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Maldives showcased at the Arabian Travel Market

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Maldives is being showcased at the Arabian Travel Market (ATM) which is the market leading international travel and tourism event for the Middle Eastern market.

Together with Visit Maldives, 69 partners representing 37 tourism establishments from across the various sectors of Maldives tourism industry are showcased under the Maldives.

The Maldives is represented by an attractive stand displaying the tourism products and unique experiences in a 420sqm stand designed specially to represent the beauty and wonders of Maldives through colourful imagery, videography and state of the art 360 degree touchless experiences for the visitors.

Furthermore, business meetings are being conducted at the designated B2B area of the Stand while information about the destination is given over the reception counters.

Visit Maldives also participated at media interviews and panel discussions at the global stage during ATM.

In line with the Visit Maldives’ health and safety guidelines for in-person events to ensure health and safety of everyone and the ATM’s new density rules, the Maldives stand is configured to accommodate restricted numbers of visitors at one given time as well as regularly sanitised surfaces.

This year’s ATM is run as a hybrid event with the live event taking place at the Dubai World Trade Centre from May 16-19 and a virtual event including webinars and 1-2-1 video meetings taking place a week later, from May 24-26.

This is also the first major in person event for the Arabian Market presenting the opportunity for the global travel trade to meet, network, negotiate and conduct business through a series of on-stand meetings, interactive displays, seminars, panel discussions, networking sessions and more.

During the four-day event, participants will have an opportunity to showcase their products, network with various key industry stakeholders, generate new business leads as well as engage in B2B sessions.

The Middle Eastern market has historically been an important source market for Maldives. Since the reopening of the borders, the Middle East remains to be a key focus market.

Under the key strategy of maintaining brand visibility to ensure Maldives as a top of the mind destination, continuous marketing activities are conducted targeting the Middle Eastern Market.

Coinciding with ATM, Visit Maldives will host a press conference and roadshow in Dubai on May 17.

As for completed and ongoing events targeting the Middle Eastern market, Visit Maldives recently conducted a media familiarisation trip and has two ongoing marketing campaigns for the Middle Eastern region with Wego and Sky News Arabia.

In 2020, 26,288 tourists visited Maldives from the Middle East with core markets from the region being among the leading source countries to the Maldives in terms of arrivals post the lockdown period.

As a result of mass vaccination drives, easing of travel restrictions and direct fight connectivity, the goal of reaching pre-pandemic arrival numbers from the Middle East shows consistent potential.

As of May 12, Maldives has welcomed a total of 418,579 visitors and among that 7,729 arrivals were recorded from the Middle East market.

Maldives reopened its borders for tourists of all nationalities on July 15 2020, with rigorous procedures in place to ensure the safety of tourists and tourism workers.

Tourists are required to fill an online health declaration form within 24 hours prior to their departure, as well as have a negative PCR test result, conducted 96 hours prior to their departure.

The administration of the Covid-19 vaccine was initiated on February 1 with the government of Maldives set to provide free Covid-19 vaccines to all citizens and residents of the country in the upcoming months.

Visit Maldives together with the tourism ministry recently launched “I’m Vaccinated” campaign in order to share a positive message regarding the vaccination of staff working in the tourism sector as well as promoting the initiatives undertaken to ensure the Maldives remains one of the safest destinations in the world for travellers.

The ultimate target is to make Maldives the destination with the first fully vaccinated tourism sector in the world.

Events

Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting

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The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
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Business

Unlocking power of travel storytelling at Travel Creators Exchange 2024

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Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

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Events

Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives

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Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact
reservations.maldives@patinahotels.com

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