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Amit Majumder: leading Jumeirah Vittaveli’s constant evolution

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In India, the early 2000’s were marked by an expansive growth in sectors such as banking and insurance. Several brilliant young minds shifted their careers to those fields, leaving behind traditional service industries such as tourism and hospitality.

It was true for Amit Majumder and his fellow students, too. Most of his colleagues that had started out in the hospitality industry with him left to pursue careers in banking and insurance. But Amit stayed and his resolve has been highly rewarded; with a career spanning more than 16 years, Amit has climbed up the ranks to become the General Manager at Jumeirah Vittaveli in the Maldives, one of the most renowned luxury resorts in this world famous island paradise.

Maldives Insider sits with Amit to speak about his career, Jumeirah Vittaveli’s evolution and his perception of the Maldives tourism industry.

It might seem like a short journey, but it has been a fantastic journey filled with lots of learning, experience and joy!

Maldives Insider: What made you join the tourism industry?

Amit Majumder: For my graduate studies, I enrolled in economics. But I thought I should do something more vocational for my post-graduate studies. That is why I chose to enrol in Hotel Management. I have always had a neck for cooking and had dreamed of becoming a chef. But being young, I lacked the kind of discipline needed to head a professional kitchen. So I moved to something close to that — food and beverage service.

I started right out of Hotel Management School in India when I was just 19 years old, joining Oberoi Hotels and Resorts. It was a fantastic experience. I learned more in my first job than what I had learned during my studies, and that influenced me so much that I never had the desire to change my career path after my first job in the industry, unlike many of my friends who left the hotel industry and chose different paths like banking, insurance and call centre postings, which were booming at the time in India.

MI: What was your career progress like after joining Oberoi?

AM: After two years with Oberoi, I joined Jumeirah for the first time in 2002 at Burj Al Arab Jumeirah and later moved on to Madinat Jumeirah as part of its opening team. I spent five years in Dubai before coming to the Maldives in 2007 as the Front Office Manager at Kanuhura Maldives (then known as One&Only Kanuhura). I then left the Maldives for Singapore to serve as the Front Office Manager and Rooms Division Manager at Mandarin Oriental.

After about four years in Singapore, it was like the stars just aligned, and I was back in the Maldives, this time rejoining the Jumeirah Group as the Resident Manager at Jumeirah Vittaveli. From there, I moved up the ranks, finally assuming the role of General Manager in August 2016.

It might seem like a short journey, but it has been a fantastic journey filled with lots of learning, experience and joy!

MI: How different is the Maldives from other places that you have worked at?

AM: It is absolutely different — even in the basics. In the Maldives we are not managing a hotel; rather, we are running a small city. We are ultimately responsible for not just the utilities like power and water, but essentially for the well-being of each and every guest that stays with us as well as of all our colleagues. We need to ensure that the staff are motivated and that they have good facilities in terms of accommodation, work environment and welfare. In other places, you do not really have to care about living conditions and leisure facilities of your team after they leave work. But here we have to be very conscious of that all the time.

On the other hand, although people say that things like procurement are especially difficult in a remote island location such as the Maldives, I find this part of the business actually quite easy because you can either get your goods from the local communities or import them through one of the many shipping companies with branch offices located in Male. The key here is to plan ahead and be aware of longer lead times when receiving goods by cargo ship.

The fact that I have spent most of my career in the Maldives speaks volumes. I have done city hotels and resorts in other countries, but the Maldives, and in particular this island, is very special to me.

A two-bedroom beach villa at Jumeirah Vittaveli. PHOTO/ JUMEIRAH

MI: What is your main focus area at Jumeirah Vittaveli?

AM: If you have access to enough capital, anyone can build beautiful properties anywhere in the world. But the core of any establishment remains the colleagues. Here at Jumeirah Vittaveli, we continuously focus on improving facilities and implementing engaging activities to keep our colleagues motivated, so that when they serve the guests they put in their best to provide a genuine hospitality experience. I often hear from our guests that one of the major differences between our resort and other hotels they have visited is the genuine warmth expressed by our colleagues – service does not appear as staged, but is felt like an experience with the right attitude and aptitude.

At the same time, there are many beautiful properties coming up around the world and in the Maldives as well. So we should always keep ours fresh through innovation and creativity while keeping true to our core values.

MI: What is being done to keep Jumeirah Vittaveli fresh?

