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MATI holds AGM, elects executive board



The Maldives Association of Tourism Industry (MATI) held its 32nd Annual General Meeting at Kurumba Maldives on Thursday.

A total of 96 members participated in this year’s AGM. This year’s AGM was also attended by the Minister of Tourism Dr Abdulla Mausoom, Minister of Environment, Climate Change and Technology Aminath Shauna, and the Chief Executive Officer and Managing Director of the Maldives Marketing and Public Relations Corporation Thoyyib Mohamed who delivered remarks and participated in a Q&A session as well.

The event was also attended by Ismail Hameed, President, National Boating Association of Maldives (NBAM); Abdulla Ibrahim, Vice-President, National Boating Association of Maldives (NBAM); Abdulla Suood, Executive Board Member, Maldives Association of Travel Agents and Tour Operators (MATATO); Raaif Shaaz Waleed, Executive Board Member, National Hotels and Guesthouses Association of Maldives (NHGAM); and, Mohamed Yameen, Executive Board Member, National Hotels and Guesthouses Association of Maldives (NHGAM).

The Chairman of MATI, Mohamed Umar Maniku initiated the AGM by delivering the official opening remarks, followed by a statement from the Secretary General of MATI, Ahmed Nazeer.

Ahmed Nazeer oversaw the official proceedings of the AGM. The proceedings included the Passing of Minutes of the 31st AGM and adoption of minutes, a video presentation which highlighted work done by MATI for the year 2021, the presentation of the annual report and Financial Reports for 2021, adoption of the budget for 2022 and the Appointment of Auditors for 2022. Furthermore, the board members for the year 2022-2023 were elected.

In light of this year being the Golden Jubilee of Tourism, MATI also showcased a video detailing the celebratory activities organised by MATI for the year. They included the Chevening / Maldives Association of Tourism Industry (MATI) Scholarships partnership, release of 2 coffee table books titled – “Maldivian Resort Architecture 50 years of island resorts” authored by Mauroof Jameel, and “50 years of Tourism in Maldives – the Pioneers, People and Policies that shaped the Industry” authored by Dr Simad Saeed set to be released during the Gala Dinner held on the 40th Anniversary of MATI on the 12th August 2022 and a partnership with Parley Maldives tackling plastic pollution and promoting environmental conservation.

The following were elected to the Executive Board of MATI for the year 2022-2023:

  1. Mohamed Umar Maniku, Chairman
  2. Hussain Afeef, Vice-Chairman
  3. Salah Shihab, Vice-Chairman
  4. Ahmed Nazeer, Secretary General
  5. Ahmed Hafeez, Financial Controller
  6. Asad Ali, Deputy Secretary General
  7. Ahmed Siyam Mohamed, Executive Board Member
  8. Ibrahim Siyad Qasim, Executive Board Member
  9. Ibrahim Noordeen, Executive Board Member
  10. Iyaz Waheed, Executive Board Member
  11. Visha Mahir, Executive Board Member
  12. Ismail Siyan Qasim, Executive Board Member
  13. Aishath Neena Ahmed, Executive Board Member
  14. Zulaikha Manik, Executive Board Member
  15. Mahjoob Shujau, Executive Board Member
  16. Salil Panigrahi, Executive Board Member
  17. Rivero Delgado, Executive Board Member


Indian influencer Niki Mehra in Maldives



Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) hosted a familiarisation trip with Amilla Maldives for high-end influencer, Niki Mehra, from India to experience the luxury and romantic offerings of the Maldives from 3rd – 6th May 2024.

The familiarisation trip was a great opportunity to Niki Mehra, a renowned Indian model, fashion, beauty and travel content creator and social media influencer with over half a million followers who has carved a niche in the Indian fashion industry with her unique sense of style. During her time in the Sunny Side of Life, Niki Mehra showcased luxury to romantic experiences of the destination.

The trip promoted Maldives through social media platforms of Niki Mehra while highlighting experiential itinerary offerings of the Maldives. Additionally, the influencer trip assisted MMPRC in propelling growth in the luxury travel segment and honeymoon market by showcasing the Maldives as a premier honeymoon destination for the Indian travellers.

The Indian market has been a strong market for the Maldives over the years, currently ranked number 6 with 46,970 tourists as of 13th May 2024. Additionally, MMPRC showcased the Maldives in OTM and SATTE held earlier this year. MMPRC is committed to boosting the arrivals from the market and has exciting marketing activities planned for future, including joint campaigns, familiarisation trips, participation in major events and other campaigns which provides numerous opportunities to showcase the breathtaking Maldives to the market, attracting more Indian travellers.

