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With over 100 per cent growth, India becomes second biggest market in Maldives tourism

India has become the second largest source market for the Maldives tourism industry, overtaking traditional European markets with over 100 per cent growth during the first half of the year.
Growth in South Asia, which has become one of the fastest growing source markets, accelerated by an impressive 89.4 per cent in June, thanks to a 116 per cent increase in arrivals from India. A total of 15,875 tourists visited the Maldives in June from its closest neighbour compared to the 7,348 a year ago, representing a 10 per cent market share.
The visitor numbers from India in June is close to the total number of Indian holidaymakers that visited the Maldives during the whole of 2018. A total of 90,474 Indian tourists visited the Maldives in 2018 — up from fewer than 16,000 a decade ago.
The popularity of the Maldives as a holiday destination has been increasing in India thanks to a boost in air connectivity between the two nations. In addition to the flagship carriers of the two countries, several Indian budget carriers such as GoAir, Spice Jet and Indigo have launched direct connections between Male and important Indian cities such as New Delhi, Bangalore and Mumbai.
High profile trips of Bollywood celebrities that draw media attention have also helped boost the Maldives’ popularity amongst Indian holidaymakers. Most recently, superstar Shah Rukh Khan and actress Malaika Arora were in the Maldives.
Official figures show that total arrivals for the first six months of the year increased by 18.7 per cent to reach 862,589 compared to the 726,515 in the same period last year.
Tourist demographics remained largely unchanged in the January-June period, as Europe dominated with a marketshare of 50 per cent of the total tourist arrivals, followed by Asia Pacific with 40 per cent marketshare. Americas secured the third position with five per cent marketshare, whilst Middle East slid to the fourth with three per cent marketshare. African countries also contributed one per cent to the total tourist arrivals to the Maldives.
All the top 10 source markets posted positive growth in arrivals by the end of June.
China maintained its position as the top contributor to Maldives tourism with a marketshare of 16.3 per cent, as arrivals from China increased by 10.1 per cent during the January-June period to reach 140,265.
India overtook Italy, which is now placed third with a market share of 8.7 per cent, to claim the second spot, as the Maldives’ closest neighbour increased its marketshare to 9.5 per cent with a 99.9 per cent growth in tourist arrivals during the first six months of the year.
Germany and the UK, which slid to fourth and fifth position in May, maintained their positions with a marketshare of eight per cent and 7.5 per cent, respectively. Arrivals from Germany grew by 19.7 per cent to reach 69,237 during the first six months of the year, whilst visitor numbers from the UK saw an increase of 12.6 per cent to reach 64,792 during the period.
France, which saw its marketshare fall again to 4.3 per cent by the end of June, maintained its position as the seventh biggest source market, as Russia retained the sixth position with a marketshare of five per cent. Arrivals from Russia increased by 11.9 per cent to reach 42,949 by the end of June, whilst the number of French tourists visiting the Maldives in the same period grew by 23.1 per cent to reach 37,383.
The US and Japan also maintained their respective rankings as the eighth and ninth biggest contributor to Maldives tourism. Arrivals from the US increased by 34.5 per cent to reach 27,684 in the first six months of the year, whilst the number of Japanese tourists visiting the Maldives in the same period increased by 17.9 per cent to reach 22,624.
Meanwhile, both Sweden and Switzerland were pushed out of the list of the top 10 source markets, as Australia claimed the 10th position with a marketshare of 2.3 per cent by the end June. Arrivals from the emerging market grew by 14.3 per cent in the January-June period to reach 20,084.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
Featured
AMRA Skincare arrives at Javvu Spa, Amilla Maldives

Javvu Spa at Amilla Maldives introduces an elevated realm of rejuvenation with the launch of AMRA, a renowned skincare line rooted in nature and refined by science. This carefully curated collection has been seamlessly integrated into the spa’s bespoke treatments, reflecting Amilla’s dedication to mindful well-being and sustainability.
Blending the healing properties of the island’s indigenous ingredients with AMRA’s advanced formulations, the AMRA Signature treatments at Amilla Maldives are designed to leave guests feeling renewed and deeply nurtured. Among the highlights is The Amilla Signature Journey by AMRA, which features gold and vitamin C exfoliation, a green caviar rhassoul mask, a 24kt gold stone massage, and a gold and green caviar facial—offering relaxation, skin refinement, and deep hydration (USD 570, 180 minutes). Additionally, the AMRA Olfactory Sound Bath Experience provides a restorative sense of balance through a combination of cleansing foot rituals, aura misting, personalised facial and hair treatments, sound baths, and chakra massage (USD 590, 180 minutes).
To ensure that each treatment aligns with AMRA’s philosophy, the therapists at Javvu Spa have undergone an immersive training program led by AMRA experts. This hands-on experience has deepened their understanding of AMRA’s innovative techniques and unique formulations, equipping them to deliver personalised, transformative treatments.
Narelle McDougall, General Manager of Amilla, expressed enthusiasm about the new partnership, stating, “With AMRA as our skincare partner, we are very excited about the variety of face and body treatments we will be offering our guests. The introduction of AMRA complements our ethos of creating serene, nurturing experiences that reflect the natural beauty of Amilla and the surrounding ocean.”
Each AMRA product is crafted using rare botanicals, precious minerals, and pure oils, designed to nourish the skin and soothe the soul. This harmonious blend of nature and innovation aligns with Amilla’s commitment to preserving the island’s tranquil surroundings while offering memorable moments of connection and care.
Guests are invited to explore the new offerings at Javvu Spa, where every treatment serves as a sensory journey—an opportunity to pause, unwind, and reconnect.
Cooking
Michelin-starred Chef Iside De Cesare joins The St. Regis Maldives for exclusive culinary experience

