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Amit Majumder: leading Jumeirah Vittaveli’s constant evolution

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In India, the early 2000’s were marked by an expansive growth in sectors such as banking and insurance. Several brilliant young minds shifted their careers to those fields, leaving behind traditional service industries such as tourism and hospitality.

It was true for Amit Majumder and his fellow students, too. Most of his colleagues that had started out in the hospitality industry with him left to pursue careers in banking and insurance. But Amit stayed and his resolve has been highly rewarded; with a career spanning more than 16 years, Amit has climbed up the ranks to become the General Manager at Jumeirah Vittaveli in the Maldives, one of the most renowned luxury resorts in this world famous island paradise.

Maldives Insider sits with Amit to speak about his career, Jumeirah Vittaveli’s evolution and his perception of the Maldives tourism industry.

It might seem like a short journey, but it has been a fantastic journey filled with lots of learning, experience and joy!

Maldives Insider: What made you join the tourism industry?

Amit Majumder: For my graduate studies, I enrolled in economics. But I thought I should do something more vocational for my post-graduate studies. That is why I chose to enrol in Hotel Management. I have always had a neck for cooking and had dreamed of becoming a chef. But being young, I lacked the kind of discipline needed to head a professional kitchen. So I moved to something close to that — food and beverage service.

I started right out of Hotel Management School in India when I was just 19 years old, joining Oberoi Hotels and Resorts. It was a fantastic experience. I learned more in my first job than what I had learned during my studies, and that influenced me so much that I never had the desire to change my career path after my first job in the industry, unlike many of my friends who left the hotel industry and chose different paths like banking, insurance and call centre postings, which were booming at the time in India.

MI: What was your career progress like after joining Oberoi?

AM: After two years with Oberoi, I joined Jumeirah for the first time in 2002 at Burj Al Arab Jumeirah and later moved on to Madinat Jumeirah as part of its opening team. I spent five years in Dubai before coming to the Maldives in 2007 as the Front Office Manager at Kanuhura Maldives (then known as One&Only Kanuhura). I then left the Maldives for Singapore to serve as the Front Office Manager and Rooms Division Manager at Mandarin Oriental.

After about four years in Singapore, it was like the stars just aligned, and I was back in the Maldives, this time rejoining the Jumeirah Group as the Resident Manager at Jumeirah Vittaveli. From there, I moved up the ranks, finally assuming the role of General Manager in August 2016.

It might seem like a short journey, but it has been a fantastic journey filled with lots of learning, experience and joy!

MI: How different is the Maldives from other places that you have worked at?

AM: It is absolutely different — even in the basics. In the Maldives we are not managing a hotel; rather, we are running a small city. We are ultimately responsible for not just the utilities like power and water, but essentially for the well-being of each and every guest that stays with us as well as of all our colleagues. We need to ensure that the staff are motivated and that they have good facilities in terms of accommodation, work environment and welfare. In other places, you do not really have to care about living conditions and leisure facilities of your team after they leave work. But here we have to be very conscious of that all the time.

On the other hand, although people say that things like procurement are especially difficult in a remote island location such as the Maldives, I find this part of the business actually quite easy because you can either get your goods from the local communities or import them through one of the many shipping companies with branch offices located in Male. The key here is to plan ahead and be aware of longer lead times when receiving goods by cargo ship.

The fact that I have spent most of my career in the Maldives speaks volumes. I have done city hotels and resorts in other countries, but the Maldives, and in particular this island, is very special to me.

A two-bedroom beach villa at Jumeirah Vittaveli. PHOTO/ JUMEIRAH

MI: What is your main focus area at Jumeirah Vittaveli?

AM: If you have access to enough capital, anyone can build beautiful properties anywhere in the world. But the core of any establishment remains the colleagues. Here at Jumeirah Vittaveli, we continuously focus on improving facilities and implementing engaging activities to keep our colleagues motivated, so that when they serve the guests they put in their best to provide a genuine hospitality experience. I often hear from our guests that one of the major differences between our resort and other hotels they have visited is the genuine warmth expressed by our colleagues – service does not appear as staged, but is felt like an experience with the right attitude and aptitude.

At the same time, there are many beautiful properties coming up around the world and in the Maldives as well. So we should always keep ours fresh through innovation and creativity while keeping true to our core values.

MI: What is being done to keep Jumeirah Vittaveli fresh?

AM: It is a never-ending process. We started fully operating in 2012 and here we are sitting in 2017, and every year we have added something or done something new. From 2014 onwards, we have been on a path of very vigorous and fantastic changes all around the resort. We have added an airport lounge, the Family Beach Villas, our new restaurant Swarna, and renovated our main restaurant.

This year, we finally unveiled something we have been working on for a while; the all-new five bedroom Royal Residence. I have studied all the large villa categories in the Maldives, and I can safely say that ours is quite unique.

MI: What’s the idea behind the Royal Residence?

