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Afrah Ismail, Co-Founder of Zero Waste Maldives, shares thoughts and learnings from visit to Sri Lanka

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Afrah Ismail, Co-Founder of Zero Waste Maldives, visited Sri Lanka to witness first-hand the plastics collection and recycling infrastructure and management. During the visit he gained actionable intelligence on the local perspectives held on plastic pollution, sustainability, and Extended Producer Responsibility. Mr. Ismail visited many recycling organisations and facilities and met with Government Representatives and Members of the Ceylon Chamber of Commerce and shares insights from his visit.

How was your visit to Sri Lanka and what did it entail?

The visit to Sri Lanka was illuminating. I was especially attracted to the views on plastic pollution and the work being done to reduce single use plastic pollution amidst the mounting pressure globally to stop single use plastic. This trip was very insightful, especially regarding the work that Adelphi and Zero Waste Maldives is doing in setting up the extended producer responsibility scheme for the Maldives. Adelphi is a leading independent European think-and-do-tank for climate, environment, and development. They aim to support the Maldivian Government in developing an ERP scheme that focuses on the internalisation of environmental costs and incentives for innovative practices. We have always been interested in cross-border collaboration with neighbouring countries and this trip presented itself as a very good opportunity to meet potential partners for future collaborations and knowledge sharing.

Can you tell me about yourself and about Zero Waste Maldives and some of the key projects implemented over the years?

Zero Waste Maldives is a civil society organisation that works primarily on Waste Management and Climate Change related Issues in the Maldives. Our main goal is to get the Maldives government on board with the Circular Economy agenda, which entails markets that provide incentives for reusing products, rather than scrapping them and extracting new resources. In a Circular Economy, all forms of waste including plastics, garments, scrap metal and obsolete electronics are reintroduced to the economy or used more efficiently. We collaborate closely with both the public and private sectors to ensure that waste reduction and circularity are considered in key government policies. The main work that we are doing is creating the Extended Producer Responsibility Framework for the Government of the Maldives which will be the backbone of the circular economy in the Maldives. We also work closely with UN agencies and the private sector to implement smaller projects that are targeted towards island communities.

Sustainability has become a very important topic amongst governments, companies, and the public. Do you feel that everyone in general has the right understanding about Sustainability?

Not entirely. The term has lost its true meaning in recent years due to its overuse, particularly as a marketing gimmick. Sustainability can mean a variety of things depending on the situation, but from an environmental aspect, I consider circularity to be synonymous with sustainability. Ensuring that a product produced can be reused again in the market in its original intended purpose. Plastics have always been a major point of conversation when it comes to waste and sustainability.

There has been a major misunderstanding of PET. What do you think has been the reason for people to misunderstand PET?

The most noticeable type of litter and waste is PET. Because it is one of the most cost-effective, widely available, and durable materials, it quickly accumulates if the right infrastructure is not in place to ensure that it reaches its designated end-of-life destination, whether it is landfilled, burned or recycled into other products. PET being mismanaged at its current end of life is the major reason that it is misunderstood.

The global plastic recycling industry is estimated to reach approximately $45 Billion by the year 2026. It supports the environment and has a great potential towards nurturing economies and livelihoods. Why do you feel that people haven’t understood its potential?

We do not have a robust manufacturing sector in the Maldives and the actors in that sector are primarily interested in placing things on the market, not ensuring circularity or profiting from recycling. There is clearly a lot of value to be extracted but the proper actor has yet to emerge with the necessary investments to demonstrate that it can be done. Sometimes action speaks louder than words, like in the case of the Maldives, where someone must step in and demonstrate that things can be done differently and that they CAN be done. With more and more countries putting up green walls on recyclables such as Plastics it is an important sector for local actors to invest into.

Globally, companies are slowly embracing Extended Producer Responsibility (EPR) over Consumer Social Responsibility, what are your thoughts about the shift?

Extended Producer Responsibility, in my opinion, is the cornerstone policy that governments may use to shift from a linear economy to a circular economy. More work and energy should be invested into putting this policy approach into practice. EPR provides a much-needed platform for collaboration across various industries and governments. We are amid a climate emergency, which necessitates immediate collaboration and cooperation.

Some individuals and companies have understood the potential that PET holds. Eco Spindle is one such organisation that understands the value of PET. You had an exclusive visit to their plant and got to experience the work they do and how they do it first-hand. What are your thoughts on Eco Spindles and their efforts to deal with the waste issues?

I was pleasantly surprised to find out that this level of advanced technology exists this close to home. In the Maldives we have been collecting and shipping single use plastic overseas to countries like India and Taiwan and my first thoughts were why were we not shipping it to Sri Lanka and having that cross-border collaboration with our closest neighbour. Eco Spindles is working hard to find more solutions to plastic pollution, both in terms of production and research and development. It was fascinating to see how the entire material supply chain works, from the Local Collection Agents to the collection stations, MRFs, and transportation to the Eco Spindles recycling facility. The similarities and differences with the Maldives waste management system were eye-opening, especially considering the work we’ve done to develop an EPR plan for the Maldives.