The St. Regis Maldives Vommuli Resort, an exclusive luxury retreat situated on a private natural island, has partnered with Michelin-starred Chef Iside De Cesare to provide Marriott Bonvoy members with an exceptional culinary experience.
Through the exclusive Marriott Bonvoy Moments program, members have the opportunity to bid on a five-night stay for two in an overwater villa from March 25-30, 2025. This extraordinary package includes a private six-course dinner with wine pairings, curated by Chef Iside De Cesare, allowing guests to savour her Michelin-starred cuisine with a focus on locally sourced ingredients. Additionally, the package offers a daily breakfast with breathtaking views of the Maldivian waves, a signature spa treatment, and a Blue Hole hydrotherapy pool experience at the award-winning Iridium Spa, along with return seaplane transfers.
Chef Iside De Cesare is a distinguished Italian culinary expert renowned for her Michelin-starred restaurant, La Parolina, located in Trevinano. Her cuisine strikes a perfect balance between sweet and savoury, emphasising seasonality, simplicity, and the use of high-quality, local ingredients. Her expertly crafted dishes reflect a dedication to innovation while remaining rooted in traditional Italian flavours. With a strong commitment to exceptional craftsmanship and sustainability, her philosophy aligns seamlessly with The St. Regis Maldives Vommuli Resort’s dedication to refined dining, sophisticated indulgence, and environmental conservation.
Upon arrival, the winning bidder will be welcomed at a special reception and introduced to the serene surroundings of the resort. On March 27, guests will embark on a culinary journey with Chef Iside De Cesare, experiencing her exquisite creations and a unique interpretation of Italian cuisine. Marriott Bonvoy members are invited to bid for a chance to indulge in Chef Iside De Cesare’s Michelin-starred cuisine while enjoying an unparalleled luxury escape at The St. Regis Maldives Vommuli Resort.
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Unforgettable couples’ retreat at The Westin Maldives Miriandhoo Resort

The Westin Maldives Miriandhoo Resort provides an enchanting setting for an unforgettable celebration of love. Surrounded by swaying palms and the turquoise waters of the Indian Ocean, the resort seamlessly combines serenity and romance, making it an ideal destination for couples seeking to rekindle their connection and create cherished memories.
Guests at the resort can wake up to the soothing sound of lapping waves and enjoy a nutritious floating breakfast delivered to their private overwater villa. These spacious, turtle-shaped accommodations feature floor-to-ceiling windows that showcase endless ocean views, along with glass floor panels in the living area offering glimpses of the vibrant marine life below. The Art of Love, a rejuvenating retreat at Heavenly Spa by Westin, is designed to refresh the senses and strengthen emotional bonds. This experience includes a 60-minute couple’s massage, a 30-minute facial, and a 30-minute heavenly bath, enhanced with sparkling wine and romantic décor. As the day progresses, guests can immerse themselves in the island’s tranquil beauty with a sunset yoga session or a breathing workshop led by the resort’s wellness specialist.
Dining at The Westin Maldives Miriandhoo Resort is an art form, where each meal becomes a memorable experience. On Valentine’s Day, guests can enjoy a five-course Japanese set menu at the elegant restaurant Pearl, accompanied by a bottle of champagne. Alternatively, an intimate candlelight dinner by the sea offers a five-course set menu with live BBQ prepared by a private chef and complemented by a bottle of sparkling wine. As the night unfolds, visitors can celebrate under the Maldivian sky with a DJ party at Sunset Bar. Beyond Valentine’s Day, the resort’s Destination Dining provides various private beach dinner experiences available year-round.
For those looking to stay active, the resort offers a range of invigorating activities. The 24/7 WestinWORKOUT® Fitness Studio features state-of-the-art TRX equipment, while a full-sized tennis court allows guests to maintain their fitness routines. Adventure seekers can embark on a dolphin cruise or snorkelling excursion to explore the vibrant underwater world together. For a more leisurely experience, complimentary ocean kayaks are available for guests to paddle through the crystal-clear lagoon.
Situated on a natural island within the UNESCO Biosphere Reserve of Baa Atoll, The Westin Maldives Miriandhoo Resort harmonises with its breathtaking surroundings, providing an idyllic sanctuary for relaxation and rejuvenation.
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