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Visit Maldives kicks off joint campaign with Italy’s Sporting Vacanze

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Maldives Marketing and Public Relations Corporation, (MMPRC/Visit Maldives) has kicked off a month-long marketing campaign with Italy’s Sporting Vacanze. The campaign will be held from January to February 2022.

One of the top 10 tour operators in Italy, Sporting Vacanze is a member of ASTOI, the Italian Association for Tour Operators. Over the past 20 years, Sporting Vacanze played an important role in the Maldives’ endeavor to become one of the top destinations for Italian travellers, with over 8000 pax sold each year. In 2020, they created one of the first travel communities on social media with more than 1000 travel agencies.

The campaign will see dedicated web marketing, social media advertising of Maldives posted on popular websites and social media accounts of corrieredellosport.it and tuttosport.it and Italo magazine.

This campaign aims to create greater engagement and affinity with the Maldives among Italians. The campaign further aims to re-establish the Maldives as a close-to-heart destination using various platforms to promote the different segments of tourism in the Maldives including honeymoon/romantic holidays, wellness, luxury, diving and water sports.

The campaign will help to market the Maldives as a safe haven, promote the strict measures taken at our resorts, hotels, guesthouses and liveaboards, and inform travel trade and travellers of different experiences available in the Maldives.

Despite several months of lockdown and border closure during 2020, Italy ranked as the 4th top source market to Maldives with 46,690 arrivals, while the country ranked as the 3rd top source market to Maldives in 2019 with 136,343 arrivals. Since the pandemic, the arrivals from the market declined drastically due to travel restrictions and health guidelines across the globe. On 29th September, the Italian Government established a travel corridor with tourist destinations including the Maldives, which allows Italians to travel to Maldives without the need to undergo quarantine upon returning to Italy. As of 1st December Maldives has welcomed over 1,320,124 with over 27 thousand tourists visiting the Maldives from Italy.

Our target is to achieve pre-pandemic arrivals from the Italian market by holding promotional and marketing activities and position Maldives as the top destination of choice for Italian travellers as borders are now reopening for leisure travel.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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