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Maldives Destination Guide 2019, published by Maldives Promotion House, released

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The Official Destination Guide of Maldives 2019, published by leading destination marketing agency Maldives Promotion House, has been released at the ongoing World Travel Market (WTM) London.

The guide along with accompanying segment brochures were unveiled by Haris Mohamed, the Acting Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), at the Maldives stand.

Sporting a modern look and feel, the Maldives Destination Guide 2019 provides travellers as well as travel trade professionals up-to-date, rich content on the Maldives and its tourism industry, while exploring the unique geography of the Maldives and its rich history and culture. Listings of tourist facilities have been completely revamped in order to provide a much broader exposure for participating tourist facilities in the Maldives.

The guide will be published in 10 languages, including English, German, French, Italian, Spanish, Russian, Turkish, Korean, Japanese and Chinese. More than 48,500 copies will be distributed around the world; at travel trade fairs, roadshows and similar promotional activities organised by MMPRC.

“We are honoured to have had the opportunity to publish the Official Destination Guide of Maldives 2019 for MMPRC,” Ibrahim Mahudhee, the Managing Director of Maldives Promotion House, said.

“The guide has been completely redesigned, providing a wider exposure to industry partners. We believe this edition — one of the most comprehensive destination guides ever to be published — will be a welcome addition to the destination marketing campaign carried out by MMPRC.”

In addition to the Maldives Destination Guide 2019, Maldives Promotion House also published brochures for six segments, which cover the different aspects of the Maldives’ destination marketing campaign. Over 253,000 brochures will be produced, promoting the ‘Colourful Side of Life’, ‘Spiritual Side of Life’, ‘Fun Side of Life’, ‘Thrilling Side of Life’, ‘Romantic Side of Life’ and ‘Culture and Heritage’.

Founded in 2011, Maldives Promotion House has established itself as a leading destination marketing agency in the Maldives with a diverse portfolio of reputed products, including an annual guide and a bi-monthly travel magazine. The print publications are complemented by an online travel lifestyle experience journal, maldives.net.mv as well as an unrivalled social media reach, with more than two million Facebook Likes and interactions on Twitter and Instagram in the thousands.

Maldives Promotion House has also forged strategic partnerships with reputed brands in the industry to promote their products and services through our network of products. From PR and communication partnerships to photography/videography services, we provide one-stop solutions, tailor-made to each and every property that we work with in order to maximise their exposure and global reach.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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