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Atmosphere Core reveals new brand to spur growth with 20 hotels in 2 years

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Atmosphere Core, a new identity for the registered company Atmosphere Core Private Limited, unveils its third brand – Atmosphere Hotels & Resorts. Migrating from the actual company name, Atmosphere Hotels & Resorts paves the way for refreshingly different destinations in South Asia while also blending in the company’s footprint in the Maldives.

The Atmosphere Hotels & Resorts brand will always be renowned for its big heart and a vision to create novel and memorable experiences for guests through every property. There will always be something new to unwrap; with an enriching experience awaiting to be discovered every time, while keeping authenticity as the brandʹs North Star, as its compass.

Atmosphere Core has an aggressive pipeline for future development across India. With OZEN MANSION KOLKATA opening in Q1 2024 and key signings to be announced soon as the company paves its way for a strong presence in the region.

Salil Panigrahi, the Managing Director at Atmosphere Core, says, “As a company, we are always evolving and innovating. Within 10 years, we have launched 8 resorts in the Maldives. Our new brand, Atmosphere Hotels & Resorts offers an abundance of choices both for travellers as well as property owners. And I am confident that with this enhanced Power Of Portfolio, we will accelerate our growth with 20 properties opening in the next 2 years.”

Atmosphere Hotels & Resorts brand achieves this rich diversity of experiences through seven well-defined sub-brand options giving property owners maximum flexibility while leveraging world class, turnkey solutions.

  • ATMOSPHERE offers a classic luxury experience highlighting the individuality of each resort. The current portfolio includes Atmosphere Kanifushi.
  • BY ATMOSPHERE offers a charming getaway with heart-warming hospitality. The current portfolio includes VARU By Atmosphere.

The AH&R sub-brand portfolio also includes AN ATMOSPHERE EXPERIENCE that will weave local culture and natural surroundings into the design, A SIGNATURE ATMOSPHERE for an enriching and elegant stay in iconic properties, and ELEMENTS OF NATURE BY ATMOSPHERE for tranquil wellness retreats. A conversion sub-brand, HERITAGE BY ATMOSPHERE will curate historical properties – from ancient havelis to colonial bungalows. AN URBAN ATMOSPHERE will feature authentic hotels and resorts located in the heart of the city.

Atmosphere Core: Bold new corporate identity

Complementing the brand launch is the announcement of the new company name — Atmosphere Core. One of the fastest-growing hospitality companies in South Asia, Atmosphere Core is known for operating with sincerity, while capitalising on its experience and intelligence to always stay ahead of competition through an innovative approach. Atmosphere Core includes three distinct brands, THE OZEN COLLECTION, Atmosphere Hotels & Resorts, and COLOURS OF OBLU.

The company is poised for strong growth in South Asia, with three THE OZEN COLLECTION properties in the pipeline. OZEN MANSION KOLKATA opening in Q1 2024 in India, OZEN PRIVÉ ATHIRI GILI set for Q4 2024 in the Maldives, and OZEN SECLUDED TANGALLE in Sri Lanka.

Atmosphere Core Brand Websites: ATMOSPHERE / THE OZEN COLLECTION / COLOURS OF OBLU

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Prime Surf Season in Maldives: Niyama Welcomes Back Surf Pro Brad Gerlach and Surf Photographer Junior Gracia

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At Niyama Private Islands Maldives, surfing is a way of life. And with peak surf season fast approaching, two renowned surfies – Wave-Ki founder and instructor Brad Gerlach and whiz-behind-the-lens Junior Garcia – are set to take up residence.

Niyama Private Islands Maldives is the ultimate surf destination. Guests can jet in with their boards or get fully outfitted at the Rip Curl boutique, set up camp in one the specially outfitted surf villas, then hit the waves – including Vodi, a powerful and sometimes hollow wave that breaks right on shore. Afterwards, chill time awaits at the Surf Shack with rum and reggae, or at Drift Spa with a recovery back massage and sunburn-soothing aloe vera wrap.

In residence 10 March – 20 April to offer his revolutionary method of coaching is Brad Gerlach, the world’s #2 in 1991 after dominating the leader board for the majority of the year. He is the founder of Wave-Ki, a land-based method to perfect surf skills favoured by pros like Parker Coffin, with a martial art-like focus on slow, precise movements which create kinaesthetic motor memory for improved surfing once in the water.

