Connect with us

Business

Visit Maldives hosts training webinar sessions for French travel trade

Published

on

Visit Maldives on Tuesday conducted the second session of the training webinar series for the French travel trade.

The session was conducted via the recently launched virtual event management platform of Visit Maldives, ‘My Virtual Maldives’. This platform is designed to amplify audience engagement and networking by connecting attendees from across the globe through virtual exhibitions, roadshows, webinars to training and live marketing events targeting the travel trade and consumers alike.

Conducted in French language, the aim of the webinar series is to promote Maldives as a safe haven for travellers and educate the French Travel Trade about the destination with the latest information and travel guidelines.

“This helps agents acquire all the updates to sell the Maldives in time when leisure travel resumes in France,” a statement issued by Visit Maldives read.

“The second session was focused on promoting Maldives as the most preferred destination for honeymooners and couples.”

The hour-long session focused on unique activities that can be experienced in Maldives for couples and honeymooners. From private yoga sessions, sunset cruise, dining and movie under the stars, and lazy afternoon lounging by the pool, the session will cover a unique variety of experiences in Maldives.

In addition, unique experiences to Maldives such as bubble tents on a beach, private water villa and flying above the islands in a seaplane were highlighted.

Apart from the destination presentation, Reethi Beach Resort, Pullman Maldives Maamutaa and Grand Park Kodhipparu participated in the session and talked about their products respective to the theme.

In order to make the session more interactive, a quiz was held and the winner was awarded a free holiday to Maldives sponsored by Reethi Beach.

With over 40 French agents in attendance the session ended with a Q&A in which agents cleared specific information regarding the destination.

The latest travel and health guidelines, Covid-19 situation, the stringent safety measures in place as well as the recently initiated ‘I’m Vaccinated’ campaign were discussed.

In addition, information on resorts, guesthouses, liveaboards and hotels were also clarified along with the unique experiences offered in Maldives.

The webinar series, which is scheduled for every quarter of the year, will each focus on a different theme of interest. Apart from the destination presentation, industry partners will be invited to talk about their product on offer respective to the theme.

The first session held earlier this year focused on the variety of water sports and water activities visitors can experience in Maldives. The theme for the second session was ‘Romantic Getaways in Maldives’.

Subsequent sessions will cover Sustainable tourism in Maldives, and local culture, and guesthouses.

In line with the marketing strategies to promote the destination in the French market, Visit Maldives has recently concluded a campaign in France with the French Tour Operator Very Chic.

Other major activities planned for the year targeting the French market include partnership with Tour Operator Amplitudes, social and digital media campaign with Odigeo, media familiarisation trips and participation at the International French Travel Market (IFTM Top Resa) and International Luxury Travel Mart (ILTM).

Several of these activities will commence once the French government eases travel restrictions for travellers.

As of June 3, France is ranked in the seventh position among the highest performing source markets to Maldives with an arrival figure of 10,208 travellers.

France remains a key focus market in the recovery of tourism in Maldives and the target is to achieve pre-pandemic growth levels.

The Maldives have welcomed over 466,500 tourist arrivals in 2021 so far.

The administration of the Covid-19 vaccine was initiated on February 1 with the government of Maldives set to provide free Covid-19 vaccines to all citizens and residents of the country in the upcoming months.

Visit Maldives together with the tourism ministry has also launched the “I’m Vaccinated” campaign in order to share a positive message regarding the vaccination of staff working in the tourism sector as well as promoting the initiatives undertaken to ensure the Maldives remains one of the safest destinations in the world for travellers.

The ultimate target is to make Maldives the destination with the first fully vaccinated tourism sector in the world.

Business

BBM Hulhumalé Phase 2 opening promotion winner receives Honda Airblade

Published

on

Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.

The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.

To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.

Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.

The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.

Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.

The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.

Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.

Continue Reading

Business

Football legends receive FIFA World Cup 2026 match balls signed by President Muizzu

Published

on

Male’ Aerated Water Company (MAWC), the authorised bottler of The Coca-Cola Company in the Maldives, on Thursday hosted the Official FIFA World Cup 2026™ Match Ball Handover Ceremony, presenting Football Legends of Maldives with official FIFA World Cup 2026™ match balls signed personally by Dr Mohamed Muizzu, President of Maldives.

Held in partnership with the Ministry of Youth Empowerment, Sports and Fitness, the ceremony recognised former national footballers whose achievements, service and influence have helped shape football in the Maldives and inspired generations of players and supporters.

The Coca-Cola Company has been an official partner of FIFA since 1974, making it one of the longest-standing partnerships in the global sport. For MAWC, the handover brought that global partnership to life locally by connecting the FIFA World Cup with people who have contributed to Maldivian football history.

As the sole authorised Coca-Cola bottler in the Maldives for over 35 years, MAWC has supported local sport through partnerships, campaigns and community initiatives. The ceremony continued that commitment by recognising the legacy of players who represented the Maldives and contributed to the growth of football in the country.

