Maldives Promotion House – The Maldives has once again topped Kuoni’s annual poll of where UK customers want to spend their holidays. In the company’s Top Ten selling destinations for 2012, the Indian Ocean archipelago has held on to the top slot since 2005.

Where holidaymakers want to go is just part of leading tour operator Kuoni’s annual Travel Trends Report. The 20-page Report also tracks hot travel trends and the top destinations for weddings and honeymoons, for families, for solo travellers, for pampering spa holidays, for the most exciting adventures and authentic experiences as well as the best destinations for those that care about the planet.

The Report also highlights changes in holiday behaviour and includes trends in holiday booking behaviour, such as the importance of social media in driving holiday choices.

For specific types of holidays, the Maldives retained its top slot for Honeymoon Destinations and also topped the wishlist for digital natives, better known as Generation X, Y and Z. Kuramathi Island Resort in the Maldives kept the top slot for Family Destinations.

To meet the needs of a changing holidaymaker, Kuoni developed and launched the Discover brochure for 2012, packed with authentic experiences and once-in-a-lifetime tours to help get under the skin of a destination.

The company has also launched ananea, a sustainable brand that stands for socially responsible holidays that help empower people to protect the natural environment and local population. Kuoni has also strengthened its retail presence across the UK over the last 12 months, with more retail stores for holidaymakers to visit and access that all-important first-hand expertise and knowledge.