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Kuoni, Crafting Romance And Luxury

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Maldives Promotion House – According to Kuoni, one of the world’s leading travel brands, they have launched their biggest ever campaign to offer a range of value holidays with exceptional service in stunning destinations such as Maldives. Named as ‘Requested by you…Crafted by Kuoni’, the campaign started on 26th December 2011.

In association with Brighton based advertising agency Designate, Kuoni has designed a multi-media campaign that resonates with customer sentiment and needs as they think about planning their time away from it all. As such, the campaign will include outdoor media in key locations including London, Bristol, Liverpool and Sheffield and Manchester, escalator panels in the Bank, Knightsbridge and High Street Kensington tube stations, and radio advertising for 14 Kuoni stores and two Kuoni partner stores, as well as brand advertisements in a range of glossy travel and lifestyle magazines throughout 2012.

“This campaign brings the essence of Kuoni alive – that we listen to our customers’ needs and are specialists in creating unique travel memories that endure – as our Personal Travel Experts can craft the perfect holiday for you. The themes of the campaign are based around customer requests and real customer behaviour,” Kuoni’s Head of Marketing, Naomi Wilkinson said.

Alongside the brand campaign runs a multi-million pound tactically-led brand campaign including synergy of creative across all media channels, supported by stunning imagery to mirror customers’ needs. These needs were highlighted in an extensive customer centric research carried out by the company earlier this year. All the activity is designed to showcase Kuoni’s hand-made approach to personalised holidays and service which all serve to underpin Kuoni’s values of authenticity, reliability and passion.

“We were excited when we won the pitch, and we are thrilled to see the work come to fruition and go live. Kuoni are a great, truly prestigious brand and they gave us an exciting advertising brief to work to. We think that with our ‘Requested by you… Crafted by Kuoni’ concept we’ve come up with a strong memorable idea that will stretch across all media and deliver on a truly integrated level,” Designate’s MD, Jason Triandafyllou said.

Kuoni was established in 1906 in Switzerland by Alfred Kuoni, a visionary adventurer and explorer of his time who opened some of Europe’s first travel agencies. Today it has branch operations in over 40 countries. For 105 years Kuoni has been creating holidays with a spirit of adventure and has been recognised consistently.

Kuoni has been winning coveted awards such as The World’s Leading Tour Operator for 11 years in a row at the World Travel Awards, Best Large Tour Operator at the 2011 Daily Telegraph Ultratravel 100 Awards for five consecutive years, best Luxury Tour Operator at the Sunday Times Travel Magazine Readers’ Awards and has also scored most highly in the Which top 20 travel company survey 2011. Kuoni has also been voted Britain’s Best Long-haul Tour Operator by travel agents for the past 29 years.

Kuoni offers some of the best tours and holidays to Maldives, with customised packages including those suited to honeymoons.

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Maldives’ Dhigurah ranked among world’s 10 most valuable beaches

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Dhigurah in Alifu Dhaalu Atoll has been ranked among the world’s 10 most valuable holiday beaches, with its stretch of sand assigned an estimated value of MVR 2.9 billion (€162.7 million) in a study by luxury villa holiday specialist CV Villas.

The island placed eighth in the global ranking, ahead of Seven Mile Beach in the Cayman Islands and Copacabana in Rio de Janeiro, Brazil.

The study calculated the hypothetical cost of owning some of the world’s best-known beaches by valuing the sand as coastal land. The figures do not represent sale prices or suggest that the beaches are available for private purchase.

Dhigurah was the only Maldivian beach included in the global top 15. Known for its long sandbank and proximity to whale shark habitats in South Ari Atoll, the inhabited island has become a destination for guesthouse tourism, diving and marine excursions.

Florida’s Siesta Beach topped the global ranking with an estimated value of €1.08 billion, followed by Pampelonne Beach in France at €843 million and Praia da Falésia in Portugal at €573.2 million.

Grace Bay in the Turks and Caicos Islands was ranked fourth at €376.4 million, while Bondi Beach in Sydney completed the top five with an estimated value of €365 million.

Hannah Marshall, luxury travel destination expert and marketing manager at CV Villas, said the research highlighted the role of location in determining coastal land values.

“Everyone has a beach that means something to them, so there’s something fun about seeing what those stretches of sand might be ‘worth’ if you valued them like the land behind them,” Marshall said.

“What comes through is how much location drives the figure: a beach in St-Tropez or on Siesta Key carries a value that a quieter shore — even just as beautiful — simply won’t.”

While Siesta Beach had the highest total estimated value, The Baths on Virgin Gorda in the British Virgin Islands recorded the highest value per square metre, at €8,846. Princess Diana Beach in Barbuda was the most affordable beach assessed, at approximately €199 per square metre.

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Culture

Visit Maldives brings spirit of island Eid to worldwide audiences

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The spirit, colour, and traditions of a Maldivian island Eid will take centre stage this festive season as Visit Maldives Corporation (VMC) prepares to deliver immersive daily coverage of the Eid celebrations from Raa Atoll Meedhoo, bringing one of the country’s most vibrant cultural festivities to audiences around the world.

Beginning on 26 May, Visit Maldives will provide daily coverage from the island across its social media platforms and digital channels, continuing through 30 May. The initiative will showcase the atmosphere, traditions, and community celebrations that define Eid in the Maldives, offering audiences a deeper connection to the cultural identity of the islands beyond their well-known luxury experiences.

Throughout the five-day coverage, Visit Maldives teams will provide daily updates, feature segments, and behind-the-scenes storytelling from the island, capturing traditions that continue to shape community life across the Maldives. The campaign aims to position Maldivian culture and heritage as a central part of the destination experience while highlighting the unique character of local island communities.

