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The OZEN Collection reveals new branding

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The OZEN Collection, a young and passionate award-winning Indian Ocean hospitality brand, has unveiled a bold new brand identity that further complements and elevates the brand’s experience offering.

It is through the use of an elegant typeface, accompanied by a sophisticated colour palette, that the new visual identity was defined to create a brand mark that exudes an elegant looking modern brand.

OZEN Reserve Bolifushi, OZEN Life Maadhoo

As part of the rebranding exercise, the brand’s architecture strategy was defined to assist with the etymology development for every property within The OZEN Collection portfolio.

The word Reserve, in OZEN Reserve Bolifushi, conveys exclusivity and privacy that guests enjoy at Bolifushi Island.

OZEN By Atmosphere At Maadhoo is similarly renamed to OZEN Life Maadhoo, with Life signifying elegant lifestyle and lively environment at Maadhoo Island.

The monograms developed for each of the operating resorts, OZEN Reserve Bolifushi and OZEN Life Maadhoo, were done to celebrate the individuality of the islands where the resorts are situated.

Staying true to the modernly elegant approach considered to develop the corporate brand, The OZEN Collection, the visual identities for the resorts were also curated to exude a similar level of exclusivity and opulence while ensuring ease of recognition and scalability.

The OZEN Reserve Bolifushi brand identity monogram was inspired by the conch shell (‘Boli’ in the local language) that directly relates to the meaning associated with the term ‘Bolifushi’, ‘island of shells’ in the local language ‘Dhivehi’.

The colour palette recommended for the property is a direct representative of the elegant and refined stay one can expect at

OZEN Reserve Bolifushi

As for the OZEN Life Maadhoo identity, the inspiration for the monogram came from Scaevola Taccada, (‘Magoo Maa’ in the local language) the most commonly seen flower on Maadhoo Island.

The greystone inspired colour palette recommended for the property’s identity is a representative of the warm elegance and heartfelt hospitality one can expect to experience when on the property.

“Creating a strong, distinctive brand identity for our flagship brand, OZEN, will greatly enhance our marketing communications and effectively showcase the exciting new design and service enhancements at the resorts,” Stephane Laguette, Chief Commercial Officer at The OZEN Collection, said.

LUXlife Resorts & Retreats Awards

OZEN Life Maadhoo also won three Resorts & Retreats Awards from LUXlife Magazine this year. The awards recognise the excellence of the resort in various categories:

  • Customer Service Excellence Award – Maldives
  • Best Luxury All-Inclusive Resort – Maldives
  • Luxury Resort of The Year – Maldives

The accolades coincide with the exciting rebranding journey of the resort, recognising the service excellence of OZEN Life Maadhoo.

“This is a great moment for us. We remain committed to curating inspiring experiences for our guests by seamlessly blending sophisticated elegance with a meticulously balanced space and service experience, inspired by the local cultural norms,” Luisa Lalli, General Manager at OZEN Life Maadhoo, said.

“The sincere and humble efforts of the entire OZEN family, along with our process-driven approach, ensures the highest level of service, at every OZEN resort.”

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AIDA brings over 2,000 tourists to Maldives in major economic boost

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Maldives recently welcomed the Italian-flagged cruise ship AIDA, carrying 2,139 tourists. Operated primarily for Swiss, Austrian, and German visitors, the ship arrived on December 8, 2024, from Muscat, Oman. This visit marks the first cruise ship arrival since regulatory changes were implemented at the request of the Maldives Association of Yacht Agents (MAYA).

The AIDA’s stopover is expected to provide a significant boost to the local economy. The influx of tourists is likely to benefit various businesses, including restaurants, souvenir shops, local dhonis, guesthouses, and retail outlets in Malé and Hulhumalé. This surge in activity is anticipated to further solidify the Maldives’ position as a leading cruise destination in the region.

This milestone underscores the Maldives’ ongoing efforts to diversify its tourism offerings. Beyond its economic impact, the AIDA’s visit is expected to enhance foreign reserves and contribute to broader national economic growth. The vessel is scheduled to depart the Maldives on December 9, 2024, at 6 PM, after a brief yet impactful visit.