How would you describe your experiences with PET recycling?

In the Maldives, we don’t recycle anything in the country. Almost all the PET that is collected for recycling is exported. Personally, I believe that the country is losing value because raw material gathering is the most expensive and has the worst profit margins. But it makes a lot of sense for the Maldives if we can recycle and develop value-added upcycled materials and goods.

What are your thoughts on the products Eco Spindles and the partner companies have been able to produce?

For me, what makes sense for PET recycling is the upcycled products that these entrepreneurs have been able to create. PET recycling from bottle to bottle presents too many obstacles and risks of contamination for a food contact material, hence the safest solution is to upcycle PET into the items that Eco Spindles and partners are currently producing. It’s critical that the items have a long useful life so that they don’t become a problem down the road. It’s nice to see that these businesses are also considering how to recycle the PET products they create.

Sri Lanka had announced to go to a plastic ban, but they instead implemented an EPR solution, an initiative that has now proven results. What are your comments on Sri Lanka’s decision to choose EPR and discontinue the plastic ban?

Personally, I believe that some plastic products should be prohibited. Especially those that promote a take-make-trash linear economy, which puts a strain on waste management systems and the environment around the world. In Sri Lanka, I believe that the change from ban to EPR on some products has resulted in a favourable mindset shift within the industrial sector, as well as a significant increase in investment in recycling. This boosts both the country’s technical expertise as well as the creation of a new industrial sector that can provide economic value to the country.

It’s also encouraging to note that a variety of stakeholders are trying to improve interception and recycling rates around the country. This will encourage more money to flow into the informal waste management sector, as well as increased participation in collection and recycling efforts around the country.

When governments make policy decisions, the most important stage is to conduct thorough stakeholder consultations and discover the optimal middle ground that benefits all stakeholders. What are your thoughts on Sri Lanka’s existing waste management and collection centre infrastructure?

We were able to see how the Plastic Waste collecting infrastructure is built up, and how it is set up makes a lot of sense. All players at all levels of the process are compensated for their efforts to guarantee that the collected plastic reaches its intended destination, which is a recycling centre. This, in my opinion, is a significant flaw in the Maldives’ current system.

Do you see EPR and PET recycling as a feasible option in the Maldives as well, especially at a time some companies are showing interest in setting up recycling plants?

Yes, a PET recycling factory backed by an EPR scheme would be very successful in the Maldives. Just from the Maldives’ beverage manufacturers, about 3500 tons of PET should be generated each year.

What type of impact would you think a feasible EPR solution would have in your country?

Plastic and packaging waste would be included in the EPR program we are developing for the Maldives, but it might later be expanded to include other recyclables such as aluminium, tin, e-waste, glass, and other materials. Our intention with supporting the government in setting up this policy is to help Maldives transition to a circular economy. We also see the EPR scheme supporting the waste management infrastructure in the Maldives, particularly at the island level, by recognizing the value of recyclables and ensuring that they are collected separately so that they can be recycled in the Maldives.

Do you see room for further knowledge sharing collaborative sessions between both countries?

Yes, we see several areas where we can share our expertise and knowledge, particularly in the field of EPR. We are enthusiastic about sharing what we know and assisting our neighbours with their waste management efforts.

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Seaside Finolhu Baa Atoll Maldives appoints Warren Moore as Executive Chef

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Seaside Finolhu Baa Atoll Maldives has announced the appointment of Warren Moore as the resort’s new Executive Chef. 

Chef Warren Moore hailing from South Africa, brings with him a wealth of experience and expertise,  having earned his Culinary Degree at City and Guilds Culinary Institute. With over 25 years of  distinguished service in the Restaurant and Hospitality Industry, Chef Warren is poised to elevate the  culinary offerings at Seaside Finolhu to new heights. 

In his previous role, Chef Warren served as Executive Chef at Jawakara Maldives, where he showcased  his culinary prowess and leadership skills. Prior to that, he spent seven years honing his craft within  various properties of the esteemed Crown and Champa Resorts Group. His culinary journey has taken  him across continents, including stints in South Africa, Mozambique, London, and the United States. 

As the Executive Chef at Seaside Finolhu, Chef Warren will oversee all culinary operations, ensuring  the highest standards of hygiene and food quality are maintained. His responsibilities include  supervising daily kitchen operations, managing food production, and leading kitchen staff with a focus  on excellence and innovation.

“We are thrilled to welcome Chef Warren Moore to our team at Seaside Finolhu,” said Steven Phillips  General Manager of Seaside Finolhu Baa Atoll Maldives. “His extensive experience and passion for  culinary excellence will undoubtedly enhance the dining experience for our guests and further solidify  our reputation as a gastronomic heaven in the Maldives.” 

With Chef Warren Moore at the helm, Seaside Finolhu looks forward to delivering unforgettable  culinary experiences that celebrate the rich flavours of the Maldives and beyond. 

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W Maldives promotes Ahmed Zahir and Ismail Saeed to key management positions

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W Maldives has announced the well-deserved promotions of two of its dedicated team members, Ahmed Zahir and Ismail Saeed, effective April 15th, 2024.

