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Amit Majumder: leading Jumeirah Vittaveli’s constant evolution

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In India, the early 2000’s were marked by an expansive growth in sectors such as banking and insurance. Several brilliant young minds shifted their careers to those fields, leaving behind traditional service industries such as tourism and hospitality.

It was true for Amit Majumder and his fellow students, too. Most of his colleagues that had started out in the hospitality industry with him left to pursue careers in banking and insurance. But Amit stayed and his resolve has been highly rewarded; with a career spanning more than 16 years, Amit has climbed up the ranks to become the General Manager at Jumeirah Vittaveli in the Maldives, one of the most renowned luxury resorts in this world famous island paradise.

Maldives Insider sits with Amit to speak about his career, Jumeirah Vittaveli’s evolution and his perception of the Maldives tourism industry.

It might seem like a short journey, but it has been a fantastic journey filled with lots of learning, experience and joy!

Maldives Insider: What made you join the tourism industry?

Amit Majumder: For my graduate studies, I enrolled in economics. But I thought I should do something more vocational for my post-graduate studies. That is why I chose to enrol in Hotel Management. I have always had a neck for cooking and had dreamed of becoming a chef. But being young, I lacked the kind of discipline needed to head a professional kitchen. So I moved to something close to that — food and beverage service.

I started right out of Hotel Management School in India when I was just 19 years old, joining Oberoi Hotels and Resorts. It was a fantastic experience. I learned more in my first job than what I had learned during my studies, and that influenced me so much that I never had the desire to change my career path after my first job in the industry, unlike many of my friends who left the hotel industry and chose different paths like banking, insurance and call centre postings, which were booming at the time in India.

MI: What was your career progress like after joining Oberoi?

AM: After two years with Oberoi, I joined Jumeirah for the first time in 2002 at Burj Al Arab Jumeirah and later moved on to Madinat Jumeirah as part of its opening team. I spent five years in Dubai before coming to the Maldives in 2007 as the Front Office Manager at Kanuhura Maldives (then known as One&Only Kanuhura). I then left the Maldives for Singapore to serve as the Front Office Manager and Rooms Division Manager at Mandarin Oriental.

After about four years in Singapore, it was like the stars just aligned, and I was back in the Maldives, this time rejoining the Jumeirah Group as the Resident Manager at Jumeirah Vittaveli. From there, I moved up the ranks, finally assuming the role of General Manager in August 2016.

It might seem like a short journey, but it has been a fantastic journey filled with lots of learning, experience and joy!

MI: How different is the Maldives from other places that you have worked at?

AM: It is absolutely different — even in the basics. In the Maldives we are not managing a hotel; rather, we are running a small city. We are ultimately responsible for not just the utilities like power and water, but essentially for the well-being of each and every guest that stays with us as well as of all our colleagues. We need to ensure that the staff are motivated and that they have good facilities in terms of accommodation, work environment and welfare. In other places, you do not really have to care about living conditions and leisure facilities of your team after they leave work. But here we have to be very conscious of that all the time.

On the other hand, although people say that things like procurement are especially difficult in a remote island location such as the Maldives, I find this part of the business actually quite easy because you can either get your goods from the local communities or import them through one of the many shipping companies with branch offices located in Male. The key here is to plan ahead and be aware of longer lead times when receiving goods by cargo ship.

The fact that I have spent most of my career in the Maldives speaks volumes. I have done city hotels and resorts in other countries, but the Maldives, and in particular this island, is very special to me.

A two-bedroom beach villa at Jumeirah Vittaveli. PHOTO/ JUMEIRAH

MI: What is your main focus area at Jumeirah Vittaveli?

AM: If you have access to enough capital, anyone can build beautiful properties anywhere in the world. But the core of any establishment remains the colleagues. Here at Jumeirah Vittaveli, we continuously focus on improving facilities and implementing engaging activities to keep our colleagues motivated, so that when they serve the guests they put in their best to provide a genuine hospitality experience. I often hear from our guests that one of the major differences between our resort and other hotels they have visited is the genuine warmth expressed by our colleagues – service does not appear as staged, but is felt like an experience with the right attitude and aptitude.