The Maldivian tourism industry continues to thrive despite global challenges. This achievement follows recent accolades, including being named the World Travel Awards’ (WTA) World’s Leading Destination for the fifth consecutive year and earning the title of World’s Leading Green Destination for the first time. The successful introduction of cruise tourism marks the beginning of a promising new chapter, with future visits poised to further invigorate the industry and local economy.

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A Soaring Festive: celebrate the season in style at Ifuru Island Maldives

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This festive season, Ifuru Island Maldives invites guests to a tropical paradise celebration under the theme ‘A Soaring Festive.’ Taking place from December 21, 2024, to January 10, 2025, the event promises a vibrant, entertainment-filled program designed to create joy, excitement, and lasting memories.

Catering to diverse preferences, A Soaring Festive offers an array of experiences, from dynamic nightlife and unique performances to relaxed island vibes, ensuring there is something for everyone.

Renowned DJ Rawlo will headline the nightly entertainment, captivating audiences with high-energy performances and dynamic beats. Breaking away from conventional DJ stereotypes, Rawlo’s electrifying sets promise to keep guests dancing under the stars until late into the night.

Adding to the festive lineup, the talented duo Synthetic Seduction—comprising Evgeniya and Olcay—will deliver versatile performances, including soulful saxophone melodies, lively DJ sets, and engaging duo band shows. Whether guests are enjoying cocktails by the pool or dancing on the sand, this duo creates the perfect ambiance for both relaxation and high-energy fun.

For those seeking visual artistry, Jonas and Aygul will dazzle with awe-inspiring fire shows, mesmerising LED displays, skillful juggling acts, and elegant belly dancing. Their multi-faceted performances promise to light up the island with unforgettable entertainment.

Complementing the headline acts, ‘A Soaring Festive’ features a variety of activities designed to enhance the holiday experience. Guests can participate in beach games, competitions, and themed culinary events that celebrate the flavors of the season, ensuring a celebration filled with joy and excitement.

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New deep-sea fish species discovered in Maldives: Chromis Abadhah

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In a breakthrough for marine science, a new species of fish has been discovered in the pristine waters of the Maldives. Named Chromis Abadhah, the species derives its name from the Maldivian Dhivehi word Abadhah, meaning perpetual, symbolising the ongoing commitment to planetary conservation. The name also acknowledges the support of the Rolex Perpetual Planet Initiative, which funded the research.

The fish was first spotted near Maafilaafushi in the Kaafu Atoll. Subsequent studies revealed that the species inhabits multiple regions of the Maldives, ranging from Lhaviyani Atoll to Dhaalu Atoll. Researchers documented the fish in eight distinct locations, indicating that it may be distributed across various parts of the country.

Chromis Abadhah resides at depths between 95 and 110 metres, in the mesophotic zone, where sunlight begins to fade. This habitat sets it apart from other species in its family, which are typically found in shallower waters of around 30 meters.

The new species belongs to the ‘Dan’ba’ family, a group of damselfish commonly found in Maldivian seas. However, Chromis Abadhah is distinct from its relatives in several ways:

  • Unlike other Chromis species, it lacks the characteristic black cross line near the neck.
  • Its upper shell comprises 14 bones, compared to the typical 13 seen in related species.

While other Chromis species, such as Chromis axillaris, Chromis pelora, and Chromis woodsi, are found in various parts of the world, Chromis Abadhah appears to be endemic to the Maldives, making it a unique addition to the region’s biodiversity.

The study was a collaborative effort involving Maldivian experts and international scientists. To better understand the species, researchers captured four specimens using a specialised net. Their findings, published in a scientific paper, highlight the importance of deep-sea exploration in uncovering hidden marine treasures.

The identification of Chromis Abadhah underscores the Maldives’ rich marine biodiversity and the critical role of research in its preservation. This discovery also emphasises the importance of protecting deep-sea habitats, which often harbour unique and endemic species.

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