AM: It is a never-ending process. We started fully operating in 2012 and here we are sitting in 2017, and every year we have added something or done something new. From 2014 onwards, we have been on a path of very vigorous and fantastic changes all around the resort. We have added an airport lounge, the Family Beach Villas, our new restaurant Swarna, and renovated our main restaurant.

This year, we finally unveiled something we have been working on for a while; the all-new five bedroom Royal Residence. I have studied all the large villa categories in the Maldives, and I can safely say that ours is quite unique.

MI: What’s the idea behind the Royal Residence?

AM: The idea behind the Royal Residence is to create a private space which is unique and opulent. I think we have achieved that. The best part was that everybody came together with ideas of what we could do. We have taken inspiration from not just our colleagues, but also from our guests. We constantly listened to our guests and understood what their expectations would be if they were staying in a place like that. This led to the inclusion of a dedicated restaurant, a separate professional kitchen, air-conditioned living and dining pavilion, and not only 1 but 2 private swimming pools, to name only a few of the many unique highlights of our Royal Residence.

The reception has been fantastic. I cannot reveal the revenue figures, but I can say that we have already made quite a big fraction of the amount we spent on construction and interior décor.

The Royal Residence at Jumeirah Vittaveli. PHOTO/ JUMEIRAH

MI: Can you highlight the CSR programmes and eco-friendly initiatives undertaken by the resort?

AM: For the third year in a row, we have achieved the Green Globe certification this year. A team from the Oceanographic Museum in Germany also constantly help us assess the quality of our house reef and advise us on what can be done to protect the corals.

We are trying to reduce plastic in every way possible. In 2013, we established a bottling plant on the island to decrease the amount of plastic bottles given to guests. But we realised that we still had to purchase a lot of plastic bottles for colleague consumption. So we have now expanded that initiative and distributed free reusable water bottles especially for our colleagues. New water dispensers have been installed so that colleagues have easy access to the fresh island made bottled water throughout the back of house area.

We have also replaced items like sugar sachets with cubes kept in enclosed jars. All our drinking straws will soon be replaced with stainless steel ones.

In terms of our CSR programme, we are working on bringing all of our CSR projects together under one umbrella in order to have a more focused approach. We have been working with the center for people with special needs in Maafushi and the orphanage in Villingili for a number of years. I have personally been there on several occasions. Just recently, we also visited the Autism Centre in Hulhumale and established a permanent collaboration with them.

We are also a partner of UNDP Maldives, and keep our doors open for any kind of vocational training programmes for students from local communities.

The Swarna restaurant at Jumeirah Vittaveli. PHOTO/ JUMEIRAH

MI: How do you see the growth and changes in the Maldives tourism industry?

AM: Maldives still is a huge attraction for people all around the world. It is on many people’s bucket list — they want to visit the Maldives at least once in their lifetime. However, those that come here with the intention of visiting just once often keep coming back. Very few places in the world can compare with what the Maldives has to offer from a nature’s perspective — the breathtaking views, the vibrant underwater world and the all-year round pleasant climate.

It is good for the economy that money is being pumped into the country through the tourism industry. We have not yet realised the full potential of tourism, and I think there is still a great potential for expansion in the industry, especially in terms of more airlifts resulting in more tourist influx into the country. More international flights are now coming in to the main airport as well as other domestic airports that are slowly being converted into international arrival and departure points. Additionally, the main airport is being expanded to offer more facilities and services for a larger number of travellers. This is all going to help.

I do not see the number of new hotels coming up as a threat – with increased entry points and facilities, there will be space for a large enough market to sustain the existing and any upcoming hotels. I believe that the whole infrastructure of the country that supports this industry will also move towards where the Maldives should be.

MI: What should be done to attract more tourists?

AM: Not just the government, but the whole industry should focus on new markets with the support of airlines, so that we can bring in more flights. Despite China being one of the most important source markets, there are very few direct flights from China. Another example; India, being very close to the Maldives and having an increased level of outbound travel over the past few years, can be another market to look at to increase air connectivity.

MI: How is Jumeirah Vittaveli being positioned to adapt to the new trends in the industry?

AM: Jumeirah itself is a relatively new, modern company. We have a set brand identity and brand vision, but we are not bound by age-old traditions. So we are always trying new and innovative things.

In terms of Jumeirah Vittaveli, we are constantly upgrading our property and refining our service. We do things differently while still keeping our core culturally connected. We will keep on developing our surroundings and coming up with creative ideas to maintain our position as a market leader.