AM: The idea behind the Royal Residence is to create a private space which is unique and opulent. I think we have achieved that. The best part was that everybody came together with ideas of what we could do. We have taken inspiration from not just our colleagues, but also from our guests. We constantly listened to our guests and understood what their expectations would be if they were staying in a place like that. This led to the inclusion of a dedicated restaurant, a separate professional kitchen, air-conditioned living and dining pavilion, and not only 1 but 2 private swimming pools, to name only a few of the many unique highlights of our Royal Residence.

The reception has been fantastic. I cannot reveal the revenue figures, but I can say that we have already made quite a big fraction of the amount we spent on construction and interior décor.

The Royal Residence at Jumeirah Vittaveli. PHOTO/ JUMEIRAH

MI: Can you highlight the CSR programmes and eco-friendly initiatives undertaken by the resort?

AM: For the third year in a row, we have achieved the Green Globe certification this year. A team from the Oceanographic Museum in Germany also constantly help us assess the quality of our house reef and advise us on what can be done to protect the corals.

We are trying to reduce plastic in every way possible. In 2013, we established a bottling plant on the island to decrease the amount of plastic bottles given to guests. But we realised that we still had to purchase a lot of plastic bottles for colleague consumption. So we have now expanded that initiative and distributed free reusable water bottles especially for our colleagues. New water dispensers have been installed so that colleagues have easy access to the fresh island made bottled water throughout the back of house area.

We have also replaced items like sugar sachets with cubes kept in enclosed jars. All our drinking straws will soon be replaced with stainless steel ones.

In terms of our CSR programme, we are working on bringing all of our CSR projects together under one umbrella in order to have a more focused approach. We have been working with the center for people with special needs in Maafushi and the orphanage in Villingili for a number of years. I have personally been there on several occasions. Just recently, we also visited the Autism Centre in Hulhumale and established a permanent collaboration with them.

We are also a partner of UNDP Maldives, and keep our doors open for any kind of vocational training programmes for students from local communities.

The Swarna restaurant at Jumeirah Vittaveli. PHOTO/ JUMEIRAH

MI: How do you see the growth and changes in the Maldives tourism industry?

AM: Maldives still is a huge attraction for people all around the world. It is on many people’s bucket list — they want to visit the Maldives at least once in their lifetime. However, those that come here with the intention of visiting just once often keep coming back. Very few places in the world can compare with what the Maldives has to offer from a nature’s perspective — the breathtaking views, the vibrant underwater world and the all-year round pleasant climate.

It is good for the economy that money is being pumped into the country through the tourism industry. We have not yet realised the full potential of tourism, and I think there is still a great potential for expansion in the industry, especially in terms of more airlifts resulting in more tourist influx into the country. More international flights are now coming in to the main airport as well as other domestic airports that are slowly being converted into international arrival and departure points. Additionally, the main airport is being expanded to offer more facilities and services for a larger number of travellers. This is all going to help.

I do not see the number of new hotels coming up as a threat – with increased entry points and facilities, there will be space for a large enough market to sustain the existing and any upcoming hotels. I believe that the whole infrastructure of the country that supports this industry will also move towards where the Maldives should be.

MI: What should be done to attract more tourists?

AM: Not just the government, but the whole industry should focus on new markets with the support of airlines, so that we can bring in more flights. Despite China being one of the most important source markets, there are very few direct flights from China. Another example; India, being very close to the Maldives and having an increased level of outbound travel over the past few years, can be another market to look at to increase air connectivity.

MI: How is Jumeirah Vittaveli being positioned to adapt to the new trends in the industry?

AM: Jumeirah itself is a relatively new, modern company. We have a set brand identity and brand vision, but we are not bound by age-old traditions. So we are always trying new and innovative things.

In terms of Jumeirah Vittaveli, we are constantly upgrading our property and refining our service. We do things differently while still keeping our core culturally connected. We will keep on developing our surroundings and coming up with creative ideas to maintain our position as a market leader.

We are already developing a new category of villas, and constantly adding new F&B venues. We are looking into setting up a new restaurant, which will be based completely on organic food. We are also building a wedding chapel for those who want to renew their vows or who just want to take excellent photographs. We have a very exciting project too, which started as joke; an ice skating ring. Whoever we talk to about it tells us, ‘Oh! You must be joking!’ But we are not joking. We are already building it.

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From space to sea: PADI-certified astronaut guides diving expedition at COMO Cocoa Island

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PADI-Certified NASA Astronaut Brings Ocean Exploration to COMO Cocoa Island, Maldives for Exclusive Diving Event.

Luxury private island resort, COMO Cocoa Island, recently hosted an extraordinary “Island Astronaut Camp,” offering guests a unique chance to explore pristine dive sites alongside NASA astronaut and aquanaut Nicole Stott.

The event included guided reef dives at the resort’s PADI Cocoa Island Diving Centre, where Stott, who is also a PADI-certified diver, accompanied guests in discovering the wonders of the underwater world. Participants were also treated to an exclusive starlit dinner with Nicole, adding a personal touch to the experience.

