Business
Maldives to resume island leases to boost tourism in least explored atolls

Maldives has announced plans to resume leasing of islands for resort development, in a bid to boost tourism in atolls with low concentration of tourist facilities.
Local laws allow tourism leases of up to 100 years.
The Tourism Act was amended in 2016 to allow closed bidding for islands for resort development.
However, the new government, which came to power in November, had pledged to scrap the amendment and to issue tourism leases only through open bidding. The new administration also suspended new tourism leases, pending a market analysis and proper evaluations of existing developments.
Tourism minister Ali Waheed told journalists on Tuesday that the market research and evaluations are nearing completion. New leases are expected to be issued through open bidding from July, he said.
Waheed stressed that new leases will focus on boosting tourism in regions where there are fewer developments. The southernmost cities of Addu and Fuvahmulah as well as the central atoll of Laamu are some of the focus areas, he added.
“Male zone is already flooded. With ongoing developments, the number of beds in this zone is expected to reach 10,000. We’ve an electoral pledge to develop 2,000 beds in the central zone. We expect these new leases to help us achieve that target and push the number of beds in other zones to 10,000 as well,” the minister said.
“Extensive deliberations will be held at the economic council before finalising these plans. Our model is sustainable tourism.”
Official figures show that 144 resorts, 12 hotels, 508 guesthouses and 148 liveaboard vessels are registered in the Maldives. The number of registered travel agencies and dive schools stand at 308 and 272 respectively.
Government had earlier said that a total of 132 tourism projects involving 140 islands are being carried out across the Maldives.
The new government had also ramped up tourism promotion with new initiatives and more funding.
Authorities have come under fire from private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match demand with a rapid increase in bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts in operation to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Singapore’s Park Hotel Group has opened its first resort in the Maldives, while major international hotel chains such as AccorHotels have entered the Maldives with four openings, including Mercure Maldives Kooddoo Resort, Fairmont Maldives Sirru Fen Fushi, Mӧvenpick Resort Kuredhivaru Maldives and Raffles Maldives Meradhoo as well as two in the pipeline. Brands like Hard Rock International, Capella Hotel Group, Carlson Rezidor Hotel Group, Emaar Hospitality Group, Baglioni Hotels, Emerald Collection and Meliá Hotels International have announced their entry to the Maldives as well.
Existing international players are also upping their presence, with Marriott International launching Westin and JW Marriott in Maldives, Hilton Worldwide re-introducing its top-end luxury brand Waldorf Astoria, Aitken Spence introducing its Heritance brand, Minor Hotel Group introducing its AVANI brand, Onyx Hospitality Group introducing its OZO brand with its second property in the island nation, and LUX* Hotels & Resorts opening its second resort in the Maldives. Centara Hotels and Resorts has also signed a management agreement for its third resort in the tropical destination, while The Residence by Cenizaro has announced the launch of its second Maldivian property.
Leading local hotel groups, including Atmosphere Hotels and Resorts, Sun Siyam Resorts, and Crown and Champa Resorts, are also on an expansion drive.
Meanwhile, the first integrated tourism developments in the Maldives — Emboodhoo Lagoon project and Rah Falhu Huraa lagoon project — are underway.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 400 guesthouses in operation today.
Maldives welcomed a record 1.4 million tourists in 2018 — a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017. Other factors such as average duration of stay, bed nights and occupancy also posted positive growth in 2018.
Business
Villa Resorts hosts over 200 travel agents from India to showcase its transformation

Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.
The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.
Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.
The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.
Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.
Business
‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!
The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.
So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.
But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.
As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.
Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.
Business
JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.
The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.
The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.
Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.
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