We are already developing a new category of villas, and constantly adding new F&B venues. We are looking into setting up a new restaurant, which will be based completely on organic food. We are also building a wedding chapel for those who want to renew their vows or who just want to take excellent photographs. We have a very exciting project too, which started as joke; an ice skating ring. Whoever we talk to about it tells us, ‘Oh! You must be joking!’ But we are not joking. We are already building it.

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Brewing change: how The Standard Maldives is redefining eco-luxury

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As one of the first countries to raise the alarm on climate change and call for global action, the Maldives has long been a pioneer in environmental stewardship. At The Standard, Huruvalhi Maldives, located in the untouched beauty of Raa Atoll, this legacy is embraced with pride and purpose. The resort views its role as custodian of its fragile surroundings with the utmost seriousness, and its latest sustainability efforts reflect a strong and ongoing commitment to innovation, responsibility, and leadership in environmentally conscious hospitality.

Among its recent initiatives, The Standard, Huruvalhi Maldives has become the first resort in the country to introduce a capsule-free coffee system across all guest villas. This pioneering technology replaces traditional single-use coffee pods with compostable coffee balls, free of aluminium and plastic, which break down naturally in garden soil within weeks. Though a seemingly small change, this shift significantly reduces non-biodegradable waste, while simultaneously enhancing the in-villa coffee experience with high-quality, guilt-free options.

This initiative is not merely about convenience; it exemplifies how luxury hospitality can integrate scalable, intelligent solutions that respect the natural world. In keeping with this philosophy, the resort has transitioned all takeaway packaging to 100% paper-based materials, effectively eliminating single-use plastics from its food and beverage operations and reinforcing a commitment to sustainability at every level.

According to General Manager Justin Swart, this move alone removes an estimated 25,000 capsules from the waste stream annually – a meaningful reduction that underscores the resort’s shift towards more circular and sustainable practices. “As the first resort in the Maldives to adopt this system, we’re not just serving better coffee – we’re setting a new standard for how luxury and environmental responsibility can go hand in hand,” he said.

Executive Housekeeper Ismail Moosa added, “Every small change we make — whether in the villas, the laundry, or the products we use — is a step toward protecting this beautiful island we call home. It’s not just about sustainability; it’s about leaving the Maldives just as pristine for future generations to experience and cherish.”

Sustainability at The Standard, Huruvalhi Maldives is not seen as a final destination but rather a continual journey. With a variety of additional innovations in progress, the resort is always looking for new ways to reduce its environmental impact while enhancing the guest experience. From eliminating plastic and generating solar power to sourcing food locally, each measure forms part of a broader mission to redefine what responsible luxury means in the Maldives—both now and into the future.

A key element of this strategy is the resort’s solar photovoltaic system, which has already delivered measurable results. The 365 kW installation has thus far generated over 1.24 million kWh of renewable energy, prevented approximately 1,237 tonnes of carbon dioxide emissions, and saved an estimated 335,451 litres of diesel. With a real-time offset of 1.65 litres of diesel per minute, the system substantially reduces the resort’s dependency on fossil fuels and furthers its vision of a carbon-conscious future.

Efforts to embed sustainability extend to the resort’s culinary operations. At Joos Café, guests can enjoy a dedicated plant-based menu designed to promote both personal wellbeing and environmental health. Weekly zero-waste buffet days have been introduced, offering thoughtfully curated meals that minimise excess through careful planning and creative use of ingredients. Meanwhile, the resort’s team members are served zero-waste lunches three times a week, fostering a workplace culture that values mindful consumption.

Further contributing to its environmental agenda, the resort has implemented an in-house water bottling facility, replacing plastic bottles with reusable glass alternatives. This move not only reduces plastic waste and streamlines logistics, but also enhances the overall guest experience without sacrificing quality or design.

A crucial component underpinning all these efforts is a refined approach to procurement. The resort prioritises locally sourced ingredients—such as reef fish, octopus, lobsters, kopifai leaves, and screwpine—supporting nearby fishing and farming communities while minimising the carbon footprint associated with long-distance transportation. By strictly adhering to local fishing regulations, such as avoiding the purchase of lobsters under 0.8 feet, the resort also ensures the protection of marine ecosystems and promotes sustainable harvesting.

“Whether it’s reducing plastic, switching to solar, or completely rethinking something as simple as a cup of coffee, we are committed to doing the right thing,” said Justin Swart. “Our guests expect more, and so do we.”

