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Get charged and win: Charged caffeinated beverage launch in Maldives celebrated with exciting promotion

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Coca-Cola Maldives is delighted to announce the successful launch of Charged caffeinated beverage, a ground-breaking addition to its beverage portfolio, during a momentous event held on June 22 in the Maldives with an enticing consumer promotion.

The launch event, held in the Meeruma event hall, was a resounding success, with a remarkable turnout of esteemed guests, key industry professionals, influencers, and members of the media. An evening filled with excitement; attendees were introduced to the unparalleled taste of Charged. Attendees had the opportunity to sample the bold berry flavour, experience the burst of the fully loaded feel-good drink they have been waiting for, and engage with the brand’s commitment to promoting an active lifestyle.

“We are constantly striving to deliver innovative beverages that cater to the evolving tastes and lifestyles of our consumers. We envision Charged, in its bold berry flavour, to become the go-to beverage for individuals seeking a revitalising boost to enhance their daily activities and get them in the active island spirit all-year round,” said Pankaj Sinha, Managing Director for Coca-Cola in Maldives.

Charged has also initiated an enticing promotion for its consumers in a partnership with Benelli Maldives and Lotus Bike Shop, offering them the chance to win six cutting-edge motorcycles, including the Benelli 180S and Benelli Leoncino 250. Benelli Bike winners will be announced every fortnight – July 2 and 22; August 5 and 19; and September 2 and 16 – at 9:30 pm on Television Maldives (TVM). By buying a Charged drink, asking for a scratch card, and sending the hidden code on the scratch card to 2626 via SMS, the ‘Get Charged and Win’ promotion also allows consumers to win prizes, including Charged branded helmets and Charged drink cases.

For more information and latest updates on Charged and the consumer promotion, follow @ChargedMaldives on Facebook, Instagram and YouTube.

To sustain interest and keep the momentum going, Charged will release a series of follow-up marketing campaigns, including special promotions, contests, and giveaways, targeted at its Maldivian audience. With the thrilling tagline ‘Get Charged and Recharged,’ Charged is set to captivate consumers and invigorate the Maldives market.

“We are incredibly excited about the journey ahead and the positive impact Charged will have in invigorating the daily lives of people across the country. We would also like to express our sincere gratitude to Benelli and Lotus Bike Shop for the invaluable partnership in making this exciting promotion a reality. The coming together of two amazing brands – Charged and Benelli – supercharges the launch of Charged in Maldives,” added Milind Derasari, Chief Operating Officer at Male’ Aerated Water Company (MAWC).

Charged is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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