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Amit Majumder: leading Jumeirah Vittaveli’s constant evolution

In India, the early 2000’s were marked by an expansive growth in sectors such as banking and insurance. Several brilliant young minds shifted their careers to those fields, leaving behind traditional service industries such as tourism and hospitality.
It was true for Amit Majumder and his fellow students, too. Most of his colleagues that had started out in the hospitality industry with him left to pursue careers in banking and insurance. But Amit stayed and his resolve has been highly rewarded; with a career spanning more than 16 years, Amit has climbed up the ranks to become the General Manager at Jumeirah Vittaveli in the Maldives, one of the most renowned luxury resorts in this world famous island paradise.
Maldives Insider sits with Amit to speak about his career, Jumeirah Vittaveli’s evolution and his perception of the Maldives tourism industry.
It might seem like a short journey, but it has been a fantastic journey filled with lots of learning, experience and joy!
Maldives Insider: What made you join the tourism industry?
Amit Majumder: For my graduate studies, I enrolled in economics. But I thought I should do something more vocational for my post-graduate studies. That is why I chose to enrol in Hotel Management. I have always had a neck for cooking and had dreamed of becoming a chef. But being young, I lacked the kind of discipline needed to head a professional kitchen. So I moved to something close to that — food and beverage service.
I started right out of Hotel Management School in India when I was just 19 years old, joining Oberoi Hotels and Resorts. It was a fantastic experience. I learned more in my first job than what I had learned during my studies, and that influenced me so much that I never had the desire to change my career path after my first job in the industry, unlike many of my friends who left the hotel industry and chose different paths like banking, insurance and call centre postings, which were booming at the time in India.
MI: What was your career progress like after joining Oberoi?
AM: After two years with Oberoi, I joined Jumeirah for the first time in 2002 at Burj Al Arab Jumeirah and later moved on to Madinat Jumeirah as part of its opening team. I spent five years in Dubai before coming to the Maldives in 2007 as the Front Office Manager at Kanuhura Maldives (then known as One&Only Kanuhura). I then left the Maldives for Singapore to serve as the Front Office Manager and Rooms Division Manager at Mandarin Oriental.
After about four years in Singapore, it was like the stars just aligned, and I was back in the Maldives, this time rejoining the Jumeirah Group as the Resident Manager at Jumeirah Vittaveli. From there, I moved up the ranks, finally assuming the role of General Manager in August 2016.
It might seem like a short journey, but it has been a fantastic journey filled with lots of learning, experience and joy!
MI: How different is the Maldives from other places that you have worked at?
AM: It is absolutely different — even in the basics. In the Maldives we are not managing a hotel; rather, we are running a small city. We are ultimately responsible for not just the utilities like power and water, but essentially for the well-being of each and every guest that stays with us as well as of all our colleagues. We need to ensure that the staff are motivated and that they have good facilities in terms of accommodation, work environment and welfare. In other places, you do not really have to care about living conditions and leisure facilities of your team after they leave work. But here we have to be very conscious of that all the time.
On the other hand, although people say that things like procurement are especially difficult in a remote island location such as the Maldives, I find this part of the business actually quite easy because you can either get your goods from the local communities or import them through one of the many shipping companies with branch offices located in Male. The key here is to plan ahead and be aware of longer lead times when receiving goods by cargo ship.
The fact that I have spent most of my career in the Maldives speaks volumes. I have done city hotels and resorts in other countries, but the Maldives, and in particular this island, is very special to me.

A two-bedroom beach villa at Jumeirah Vittaveli. PHOTO/ JUMEIRAH
MI: What is your main focus area at Jumeirah Vittaveli?
AM: If you have access to enough capital, anyone can build beautiful properties anywhere in the world. But the core of any establishment remains the colleagues. Here at Jumeirah Vittaveli, we continuously focus on improving facilities and implementing engaging activities to keep our colleagues motivated, so that when they serve the guests they put in their best to provide a genuine hospitality experience. I often hear from our guests that one of the major differences between our resort and other hotels they have visited is the genuine warmth expressed by our colleagues – service does not appear as staged, but is felt like an experience with the right attitude and aptitude.
At the same time, there are many beautiful properties coming up around the world and in the Maldives as well. So we should always keep ours fresh through innovation and creativity while keeping true to our core values.
MI: What is being done to keep Jumeirah Vittaveli fresh?
AM: It is a never-ending process. We started fully operating in 2012 and here we are sitting in 2017, and every year we have added something or done something new. From 2014 onwards, we have been on a path of very vigorous and fantastic changes all around the resort. We have added an airport lounge, the Family Beach Villas, our new restaurant Swarna, and renovated our main restaurant.
This year, we finally unveiled something we have been working on for a while; the all-new five bedroom Royal Residence. I have studied all the large villa categories in the Maldives, and I can safely say that ours is quite unique.
MI: What’s the idea behind the Royal Residence?
AM: The idea behind the Royal Residence is to create a private space which is unique and opulent. I think we have achieved that. The best part was that everybody came together with ideas of what we could do. We have taken inspiration from not just our colleagues, but also from our guests. We constantly listened to our guests and understood what their expectations would be if they were staying in a place like that. This led to the inclusion of a dedicated restaurant, a separate professional kitchen, air-conditioned living and dining pavilion, and not only 1 but 2 private swimming pools, to name only a few of the many unique highlights of our Royal Residence.
The reception has been fantastic. I cannot reveal the revenue figures, but I can say that we have already made quite a big fraction of the amount we spent on construction and interior décor.

