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Maldives Insider expands with new bi-monthly Travel & Tourism magazine

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Leading destination marketing agency Maldives Promotion House has officially released its latest publication, Maldives Insider Travel & Tourism.

First issue of the brand new bi-monthly magazine was officially launched by Moosa Zameer, the Minister of Tourism, at a special ceremony held at The SeaHouse Brasserie cafe in capital Male. The ceremony was attended by top officials from the hospitality industry as well as the business community.

Speaking at the ceremony, Minister Zameer congratulated the team at Maldives Promotion House for their initiative and highlighted the important role played by private sector organisations like Maldives Promotion House in destination marketing. He also urged all stakeholders to work together to overcome the challenges faced by the industry and promote the destination.

“Maldives Insider Travel & Tourism comes at a very opportune moment. I’m confident that this new publication will help promote the Maldives in new avenues and give a much needed boost to our destination marketing efforts,” the minister said.

“The government and myself will extend our full cooperation and assistance to the efforts of Maldives Promotion House as well as the private sector as a whole.”

Travel & Tourism has been created with a single goal in mind; to inspire people close to us and from afar to discover the best of what the Maldives has to offer. Be it spectacular resort designs, holistic wellness retreats, green holidays, on-the-sea living, beach dining experiences and extraordinary personalities, we capture the essence of every aspect of the island paradise’s renowned tourism and hospitality industry.

Revolving around a theme set for each issue by a team of in-house travel experts, Travel & Tourism offers the discerning traveller compelling reasons to get up, come and experience the ‘Sunny Side of Life’. Hoteliers, meanwhile, will find expert intelligence and industry happenings from across the archipelago as well as from around the world served up alongside immersive, inspiring travel lifestyle content.

“Maldives Insider Travel & Tourism will serve as an extension to our already popular annual destination guide, Maldives Insider, which caters to inbound travellers. This new magazine will complete our offering of publications targeted towards the tourism industry, with rich content that appeals industry stakeholders,” Ibrahim Mahudhee, the Managing Director of Maldives Promotion House, says.

“We’ll soon be launching an innovative digital platform for Travel & Tourism. So, stay tuned!”

The first issue itself provides an in-depth look into yet another challenging year in the Maldives tourism industry, and touches on the history of the industry through the eyes of visionaries, pioneers as well as policymakers. A bit of light reading has also been added, giving travellers as well as industry executives a first-hand experience of travelling around the archipelago and visiting local islands.

Travel & Tourism will be distributed to tourism establishments across the Maldives, with personalised copies sent to executives, including General Managers, F&B Directors and Purchasing Managers. The magazine will also reach corporate offices based in capital Male and will be placed in airport lounges throughout the archipelago.

Founded in 2011, Maldives Promotion House has established itself as a leading destination marketing agency in the Maldives with a diverse portfolio of reputed products and partnerships.

Published annually in English, German and Chinese, Maldives Insider tells the discerning traveller the story of the Maldives. A second, bi-monthly publication has been launched in 2018, to be distributed throughout hotels and resorts across the Maldives and placed in guest rooms for leisure reading.

The print publications are complemented by an online travel lifestyle experience journal, maldives.net.mv. Updated daily, it has become the premier online destination guide to the Maldives as well as a one-stop portal for the latest happenings and trends in the Maldives’ multi-billion-dollar tourism and hospitality industry.

With more than two million Facebook Likes, and interactions on Twitter and Instagram in the thousands, Maldives Promotion House also boasts an unrivalled social media reach, greatly expanding its reach and audience. Maldives Insider and maldives.net.mv also capitalises this ever-widening social media reach to truly promote the Maldives as what it truly is; the most sought-after holiday destination in the world.

Maldives Promotion House has also forged strategic partnerships with reputed brands in the industry to promote their products and services through our network of products. From PR and communication partnerships to photography/videography services, we provide one-stop solutions, tailor-made to each and every property that we work with in order to maximise their exposure and global reach.

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Pulse Hotels & Resorts unveils new residential project: The Coral Residences, Kandima

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Pulse Hotels & Resorts, one of the leading innovators in Maldives tourism, has introduced The Coral Residences, Kandima. Nestled on the northern end of the lush and green three-kilometre-long Kandima Integrated Island Resort in Dhaalu Atoll, this residential development is a first of its kind and promises to redefine luxury living in the Maldives.

Designed and crafted with meticulous attention to detail, The Coral Residences, Kandima, is a unique, integrated beachfront residential community with exceptional 5-star service, situated in the shimmering blue heart of the Maldives.

The Coral Residences comprises of 40 exquisitely designed two bedroom and three bedroom apartments. All apartments feature contemporary design and chic interiors, high-end finishes, state-of-the-art appliances, and unobstructed panoramic sea views across the Indian Ocean. Residence owners will enjoy exclusive access to a host of premium facilities, including a private beachfront pool, a gourmet restaurant and bar, dedicated fitness and recreation facilities and a 24-hour concierge service.

Buyers of The Coral Residences will be able to own their apartments under the new strata title ownership program. Owners’ apartments will be part a rental program, managed by Pulse Hotels & Resorts. Residents will have the access to the full range Kandima’s 5-star resort services, including its restaurants and bars, spa, recreation, and other amenities to complement their lifestyle. With its emphasis on comfort, convenience, and community, this development offers a truly elevated living experience.

