Insiders
Mega Maldives to Start Flights to Australia, Germany, Japan and South Africa
Maldives Promotion House – The CEO of MEGA Maldives Airline, Mr. George Weinmann, released a statement today, saying: “MEGA Maldives Airlines is pleased to announce plans to develop new routes from Male, the capital of Maldives, to Melbourne, Australia; Johannesburg, South Africa; Tokyo, Japan; as well as one or two points in Germany.
“All the new routes will be fixed-weekly, nonstop, point-to-point service using our 767-300ER aircraft, except Johannesburg, which may utilize our 757-200ER with 200 seats configured for long-haul operations.
“The Maldives is an attractive destination for Australians with nearly 13,000 arrivals in 2011 and 33 percent growth. Australia is also a popular destination for Maldivian business people and families. The Maldives, as an island nation, also imports a great deal of its consumables products from Australia. We also believe Australia is a growing market for Maldives number one export: fresh reef and ocean fish.
“Johannesburg, South Africa, was once a strong source of traffic for the Maldives in years past. The lack of convenient air services after the conclusion of charter flights many years ago has reduced demand. With new convenient direct services, we believe South Africa will once again be a strong market.
“Tokyo is the hub of Japan, and with nearly 36,000 arrivals annually, the Japanese market remains significant to Maldives. However, we believe this market can grow further with new incentives for family and retired generation travelers, in addition to the traditional segments of honeymooners and divers. Cargo services to Japan are also an important focus for both import and export.
“Germany has jumped into the number one market position for Maldives in Europe with over 90,000 arrivals and growing. With the stopping of certain direct flights as a result of industry reorganization, we see an opportunity to provide continued nonstop services to this major market. In addition, we are evaluating opening a multiple points in Germany providing more convenient direct flight to each major sub-market.
“To support this growth, we have recently appointed Mr. Vernon Nathan as Commercial Development Manager, with specific responsibility for the new Melbourne and Johannesburg routes. Vernon is based in Melbourne and has over forty years of international airline experience in scheduled and non-scheduled operations both in the Middle East, as well as the African continent including South Africa.
“MEGA Maldives Airlines will work closely with the Maldives Marketing and Public Relations Company and Maldivian and overseas tour operators and agents to develop these markets to their full potential. Building on our success in China, where we have supported nearly 20 familiarization and media tours, including nearly 80 press professionals, over the past year, we expect to raise the profile of Maldives as an early accessible premium destination in each of these new markets.
Hence our slogan: Paradise in Reach!”
MEGA Maldives Airlines will also be adding a third aircraft to its fleet, a Boeing 757-200W. This new aircraft will enter into service in August 2012 and will support the airline’s existing services between Male’ and Hong Kong, Chongqing, and Chengdu. The aircraft will have a seating capacity of 206, including Standard International Economy and Premium Economy classes. This addition complements the airline’s existing 767 fleet, as the 757 and 767 share a common type rating for pilots and many other similarities.
Maldives registered a 6.1 percent tourist arrival growth during June 2012 with 59,379 arrivals. A total of 458,068 tourist arrivals were registered from January to June 2012. This is an increase of 2.3 percent compared to the same period in 2011. Outstanding growth during June was recorded from Kazakhstan with 308.5 percent and Saudi Arabia with 151.8 percent growth. With the positive figures in June, MMPRC is very much in line with the set target of 1 million arrivals during 2012.
Launch of the global advertising campaign on BBC Worldwide and ongoing activities on social media platforms as well as PR networks in important markets together with the strategized traditional marketing activities such as fam trips, roadshows and representation at tourism fairs, and aggressive industry promotions, have contributed in boosting the arrival figures despite the economic situation in major markets.
Mega Maldives Airlines currently operates into Hong Kong, Shanghai, and Beijing, as well as several other points in China and will shortly commence operations to Seoul and Tokyo. The company was officially established in March 2010 and received its operating certificate in December 2010 commencing services into Hong Kong in January 2011. The airline operates three aircraft two B767-300ER with a configuration of 12 Business, 42 Premium, and 196 Economy seats and has recently leased a B757-200ER configured with 200 premium and standard international economy seats. The airline plans to add an additional 757 and two additional 767 in the coming year. Mega Maldives is a private limited company incorporated in the Maldives and is majority owned by a private Maldivian investment company along with minority American investors. Mega Maldives Airlines has offices and representation in Male, Hong Kong, London, Beijing, Seoul, and Melbourne.
Insider Reviews
Discovering The Machchafushi Universe through sight, sound, scent, touch and flavour
At Machchafushi Island Resort & Spa Maldives, The Centara Collection, the island is not simply the setting for the guest experience. It is the experience itself. Set within the South Ari Marine Protected Area (SAMPA), Machchafushi, meaning ‘Fish Island’ in Dhivehi, is defined by its relationship with the surrounding ocean, the life that inhabits it and the traditions that have shaped its identity.

