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Professionals from leading Indian media outlets arrive in Maldives for familiarisation trip

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Media professionals from leading media outlets from India arrived in the Maldives by invitation from Maldives Marketing and Public Relation Corporations (MMPRC / Visit Maldives) for a familiarisation trip. The team will be staying in the Maldives from 13th to 19th June 2022.

This team consists of professionals from the media outlets which includes Times of India, Financial Express, BW Business World, NDTV Food, and Travel Dine. The team is hosted at Kuramathi Maldives, The Residence Maldives and Noku Maldives where they are experiencing the world-renowned Maldivian hospitality, unique experiences, and different cuisines at their host properties. The theme of the familiarisation trip is gastronomy, and they are experiencing the unique cuisines of the Maldives during their trip. The team will publish articles about the destination and the host resorts in their respective magazines and publications, which has extensive reach among travellers from India.

Officials from MMPRC visited Kuramathi and met with the two, holding discussions about ways to broaden efforts to further promote the destination in the Indian market. MMPRC representatives also shared a destination presentation with the members of the visiting team, giving the latest updates on travel guidelines to the Maldives, and interesting unique experiences available here.

The purpose of this familiarisation trip is to promote the destination amongst potential travellers from India. The trip is expected to generate huge coverage highlighting the unique geographical advantage of our scattered islands and the one-island-one-resort concept which makes Maldives one of the safest holiday destinations in the world. It will further help to promote the unique experiences and individual tourism products of the Maldives (resorts, guesthouses, liveaboards, and hotels). This trip is organised as part of MMPRC’s marketing strategy for the India market, aiming to provide the latest information about the travel guidelines to potential travelers from the region.

The fam trip is forecasted to increase arrival figures and bookings from India to the Maldives. So far this year MMPRC has held a destination e-learning campaign with 2HUB, influencer familiarisation trips and celebrity familiarisation trips. There are two digital campaigns ongoing, with Thomas Cook and PickyourTrail. In addition to this MMPRC participated in OTM and SATTE this year focusing on the India Market. There are several other marketing and advertising activities in the pipeline for this market for this year.

As of 8th June 2022, India is the leading source market for the Maldives with over 104,800 tourists visiting the destination from this market. India contributed 14.3% to the market share from the total 732,884 arrivals recorded to the Maldives during this period. India was also the largest market in 2021 with over 278,740 travellers and a market share of 22.6%. Similarly, India was the largest market in 2020 with an arrival figure of 62,960 and a market share of 11.3%.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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Pulse Hotels & Resorts unveils new residential project: The Coral Residences, Kandima

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Pulse Hotels & Resorts, one of the leading innovators in Maldives tourism, has introduced The Coral Residences, Kandima. Nestled on the northern end of the lush and green three-kilometre-long Kandima Integrated Island Resort in Dhaalu Atoll, this residential development is a first of its kind and promises to redefine luxury living in the Maldives.

Designed and crafted with meticulous attention to detail, The Coral Residences, Kandima, is a unique, integrated beachfront residential community with exceptional 5-star service, situated in the shimmering blue heart of the Maldives.

The Coral Residences comprises of 40 exquisitely designed two bedroom and three bedroom apartments. All apartments feature contemporary design and chic interiors, high-end finishes, state-of-the-art appliances, and unobstructed panoramic sea views across the Indian Ocean. Residence owners will enjoy exclusive access to a host of premium facilities, including a private beachfront pool, a gourmet restaurant and bar, dedicated fitness and recreation facilities and a 24-hour concierge service.

Buyers of The Coral Residences will be able to own their apartments under the new strata title ownership program. Owners’ apartments will be part a rental program, managed by Pulse Hotels & Resorts. Residents will have the access to the full range Kandima’s 5-star resort services, including its restaurants and bars, spa, recreation, and other amenities to complement their lifestyle. With its emphasis on comfort, convenience, and community, this development offers a truly elevated living experience.

“We are thrilled to introduce The Coral Residences, Kandima, to discerning local and international buyers,” said Sanjay Maniku, Managing Director of Pulse Hotels & Resorts. “With its unparalleled design and amenities, homeowners can take advantage of a limitless world of activities and experiences on offer at Kandima. We believe this development will set a new standard for luxury living in the Maldives, as well as bringing a new definition to the Maldives family vacation.”

The Coral Residences is realised by Pulse Hotels & Resorts, the creators behind The Nautilus Maldives, Kandima Maldives, and Nova Maldives. Known for their innovative hospitality concepts, Pulse Hotels & Resorts ensures that each property offers exceptional experiences and world-class service. The development has commenced and is expected to complete within Q3, 2025.

For more information, high-resolution images, and to schedule a private viewing, please contact Aishath Ihuma, Director of Business Development at +960 7788986 or aishath.ihuma@coralresidencesmaldives.com.

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Weixin Pay supported to boost Chinese tourists to Maldives

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On May 27, Zihuny Rasheed, Deputy Managing Director of Maldives Marketing and PR Corporation (MMPRC/Visit Maldives), and Etienne Ng, Weixin Pay’s Country Manager, Singapore and Regional Director, Southeast Asia, WeChat Pay, signed a three-year Memorandum of Understanding (MoU) during ITB China 2024, pledging to support more Maldivian merchants to accept WeixinPay to provide Chinese tourists with a convenient payment experience. Visit Maldives is the Official Destination Partner for this year’s edition of ITB China.

“China is a key source of tourists for the Maldives, and we greatly value the experience of Chinese visitors,” said DMD Zihuny Rasheed. “We plan on promoting the acceptance of Weixin Pay throughout the country, offering Chinese tourists the payment option they are familiar with and prefer. I have used Weixin Pay during my visit to China via linking an international card, and I can attest to the convenience of the mobile payment option.”

Ibrahim Faisal, Minister of Tourism of the Maldives, expressed his support, “Excited that we’re introducing Weixin Pay for Chinese visitors, which is another step in establishing Maldives as their top destination. Now, it’s easier than ever for Chinese travellers to enjoy their stay, hassle-free. We look forward to further enhancing their experience,” he wrote.

According to Etienne Ng, Weixin Pay is currently being piloted at the country’s airport duty-free store, as well as in popular restaurants like Sala Thai and City Garden. Additionally, a range of hotels and resorts are participating including, JEN Maldives Malé by Shangri-La, Adaaran Select HudhuranFushi, Adaaran Club Rannalhi, Adaaran Prestige Vadoo, Adaaran Prestige Water Villas, Velaa Private Island, Cheval Blanc Randheli Private Island, Dhawa Ihuru Maldives, Ayada Maldives, Marriott Bonvoy, Banyan Tree Vabbinfaru, Conrad Maldives Rangali Island and Angsana Velavaru in Maldives with strong support from the Bank of Maldives and local merchants. Making smooth progress, the initiative is expected to have 8,000 merchants nationwide that integrate the payment option.

“Weixin Pay is committed to providing users with safe and convenient payment services. Since the visa exemption policy was implemented, more and more Weixin Pay users have chosen to travel to the island country. Through our cooperation with Visit Maldives, we aim to provide Chinese users with the same convenient experience in the travel as they experience at home,” he said.

In February 2023, an Agreement on Mutual Exemption of Visa Requirements signed between the Maldives and China took effect as China expands its visa-free policy to benefit more countries. Consequently, the Maldives has consistently ranked among the top overseas destinations for Chinese tourists during popular travel periods such as the May Day and National Day holidays.

According to data from Visit Maldives, the country welcomed over 1.8 million tourists in 2023, a new national record. The Chinese market has been a key source market for the Maldives. As of 11th May 2024, it is the number one source market with 91,073 tourist arrivals.

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