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Unwind, dine and play: multi-island summer at CROSSROADS Maldives

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This summer, CROSSROADS Maldives is extending an invitation to travellers to explore its unique multi-island destination. Situated just 20 minutes by speedboat from Malé, the destination encompasses a collection of resorts, dining venues, and leisure activities suited to a wide range of guests.

A special summer offer is now available until 31 August 2025 at SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. Tailored for residents and expatriates, the package features room rates from just USD 249 nett per night, inclusive of daily breakfast, return speedboat transfers for two, and access to the facilities of both resorts. Guests may also enhance their stay with a dining plan, which unlocks access to 14 distinctive restaurants across the destination. Additionally, Hard Rock Cafe Maldives is currently showcasing its limited-time World Burger Tour, featuring highlights such as the Island Spiced Coconut & Curry Burger.

For those with limited time, the SAii Beach Club provides convenient day packages that include use of the pool, beachside relaxation, refreshing cocktails, and house-made gelato. As the sun sets, guests can choose from a variety of dining options, including globally inspired dishes at Terra & Mar or Thai-Italian fusion at Mr. Tomyam, with live DJ entertainment to complete the evening.

Sports enthusiasts can enjoy the two GZ19 padel tennis courts available on-site, catering to players of all levels and offering a lively way to stay active.

Meanwhile, the SAii Spa – one of the few double-storey spas in the Maldives – offers rejuvenating treatments crafted to nourish mind, body, and soul, with therapies incorporating locally sourced organic ingredients.

Whether travelling as a couple, family, or group of friends, CROSSROADS Maldives promises an unforgettable summer escape.

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Four Seasons Resort Maldives at Kuda Huraa unveils stylish new Beach Villas with Pool

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With twice the outdoor space, an extended pool, a reimagined layout, and a fresh, airy design palette, the new Beach Villas with Pool at Four Seasons Resort Maldives at Kuda Huraa represent a remarkable transformation from their former Beach Bungalow form. The rich, dark wood tones and enclosed garden settings have been replaced with lighter, brighter, more spacious and refined options tailored for couples, honeymooners, and young families alike.

Set just steps from the shoreline and offering picturesque views of the ocean, lagoon, and sunrise, each Beach Villa accommodates up to three adults or two adults and two children under the age of 12. The interior living space now spans 70 square metres (753.5 sq. ft.), while outdoor areas have been extended to 285 square metres (3,068 sq. ft.).

Commenting on the culmination of the resort’s ongoing regeneration project, General Manager Didier Jardin remarked, “Kuda Huraa has long served as a sanctuary for those in search of a cosy Maldivian home-away-from-home. However, we recognised that our former bungalows posed limitations in layout, natural light and space. Our new Beach Villas encapsulate the soul of the island, blending comfort, care and the timeless magic of the Maldives into one seamless experience.”

Key highlights of the new Beach Villas with Pool include:

  • A Fresh and Inviting Aesthetic: The former darker colour scheme has been replaced with a lighter, more vibrant palette, featuring subtle sea- and sun-inspired tones of teal, turquoise, and tangerine.
  • Redesigned Interior Layout: A more functional layout begins with a bright porch leading into a light-filled en suite bedroom, complete with a study and dining area. A window-side daybed now offers serene ocean views, while a reconfigured walk-in wardrobe allows direct access to the bathroom. All villas include an outdoor shower garden, and select units feature additional family rooms.
  • Enhanced Outdoor Living: The previous plunge pool has been expanded to a 36-square-metre (388 sq. ft.) swimming pool, optimally positioned to showcase the ocean vistas. A new pergola fitted with a custom-designed round swing adds an Instagram-ready spot for lounging, dining, or simply basking in the sun.
  • Stylish Architecture and Interiors: Contemporary furnishings, including iconic pieces such as the B&B Italia armchair, elevate the visual appeal. A sophisticated mix of contrasting materials and textures, soft organic lines, and elegant architectural curves blend each villa harmoniously into its natural surroundings.

Each Beach Villa includes a host of complimentary features, such as daily fresh fruit, Kuda Spring bottled water, tea and coffee, twice-daily housekeeping with evening turndown, and beach essentials for children aged 12 and under.

For guests seeking a seamless and indulgent island retreat, the Bed & Breakfast package is available, offering a lavish buffet breakfast each morning at Café Huraa. This is included for two guests per bedroom (or four in a family villa or bungalow, and for all guests in suites). The package is available for stays up to 20 December 2026, subject to availability.

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