The Royal Residence at Jumeirah Vittaveli. PHOTO/ JUMEIRAH
MI: Can you highlight the CSR programmes and eco-friendly initiatives undertaken by the resort?
AM: For the third year in a row, we have achieved the Green Globe certification this year. A team from the Oceanographic Museum in Germany also constantly help us assess the quality of our house reef and advise us on what can be done to protect the corals.
We are trying to reduce plastic in every way possible. In 2013, we established a bottling plant on the island to decrease the amount of plastic bottles given to guests. But we realised that we still had to purchase a lot of plastic bottles for colleague consumption. So we have now expanded that initiative and distributed free reusable water bottles especially for our colleagues. New water dispensers have been installed so that colleagues have easy access to the fresh island made bottled water throughout the back of house area.
We have also replaced items like sugar sachets with cubes kept in enclosed jars. All our drinking straws will soon be replaced with stainless steel ones.
In terms of our CSR programme, we are working on bringing all of our CSR projects together under one umbrella in order to have a more focused approach. We have been working with the center for people with special needs in Maafushi and the orphanage in Villingili for a number of years. I have personally been there on several occasions. Just recently, we also visited the Autism Centre in Hulhumale and established a permanent collaboration with them.
We are also a partner of UNDP Maldives, and keep our doors open for any kind of vocational training programmes for students from local communities.

The Swarna restaurant at Jumeirah Vittaveli. PHOTO/ JUMEIRAH
MI: How do you see the growth and changes in the Maldives tourism industry?
AM: Maldives still is a huge attraction for people all around the world. It is on many people’s bucket list — they want to visit the Maldives at least once in their lifetime. However, those that come here with the intention of visiting just once often keep coming back. Very few places in the world can compare with what the Maldives has to offer from a nature’s perspective — the breathtaking views, the vibrant underwater world and the all-year round pleasant climate.
It is good for the economy that money is being pumped into the country through the tourism industry. We have not yet realised the full potential of tourism, and I think there is still a great potential for expansion in the industry, especially in terms of more airlifts resulting in more tourist influx into the country. More international flights are now coming in to the main airport as well as other domestic airports that are slowly being converted into international arrival and departure points. Additionally, the main airport is being expanded to offer more facilities and services for a larger number of travellers. This is all going to help.
I do not see the number of new hotels coming up as a threat – with increased entry points and facilities, there will be space for a large enough market to sustain the existing and any upcoming hotels. I believe that the whole infrastructure of the country that supports this industry will also move towards where the Maldives should be.
MI: What should be done to attract more tourists?
AM: Not just the government, but the whole industry should focus on new markets with the support of airlines, so that we can bring in more flights. Despite China being one of the most important source markets, there are very few direct flights from China. Another example; India, being very close to the Maldives and having an increased level of outbound travel over the past few years, can be another market to look at to increase air connectivity.
MI: How is Jumeirah Vittaveli being positioned to adapt to the new trends in the industry?
AM: Jumeirah itself is a relatively new, modern company. We have a set brand identity and brand vision, but we are not bound by age-old traditions. So we are always trying new and innovative things.
In terms of Jumeirah Vittaveli, we are constantly upgrading our property and refining our service. We do things differently while still keeping our core culturally connected. We will keep on developing our surroundings and coming up with creative ideas to maintain our position as a market leader.
We are already developing a new category of villas, and constantly adding new F&B venues. We are looking into setting up a new restaurant, which will be based completely on organic food. We are also building a wedding chapel for those who want to renew their vows or who just want to take excellent photographs. We have a very exciting project too, which started as joke; an ice skating ring. Whoever we talk to about it tells us, ‘Oh! You must be joking!’ But we are not joking. We are already building it.
Featured
Celebrate love and friendship at JEN Maldives Malé by Shangri-La

This February, JEN Maldives Malé by Shangri-La invites guests to embrace love and friendship through ‘Threads of Love’, a series of thoughtfully curated dining experiences designed to celebrate love in all its forms.
At the heart of this celebration, the hotel’s expert culinary team has crafted an exquisite seven-course dinner, offering a symphony of flavours and romance. From intimate dining experiences to elegant high teas, JEN Maldives ensures a delightful way for everyone to celebrate love.
In tribute to friendship, JEN Maldives Malé by Shangri-La presents the Pink Galentine’s High Tea, available daily from February 7th to 14th. This beautifully curated experience features a delightful selection of sweet and savoury treats, perfect for celebrating the bonds of family and friendship.
On February 14th, guests are invited to indulge in a captivating Valentine’s dinner at Azur Restaurant, where they can enjoy an exquisite culinary journey accompanied by live music. Thoughtfully crafted to enhance the romantic ambiance, this special evening promises an intimate and unforgettable experience for couples.
Whether looking for the ideal setting to celebrate romance or a memorable gathering with friends and family, JEN Maldives Malé by Shangri-La offers the perfect backdrop, blending luxury with heartfelt hospitality.
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Kuredu Island Resort’s curated Valentine’s Day celebrations