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130 hotels in The Prestige Collection with 4 Maldives properties



The Prestige Collection has reached 130 hotels in its portfolio, continuing to uphold quality and excellence as core pillars. It represents the most exclusive selection within Keytel, the world’s first alliance of independent hotels.

Since its establishment in 2007, The Prestige Collection has been dedicated to meeting the growing demand for luxury hotels, becoming a reference for hospitality industry specialists. Despite its focus on independent hotels, the collection has successfully attracted prestigious properties from international luxury chains such as Rosewood Villa Magna, Mandarín Oriental Ritz Madrid, and Fairmont Mayakoba in Riviera Maya. These hotels view The Prestige Collection as a complement to their commercial strategy for attracting luxury clientele.

With a prominent presence both nationally and internationally across 36 countries, The Prestige Collection shines in with four distinguished resorts: Baglioni Resort Maldives, Diamonds Athuruga Maldives Resort & Spa, Diamonds Thudufushi Maldives Resort & Spa, and Hideaway Beach Resort & Spa. Internationally, the collection boasts emblematic properties like Armani Dubai, Café Royal in London, The Pierre in New York, and Kappa Senses in Ubud, Bali, among others.

The collection categorises hotels into four distinctive categories, highlighting ideal places to disconnect, properties in vibrant urban settings, coastal options for those seeking serenity, and unique experiences for those seeking singularity.

Furthermore, this milestone coincides with the relaunch of its new experiential website platform. This platform offers users and industry professionals the opportunity to explore the collection in greater detail and drives qualified traffic to the official websites of member hotels.

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Waste Management Corporation (WAMCO) Marks a Significant Step Towards Transforming Urban Waste Management



Waste Management Corporation (WAMCO) marked a significant step towards plastic waste management with the adoption of dedicated vehicles handed over to boost this transformation of urban waste management supported by The Coca-Cola Foundation (TCCF) and the United Nations Development Programme (UNDP) in the Maldives.  

In March 2024, UNDP Maldives officially handed over a fleet of six vehicles to WAMCO, which included two electric vehicles (EVs), as part of an initiative aimed at enhancing waste management across the Greater Male’ Area (GMA). This acquisition, facilitated through the financial support of TCCF paves the way for a crucial advancement in bolstering PET collection efforts and tackling the challenge of plastic waste in the Maldives.

“This initiative marks a significant step towards boosting recycling rates and combating environmental pollution in the Maldives,” stated Pek Chuan Gan, Deputy Resident Representative of UNDP Maldives speaking at the handover ceremony. “Integrating electric vehicles into WAMCO’s fleet and improving PET recycling processes not only lowers carbon emissions but also pioneers renewable energy use in waste management. It’s a vital move for steering the Maldives towards a sustainable and renewable-powered future.”

The provision of electric vehicles marks a continuation of UNDP Maldives’ support to the Government’s vision to introduce renewable energy in key sectors such as waste management that significantly contribute to the country’s renewable energy transition ambition. By embracing clean energy solutions, such as electric vehicles in waste management practices, the Maldives can further reduce its carbon footprint and move closer to achieving its renewable energy goals.

“Utilizing eco-friendly vehicles is a pivotal change for WAMCO, signifying a major leap towards modernizing waste management in the Maldives,” remarked Mujthaba Jaleel, Managing Director, from WAMCO. “This collaboration highlights the shared commitment to environmental stewardship and the potential for such partnerships to catalyse meaningful progress in sustainability and about the positive impact these vehicles will have on our operations and the environment.”

Representatives from UNDP Maldives, WAMCO, and The Coca-Cola Foundation’s unified efforts towards a sustainable future. Photo courtesy: CIAO Advertising.

“Our commitment goes beyond just recycling; it’s about fostering a culture of sustainability,” remarked Saadia Madsbjerg, President, Coca‑Cola Foundation and VP Community Affairs. “By enhancing waste management in the Maldives, we aspire to set a benchmark for environmental stewardship.”

For The Coca-Cola Foundation, together with the stakeholders, the aim is to propel Maldives towards a future where plastic circularity is not just envisioned but actively pursued. By channelling resources and expertise into the heart of waste management, TCCF has made a sizeable contribution in enhancing and attracting investment to this crucial sector in the Maldives. This initiative is a testament to TCCF’s commitment to fostering sustainable practices and promoting the reuse and recycling of plastics, thereby reducing environmental impact, and paving the way for a circular economy.

The fleet handover event held on March 18, 2024, served as a celebration of collaboration in waste management. Representatives from UNDP Maldives, WAMCO, The Coca-Cola Foundation, government officials, and stakeholders came together to mark this significant step and reinforced their collective dedication to building a more sustainable future for the Maldives.

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