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Maldives kicks off three destination marketing campaigns in India

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Maldives Marketing and Public Relations Corporation (MMPRC) on Monday began two notable campaigns and participated in SATTE GenX virtual exhibition.

The first campaign is with India’s number one wedding network, Wedding Sutra.

WeddingSutra.com is home to one of the largest wedding audiences in India, and passionately engages with brides to be on its platforms, making it the number one wedding brand on Instagram. It has over a million members on Facebook and over 2.5 million total followers on social media.

The six-month long campaign will further heighten significant awareness among the growing market of wedding and honeymoon segments in India.

Maldives will be advertised on their social media accounts, and honeymoon stories that took place in Maldives will be amplified on their channels.

“The aim of this campaign is to market Maldives as one of the most preferred destinations for Indian tourists to travel to post COVID-19, especially for newly married couples and honeymooners. In this regard, the campaign will showcase special aspects of the destination, as well as available benefits in these segments,” MMPRC said, in a statement.

The second is a nationwide radio campaign in India, where Maldives will be promoted in Delhi, Mumbai, Bangalore, Kolkata, Chennai, Ahmedabad, Thiruvananthapuram and Cochin via multi leading radio channels in each city.

Running from October 5-16, the radio campaign aims to capture the Indian audience and promote the “Sunny Side of Life” by fostering strong connections with consumers in each city.

MMPRC has provided opportunities for three selected tourist facilities in the Maldives to be promoted during the campaign, which will highlight the available experiences in these properties, as well as throughout Maldives.

“It has an estimated reach of 20.8 to 29.7 million listeners by the end of the campaign which will further enhance the visibility of the destination in greater India,” the statement read.

South Asian Travel and Tourism Exchange (SATTE) GenX is South Asia’s first virtual exhibition on the travel and tourism industry.

MMPRC is taking part in this two-day virtual exhibition, which provides an opportunity to interact and connect with potential buyers from India as a wide range of exhibitors from the Indian tourism industry take part in this exhibition.

Maldives is showcased in a separate virtual pavilion along with 11 industry co-exhibitors.

Additionally, panel discussions and webinars are held during the event.

The so-called air bubble initiative between the Maldives and India which kicked off on August 25 is a first for the region to boost tourism and has enabled a regular path with weekly flights between the two countries.

Flights operated by Air India and Indigo now fly from New Delhi and Bangalore to Maldives, while more are to be confirmed in the near future. This will aid in the much-anticipated increase in tourist arrivals from the Indian market.

In 2019, India ranked as the second highest performing market to the
Maldives. India is a key focus market in the recovery of tourism in Maldives and the target is to achieve pre-pandemic growth levels.

Several marketing activities are being conducted in various key markets such as a global campaign with CNN, integrated webinar sessions in China, campaign with FVW in German speaking markets, and a campaign with Travel weekly targeting the UK market.

Business

Dubai Chocolate Brownies in Maldives: BBM, Dreidoppel conclude pastry tour

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BBM’s exclusive Dreidoppel Demo Tour, led by Master Pâtissier Frankie Robin, concluded successfully on Apr 30th, after a 10-day pastry training series across 15 leading Maldivian resorts that requested the training. Two city bakeries were also trained on the 30th. The initiative brought together global expertise and a strong commitment to raising pastry standards in the local hospitality industry.

This year’s sessions focused on practical pastry solutions using Dreidoppel’s premium ingredient range to create Panettone, Dubai chocolate brownies, Mousses, Crème Brûlée, Fill & Gloss applications, and Caramel Chocolate Snacks.

A standout feature of the tour was the passion shown by young chefs across the islands.

Chef Frankie Robin remarked, “What truly impressed me was how prepared and passionate the young chefs were. Their eagerness to learn, experiment, and take their skills to world-class standards made every session an absolute joy.”

Grounded in real kitchen challenges—speed, flavour, and efficiency—Chef Frankie’s demos showcased how smart ingredient choices can drive both creativity and performance.

A.V.S. Subrahmanyam, Chief Operating Officer at BBM, added, “At BBM, we believe in more than just supplying ingredients—we are committed to the professional growth of the industry. Collaborations like this empower culinary teams with global techniques and greater confidence.”

The tour reflects BBM’s ongoing efforts to strengthen the Maldivian foodservice industry through knowledge-sharing and access to world-class products.

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Business

BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

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Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.

The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.

“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.

In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.

The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.

A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.

Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.

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Redefining corporate retreats at Cinnamon Dhonveli Maldives

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MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.

Let your next MICE experience be more than a meeting—make it a journey worth sharing.

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