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W Hotels Hits the iPhones, and Collaborates with burn

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Maldives Promotion House – From the fourth annual International Music Summit (IMS) in Ibiza, Spain, W Hotels Worldwide today unveiled their highly anticipated global iPhone application.  The W app not only holds hotel booking capability for W Hotels around the world, but also features an integrated music platform with exclusive content, a first for the hotel industry, as well as W Insider tips, fashion finds, and other meaningful ideas about “what’s new and next”.

Beyond the extension of the W lifestyle, the mobile app will serve as a clear business driver for W Hotels, on trend with how guests are now booking guestrooms. The application can be downloaded free of charge at www.whotels.com/music or through the Apple App Store at www.whotels.com/mobileapp.

“The global iPhone application is a vital, new communication channel for W Hotels that allows us to further connect with our target audience, while bringing to life the passions of the W brand,” Global Brand Leader of W Hotels Worldwide and Le Méridien, Eva Ziegler said.

“Our savvy guests now have on the go information for all W Hotels, including access to W’s signature Whatever/Whenever service, as well as exclusive music content curated by our Global Music Director, Michaelangelo L’Aqua, from DJs all over the world.  The W iPhone app is another way for W loyalists to stay connected 24/7,” Ziegler added.

W’s Global Music Director, Michaelangelo L’Acqua, acts as the brand’s ambassador for what is new and next in music. One of his ongoing projects is the Symmetry Live series that brings emerging artists to perform in W Hotels, including such acts as Ellie Goulding, Cee Lo Green, Janelle Monae, and Neon Trees.  L’Acqua now lends his expertly trained ear to curate music for the iPhone app and will continue to infuse the application with the newest DJ mixes, updated on an ongoing basis.

“MIX.dj is thrilled to provide W Hotels Worldwide with technology and a leading DJ music platform to power their mobile iPhone application,” Xavier Galliot, CEO of MIX.dj, said.  “It is exciting to see an elite hospitality brand like W Hotels embrace the global DJ community and new technologies in order to connect with their audience and extend their brand into lifestyles around the world.”

The other features of the W Hotels iPhone app include the following.

Explore W Hotels Worldwide: Find, explore and book W hotels and retreats around the world.

Get Local: Check out the local weather, get directions or take a first look at W photos.

Stay connected: Connect with friends and followers through Facebook, Twitter or FourSquare directly from the W Hotels app.

Get Insider Access: Find out about special events and exclusive W Happenings in each destination through the “Insider” tab on each hotel page.

Order In: View and order from the hotel’s in-room dining menus at all hours.

Have it Delivered: Tap the “I Need” tab for immediate service.

Treat Yourself or Someone Else: Guests and non-guests alike can order anything, from champagne to snacks, to a guest room at any W Hotel.

Anything Else? Just Ask: For any other special requests or question, the app enables users to send the hotel an email.

Get the Inside Scoop: Find out about special offers to redeem during your stay at W Hotels around the world by choosing the “Messages” tab on each hotel page.

Bring W Hotels Home: Get instant, on-the-go access to W Hotels The Store (W’s take on the traditional hotel gift shop).

And for those who want more: Check out what’s happening at W Hotels around the globe or find a special deal for your next stay using the ‘Special Offers’ page.

W Hotels will also be collaborating with burn, an industry-leading energy drink of The Coca-Cola Company, for the music platform of the W iPhone application. These two international brands will together form the W Hotels and burn DJ Lab, a program that will support up-and-coming DJs.

A brand of The Coca-Cola Company, burn is a category leader in the global energy drink explosion. The red formula is a symbol of active fire that provides drinkers the energy needed to leave their original vision on the world. Dismantling category norms, burn consumers embody a live-out-loud mentality, without fear of boundaries created by society.

Michaelangelo L’Acqua and music ambassadors affiliated with burn Studios, an online creative community of music enthusiasts, will select DJs for the platform. The selected DJs will polish their skills at the burn Hacienda in Ibiza in August 2011 as they prepare for a global DJ tour.