The dives, part of the COMO Journey of Universe Under the Ocean, were led by PADI instructors and took guests to two stunning reefs: Shambhala Reef and Bay Reef. Divers encountered an impressive variety of marine life, including blacktip reef sharks, napoleon wrasse, hawksbill and green sea turtles, moray eels, oriental sweetlips, giant clams, clark anemonefish, cleaner shrimp, bannerfish, lionfish, butterflyfish, and Maldivian anemonefish.

Shambhala Reef, known for its vibrant coral formations on a sloping reef top, is located between the resort’s arrival jetty and a nearby sandbank. Bay Reef, situated in a 12-meter-deep lagoon, boasts a thriving coral garden and coral propagation frames. Both reefs provided breathtaking backdrops for divers of all skill levels, from beginners to experienced adventurers.

As part of a captivating COMO Conversation event, veteran NASA astronaut Nicole Stott shared fascinating stories from her 104 days in space across two NASA missions. She discussed the rigorous training astronauts undergo and highlighted the surprising similarities between space exploration and deep-sea diving. Stott also spoke about her time aboard the International Space Station (ISS) and her underwater living experience in the Aquarius habitat, further emphasising the deep connection between the ocean and space.

Just a 40-minute speedboat ride from the capital, Male, COMO Cocoa Island offers 33 luxurious overwater villas, the PADI Cocoa Island Dive Centre, and holistic wellness treatments at the COMO Shambhala Retreat. Whether diving with PADI experts or enjoying wellness therapies, COMO Cocoa Island provides the perfect blend of adventure and relaxation in the Maldives.

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Centara expands in Maldives with new underwater-themed resort

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Centara Hotels & Resorts, Thailand’s leading hotel operator, has confirmed the official opening of Centara Mirage Lagoon Maldives on 1st November 2024, as scheduled. This underwater world-themed resort marks a significant step in the company’s growth strategy, becoming Centara’s third property in the Maldives and the fourth in its family-oriented Mirage brand portfolio.

Located within The Atollia by Centara Hotels & Resorts—a multi-island paradise offering exclusive access to two Centara properties—the resort promises endless fun for families. Centara Grand Lagoon Maldives, the brand’s fourth Maldives venture, is set to open in early 2025. At Centara Mirage Lagoon Maldives, guests can immerse themselves in the resort’s expansive water park, featuring a lazy river, swimming pools, kids’ pool, and water playground. The resort also boasts a vibrant kids’ club, the innovative child-focused Candy Spa, and the renowned Spa Cenvaree, all designed to create lasting family memories.

The resort’s opening aligns with Centara’s “Future Growth” strategy announced earlier this year. With construction completed, the final touches are being added to welcome guests in the brand’s signature warm and gracious manner. This new property highlights Centara’s ongoing commitment to expanding its family-centric hospitality offerings while delivering world-class experiences in top travel destinations.

Be among the first to experience Centara Mirage Lagoon Maldives, where special introductory offers await. Guests can enjoy complimentary stays and meals for up to two children aged 15 and under, as well as free roundtrip speedboat transfers between Male airport and the resort. CentaraThe1 members will also receive an extra 15% discount. This exclusive ‘Me & Centara’ promotion runs until 20th December 2024, for stays between 1st November 2024 and 31st October 2025. Guests who complete their stay by 20th December 2024 will also receive a voucher for a complimentary return stay of the same duration between May and September next year.

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Celebrate Oktoberfest in paradise: Sun Siyam Iru Fushi hosts week-long festivities with exclusive offers

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Sun Siyam Iru Fushi invites guests to join its vibrant Oktoberfest celebration, running from September 25th to October 2nd, 2024. Set against the stunning Maldives backdrop, this week-long event promises a memorable experience packed with festive activities, mouthwatering culinary delights, and lively entertainment. Alongside the festivities, an exclusive limited-time offer is available.

The celebration kicks off on September 25th with a Beachside BBQ, where a live band will bring the perfect Oktoberfest atmosphere to the shores. The excitement continues on September 26th with a Sundown DJ Beach Party, followed by the Oktoberfest Beer Festival at Water’s Edge Bar on September 28th, featuring live music and a performance by DJ Watte. On September 29th, guests can cool down at the Oktoberfest Pool Party at Fluid, complete with a special “Buy 1, Get 1 Free” beer offer. The festivities conclude with a delectable Street Lobster BBQ on October 2nd.

Exclusive Website Offer

In celebration of both Oktoberfest and the upcoming Halloween season, Sun Siyam Iru Fushi is offering a special limited-time deal. Guests can enjoy up to 30% off on all villa categories, complimentary Guided Nemo Snorkeling, a 50% discount on seaplane transfers, 20% off on spa treatments, 10% off on watersports activities, and 30% off on private destination dining experiences. Additionally, two children (up to 15 years old) can stay and dine for free on the same meal plan as their parents. Exclusive discounts on Wine Cellar dinner experiences are also available. This offer is valid for bookings made by October 28th, 2024, for stays through October 31st, 2025.

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