NIYAMA Private Islands Maldives has appointed award-winning hospitality executive Deveeka Nijhawan as its Director of Public Relations and Communications.

A well-known personality in the hospitality industry in the Middle East, Nijhawan has over five years of experience as the Public Relations and Communications Manager of Le Meridien Dubai Hotel and Conference Centre. She is known in the industry for going the extra mile to generate publicity, build media relations, network with key influencers, and create marketing and revenue generating opportunities for the hotel.

Nijhawan started her career at Le Meridien Dubai Hotel in June 2012 as a public relations and communications executive, and within two years rose to head the department. She grew up in different countries, including India, Sri Lanka, the UK, Saudi Arabia, Oman and Dubai.

In her new position as Director of Public Relations and Communications at NIYAMA Maldives, Nijhawan will be responsible for driving all PR, marketing, partnership, digital communications and social media activities of the resort.

“I am very excited to join the Minor Hotel Group and embrace this new challenge. I am looking forward to working with the team to develop strategic and tactical marketing strategies to position the resort as being synonymous with Maldives and the destination to holiday in,” Nijhawan said, in an announcement.

Accessible by a 40-minute seaplane flight from the main Velana International Airport, the blissful resort of NIYAMA Private Islands Maldives offers 86 studios and overwater pavilions spread across two islands, allowing guests to find comfort both indoors and outdoors. The luxury resort, located in the southern Dhaalu atoll, features endless dining options including Edge, an overwater restaurant only accessible by boat, and Tribal, a modern campfire dining fare complete with tiki torches.

Featuring a 24-hour spa, NIYAMA Private Islands Maldives is also home to the world’s first underwater club. In addition, guests seeking to explore the waters can pick their favourite water sport at Float, which offers PADI dive courses, or go sailing on traditional Maldivian wooden boats called Dhonis. There is even a marine biology lab for coral rehabilitation and education.