At the same time, there are many beautiful properties coming up around the world and in the Maldives as well. So we should always keep ours fresh through innovation and creativity while keeping true to our core values.

MI: What is being done to keep Jumeirah Vittaveli fresh?

AM: It is a never-ending process. We started fully operating in 2012 and here we are sitting in 2017, and every year we have added something or done something new. From 2014 onwards, we have been on a path of very vigorous and fantastic changes all around the resort. We have added an airport lounge, the Family Beach Villas, our new restaurant Swarna, and renovated our main restaurant.

This year, we finally unveiled something we have been working on for a while; the all-new five bedroom Royal Residence. I have studied all the large villa categories in the Maldives, and I can safely say that ours is quite unique.

MI: What’s the idea behind the Royal Residence?

AM: The idea behind the Royal Residence is to create a private space which is unique and opulent. I think we have achieved that. The best part was that everybody came together with ideas of what we could do. We have taken inspiration from not just our colleagues, but also from our guests. We constantly listened to our guests and understood what their expectations would be if they were staying in a place like that. This led to the inclusion of a dedicated restaurant, a separate professional kitchen, air-conditioned living and dining pavilion, and not only 1 but 2 private swimming pools, to name only a few of the many unique highlights of our Royal Residence.

The reception has been fantastic. I cannot reveal the revenue figures, but I can say that we have already made quite a big fraction of the amount we spent on construction and interior décor.

The Royal Residence at Jumeirah Vittaveli. PHOTO/ JUMEIRAH

MI: Can you highlight the CSR programmes and eco-friendly initiatives undertaken by the resort?

AM: For the third year in a row, we have achieved the Green Globe certification this year. A team from the Oceanographic Museum in Germany also constantly help us assess the quality of our house reef and advise us on what can be done to protect the corals.

We are trying to reduce plastic in every way possible. In 2013, we established a bottling plant on the island to decrease the amount of plastic bottles given to guests. But we realised that we still had to purchase a lot of plastic bottles for colleague consumption. So we have now expanded that initiative and distributed free reusable water bottles especially for our colleagues. New water dispensers have been installed so that colleagues have easy access to the fresh island made bottled water throughout the back of house area.

We have also replaced items like sugar sachets with cubes kept in enclosed jars. All our drinking straws will soon be replaced with stainless steel ones.

In terms of our CSR programme, we are working on bringing all of our CSR projects together under one umbrella in order to have a more focused approach. We have been working with the center for people with special needs in Maafushi and the orphanage in Villingili for a number of years. I have personally been there on several occasions. Just recently, we also visited the Autism Centre in Hulhumale and established a permanent collaboration with them.

We are also a partner of UNDP Maldives, and keep our doors open for any kind of vocational training programmes for students from local communities.

The Swarna restaurant at Jumeirah Vittaveli. PHOTO/ JUMEIRAH

MI: How do you see the growth and changes in the Maldives tourism industry?

AM: Maldives still is a huge attraction for people all around the world. It is on many people’s bucket list — they want to visit the Maldives at least once in their lifetime. However, those that come here with the intention of visiting just once often keep coming back. Very few places in the world can compare with what the Maldives has to offer from a nature’s perspective — the breathtaking views, the vibrant underwater world and the all-year round pleasant climate.

It is good for the economy that money is being pumped into the country through the tourism industry. We have not yet realised the full potential of tourism, and I think there is still a great potential for expansion in the industry, especially in terms of more airlifts resulting in more tourist influx into the country. More international flights are now coming in to the main airport as well as other domestic airports that are slowly being converted into international arrival and departure points. Additionally, the main airport is being expanded to offer more facilities and services for a larger number of travellers. This is all going to help.

