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Kuoni, Crafting Romance And Luxury

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Maldives Promotion House – According to Kuoni, one of the world’s leading travel brands, they have launched their biggest ever campaign to offer a range of value holidays with exceptional service in stunning destinations such as Maldives. Named as ‘Requested by you…Crafted by Kuoni’, the campaign started on 26th December 2011.

In association with Brighton based advertising agency Designate, Kuoni has designed a multi-media campaign that resonates with customer sentiment and needs as they think about planning their time away from it all. As such, the campaign will include outdoor media in key locations including London, Bristol, Liverpool and Sheffield and Manchester, escalator panels in the Bank, Knightsbridge and High Street Kensington tube stations, and radio advertising for 14 Kuoni stores and two Kuoni partner stores, as well as brand advertisements in a range of glossy travel and lifestyle magazines throughout 2012.

“This campaign brings the essence of Kuoni alive – that we listen to our customers’ needs and are specialists in creating unique travel memories that endure – as our Personal Travel Experts can craft the perfect holiday for you. The themes of the campaign are based around customer requests and real customer behaviour,” Kuoni’s Head of Marketing, Naomi Wilkinson said.

Alongside the brand campaign runs a multi-million pound tactically-led brand campaign including synergy of creative across all media channels, supported by stunning imagery to mirror customers’ needs. These needs were highlighted in an extensive customer centric research carried out by the company earlier this year. All the activity is designed to showcase Kuoni’s hand-made approach to personalised holidays and service which all serve to underpin Kuoni’s values of authenticity, reliability and passion.

“We were excited when we won the pitch, and we are thrilled to see the work come to fruition and go live. Kuoni are a great, truly prestigious brand and they gave us an exciting advertising brief to work to. We think that with our ‘Requested by you… Crafted by Kuoni’ concept we’ve come up with a strong memorable idea that will stretch across all media and deliver on a truly integrated level,” Designate’s MD, Jason Triandafyllou said.

Kuoni was established in 1906 in Switzerland by Alfred Kuoni, a visionary adventurer and explorer of his time who opened some of Europe’s first travel agencies. Today it has branch operations in over 40 countries. For 105 years Kuoni has been creating holidays with a spirit of adventure and has been recognised consistently.

Kuoni has been winning coveted awards such as The World’s Leading Tour Operator for 11 years in a row at the World Travel Awards, Best Large Tour Operator at the 2011 Daily Telegraph Ultratravel 100 Awards for five consecutive years, best Luxury Tour Operator at the Sunday Times Travel Magazine Readers’ Awards and has also scored most highly in the Which top 20 travel company survey 2011. Kuoni has also been voted Britain’s Best Long-haul Tour Operator by travel agents for the past 29 years.

Kuoni offers some of the best tours and holidays to Maldives, with customised packages including those suited to honeymoons.

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Utheemu Ganduvaru: Portal to Maldives’ national freedom

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The Maldives, often celebrated for its sun-kissed beaches and turquoise waters, also offers a rich tapestry of history and culture waiting to be explored. Among the islands of Haa Alif Atoll lies Utheemu Island, home to Utheemu Ganduvaru, a historical treasure that invites travellers to delve into the storied past of the archipelago.

Utheemu Ganduvaru, the ancestral home of Muhammad Thakurufaanu, stands as a poignant reminder of the Maldives’ fight for independence. Thakurufaanu, revered as a national hero, led a successful campaign against Portuguese occupation in the 16th century. His childhood home, Utheemu Ganduvaru, offers a rare glimpse into the life and times of this legendary figure.

In 1558, the Portuguese invaded the Maldives, killing the Sultan in battle and establishing their rule. Muhammad Thakurufaanu and his brothers, Ali and Hassan, left for Minicoy to prepare a campaign to liberate their country. The boat they built, Kalhuohfummi, was crucial to their efforts. Thakurufaanu and his brothers fought the Portuguese for eight years, landing on different islands under cover of night to evade capture, and departing before daybreak. Eventually, they landed in Malé and defeated the Portuguese leadership in the capital. Freed from Portuguese rule, the people chose Muhammad Thakurufaanu as their Sultan.

Sultan Muhammad Thakurufaanu ruled the Maldives for 12 years until his death in 1585. He is remembered as a considerate and just ruler, concerned for the well-being of even the poorest citizens. He is also credited with establishing the country’s first formal military unit.

Back at Utheemu Island, visitors are immediately struck by the island’s tranquil beauty and its lush, green landscape. The journey to Utheemu Ganduvaru is a step back in time, where the echoes of history are palpable. The residence itself, a traditional wooden palace, is meticulously preserved, showcasing the architectural ingenuity and cultural richness of the period.