Ahmed Zahir, known as Coacha, has been promoted from Welcome Manager to Rooms Division Manager. Coacha’s journey at W Maldives began in December 2010 as a Welcome Agent. Over the past 13 years, he has consistently demonstrated a commitment to excellence, holding various roles within the Welcome department.

Known for his dedication to providing exceptional guest experiences and his outstanding interpersonal skills, Coacha is a true asset to the W Maldives team. His experience extends beyond the resort, having served as a task force member at the St. Regis Red Sea and as a pre-opening trainer. He is also actively participating in the Marriott Kurimagu Program, a program designed to cultivate Maldivian leadership in the hospitality industry. With his extensive knowledge of Welcome operations, Coacha is perfectly suited for his new role as Rooms Division Manager.

Ismail Saeed, also known as Saito, has been promoted from Lounge Manager to Welcome Manager. Saito’s W Maldives story began in March 2010 as a Welcome Agent. He then transitioned to airport operations as a Lounge Ambassador in 2013. Throughout his tenure, Saito has displayed a strong commitment to personal growth, consistently developing his skillset. He has participated in a cross-exposure program at The Ritz-Carlton Maldives, Fari Islands, working in Housekeeping, and has also supported the resort’s Style operations in the past three months. This diverse experience across multiple departments makes Saito a perfect fit for his new role as Welcome Manager.

The appointments of Ahmed Zahir and Ismail Saeed underscore W Maldives’ commitment to nurturing talent and promoting from within. Both individuals bring a wealth of experience, dedication, and innovation to their respective roles, promising to further enhance the guest experience and uphold the resort’s reputation for excellence.

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Marriott International doubles down on luxury in the Maldives with focus on sustainability and local talent

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Marriott International is solidifying its position as a leader in Maldivian luxury hospitality, boasting seven resorts across the archipelago’s stunning atolls. In an interview with Hotelier Maldives, Oriol Montal, Managing Director, Luxury, Asia Pacific (excluding China) at Marriott International, shed light on the company’s strategy for the region.

“In Marriott International’s luxury segment, we proudly feature seven classic and distinctive luxury brand,” said Montal. “Currently, in the Maldives, we have four luxury brands present: The Ritz-Carlton, The St. Regis, JW Marriott, and W Hotels. Each brand possesses its own unique identity.”

The St. Regis Maldives Vommuli Resort

Marriott International’s Maldivian portfolio leans towards high-end experiences, with distinct identities for each brand. From the heritage-rich St. Regis to the trendy W Maldives, meticulous staff selection ensures each guest encounters the brand’s unique ethos, as Montal explains: “Maintaining each brand’s identity begins with our recruitment process, where we carefully select team members who fit the brand’s culture. W Hotels favours a casual approach, while classic luxury brands demands a more formal demeanour to deliver an exceptional experience.”

Beyond luxury, Marriott International prioritizes giving back. The Marriott International Maldives Apprenticeship Program (MIMAP) recently graduated over 40 students, highlighting the company’s dedication to cultivating local talent. This initiative, a collaboration with the Maldivian government, equips apprentices with both theoretical knowledge and practical experience.

“For Marriott International, community impact is paramount,” said Montal. “Our comprehensive programme aims to benefit the communities where we operate. Take, for instance, the Marriott International Maldives Apprenticeship Program (MIMAP), which recently saw over 40 students graduate. This historic partnership with the Maldivian government showcases our dedication to fostering local talent.”

The first graduating class of the Marriott International Maldives Apprenticeship Program (MIMAP)

The Maldives’ tourism industry has seen a swift recovery due to its natural social distancing advantage – one island, one resort. This aligns perfectly with current luxury travel trends, where privacy and pristine environments are paramount. Moreover, the country’s longstanding commitment to sustainability, including the elimination of single-use plastics, resonates with today’s eco-conscious travelers.

Marriott International echoes this focus on environmental responsibility. With a dedicated Director of Sustainability and property-level champions, the company has set ambitious goals for water and food waste reduction in its Maldivian resorts. Additionally, guest programs like “Good Travel with Marriott Bonvoy” connect travelers with local communities and conservation efforts.

Coral restoration at Sheraton Maldives Full Moon Resort & Spa

“The Maldives led the way in post-pandemic tourism reopening, setting standards adopted by many countries, which facilitated its rapid recovery,” observed Montal. “Luxury travellers now seek privacy, space, and nature, preferences that align with the Maldives’ one-island-one-resort policy. The country’s longstanding commitment to sustainability, including eliminating single-use plastics, resonates more than ever.”

Looking ahead, Marriott International’s Asia Pacific strategy prioritizes retaining its luxury leadership position. Talent acquisition and development are a cornerstone of this plan, especially in the Maldives with its upcoming resort expansions. MIMAP’s second iteration, launched in partnership with local institutions, further strengthens this commitment.

By fostering a skilled local workforce, Marriott International can ensure its continued success in the Maldives while contributing to the nation’s sustainable growth and community well-being.

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