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Visit Maldives begins e-learning programme in German market

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Visit Maldives on Wednesday commenced an e-learning programme with FVW Akademie targeting the travel trade of the German speaking markets.

FVW is one of the leading media channels for the travel industry in this region.

The programme will take place from June till November and will educate the participants by showcasing the Maldives as a safe destination, information on the products, travel guidelines and the latest updates of the current situation.

Approximately 400 attendees are expected to take part in this five-month-long programme.

Additionally, to enhance the visibility of the destination, Maldives will also be featured in two monthly newsletters of FVW with a raffle draw sponsored by Nakai Dhiggiri Resort at the end of the programme to incentivise participation.

This campaign with FVW e-learning is in line with Visit Maldives strategy to strengthen the destination brand as well as the focused promotion of individual products and experiences.

Several other activities are also in the pipeline to further promote the destination in Germany. These include joint promotions with airlines and tour operators, print and digital advertisements and several more collaborations with media and key stakeholders in the market.

Visit Maldives also participated in the virtual edition of ITB Berlin held this March, one of the leading travel and trade shows in the world.

Currently, a year-long campaign with Connoisseur Circle is also ongoing targeting the luxury segment in the German speaking countries.

Germany has remained strong with it being placed at the third rank in terms of top tourist arrivals to Maldives based on figures published on June 16 even when arrival numbers plummeted this year due to the ongoing pandemic. Notably, 23,883 visitors from Germany had visited Maldives till date.

The hope of Visit Maldives is to continue this momentum and reach pre-pandemic levels as well as increase the number of arrivals exponentially from this market.

Promotional activities such as joint campaigns with stakeholders, media campaigns, roadshows, fairs and digital promotions are also carried out for several other markets.

On February 1, Maldives initiated the administration of the Covid-19 vaccine, and the government aims to provide free Covid-19 vaccine to all citizens and residents of Maldives in the upcoming months.

The tourism ministry also launched an initiative to vaccinate people in the tourism sector to develop an even safer scenario for the industry.

As of June 20, 315,282 people in the Maldives have received the first dose of the vaccine with 183,373 receiving the second dose. Over 90 per cent of the workers in the tourism industry of the Maldives have also been administered the first dose of the vaccine.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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