There to capture guests mid-wave will be photographer Junior Garcia, at the resort 8 March 8 – September 30. Originally from Brazil, and now based in Bali, Junior has spent his life chasing the ultimate wave and the ultimate shot.

“The return of Brad and Junior to Niyama is epically exciting,” says Nathan Kemp, Surf Development Director at the resort. “Their unrivalled talents, combined with the perfect surf conditions and absolutely incomparable backdrop that is the Maldives, guarantees an unforgettable experience for all who will be staying with us during this time”.

While surfing in the Maldives can be enjoyed year-round, peak season runs from March to November. Brad can be booked for private or family coaching, first on land (USD 249) then in the water (USD 447). There will also be regular group land sessions (USD 74). Packages include a year’s access to Wave-Ki online, with video lessons, live sessions and Q&As, plus the option of one-on-one virtual coaching. Sessions with Junior begin at USD 249 per hour, or USD 489 for a week.

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Bunny hop to an Easter playground at Hard Rock Hotel Maldives and SAii Lagoon Maldives, Curio Collection by Hilton

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Easter is the calm before the storm, the perfect time to jet off for a memorable family holiday before the summer rush floods in. Balmy, warm beaches, long spells of sunshine, colourful reef and glimmering lagoons must be on the top of your agendas for this Easter especially with the incredible line up of festivities and events lined up at Hard Rock Hotel Maldives and SAii Lagoon Maldives, Curio Collection by Hilton.

Easter here is a very special holiday filled with energy and enthusiasm for adventure-making for the toddlers, teenagers, adults, or grandparents (or all of them). The secret ingredient to it all is embedded in the brand ethos itself.

Kid-Friendly, Teen Approved, Roxity Kids Club ™ & Teen Spirit ® Club for This Easter

Who says grown-ups get to have all the fun? Kids need a place where they can have an adventure that’s exclusively theirs. Hard Rock Hotel Maldives signature, kid-friendly hangouts are part of an adult-free zone, each with its line up of exciting Easter activities. Start your day with the Bunny Dance Fitness session at the Pool Deck, where you can groove to the rhythm and get energized for the day ahead. As the sun sets, join the Easter Sundown Ritual, a harmonious celebration of the holiday spirit against the perfect tropical sunset backdrop.

Indulge in a Mexican dinner at The Elephant and The Butterfly, accompanied by live band performances that will set the stage on fire. The family favourite Easter Pool Party, is a must try on the list where you can make a splash and enjoy the beats of the Bunny DJ I-MJAN. For the little ones, there is plenty of fun with Roxity Mini Fun Fair, Easter Bunny Cookie Making, and the Roxity Easter Egg Hunting. For the ultimate thrill-seekers, take on the Easter Limbo Challenge at the Pool Deck or try your hand at the Bunny Silk Climbing Aerial Class at The Stage. With live music, delicious dining experiences, and exciting activities for all ages, Easter at Hard Rock Hotel Maldives promises to be an unforgettable melody of fun and excitement.

Koimala & Maalimi’s Junior Beach Club and Camp’s SAiiSational Easter Line-Up

Celebrate Easter with a touch of heartfelt charm at SAii Lagoon Maldives, Curio Collection by Hilton. Start your day with a snorkeling house reef tour, where you can explore the vibrant underwater world of the Maldives. Join Saii Lagoon for Aqua Zumba and Water Polo at the Beach Club Pool, perfect for guests of all ages to enjoy some fun in the sun. Unwind with a cocktail-making competition and pool volleyball, promising exciting prizes for those who participate. For aspiring chefs, the SAii Master Chef Competition sets the perfect stage, where they can showcase their culinary skills and win fantastic rewards.

As the day winds down, indulge in the Easter Dinner Buffet at Tera and Mray, offering a delightful dining experience with live music. With its relaxed atmosphere and genuine hospitality, Easter at SAii Lagoon Maldives promises to be a truly SAiiSational experience, where every moment is a chance to reach out to the blue and embrace the beauty of the island.

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Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting

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The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
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