As you enter Utheemu Ganduvaru, the simplicity and elegance of the structure are apparent. Built from timber, the palace is a fine example of traditional Maldivian craftsmanship. The intricate woodwork, with its detailed carvings and polished surfaces, speaks volumes about the artisanship that flourished during Thakurufaanu’s time.

The main hall, with its open layout and cool, shaded interiors, offers a sense of serenity and reflection. It was within these walls that Thakurufaanu spent his formative years, and each room tells a story of his early life and the influences that shaped his destiny. The residence includes living quarters and storage spaces, all arranged in a manner that reflects the daily life of a prominent Maldivian family in the 16th century.

One of the most compelling aspects of Utheemu Ganduvaru is its connection to the larger narrative of Maldivian resistance against foreign rule. Guides at the site often recount tales of Thakurufaanu’s daring exploits and strategic brilliance. His knowledge of the archipelago’s intricate waterways and his leadership in naval battles are celebrated as key factors in the successful expulsion of the Portuguese in 1573.

Beyond its historical significance, Utheemu Ganduvaru offers visitors a deeper understanding of Maldivian culture and heritage. The site is a testament to the resilience and unity of the Maldivian people, embodying values that continue to inspire. For travellers, a visit to Utheemu Ganduvaru is an opportunity to connect with the soul of the Maldives, experiencing the essence of its history and the spirit of its people.

While on Utheemu Island, visitors can explore other points of interest, such as the island’s beaches and vibrant local community. Engaging with the locals offers additional insights into Maldivian traditions and hospitality, enriching the overall experience.

For those seeking a journey through time, Utheemu Ganduvaru in Haa Alif Atoll is a destination that should not be missed. It is a place where the past comes alive, where the legacy of a hero continues to resonate, and where the true essence of the Maldives can be discovered. As you walk through the halls of Utheemu Ganduvaru, you are not just a visitor; you are a part of a historical journey that defines the Maldivian identity.

So, when planning your next visit to the Maldives, venture beyond the beaches and dive into the rich history of these islands. Let Utheemu Ganduvaru be the highlight of your cultural exploration, offering a meaningful and memorable connection to the heart of Maldivian heritage.

Cover photo: Andreas Faessler

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Cinnamon Dhonveli Maldives among the best hotels of 2024

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Cinnamon Dhonveli Maldives has been named one of the world’s best hotels according to TripAdvisor, placing it among the top 10% globally.

This island paradise boasts a prime location just 13 kilometers from Malé, the capital of the Maldives. Reachable by a quick 20-minute speedboat ride, Cinnamon Dhonveli offers both accessibility and an abundance of activities.

Surfers flock to the world-famous Pasta Point break, while divers and beach lovers can also enjoy the vibrant underwater world and pristine sands. This exciting island caters to a variety of interests, making it a popular destination in the Maldives.

Cinnamon Hotels & Resorts’ summer campaign is the perfect opportunity to experience this paradise. Whether you crave adventure, culinary delights, or encounters with marine life, there’s something for everyone. Bookings of four nights or more come with a complimentary transfer and your choice of two exciting benefits:

  • Explore the vibrant capital with a Malé City Excursion.
  • Embark on a Dolphin Watching trip for an unforgettable encounter.
  • Savor a romantic four-course Beach Dinner under the stars.
  • Relax and rejuvenate with a 45-minute Spa Treatment.
  • Create lasting memories with the “1 Kid Stays Free” offer.

Don’t miss your chance to tick this dream destination off your bucket list. Visit Cinnamon Dhonveli Maldives and discover why it’s among the best hotels in the world!

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Nika Island Resort & Spa offers unmatched privacy with private beach villas

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Nika Island Resort & Spa is redefining the tropical getaway with its exclusive private beach villas. This luxurious resort stands out as the only one in the Maldives offering all guests who book these exquisite accommodations direct access to a secluded stretch of beach.

Nika Island Resort’s allure lies in its unwavering commitment to providing an unparalleled experience. Their private beach villas cater to the most discerning travelers, offering a sanctuary of tranquility and luxury against the stunning Maldivian backdrop.

Guests choosing these exclusive villas are treated to unparalleled privacy and personalized service. From the moment they step onto the pristine sands of their private beach, meticulous attention to detail ensures every whim and desire is catered to.

The resort’s private beaches transform into secluded havens where guests can unwind and soak in the Maldives’ natural beauty. Imagine romantic sunset strolls, refreshing dips in crystal-clear waters, or simply basking in the sun on a plush lounger – all in complete privacy.

While these private beach villas may come at a premium, the unparalleled level of luxury, exclusivity, and personalized service they offer make them a worthwhile investment for travelers seeking an unforgettable escape.

Nika Maldives sets itself apart with a truly unique experience by seamlessly blending unparalleled luxury, exclusivity, and privacy with the Maldives’ natural beauty.

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