Kuredu Island Resort & Spa invites couples to celebrate the most romantic day of the year in a tropical paradise. With a selection of thoughtfully curated experiences, the resort sets the stage for unforgettable moments that embody love, passion, and connection. This Valentine’s Day, couples are encouraged to escape to the Maldives and indulge in an array of exclusive offerings designed to create lifelong memories.
Couples can enjoy an intimate dining experience under the starlit Maldivian sky at the pristine Sangu Sandbank. As the waves gently lap the shore and the cool ocean breeze enhances the ambiance, guests will indulge in a delectable meal in a setting of unmatched serenity and romance. This enchanting candlelight dinner promises to create an evening of unparalleled magic.
For those seeking a more laid-back yet equally romantic experience, the Romantic Beach BBQ offers the perfect option. Set against the backdrop of the tranquil Maldivian shoreline, this private dining experience features a delightful BBQ feast, complemented by two glasses of sparkling wine per person. With the soothing sounds of the ocean and the glow of the evening sky, couples can enjoy a night filled with laughter, happiness, and togetherness.
Nothing says romance like a toast to love as the sun sets over the horizon. The Sunset Champagne Celebration is an exquisite experience where couples can savour a gourmet platter of cheese and canapés, paired with a free flow of champagne for one hour. Set in a breathtaking location, this experience allows guests to immerse themselves in the beauty of a golden Maldivian sunset while celebrating their special bond. At Kuredu Island Resort & Spa, every detail is designed to inspire connection and affection. From idyllic settings to personalised services, couples are guaranteed to find the perfect way to celebrate their love. With luxurious villas, world-class amenities, and unmatched hospitality, Kuredu offers an enchanting escape for couples looking to rekindle or celebrate their bond.
To enhance the romantic experience further, the resort provides additional activities such as spa treatments for two, private sunset cruises, and bespoke excursions that cater to the spirit of Valentine’s Day.
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Jawakara Islands Maldives presents perfect Valentine’s Day celebrations

Jawakara Islands Maldives offers the ultimate destination for couples to celebrate love this Valentine’s Day, providing a variety of unique and unforgettable experiences that promise to make the day extra special. From romantic breakfasts to sunset picnics and undersea dining, Jawakara creates the perfect atmosphere for couples to share cherished moments together.
Couples can surprise their loved ones with a one-of-a-kind breakfast served on a floating tray in their private pool. With a curated selection of fresh pastries, tropical fruits, and sparkling beverages, this romantic breakfast provides the ideal start to a day filled with love and luxury, all while basking in the warm morning sun.
Set against the stunning backdrop of the ocean, this BBQ beach dinner offers an intimate dining experience where the waves meet the flames. Couples can savour a delectable meal, accompanied by live music, while celebrating their love under the stars in a breathtaking beachside setting.
For those seeking a more private and intimate celebration, the romantic dinner in a private cabana on the beach offers the perfect experience. Surrounded by candlelight, ocean breezes, and the sound of waves, this intimate setting creates an unforgettable evening in paradise.
Couples can escape to a secluded sandbank for a peaceful and intimate 2-hour picnic. Surrounded by crystal-clear waters and untouched nature, they will enjoy each other’s company in a tranquil and picturesque setting, creating lasting memories together.
Indulging in a luxurious couple’s spa journey, couples can enjoy aromatic cocoa extracts that nourish and hydrate their skin. This rejuvenating experience is designed to promote relaxation, intimacy, and well-being.
For a truly unforgettable Valentine’s Day, couples can enjoy an exclusive private breakfast at the world’s largest all-glass undersea restaurant, located at the sister property, Hurawalhi Island Resort. Alongside hearty meals, Champagne, and breathtaking views of the ocean’s depths, couples can also indulge in a delectable 5-course lunch, paired with stunning views of the reef. For an evening to remember, they can savour a tantalising 7-course dinner, curated by Executive Chef Edouard Laurent Deplus, while surrounded by the beauty of marine life. Each of these experiences promises a magical and intimate celebration under the sea.
After a day of romance and adventure, couples can end the evening with a night of music, dancing, and cocktails at Bonthi Bar. Jawakara’s special Valentine’s DJ night invites couples to dance under the stars, creating memories that will last a lifetime.
Jawakara Islands Maldives invites all couples to celebrate this Valentine’s Day in true paradise style. With exclusive experiences designed to indulge the senses, Jawakara is the perfect place to create lasting memories with the one they love.
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