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200 plus strong delegation to promote Maldives at ATM 2023

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The Arabian Travel Market (ATM), the largest tourism fair in the Middle East, will begin in Dubai, United Arab Emirates, on Thursday. Maldives Marketing and Public Relations Corporation (MMPRC) is heading to Dubai this time to promote ‘Sunny Side of Life’ with a delegation that has never attended an ATM event before.

At ATM 2023, Maldives will be promoted in a stand of 429 square metres — the biggest stand the Maldives has hosted at an ATM event. The Maldives’ stand has been designed to show the natural beauty of the country to visitors.

Large signboards with the name Maldives are placed at every corner of the stand. On the main entrance leading to the stand, underneath the ‘Maldives’ signboard is a model of the much-loved whale shark that tourists visit the Maldives to witness.

The ground at the entrance is designed to show wave patterns. What adds to the scene is the sight of LED panels installed on the ground to showcase manta rays and other breath-taking life forms that often wow visitors to the Maldives. When you walk a little further and walk into the stand, you can see on the ground of the entire stand a painting that looks like the beautiful white sand from the beaches of the country.

Even on the inner walls, the country’s palm trees and beaches have been painted. A 360 degree photo booth has been set up to give the opportunity to those who want to shoot the scenes in ‘slow motion’.

The four walls of the stand are surrounded by counters of exhibitors who had gone to promote the country. There will be meeting tables and floating tables in the opposite direction.

The mezzanine floor of this large also comprises exhibitors’ counters. And looking up, the LED panels installed on the ceiling show what a visitor would see when they look up to the sky from under the shade of a coconut palm tree. The mezzanine floor is sheltered in the same way that the Maldivians had traditionally sheltered their homes; with palm thatch.

ATM 2023:

  • The fair will be held from Monday to Thursday
  • A total of 202 individuals representing 90 companies will represent the Maldives, in addition to MMPRC officials
  • On the second day of the fair, a press conference titled ‘Maldives Media Meet’ will be held; MMPRC Managing Director Thoyyib Mohamed, Maldivian ambassador to the UAE Aiminath Shabina and Maldives Underwater Initiative Base Leader Greg Holder will meet the press

In order to further promote the country among those visiting the Maldives stand at ATM, MMPRC will distribute promotional materials. These include Maldives Product Directory 2023, as well as Maldives Destination Guide 2023 in both English and Arabic, along with small items related to the Maldives.

Work on the Maldives’ stand is almost complete. While the final preparations are still going on in the stand, the MMPRC team is also deployed there.

Middle Eastern market

Tourist arrivals from the Middle East declined by 21.8% in the first three months of 2023 compared to the same period last year. Official figures released by the tourism ministry show:

  • 21,127 tourists arrived from the Middle East in the first three months of last year; 16,516 tourists arrived in the same period this year
  • Saudi Arabian market has witnessed a major slowdown this year
  • The highest number of tourists from the Middle East come from Saudi Arabia, UAE, Egypt and Kuwait

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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