Among the key traditions featured is Vedhuma Dhiyun, a longstanding custom where groups of islanders formally seek permission from community elders and leaders to begin Eid festivities. The practice reflects the strong communal values and cultural continuity preserved within island life.

The celebrations will also spotlight Bodu Mas, one of the most recognised Eid traditions in the Maldives. Meaning “big fish” in Dhivehi, the celebration centres around a giant fish structure crafted from woven coconut palm leaves and ceremonially carried through the island in a lively communal gathering rooted in the Maldives’ seafaring heritage.

Another major highlight is Maali Neshun, a traditional performance where participants dress as mythical figures and spirits using handcrafted costumes made from coconut leaves and local materials. Accompanied by the rhythmic sounds of boduberu drums, the performances transform the island into a visually striking cultural celebration.

The campaign will additionally feature Koadi Kendun, a traditional community event centred around a decorated wooden structure crafted from coconut palm materials. The celebration combines performance, competition, and artistic expression, reflecting both longstanding traditions and evolving forms of island creativity.

Speaking about the initiative, Ibrahim Shiuree, CEO and Managing Director of Visit Maldives Corporation, noted that showcasing living traditions and community celebrations remains an important part of strengthening destination storytelling.

“The Maldives is shaped not only by its natural beauty, but also by the traditions, people, and communities that continue to preserve our cultural identity. Through this campaign, we want global audiences to experience the warmth, creativity, and spirit of a Maldivian island Eid in an authentic and meaningful way,” he said.

He also acknowledged the support and collaboration of the people of Raa Meedhoo, particularly the communities of Hulhangu Avah and Irumathi Avah, along with the Raa Meedhoo Island Council, for their role in supporting and facilitating the initiative and helping bring the island’s Eid celebrations to wider international audiences.

Following the daily coverage period, Visit Maldives will continue the initiative through long-form storytelling content scheduled for release from next month onwards on its YouTube platform, offering in-depth features, interviews, and cultural narratives from Raa Meedhoo and its celebrations.

Through this campaign, Visit Maldives continues to expand destination storytelling by highlighting the Maldives as a place shaped not only by its natural beauty, but also by its living traditions, island communities, and cultural heritage.

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Island Goers

Island life at your own pace at Cocomo Maldives

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Set on the serene island of K. Himmafushi, just 15 minutes by speedboat from Velana International Airport, Cocomo Maldives is a tropical retreat where the rhythm of the waves guides your days. Whether you’re sharing sunsets as a couple, creating memories with family, or simply unwinding on your own, this laid-back beachfront haven invites you to relax, recharge, and embrace island life at your own pace.

Your Island Hideaway Awaits

At Cocomo Maldives, comfort meets simplicity across 27 thoughtfully designed rooms, each offering a calming blend of modern touches and tropical charm. Surrounded by palm-lined paths and just steps from the beach, every room features air conditioning, a private balcony or terrace, and all the essentials you need to unwind.

Choose the space that suits your journey:

  • Deluxe Double Room – Compact and cozy, perfect for couples
  • Superior Deluxe Room – A little more room for small families or close friends
  • Premium Family Suite – Spacious and refined, ideal for those who want extra comfort

All rooms come with complimentary high-speed Wi-Fi, a flat-screen TV, tea and coffee facilities, and a sleek ensuite bathroom.

And there’s more to look forward to – Cocomo will be expanding its accommodation inventory in the coming months, adding new rooms to welcome even more guests to this island.

World on a Plate

Rukuraa invites you on a flavourful journey with its carefully curated menu inspired by Pan-Asian and international cuisines. Dine indoors in a relaxed setting, or take your seat by the shore, where the breeze is soft, the waves provide the soundtrack, and every meal feels like a moment to savour.

Adventures at Cocomo

Adventure is always within reach at Cocomo. With its ideal spot on Himmafushi, the island offers direct access to some of the Maldives’ best marine experiences – from colourful coral reefs to the world-class Jailbreaks surf break just offshore. Whether you’re diving in for the first time or chasing your next thrill, our team is ready to help you plan every splash, paddle, and wave.

Conveniences That Make a Difference

Offering a range of thoughtful amenities to make your stay as comfortable and carefree as possible, including:

  • Direct beach access with sun loungers
  • A refreshing outdoor swimming pool
  • 24/7 front desk and concierge support
  • High-speed Wi-Fi throughout the hotel
  • Reliable airport transfers and daily housekeeping

Everything is designed to ensure a relaxed, hassle-free island experience from arrival to departure.

Exciting Additions Just Around the Corner

Cocomo Maldives is gearing up to introduce a vibrant new chapter in the Himmafushi experience, with expanded facilities set to open in the coming months. Guests can look forward to the island’s very first full-scale recreation hub, featuring:

  • A tranquil spa offering relaxing massages and rejuvenating treatments
  • A fun and inviting karaoke lounge
  • A cozy shisha bar perfect for winding down
  • A dynamic games arcade with billiards and classic favorites
  • And the highlight – Cocomo Beach Club, a lively beachfront spot for music, cocktails, and golden hour vibes

These exciting additions are designed to make Cocomo more than just a stay – it’s a place to connect, celebrate, and create memories that last long after your footprints fade from the sand.

Whether you’re chasing serene escapes, weekend getaways, or fun-filled family adventures, Cocomo Maldives is your lively playground in paradise. Dive into crystal-clear waters, take a refreshing swim in the pool, ride the breathtaking surf, indulge in delicious cuisine, and soak up the genuine warmth of island hospitality – your island home, Cocomo Maldives.

Discover more and plan your stay!

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