SELECT Lobigili, OZEN RESERVE BOLIFUSHI, and VARU By Atmosphere. His wealth of experience also includes key positions at prestigious resorts such as Angsana Velavaru, Hulhule Island Hotel, and Paradise Island Resort and Spa.

Ali is no stranger to MIC, having spent more than 15 years at Hulhule Island Hotel, where he rose through the ranks to become Executive Assistant Manager before departing in 2019.

Commenting on his new role, Ali Shakir expressed his enthusiasm:
“I am honored to rejoin MIC and lead the operations of these iconic properties. This company has always held a special place in my career, and I am excited to work with the talented team to drive further success and innovation.”

Ibrahim Shareef Mohamed, Managing Director of MIC, welcomed Ali to the leadership team, praising his extensive experience and strategic vision:
“We are delighted to have Ali back at MIC. His proven track record in the hospitality sector, combined with his in-depth knowledge of Hulhule Island Hotel and his previous achievements, makes him the ideal leader to take us forward. I have no doubt that under his leadership, MIC will continue to set benchmarks for excellence.”

Ali Shakir holds a General Managers Program certificate from Cornell University, USA, and a General Hotel Service certification from the Institute of Hotel and Catering Service, Maldives.

MIC is a joint venture between Maldives Airports Company Limited and SATS Ltd, renowned for its inflight catering services to airlines and private jets. Beyond the Maldives Inflight Kitchen, MIC also manages Hulhule Island Hotel, the only airport hotel at Velana International Airport, and the luxurious Madifushi Private Island Maldives in Meemu Atoll.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.