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ATM 2023 begins with overwhelming response to Maldives destination showcase

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The Arabian Travel Market (ATM) 2023, the largest tourism fair in the Middle East, kicked off on Monday.

The fair, which is being held at the Dubai World Trade Centre from Monday to Thursday, sees the participation of a large team representing the Maldives, led by Maldives Marketing and Public Relations Corporation (MMPRC).

At ATM 2023, the Maldives is showcased in a stand of 429 square metres, which is the largest stand the destination has hosted at the ATM.

“This is the largest contingent that the Maldives has brought to ATM in history. We are here with the biggest team,” said Thoyyib Mohamed, Managing Director of MMPRC.

The Maldives stand at the ATM has been designed to reflect the natural beauty of the country. Compared to the stands of other countries seen in the hall, the Maldives’ stand looks busy.

At the meeting tables in the stand, officials from Maldivian companies hold discussions with their existing and potential partners, while visitors gather at the entrance.

One of the most popular attractions among visitors at the Maldives stand is the 360 degree photo booths set up here. The booths give the opportunity to those who want to shoot photos with the breath-taking natural beauty of Maldives as the background in ‘slow motion’.

Exhibitors participating in the fair say that compared to previous years, the Maldives has organised its destination showcase better.

“This time, the space we got was much better compared to the previous years. The organising is also better this year,” said Hasan Falih, Director of Naalis Travels and Tours, who attended the ATM three times in the past.

“I attend at the ATM every year. It’s much better than the previous years,” said Ahmed Mauroof, Assistant Director of Sales at Coco Collection.

An exhibitor, who did not wish to be named, said, “There were minor problems in getting the badge, but the issue was also sorted out by MMPRC right before our departure.”

One of the most satisfying things, he pointed out, was the introduction of an online system to book meeting tables.

ATM 2023:

  • The fair will be held from Monday to Thursday
  • A total of 202 individuals representing 90 companies will represent the Maldives, in addition to MMPRC officials
  • On the second day of the fair, a press conference titled ‘Maldives Media Meet’ will be held; MMPRC Managing Director Thoyyib Mohamed, Maldivian ambassador to the UAE Aiminath Shabina and Maldives Underwater Initiative Base Leader Greg Holder will meet the press

In order to further promote the country among those visiting the Maldives stand at ATM, MMPRC is distributing promotional materials. These include Maldives Product Directory 2023, as well as Maldives Destination Guide 2023 in both English and Arabic, along with small items related to the Maldives.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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