The W Hotels and burn DJ Lab global tour dates will be announced later on, while exclusive DJ mixes created at the burn Hacienda will be accessible through the W Hotels iPhone app as well as through MIX.dj.

MIX.dj is the world’s largest web and mobile based DJ community. The MIX.dj web and mobile music community consists of content producers, content consumers and advertisers.  MIX.dj has 1.5 million mobile users (iOS and Droid) and over 120,000 registered users on the web. The community consists of over 55,000 DJ mixes from 12,000 DJs in 150 countries.

New DJ party mixes are added every hour of every day of year.  MIX.dj offers DJ promotional tools, fan discovery and recommendation tools, advertising platforms, mobile development, and streaming radio services. MIX.dj also develops customized mobile applications for artists, record labels and lifestyle/hospitality brands.

MIX.dj has developed over 100 different mobile applications in the Apple Appstore and Android Market, and their global network also offers a powerful mobile advertising platform with a growing network that reaches over 1.5 million mobile users around the world.

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Seaside Finolhu Baa Atoll Maldives appoints Warren Moore as Executive Chef

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Seaside Finolhu Baa Atoll Maldives has announced the appointment of Warren Moore as the resort’s new Executive Chef. 

Chef Warren Moore hailing from South Africa, brings with him a wealth of experience and expertise,  having earned his Culinary Degree at City and Guilds Culinary Institute. With over 25 years of  distinguished service in the Restaurant and Hospitality Industry, Chef Warren is poised to elevate the  culinary offerings at Seaside Finolhu to new heights. 

In his previous role, Chef Warren served as Executive Chef at Jawakara Maldives, where he showcased  his culinary prowess and leadership skills. Prior to that, he spent seven years honing his craft within  various properties of the esteemed Crown and Champa Resorts Group. His culinary journey has taken  him across continents, including stints in South Africa, Mozambique, London, and the United States. 

As the Executive Chef at Seaside Finolhu, Chef Warren will oversee all culinary operations, ensuring  the highest standards of hygiene and food quality are maintained. His responsibilities include  supervising daily kitchen operations, managing food production, and leading kitchen staff with a focus  on excellence and innovation.

“We are thrilled to welcome Chef Warren Moore to our team at Seaside Finolhu,” said Steven Phillips  General Manager of Seaside Finolhu Baa Atoll Maldives. “His extensive experience and passion for  culinary excellence will undoubtedly enhance the dining experience for our guests and further solidify  our reputation as a gastronomic heaven in the Maldives.” 

With Chef Warren Moore at the helm, Seaside Finolhu looks forward to delivering unforgettable  culinary experiences that celebrate the rich flavours of the Maldives and beyond. 

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W Maldives promotes Ahmed Zahir and Ismail Saeed to key management positions

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W Maldives has announced the well-deserved promotions of two of its dedicated team members, Ahmed Zahir and Ismail Saeed, effective April 15th, 2024.

Ahmed Zahir, known as Coacha, has been promoted from Welcome Manager to Rooms Division Manager. Coacha’s journey at W Maldives began in December 2010 as a Welcome Agent. Over the past 13 years, he has consistently demonstrated a commitment to excellence, holding various roles within the Welcome department.

Known for his dedication to providing exceptional guest experiences and his outstanding interpersonal skills, Coacha is a true asset to the W Maldives team. His experience extends beyond the resort, having served as a task force member at the St. Regis Red Sea and as a pre-opening trainer. He is also actively participating in the Marriott Kurimagu Program, a program designed to cultivate Maldivian leadership in the hospitality industry. With his extensive knowledge of Welcome operations, Coacha is perfectly suited for his new role as Rooms Division Manager.

