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Maldives showcased at Deluxe Travel Market Ukraine Edition

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Maldives Marketing and Public Relations Corporation (MMPRC) on Tuesday participated in the Deluxe Travel Market Ukraine Edition.

The main aim of participating in the one-day event, which is attended by top agents in the region, is to brief the travel trade of Ukraine about the most up-to-date destination information and the changes in the travel guidelines.

The agents that participate in the travel market are top travel professionals and tourism related companies from Ukraine that cater to VIP clientele. These agents also specialise in FIT, MICE and business travel.

“Participating in the Deluxe Travel Market gives the destination an opportunity to present the latest news and updates to the travel guidelines through individual online appointments with the top travel agencies from Ukraine,” MMPRC said, in a statement.

The Russian market is a traditionally strong market to the Maldives. Since the reopening of Maldives borders on July 15, Russia has maintained its lead as one of the top source markets.

MMPRC has been hosting several marketing campaigns focused on the Russian market. These include an e-learning platform launched with Profi+Travel, as well as advertising campaigns with 360 TV Channel, Travelata, Sletat.ru and Squizz.

“Further to this, several activities are on the pipeline focused on the Russian market,” the statement read.

With the several initiatives to market the destination in Russia and CIS region, arrivals from Russia is seeing a positive growth. The resumption of Russia’s flag carrier Aeroflot in September has also contributed in regaining traveller confidence and portraying the destination as a safe destination to travel to during this pandemic.

Meanwhile, several activities are also being conducted in various key markets such as a global campaign with CNN, integrated webinar sessions in China, a campaign with FVW in German speaking markets, participating in SATTE GenX virtual exhibition, a campaign with Travel Weekly targeting the UK market, a campaign with Wedding Sutra targeting honeymooners in India and a radio campaign targeting the Indian market, as well as outdoor campaigns in UK and South Korea.

Photo: A file photo from March 2019 shows the Maldivian delegation attending the Moscow International Travel & Tourism Exhibition (MITT). FILE PHOTO/ MMPRC

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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