“We are thrilled to introduce The Coral Residences, Kandima, to discerning local and international buyers,” said Sanjay Maniku, Managing Director of Pulse Hotels & Resorts. “With its unparalleled design and amenities, homeowners can take advantage of a limitless world of activities and experiences on offer at Kandima. We believe this development will set a new standard for luxury living in the Maldives, as well as bringing a new definition to the Maldives family vacation.”

The Coral Residences is realised by Pulse Hotels & Resorts, the creators behind The Nautilus Maldives, Kandima Maldives, and Nova Maldives. Known for their innovative hospitality concepts, Pulse Hotels & Resorts ensures that each property offers exceptional experiences and world-class service. The development has commenced and is expected to complete within Q3, 2025.

For more information, high-resolution images, and to schedule a private viewing, please contact Aishath Ihuma, Director of Business Development at +960 7788986 or aishath.ihuma@coralresidencesmaldives.com.

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Weixin Pay supported to boost Chinese tourists to Maldives

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On May 27, Zihuny Rasheed, Deputy Managing Director of Maldives Marketing and PR Corporation (MMPRC/Visit Maldives), and Etienne Ng, Weixin Pay’s Country Manager, Singapore and Regional Director, Southeast Asia, WeChat Pay, signed a three-year Memorandum of Understanding (MoU) during ITB China 2024, pledging to support more Maldivian merchants to accept WeixinPay to provide Chinese tourists with a convenient payment experience. Visit Maldives is the Official Destination Partner for this year’s edition of ITB China.

“China is a key source of tourists for the Maldives, and we greatly value the experience of Chinese visitors,” said DMD Zihuny Rasheed. “We plan on promoting the acceptance of Weixin Pay throughout the country, offering Chinese tourists the payment option they are familiar with and prefer. I have used Weixin Pay during my visit to China via linking an international card, and I can attest to the convenience of the mobile payment option.”

Ibrahim Faisal, Minister of Tourism of the Maldives, expressed his support, “Excited that we’re introducing Weixin Pay for Chinese visitors, which is another step in establishing Maldives as their top destination. Now, it’s easier than ever for Chinese travellers to enjoy their stay, hassle-free. We look forward to further enhancing their experience,” he wrote.

According to Etienne Ng, Weixin Pay is currently being piloted at the country’s airport duty-free store, as well as in popular restaurants like Sala Thai and City Garden. Additionally, a range of hotels and resorts are participating including, JEN Maldives Malé by Shangri-La, Adaaran Select HudhuranFushi, Adaaran Club Rannalhi, Adaaran Prestige Vadoo, Adaaran Prestige Water Villas, Velaa Private Island, Cheval Blanc Randheli Private Island, Dhawa Ihuru Maldives, Ayada Maldives, Marriott Bonvoy, Banyan Tree Vabbinfaru, Conrad Maldives Rangali Island and Angsana Velavaru in Maldives with strong support from the Bank of Maldives and local merchants. Making smooth progress, the initiative is expected to have 8,000 merchants nationwide that integrate the payment option.

“Weixin Pay is committed to providing users with safe and convenient payment services. Since the visa exemption policy was implemented, more and more Weixin Pay users have chosen to travel to the island country. Through our cooperation with Visit Maldives, we aim to provide Chinese users with the same convenient experience in the travel as they experience at home,” he said.

In February 2023, an Agreement on Mutual Exemption of Visa Requirements signed between the Maldives and China took effect as China expands its visa-free policy to benefit more countries. Consequently, the Maldives has consistently ranked among the top overseas destinations for Chinese tourists during popular travel periods such as the May Day and National Day holidays.

According to data from Visit Maldives, the country welcomed over 1.8 million tourists in 2023, a new national record. The Chinese market has been a key source market for the Maldives. As of 11th May 2024, it is the number one source market with 91,073 tourist arrivals.

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Indian influencer Niki Mehra in Maldives

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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) hosted a familiarisation trip with Amilla Maldives for high-end influencer, Niki Mehra, from India to experience the luxury and romantic offerings of the Maldives from 3rd – 6th May 2024.

The familiarisation trip was a great opportunity to Niki Mehra, a renowned Indian model, fashion, beauty and travel content creator and social media influencer with over half a million followers who has carved a niche in the Indian fashion industry with her unique sense of style. During her time in the Sunny Side of Life, Niki Mehra showcased luxury to romantic experiences of the destination.

The trip promoted Maldives through social media platforms of Niki Mehra while highlighting experiential itinerary offerings of the Maldives. Additionally, the influencer trip assisted MMPRC in propelling growth in the luxury travel segment and honeymoon market by showcasing the Maldives as a premier honeymoon destination for the Indian travellers.

The Indian market has been a strong market for the Maldives over the years, currently ranked number 6 with 46,970 tourists as of 13th May 2024. Additionally, MMPRC showcased the Maldives in OTM and SATTE held earlier this year. MMPRC is committed to boosting the arrivals from the market and has exciting marketing activities planned for future, including joint campaigns, familiarisation trips, participation in major events and other campaigns which provides numerous opportunities to showcase the breathtaking Maldives to the market, attracting more Indian travellers.

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