“Maldives’ football legends have given generations of supporters moments of pride and have played an important role in shaping the country’s sporting history. At MAWC, we believe recognising their contribution is as important as supporting the next generation. Through our partnership with Coca-Cola and FIFA, and in collaboration with the Ministry of Youth Empowerment, Sports and Fitness, we are honoured to celebrate their legacy. These match balls are a token of our appreciation for what they have given to Maldivian football,” said Milind Derasari, Chief Operating Officer, MAWC.

Adding to the excitement of the football season, MAWC ran a nationwide FIFA World Cup 2026™ consumer promotion from 21 March to 24 May 2026. Eight winners received an all-expenses-paid experience for two to attend a FIFA World Cup 2026™ match. Hundreds more won Coca-Cola branded merchandise and other prizes during the campaign, bringing the excitement of the world’s largest football tournament to consumers across the Maldives.

MAWC remains committed to building partnerships that support the development of sports across the Maldives, working with the Government of Maldives and other partners.

Continue Reading

Business

Coca-Cola Maldives launches World Cup-themed promotion

Published

on

Coca-Cola Maldives is turning up the excitement with the launch of its 2026 football campaign, bringing fans across the country a season packed with prizes, shared moments and exciting ways to celebrate the game together.

As the build-up to the FIFA World Cup 2026 begins, Coca-Cola Maldives is inviting consumers to join in the fun with a campaign built around everything that makes football special: the anticipation, the matchday thrill, the watch parties, the celebrations and the memories made along the way.

From March to May, consumers in the Maldives will have the chance to take part in the Coca-Cola Maldives FIFA World Cup 2026 promotion, with weekly prizes, branded merchandise and a grand prize experience linked to one of the biggest sporting events in the world.

As part of the campaign, Coca-Cola Maldives is rolling out the UTC Promo from March 21 to May 24, giving consumers even more ways to be part of the football excitement. Special promotional packs will feature a unique code either under the cap or under the tab, depending on the product format. For 500ml, 1.25L and 2L PET bottles, codes will appear under the special Golden Caps on Coca-Cola, Sprite, Fanta Orange and Fanta Strawberry. For 330ml cans, codes will appear under the tab on Coca-Cola. Consumers can enter by sending the code via SMS to 2626 for the chance to win a range of prizes throughout the campaign period.

The promotion will run across 330ml cans as well as 500ml, 1.25L and 2L PET bottles, making it easy for consumers to join in whether they are picking up a drink for themselves, sharing with friends, or stocking up for a matchday gathering. With multiple participating brands and pack formats included in the promotion, Coca-Cola Maldives is creating more opportunities for consumers across the country to take part in the campaign and enjoy the football season together.

At the top tier, eight winners will receive an all-expenses-paid experience for two to watch a FIFA World Cup match live, creating a once-in-a-lifetime football moment. Under Tier 2, 60 winners will receive Coca-Cola branded mini-coolers, while 120 winners will take home Coca-Cola branded football-shaped personal coolers. Under Tier 3, 180 winners will receive Coke and FIFA branded footballs, adding even more play and energy to the season.

Adding a live moment to the excitement, the first set of winners will be announced on ICE TV on April 6 at 9pm, with winner announcements continuing every week throughout the promotion. This weekly reveal is set to bring an added sense of anticipation and shared excitement as the campaign unfolds across the Maldives.

The campaign is designed to bring fans closer to the game and make every football moment even more enjoyable. Whether it is watching a match with family at home, catching the action with friends at a café, or picking up a favourite Coca-Cola pack from a neighbourhood store, Coca-Cola Maldives aims to be part of the moments that make football season unforgettable.

“Football has a way of bringing people together like nothing else, and that is what inspired this campaign,” said Mario Perera, Country Head for Sri Lanka and the Maldives. “In the Maldives, the game is enjoyed in such a lively and social way, and Coca-Cola Maldives wanted to create a campaign that feels fun, relevant and easy for people to be part of. It is about celebrating the season, enjoying the experience with others, and giving fans something extra to look forward to.”

Adding to the excitement, Coca-Cola Maldives will also launch collectible country packs in the Maldives from May to July, giving fans the chance to celebrate the global game in a new way. Inspired by some of football’s most recognised nations, these limited-edition packs will bring a colourful and collectible twist to the season.

Across the Maldives, Coca-Cola Maldives will work with retail partners to bring the campaign to life through in-store visibility, promotional touchpoints and selected local activations that capture the spirit of football and community.

“The Maldives is a unique market, and Coca-Cola Maldives wanted this campaign to connect with the way people here enjoy football, together, with energy, and with a real sense of occasion. Coca-Cola Maldives is excited to bring that spirit to life in the months ahead,” added Mario Perera.

This marks the start of Coca-Cola Maldives’ 2026 journey in the market. With more fan moments, more excitement and more ways to join in still to come, Coca-Cola Maldives is looking forward to celebrating the football season with consumers across the country.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.