Ismail Saeed, also known as Saito, has been promoted from Lounge Manager to Welcome Manager. Saito’s W Maldives story began in March 2010 as a Welcome Agent. He then transitioned to airport operations as a Lounge Ambassador in 2013. Throughout his tenure, Saito has displayed a strong commitment to personal growth, consistently developing his skillset. He has participated in a cross-exposure program at The Ritz-Carlton Maldives, Fari Islands, working in Housekeeping, and has also supported the resort’s Style operations in the past three months. This diverse experience across multiple departments makes Saito a perfect fit for his new role as Welcome Manager.

The appointments of Ahmed Zahir and Ismail Saeed underscore W Maldives’ commitment to nurturing talent and promoting from within. Both individuals bring a wealth of experience, dedication, and innovation to their respective roles, promising to further enhance the guest experience and uphold the resort’s reputation for excellence.

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Marriott International doubles down on luxury in the Maldives with focus on sustainability and local talent

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Marriott International is solidifying its position as a leader in Maldivian luxury hospitality, boasting seven resorts across the archipelago’s stunning atolls. In an interview with Hotelier Maldives, Oriol Montal, Managing Director, Luxury, Asia Pacific (excluding China) at Marriott International, shed light on the company’s strategy for the region.

“In Marriott International’s luxury segment, we proudly feature seven classic and distinctive luxury brand,” said Montal. “Currently, in the Maldives, we have four luxury brands present: The Ritz-Carlton, The St. Regis, JW Marriott, and W Hotels. Each brand possesses its own unique identity.”

The St. Regis Maldives Vommuli Resort

Marriott International’s Maldivian portfolio leans towards high-end experiences, with distinct identities for each brand. From the heritage-rich St. Regis to the trendy W Maldives, meticulous staff selection ensures each guest encounters the brand’s unique ethos, as Montal explains: “Maintaining each brand’s identity begins with our recruitment process, where we carefully select team members who fit the brand’s culture. W Hotels favours a casual approach, while classic luxury brands demands a more formal demeanour to deliver an exceptional experience.”

Beyond luxury, Marriott International prioritizes giving back. The Marriott International Maldives Apprenticeship Program (MIMAP) recently graduated over 40 students, highlighting the company’s dedication to cultivating local talent. This initiative, a collaboration with the Maldivian government, equips apprentices with both theoretical knowledge and practical experience.

“For Marriott International, community impact is paramount,” said Montal. “Our comprehensive programme aims to benefit the communities where we operate. Take, for instance, the Marriott International Maldives Apprenticeship Program (MIMAP), which recently saw over 40 students graduate. This historic partnership with the Maldivian government showcases our dedication to fostering local talent.”

The first graduating class of the Marriott International Maldives Apprenticeship Program (MIMAP)

The Maldives’ tourism industry has seen a swift recovery due to its natural social distancing advantage – one island, one resort. This aligns perfectly with current luxury travel trends, where privacy and pristine environments are paramount. Moreover, the country’s longstanding commitment to sustainability, including the elimination of single-use plastics, resonates with today’s eco-conscious travelers.

Marriott International echoes this focus on environmental responsibility. With a dedicated Director of Sustainability and property-level champions, the company has set ambitious goals for water and food waste reduction in its Maldivian resorts. Additionally, guest programs like “Good Travel with Marriott Bonvoy” connect travelers with local communities and conservation efforts.

Coral restoration at Sheraton Maldives Full Moon Resort & Spa

“The Maldives led the way in post-pandemic tourism reopening, setting standards adopted by many countries, which facilitated its rapid recovery,” observed Montal. “Luxury travellers now seek privacy, space, and nature, preferences that align with the Maldives’ one-island-one-resort policy. The country’s longstanding commitment to sustainability, including eliminating single-use plastics, resonates more than ever.”

Looking ahead, Marriott International’s Asia Pacific strategy prioritizes retaining its luxury leadership position. Talent acquisition and development are a cornerstone of this plan, especially in the Maldives with its upcoming resort expansions. MIMAP’s second iteration, launched in partnership with local institutions, further strengthens this commitment.

By fostering a skilled local workforce, Marriott International can ensure its continued success in the Maldives while contributing to the nation’s sustainable growth and community well-being.

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