Business
Maldives showcased at USTOA Annual Conference 2022

Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has promoted the Maldives at USTOA Annual Conference and Marketplace 2022.
The event took place from 28th November – 2nd December 2022 at the JW Marriott Austin in Austin, Texas, United States. During the event, MMPRC had opportunities to meet some of America’s most respected and renowned tour operators.
Since its inception in 1972, the USTOA Annual Conference & Marketplace has distinguished itself for being the only travel industry event in the US that brings together leading North American travel companies, tourism suppliers and global destinations in an intimate and exclusive setting. Visit Maldives was represented at the event by our PR agency representatives for the region. Our objective in participating in this event was to market the Maldives as the preferred holiday destination, provide the latest destination information, and promote the various segments, products, and experiences of the Maldives tourism industry.


This event provided a unique business-casual atmosphere for a small select group of 700 travel professionals and networking opportunities throughout the conference to make new contacts and conduct business. It enables us to connect and network with stakeholders of the industry from the market and through that, inform travellers of the latest information about the destination. These stakeholders range from other tourism destinations, service providers, PR companies, buyers and sellers, and a diverse range of trade professionals. During this event, we gained invaluable insight into the North American travel market. We also identified the latest factors and trends affecting the industry and travellers across the globe through exciting seminars, symposiums, and expert panel discussions.

It is an indication of the Maldives’ strong presence and demand in the US market that despite the long distance, the US market remains one of the top source markets for the Maldives. As of 1st December 2022, the Maldives has welcomed 71,757 tourists from the US, making it the 6th top source market for tourism. On 12th August, the Maldives achieved the one millionth tourist arrival mark for this year.
MMPRC has held several activities targeting this market this year, including hosting Maldives Roadshows in different cities the US and Canada. These activities further include taking part in ATTA’s AdventureELEVATE 2022 and conducting a travel trade webinar, as well as organising familiarisation trips with media and influencers. We also conducted campaigns with leading tourism companies such as Worth Magazine, Goway, and SQ.
As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came this year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2022 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the third consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe. This year, MMPRC also secured the title of ‘World’s Leading Tourist Board’ for the first time in our nation’s history.
Business
Villa Resorts hosts over 200 travel agents from India to showcase its transformation

Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.
The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.
Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.
The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.
Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.
Business
‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!
The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.
So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.
But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.
As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.
Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.
Business
JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.
The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.
The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.
Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.
-
News6 days ago
Vakkaru Maldives expands offering of luxury accommodation with launch of new Three, Four Bedroom Beach Pool Residence
-
Action1 week ago
Experience tennis excellence amid tropical luxury: Hideaway Beach Resort’s exclusive tennis camp with WTA Coach Carlos Martinez Comet
-
Family1 week ago
Enchanting festive journey: JW Marriott Maldives Resort unveils magical lineup of events for whole family
-
News6 days ago
Hideaway Beach Resort shines as Maldives’ most picturesque resort at TTM Awards 2023
-
Family1 week ago
Get ready for spine-tingling adventure: Kuramathi Maldives’ Spook-tacular Halloween extravaganza
-
Business5 days ago
Villa Resorts hosts over 200 travel agents from India to showcase its transformation
-
News4 days ago
Renowned shark scientist Gibbs Kuguru returns to The Ritz-Carlton Maldives for groundbreaking research, educational residency
-
News4 days ago
OUTRIGGER Maldives Maafushivaru Resort unveils exclusive Christmas, New Year extravaganza