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NIYAMA Maldives appoints new PR and Communications Director

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NIYAMA Private Islands Maldives has appointed award-winning hospitality executive Deveeka Nijhawan as its Director of Public Relations and Communications.

A well-known personality in the hospitality industry in the Middle East, Nijhawan has over five years of experience as the Public Relations and Communications Manager of Le Meridien Dubai Hotel and Conference Centre. She is known in the industry for going the extra mile to generate publicity, build media relations, network with key influencers, and create marketing and revenue generating opportunities for the hotel.

Nijhawan started her career at Le Meridien Dubai Hotel in June 2012 as a public relations and communications executive, and within two years rose to head the department. She grew up in different countries, including India, Sri Lanka, the UK, Saudi Arabia, Oman and Dubai.

In her new position as Director of Public Relations and Communications at NIYAMA Maldives, Nijhawan will be responsible for driving all PR, marketing, partnership, digital communications and social media activities of the resort.

“I am very excited to join the Minor Hotel Group and embrace this new challenge. I am looking forward to working with the team to develop strategic and tactical marketing strategies to position the resort as being synonymous with Maldives and the destination to holiday in,” Nijhawan said, in an announcement.

Accessible by a 40-minute seaplane flight from the main Velana International Airport, the blissful resort of NIYAMA Private Islands Maldives offers 86 studios and overwater pavilions spread across two islands, allowing guests to find comfort both indoors and outdoors. The luxury resort, located in the southern Dhaalu atoll, features endless dining options including Edge, an overwater restaurant only accessible by boat, and Tribal, a modern campfire dining fare complete with tiki torches.

Featuring a 24-hour spa, NIYAMA Private Islands Maldives is also home to the world’s first underwater club. In addition, guests seeking to explore the waters can pick their favourite water sport at Float, which offers PADI dive courses, or go sailing on traditional Maldivian wooden boats called Dhonis. There is even a marine biology lab for coral rehabilitation and education.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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