Once a secluded, uninhabited island, Machchafushi has evolved while retaining its connection to the natural environment and cultural character of the Maldives. Today, its award-winning house reef, five times the size of the island, creates an underwater world inhabited by more than 1,000 species of reef fish and more than 200 varieties of coral. Beyond the reef, the waters of South Ari Atoll offer year-round opportunities to encounter whale sharks, manta rays and other marine life, while the 52 metre Kudhi Maa shipwreck has become a thriving underwater habitat of its own.

This sense of place forms the foundation of The Machchafushi Universe, a sensory expression of the island that invites guests to experience Machchafushi through sight, sound, fragrance, touch and flavour. Here, the senses are not experienced in isolation. The colour and movement of the reef are accompanied by the rhythm of the ocean, the feel of warm water against the skin and the salt carried by the breeze. Later, the flavours of the sea and the wider island find their way to the table. Together, these impressions create a deeper connection with the destination.

“Machchafushi has always had a character of its own. It comes from the environment around us, from the marine life and the reef, from the Banyan Tree and the traditions connected to it, and from the people who bring our experiences to life. The Machchafushi Universe gives us an opportunity to bring these elements together and allow guests to experience the island in a more meaningful way, through all of their senses,” said Francesco Pompilio, Cluster General Manager, Machchafushi Island Resort & Spa Maldives and Centara Ras Fushi Resort & Spa Maldives.

The experience begins with what can be seen. Beneath the surface, coral gardens come alive with reef fish, turtles, stingrays and reef sharks, while the Kudhi Maa shipwreck rests between 52 metres beneath the surface, its structure now covered in coral and inhabited by glassfish, trevally, snapper, lionfish, batfish and groupers. Around the atoll, encounters with whale sharks and manta rays offer a different perspective on the scale and diversity of the marine environment.

Above the water, the island reveals another landscape. The more than 200-year-old Banyan Tree, known as the Ummeedhu Tree in Dhivehi, meaning ‘Wish Fulfilment’, stands at the heart of the island, its roots reaching deep into the earth and its branches extending towards the sky. The changing light across the lagoon, the movement of birds through the vegetation and the shifting colours of the ocean create a visual landscape that changes naturally throughout the day.

Sound gives the island its rhythm. Along the shoreline, waves move across the reef, birds call from the vegetation, and the breeze moves through the palms. Beneath the surface, the soundscape becomes quieter, shaped by the movement of water, the rhythm of breathing and the subtle sounds of a living reef. A snorkel across the house reef or a dive to the Kudhi Maa becomes as much an auditory experience as a visual one, bringing guests into a world where the sounds of the island recede and the ocean takes over.

The human rhythm of Machchafushi adds another layer. The preparation of a Thai dish at Suan Bua, the movement of a traditional wellness treatment and the unhurried pace of service create their own sounds across the island. Together, they form an understated soundtrack to a place shaped as much by moments of stillness as by discovery.

Fragrance carries the character of the island on the breeze. Salt air and sea spray accompany the shoreline, while coconut, coastal vegetation and the earth beneath the island offer subtler notes further inland. The scent of freshly prepared ingredients emerges from the kitchens, while at SPA Cenvaree, natural aromas meet the traditions of Thai wellness through essential oils, botanical ingredients and traditional Thai treatments.

Touch offers perhaps the most immediate connection with Machchafushi. Bare feet meet warm sand, cool water moves across the skin and the gentle resistance of the sea changes with every stroke. Entering the water for a snorkel or dive creates a physical connection with the underwater world, from the sensation of descending through the water column to the changing currents around the reef. Kayaking and paddleboarding offer another way to experience the lagoon, allowing the surface of the water to become part of the journey.

On land, touch takes on a quieter character. Traditional Thai massage and wellness treatments at SPA Cenvaree centre on movement, pressure and balance, while beneath the Banyan Tree, the Sacred Thread Ceremony offers a more personal connection through a simple cultural ritual. In different ways, each experience brings guests closer to the island.
Flavour completes the sensory journey, reflecting the diverse influences that form part of Machchafushi’s identity. At Suan Bua, traditional Thai cuisine is presented through authentic flavours and techniques, while Mare Azzurro Italian Coastal Cuisine draws on the simplicity and character of Italian coastal cooking. The Reef presents an indulgent all day dining experience, with a variety of world cuisines served buffet style, from local Maldivian specialities to international favourites.

At Aqua and Coral Bars, classic cocktails meet island inspired signatures, adding another expression of the destination to the glass. Beyond the restaurants and bars, dining experiences bring cuisine into the island landscape, allowing the setting itself to become part of the occasion. From the waters surrounding Fish Island to the flavours served upon it, the connection between Machchafushi and the sea finds its way naturally to the table.
A first snorkel may reveal a turtle moving across the reef or a reef shark passing through the shallows. Further exploration brings coral formations, schools of tropical fish and the quiet presence of the Kudhi Maa. For experienced divers, sites such as Kudarah Thila, Broken Rock, Dhigurah Beyru and Maamigili Corner offer opportunities to encounter a wider range of marine life and underwater environments. Night snorkelling introduces yet another dimension, revealing a reef transformed after dark.

