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200 plus strong delegation to promote Maldives at ATM 2023



The Arabian Travel Market (ATM), the largest tourism fair in the Middle East, will begin in Dubai, United Arab Emirates, on Thursday. Maldives Marketing and Public Relations Corporation (MMPRC) is heading to Dubai this time to promote ‘Sunny Side of Life’ with a delegation that has never attended an ATM event before.

At ATM 2023, Maldives will be promoted in a stand of 429 square metres — the biggest stand the Maldives has hosted at an ATM event. The Maldives’ stand has been designed to show the natural beauty of the country to visitors.

Large signboards with the name Maldives are placed at every corner of the stand. On the main entrance leading to the stand, underneath the ‘Maldives’ signboard is a model of the much-loved whale shark that tourists visit the Maldives to witness.

The ground at the entrance is designed to show wave patterns. What adds to the scene is the sight of LED panels installed on the ground to showcase manta rays and other breath-taking life forms that often wow visitors to the Maldives. When you walk a little further and walk into the stand, you can see on the ground of the entire stand a painting that looks like the beautiful white sand from the beaches of the country.

Even on the inner walls, the country’s palm trees and beaches have been painted. A 360 degree photo booth has been set up to give the opportunity to those who want to shoot the scenes in ‘slow motion’.

The four walls of the stand are surrounded by counters of exhibitors who had gone to promote the country. There will be meeting tables and floating tables in the opposite direction.

The mezzanine floor of this large also comprises exhibitors’ counters. And looking up, the LED panels installed on the ceiling show what a visitor would see when they look up to the sky from under the shade of a coconut palm tree. The mezzanine floor is sheltered in the same way that the Maldivians had traditionally sheltered their homes; with palm thatch.

ATM 2023:

  • The fair will be held from Monday to Thursday
  • A total of 202 individuals representing 90 companies will represent the Maldives, in addition to MMPRC officials
  • On the second day of the fair, a press conference titled ‘Maldives Media Meet’ will be held; MMPRC Managing Director Thoyyib Mohamed, Maldivian ambassador to the UAE Aiminath Shabina and Maldives Underwater Initiative Base Leader Greg Holder will meet the press

In order to further promote the country among those visiting the Maldives stand at ATM, MMPRC will distribute promotional materials. These include Maldives Product Directory 2023, as well as Maldives Destination Guide 2023 in both English and Arabic, along with small items related to the Maldives.

Work on the Maldives’ stand is almost complete. While the final preparations are still going on in the stand, the MMPRC team is also deployed there.

Middle Eastern market

Tourist arrivals from the Middle East declined by 21.8% in the first three months of 2023 compared to the same period last year. Official figures released by the tourism ministry show:

  • 21,127 tourists arrived from the Middle East in the first three months of last year; 16,516 tourists arrived in the same period this year
  • Saudi Arabian market has witnessed a major slowdown this year
  • The highest number of tourists from the Middle East come from Saudi Arabia, UAE, Egypt and Kuwait


Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting



The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
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Unlocking power of travel storytelling at Travel Creators Exchange 2024



Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

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Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives



Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact

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