I do not see the number of new hotels coming up as a threat – with increased entry points and facilities, there will be space for a large enough market to sustain the existing and any upcoming hotels. I believe that the whole infrastructure of the country that supports this industry will also move towards where the Maldives should be.

MI: What should be done to attract more tourists?

AM: Not just the government, but the whole industry should focus on new markets with the support of airlines, so that we can bring in more flights. Despite China being one of the most important source markets, there are very few direct flights from China. Another example; India, being very close to the Maldives and having an increased level of outbound travel over the past few years, can be another market to look at to increase air connectivity.

MI: How is Jumeirah Vittaveli being positioned to adapt to the new trends in the industry?

AM: Jumeirah itself is a relatively new, modern company. We have a set brand identity and brand vision, but we are not bound by age-old traditions. So we are always trying new and innovative things.

In terms of Jumeirah Vittaveli, we are constantly upgrading our property and refining our service. We do things differently while still keeping our core culturally connected. We will keep on developing our surroundings and coming up with creative ideas to maintain our position as a market leader.

We are already developing a new category of villas, and constantly adding new F&B venues. We are looking into setting up a new restaurant, which will be based completely on organic food. We are also building a wedding chapel for those who want to renew their vows or who just want to take excellent photographs. We have a very exciting project too, which started as joke; an ice skating ring. Whoever we talk to about it tells us, ‘Oh! You must be joking!’ But we are not joking. We are already building it.

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Barceló Nasandhura celebrates World Chocolate Day with sweet surprises in Malé

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This July, Barceló Nasandhura is offering guests a taste of the sweeter side of life through a series of limited-time dessert experiences in the heart of Malé.

In celebration of World Chocolate Day, the hotel hosted a Chocolate Indulgence Station in the Nasandhura Lobby on 7th July. Held from 4:00 PM to 8:00 PM, the event featured handcrafted chocolate desserts and tastings led by Head Pastry Chef Mohammed, a certified Continental Judge in Pastry Arts. The occasion attracted a delightful mix of in-house guests and walk-in visitors, who also enjoyed a specially curated photo setup and the opportunity to purchase exclusive, limited-edition treats.

Additionally, from 4th to 7th July, a dedicated Chocolate Dessert Station was presented at the Oivaru dinner buffet, located on the hotel’s third floor, offering a decadent addition to the evening dining experience.

To conclude the month’s celebrations, guests will be able to enjoy a 10% discount on all ice creams at Alimas Coffee Lounge from 20th to 26th July. Featuring house-made flavours, this offering provides the ideal way to cool off and indulge during the warm island afternoons.

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Dive into sustainable luxury at Coco Palm Dhuni Kolhu, Baa Atoll

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Surrounded by flourishing reefs and pristine islands with the whitest of soft sands and crystal-clear waters, Coco Collection – a leading resort brand in the Maldives – invites guests to delve into the extraordinary underwater world of Coco Palm Dhuni Kolhu.

Nestled within the crown jewel of the Maldives, the Baa Atoll UNESCO Biosphere Reserve, Coco Palm Dhuni Kolhu is renowned for its commitment to everyday sustainability. Setting the standard for sustainable luxury, the resort has once again been recognised as the Maldives’ Leading Green Resort 2025, marking its third consecutive win at the prestigious World Travel Awards.

While the resort continues its efforts to protect and preserve a thriving marine ecosystem, it also encourages guests to immerse themselves in a range of signature marine experiences, all guided by resident Marine Educator Rosalie Bailie and supported by its long-standing partnership with the Olive Ridley Project.