For those venturing further into the atoll, whale shark encounters offer a profound sense of scale. South Ari is renowned for year round whale shark sightings, allowing guests to experience these gentle giants in their natural environment. Manta rays, turtles, sharks and schools of tropical fish add to a marine landscape that is constantly moving and evolving.
Together, these experiences form a more complete expression of Machchafushi. The island is not defined by a single attraction, restaurant or wellness ritual, but by the relationship between its natural environment, cultural heritage, marine life and the people who bring the destination to life.
Machchafushi is, ultimately, an island that reveals itself gradually. Not through a single moment, but through the accumulation of sensory impressions that stay long after the experience itself has passed.
Awards
Maldives’ first island-to-island zipline receives global excellence award
Zipline Maldives, the first island-to-island zipline in the Maldives, has received the Global Excellence Award for “World’s Most Beautiful Zipline – Maldives” at the Global Brand Awards 2026.
The recognition was presented as part of Season 2 of the Global Brand Awards, Sri Lanka Chapter. The certificate of achievement was presented to Ibrahim Asim of Vahmaafushi Picnic Island, recognising the project’s contribution and performance.

Located in South Malé Atoll, Zipline Maldives connects Maafushi with neighbouring Vahmaafushi, taking riders across 428 metres of open ocean between the two islands. The attraction, which opened earlier this year, introduced an island-to-island zipline experience to the Maldives and has added a new adventure tourism offering to the country’s local island sector.
The ride takes approximately 45 to 60 seconds and operates on two parallel lines, allowing two people to travel side by side. According to Zipline Maldives, more than 2,000 riders from over 50 countries have used the attraction since its launch.
The experience begins in Maafushi and crosses the lagoon to Vahmaafushi. A standard booking includes the 428-metre zipline ride, safety briefing and equipment, a return speedboat transfer, a welcome drink and access to Vahmaafushi Island. The attraction is open to riders aged six and above, subject to a weight range of 40 to 110 kilograms and operating conditions.

Vahmaafushi was developed as an experience-focused island close to Maafushi, combining the zipline with beach visits, dining, private celebrations and other island activities. Located around two minutes from Maafushi by boat, the island forms part of efforts to expand the range of experiences available to visitors staying in one of the Maldives’ largest local tourism destinations.
The zipline was introduced commercially in May 2026, with its operators positioning the over-ocean crossing as a new attraction for tourists and residents. Its location near Maafushi also allows visitors staying in the wider South Malé Atoll area to incorporate the activity into day excursions.
The Global Excellence Award marks an international recognition for the attraction within months of its opening, as local tourism operators continue to introduce experience-based activities alongside the Maldives’ established accommodation and marine tourism offerings.
Action
Maldives’ Dhigurah ranked among world’s 10 most valuable beaches
Dhigurah in Alifu Dhaalu Atoll has been ranked among the world’s 10 most valuable holiday beaches, with its stretch of sand assigned an estimated value of MVR 2.9 billion (€162.7 million) in a study by luxury villa holiday specialist CV Villas.
The island placed eighth in the global ranking, ahead of Seven Mile Beach in the Cayman Islands and Copacabana in Rio de Janeiro, Brazil.
The study calculated the hypothetical cost of owning some of the world’s best-known beaches by valuing the sand as coastal land. The figures do not represent sale prices or suggest that the beaches are available for private purchase.
Dhigurah was the only Maldivian beach included in the global top 15. Known for its long sandbank and proximity to whale shark habitats in South Ari Atoll, the inhabited island has become a destination for guesthouse tourism, diving and marine excursions.
Florida’s Siesta Beach topped the global ranking with an estimated value of €1.08 billion, followed by Pampelonne Beach in France at €843 million and Praia da Falésia in Portugal at €573.2 million.
Grace Bay in the Turks and Caicos Islands was ranked fourth at €376.4 million, while Bondi Beach in Sydney completed the top five with an estimated value of €365 million.
Hannah Marshall, luxury travel destination expert and marketing manager at CV Villas, said the research highlighted the role of location in determining coastal land values.
“Everyone has a beach that means something to them, so there’s something fun about seeing what those stretches of sand might be ‘worth’ if you valued them like the land behind them,” Marshall said.
“What comes through is how much location drives the figure: a beach in St-Tropez or on Siesta Key carries a value that a quieter shore — even just as beautiful — simply won’t.”
While Siesta Beach had the highest total estimated value, The Baths on Virgin Gorda in the British Virgin Islands recorded the highest value per square metre, at €8,846. Princess Diana Beach in Barbuda was the most affordable beach assessed, at approximately €199 per square metre.
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