The signature marine experiences include:

  • Guided Snorkelling – Guests may explore the house reef or venture to nearby coral gardens with expert guides. These excursions cater to all skill levels and often include sightings of green sea turtles, parrotfish, and, depending on the season, manta rays and eagle rays. Guests may also encounter hawksbill turtles grazing on coral at nearby turtle points.
  • Coral Planting & Restoration Workshop – Conscious travellers are invited to participate in meaningful conservation work through coral planting. With the guidance of the Marine Educator, guests can affix coral fragments onto reef frames which are then placed on the seabed, helping to regenerate damaged reefs and enhance marine biodiversity.
  • Discover Scuba Diving – From beginners to advanced divers, the island provides access to over 30 dive sites across the region, led by certified PADI instructors. Guests may dive among coral pinnacles, explore historic wrecks, and visit iconic spots such as Hanifaru Bay, famous for sightings of manta rays and whale sharks.
  • ORP Marine Turtle Rescue Centre Tour – Home to the Maldives’ first fully equipped, veterinary-run sea turtle rescue centre, Coco Palm Dhuni Kolhu offers guests the chance to engage with rescued turtles recovering from injuries or entanglements. Through this partnership with the Olive Ridley Project, guests can feed turtles, learn about conservation challenges, adopt a turtle, and contribute to protecting this endangered species.
  • Night Snorkelling – For a truly unique underwater adventure, the resort offers night snorkelling excursions led by the Marine Educator. As the reef transforms after sunset, guests will discover a different side of marine life, spotting lionfish, resting parrotfish, and other nocturnal sea creatures illuminated by torchlight.

Located in one of the world’s most spectacular hubs of marine biodiversity, Coco Palm Dhuni Kolhu promises an unforgettable escape. With the Discover Coco offers, travellers can enjoy 35% savings on their villa stay, making it the perfect time to plan an extraordinary Maldivian getaway.

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Timeless romance awaits at award-winning Coco Bodu Hithi

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Nestled in the heart of the Malé Atoll, the Maldivian-owned resort Coco Bodu Hithi warmly welcomes couples to embrace romance and tranquillity this summer in one of the world’s most idyllic island getaways.

Far removed from the bustle of city life, Coco Bodu Hithi serves as a sanctuary where intimacy, nature, and luxury coexist in perfect harmony. Designed for couples in search of meaningful moments, the island offers a captivating escape – from peaceful barefoot strolls and shared experiences to thrilling adventures.

Recently named the Indian Ocean’s Most Romantic Resort at the 2025 World Travel Awards for the third consecutive year, Coco Bodu Hithi artfully blends modern comforts with traditional Maldivian charm. The resort boasts 98 expansive villas, each offering direct access to either the beach or lagoon. Thoughtfully designed to ensure privacy and relaxation, every villa promises a sense of seclusion and serenity.

Amongst the resort’s most celebrated accommodations are the Beach Villa with Pool and the iconic Coco Residence, both of which offer sweeping, uninterrupted views of the Indian Ocean. These settings provide a picture-perfect backdrop for couples to reconnect, with each moment shaped by a spirit of warm island hospitality that is both personal and unmistakably Maldivian.

Honoured as the Best Service Resort at the Condé Nast Johansens Awards for Excellence 2025, Coco Bodu Hithi presents a carefully curated selection of personalised romantic experiences. Guests may begin the day with a floating breakfast in their private pool, enjoy a five-course candlelit dinner beneath the stars at Pergola, or embark on a serene sunset cruise – each moment tailored to celebrate connection in the most memorable ways.

Celebrated by Weddings & Honeymoons magazine as one of the Top 50 Honeymoon Resorts in the World, Coco Bodu Hithi offers an exquisite backdrop for couples to honour their love. The thoughtfully designed Forever Yours Package delivers a romantic destination wedding experience in the Maldives, with a dedicated team attending to every detail. The package seamlessly blends the island’s natural beauty with traditional elements, all personalised to reflect the couple’s unique story, style, and preferences.

With its heartfelt hospitality, refined elegance, and awe-inspiring surroundings, Coco Bodu Hithi offers the ideal setting to begin a new chapter of togetherness – a private Maldivian paradise where timeless romance truly comes to life.

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